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BizReport | Viral Marketing October 24, 2013

40% of most-shared Instagram videos are from brands

Recent research has shown brands are barely visible within YouTube's top 5,000 publishers, but when it comes to Instagram video new data released this week by Unruly found that a large percentage of the 1,000 most-shared Instagram videos in September... >>

BizReport | Social Marketing October 22, 2013

Social media adds to stresses of new University students

It's an exciting but stressful time for millions of 18 year olds - heading off to study at University. However, today's students don't just stress about where they will live, how they will pay their bills or if they will... >>

BizReport | Advertising archives October 18, 2013

Would you pay an extra 12 cents for a 1750% increase in ROI?

Often when Android and iOS go up against each other the results are contestable but new figures released by media buying firm Nanigans reveal a disparity that's hard to ignore. ... >>

BizReport | Research archives October 16, 2013

Social media is world's largest focus group

A new survey of online advertising and marketing professionals reveals that most now consider social media to be a more reliable source of public sentiment than traditional focus groups.... >>

BizReport | Social Marketing October 16, 2013

New Twitter 'direct message' option added

Twitter users will soon be able to receive direct messages from any Follower, even if the Follow hasn't been reciprocated. But don't panic, Twitter has left the decision to open up direct messages in users' hands.... >>

BizReport | Social Marketing October 14, 2013

A third of Brits don't use top social networking sites

Everyone is on one of the top social media websites, right? Not so, according to new research released in the UK by Kantar Media.... >>

BizReport | Advertising archives October 11, 2013

Pinterest pins future on ads

The appearance of ads in social media has leapt forward in recent months. Last week Instagram began testing ads and, as of yesterday, Promoted Pins on Pinterest began making their debut. ... >>

BizReport | Social Marketing October 11, 2013

Instagram vs. Facebook: Images speak louder than words

A new study released by Expion reveals that back-to-school content on Instagram was more popular than Facebook's. ... >>

BizReport | Social Marketing October 10, 2013

Teenagers' social media preference switches from Facebook to Twitter

U.S. marketers targeting teens on social media should turn their attention from Facebook to Twitter as new research finds more U.S. teens prefer the microblogging platform over Zuckerberg's behemoth.... >>

BizReport | Social Marketing October 09, 2013

44% of multi-billion dollar firms yet to measure social media success

More big companies are employing staff dedicated to managing social media activities, according to a new report from IT firm Tata Consultancy Services, but few are measuring success.... >>

BizReport | Social Marketing October 07, 2013

Statista: 20% locked out of Facebook at work

Do you, or your employees, use Facebook at work? Many do. According to new figures released by Statista, almost one in three log on to the social network at least once during the working day.... >>

BizReport | Email Marketing October 07, 2013

Email customer service response times too long

Today's consumers expect answers - fast. Social media has facilitated this need for speed but, according to new research from customer service solutions firm KANA Software, many companies are taking far too long to reply to email communications. ... >>

BizReport | Internet October 03, 2013

54% of extreme cyber-bullying takes place on Facebook

Cyber-bullying is affecting the self-esteem and social lives of many young people, and is most-likely to be encountered on Facebook, according to a new report released by UK-based anti-bullying charity Ditch the Label. ... >>

BizReport | Advertising archives September 19, 2013

35% of US LinkedIn users in the market for a new car

Auto brand marketers have a new hunting ground - LinkedIn. New research from the social network for professionals has revealed a higher propensity for its members to be in the market for a new car than the US population in... >>

BizReport | Social Marketing September 17, 2013

Research reveals where location-based services are at

New research has found that more adult social media users now include their location in posts, but that there has been a downturn in the use of check-in location services.... >>

BizReport | Social Marketing September 04, 2013

Twitter allows users to customize Tweet audience

Lately we have seen how Facebook has been taking on some Twitter-esque features. Now, Twitter has adopted some features from the social networking behemoth including 'Protected Tweets'.... >>

BizReport | Social Marketing September 04, 2013

Is Yelp's effect on bottom line worth the legal wrangling?

Recent research from Merchant Warehouse reveals that 93% of consumers who use Yelp typically go on to make purchases with the companies they research via the online review website. Perhaps dodging the legal bullets and dodgy reviews is a small... >>

BizReport | Social Marketing August 29, 2013

Twitter tests selected in-text auto-Tweets with New York Times

Hot on the heels of Twitter's announcement of Related Headlines, a feature that automatically lists relevant stories alongside Tweets, comes the microblogging platform's experiment with highlighted Tweet text. ... >>

BizReport | Social Marketing August 28, 2013

How to hashtag like a pro

The humble hashtag packs a lot more media punch than its often given credit for. It can insert a Tweet into the heart of an ongoing conversation, or entice Followers to more actively engage.... >>

BizReport | Email Marketing August 28, 2013

Evolving spammers using bogus social media email to fool users

Spam has been around as long as email, and people have got used to negotiating the odd message from Nigerian bankers or online payments services. But, according to new research from TNS Global for email security and technology firm Halon,... >>

BizReport | Internet August 22, 2013

Social media toolbox takes PR and newsrooms into the social future

PR professionals need to rethink how they distribute news in today's online and social environment. Engaging, rich media content is where it's at, and I spoke to one of the co-founders of Prezly, a social media toolbox for PR professionals,... >>

BizReport | Social Marketing August 21, 2013

Socialbakers: No ideal day for Facebook Fan engagement

The search for the optimum day for engaging Fans on Facebook continues and, while a study from Socialbakers throws up some interesting data, the firm concedes there is no ideal day for posting.... >>

BizReport | Advertising archives August 20, 2013

Kenshoo: Facebook ads show significant performance improvement

The results of Kenshoo Social's quarterly analysis of 75 billion Facebook ads reveal significant performance improvement over the first two quarters of 2013.... >>

BizReport | Mobile Marketing August 19, 2013

Facebook to test mobile payment service, but will Brits get on board?

The media is awash with news that the social networking behemoth is to start testing a new service aimed at allowing Facebook users to make purchases with just their Facebook login, but will consumers in the UK trust a service... >>

BizReport | Ecommerce archives August 19, 2013

Barclaycard US LiketoLove campaign and bold fashion purchases in UK

Barclaycard in the US gives consumers a chance to share what they love in life via social media, while in the UK the company reveals that what is purchased online is often more bizarre or daring than would be purchased... >>

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