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BizReport | Social Marketing February 14, 2017

Consumers connect watching video on social media with purchasing behavior

Three-quarters of consumers acknowledge there is a connection between watching a video on social media and their purchasing decision-making process, according to new research from online video solutions firm, Brightcove. ... >>

BizReport | Social Marketing February 14, 2017

Pew: 10% of people cite Facebook as a news source

Is Facebook a news outlet? Yes, according to a new survey from Pew Research Center that found 10% of people in the US cited Facebook when asked to name a news source. ... >>

BizReport | Ecommerce February 08, 2017

Consumer confidence boost needed to improve omni-channel experience

In order for brands to reap the benefits of an omni-channel strategy they must prove to consumers that their communication channels are secure, according to recent research from Aspect Software. ... >>

BizReport | Internet January 26, 2017

Massive Twitter botnet uncovered

Two cybersecurity experts have stumbled across a Twitter botnet consisting of more than hundreds of thousands of automated accounts. Created within just a few days in 2013, the massive botnet has been silent for four years. ... >>

BizReport | Advertising January 26, 2017

Facebook to trial ads on Messenger home screen

Facebook plans to put ads in front of its 1 billion Messenger users, according to a recent announcement from the social media giant. ... >>

BizReport | Advertising January 18, 2017

L2 Report: 64% of brands now on Snapchat

A new report from L2 reveals that nearly two-thirds of brands are now on Snapchat while Facebook is suffering from ad fatigue. ... >>

BizReport | Trends & Ideas January 17, 2017

Most media chiefs believe fake news is good for business

Fake news has been hitting the headlines of late but, according to a new report from the Reuters Institute for the Study of Journalism, most news media chiefs believe fake news is good for business. ... >>

BizReport | Social Marketing December 20, 2016

Facebook metrics: Oops they did it again

Facebook's metrics partner, comScore, recently alerted the social media network of yet another issue related to inaccurate data, this time relating to iPhone traffic and Instant Articles. ... >>

BizReport | Trends & Ideas December 16, 2016

Traditional Christmas cards increasingly replaced by social media messages

A quarter of people in Britain will not be sending traditional Christmas cards this year. Instead they will use social media and messaging apps to send their season's greetings, according to new research from tech firm WorldRemit. ... >>

BizReport | Advertising December 07, 2016

Facebook trumps YouTube for Christmas TV ad discovery

The battle for views of the UK's Christmas TV ads began last month and new data suggests that when it comes to interactions and views, Facebook trumps YouTube. ... >>

BizReport | Social Marketing December 02, 2016

Marketers prioritizing social media for product launches

Social media has become the go-to platform for brand marketers launching new products, according to new research from specialist marketing agency Five by Five. ... >>

BizReport | Social Marketing December 01, 2016

Just 14% of UK businesses track social media campaign results

New research from web design and marketing agency Digimax reveals that very few businesses in the UK currently track social media campaign performance and results. ... >>

BizReport | Trends & Ideas November 30, 2016

Millennials prioritize travel over paying off debts or investing in a home

Millennials, the second-largest group of consumers in the U.S., are traveling more for both business and leisure than any other generation before them, according to a new study from research firm GfK, and that is great news for travel companies.... >>

BizReport | Social Marketing November 29, 2016

Experian, SpotRight team up to provide Social Media Analysis

Experian has teamed up with SpotRight to provide brands with actionable insights into the behavior of their customers on social media. ... >>

BizReport | Trends & Ideas November 23, 2016

Ability of young people to reason about online information "bleak"

The ability of young people to evaluate information on social media is poor, according to new research from Stanford University. ... >>

BizReport | Social Marketing November 22, 2016

Research reveals 30% rise in social media messaging to brands during holiday season

Now is a good time to for retailers using social media for customer service to ensure their implementation is efficient enough to hold up through the busy holiday period.... >>

BizReport | Social Marketing November 19, 2016

75% of consumer sharing happens on dark social

A new report from RadiumOne reveals how important sharing analytics tools are to understanding consumer sharing signals and understanding consumer behavior.... >>

BizReport | Social Marketing November 17, 2016

Social video influencing consumers' purchasing decisions

A global survey confirms there exists a connection between watching video content on social media and consumers' purchasing decision-making processes, according to new research from Brightcove.... >>

BizReport | Social Marketing November 17, 2016

Less than one quarter of SMBs use Instagram

Instagram, today's most popular social media platform, is not being embraced by small businesses, according to new research from Manta.... >>

BizReport | Social Marketing November 04, 2016

Facebook moves to gain bigger slice of eSports action

Interest in eSports continues to grow and big organizations are paying it more attention including the world's biggest social network - Facebook.... >>

BizReport | Trends & Ideas November 03, 2016

Political discussions on social media leave many 'worn out'

In less than a week the political wranglings will (mostly) be over and social media users can go back to cute cat videos. For many, the return to social media norms will be a huge relief, according to the results... >>

BizReport | Social Marketing November 01, 2016

Research shows increased ad spend in social media

New targeting capabilities on social media platforms have been partly responsible for an increase in ad spend between the second and third quarters of 2016, according to new research from Kinetic Social. ... >>

BizReport | Mobile Marketing October 26, 2016

Mobile use in restaurants - tolerable or taboo?

A UK smartphone retailer urges restaurants to embrace the trend of mobile use in restaurants to increase customer engagement and, potentially, revenue. However, not everyone is keen and not every restaurant is a suitable environment. ... >>

BizReport | Social Marketing October 25, 2016

Video posts overtake photo posts by brands on Facebook

New research from Quintly reveals that Facebook continues to show growth in terms of fan acquisition, that the number of posts posted by brands is falling, and that video posts now outnumber photo posts among the top 30 brands on... >>

BizReport | Social Marketing October 21, 2016

'Password fatigue' drives social login use

With most consumers experiencing 'password fatigue', social login use is growing in popularity. However, as Janrain's recent report reveals, the social login option creates its own concerns among consumers. ... >>

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