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BizReport | Advertising archives January 27, 2014

2013 festive season stimulates Facebook advertising performance

During the last quarter of 2013, Facebook advertising sales revenue rose significantly, according to figures released by digital marketing technology firm Kenshoo. ... >>

BizReport | Social Marketing January 24, 2014

Princeton data suggesting Facebook's demise prompts humorous comeback from network's data scientists

The rise, or fall, of social network giant Facebook is a debate that rages on. While some research reveals reports of Facebook's demise are grossly exaggerated, yet more research suggests a mass exodus of users from the network by 2017.... >>

BizReport | Social Marketing January 22, 2014

Forecast: SMBs to up social media ad spend in 2014

Ad-ology Research has released a new report that reveals the majority of SMBs plan to spend more of their budgets on social media advertising in the coming year.... >>

BizReport | Social Marketing January 21, 2014

Privacy concerns among Facebook users are low

Recent research from LoveMyVouchers revealed that many consumers have privacy concerns about Google Glass. But new research found such concerns about privacy don't extend to social network Facebook despite recent allegations of message monitoring..... >>

BizReport | Ecommerce archives January 16, 2014

FourSquare has insignificant impact on consumer spending

Social media engagement with a brand affects consumer spending levels, according to new research from consulting, technology and outsourcing specialists Infosys, but that's not the case with FourSquare. ... >>

BizReport | Ecommerce archives January 14, 2014

Millennial, Boomer shoppers more alike than you might think

Millennial and Boomer shoppers are more alike than previously thought, according to new research published by Radius Global Market Research, with both comfortable conducting online research and using social media.... >>

BizReport | Social Marketing January 13, 2014

'Truth About Privacy' study reveals 4 B's that define social media sharing and privacy

The evolving nature of what is acceptable behavior on social media has been researched by McCann Worldgroup's consumer intelligence unit, McCann Truth Central. It reveals changing attitudes towards 'oversharing' and styles of communication among both users and brands.... >>

BizReport | Advertising archives January 13, 2014

Google introduces 'Shared Endorsements' ad feature

While Facebook announces it is scrapping Sponsored Stories, Google reveals the introduction of a similar feature - 'Shared Endorsements'. ... >>

BizReport | Advertising archives January 13, 2014

Facebook scraps Sponsored Stories

Facebook is scrapping Sponsored Stories but aims to bring social context to all advertising on the social network, according to a recent announcement.... >>

BizReport | Social Marketing January 06, 2014

Facebook first in rankings despite falling out of favor with kids

Youngsters may be fleeing Facebook in favor of Instagram and other social networking platforms, but Zuckerberg's network remains top of the social media rankings, according to a recent Pew Research Center Internet Project study. ... >>

BizReport | Internet January 03, 2014

Facebook reports on financially successful 2013

In a few days time, Facebook will celebrate its 10 year anniversary. In the meantime the social network has revealed its latest revenue and profits for the final quarter of 2013.... >>

BizReport | Social Marketing January 03, 2014

How to increase engagement on Twitter

In Twitter-land, if you don't ask, you don't get re-Tweeted quite as much, according to new data released in an infographic from Quicksprout.... >>

BizReport | Social Marketing December 19, 2013

Three-quarters of Facebook posts subject to 'self-censorship'

Around one in three Facebook posts are never seen by others due to 'self-censorship', according to new research from the social network. However, there is one entity that gets to see all you post - Facebook itself. ... >>

BizReport | Social Marketing December 16, 2013

Pinterest's top festive retailer is... Amazon

A study of the top ten retail websites in the U.S. reveals that Amazon.com is the most popular when it comes to having content shared on Pinterest. The study, from digital marketing software and service firm, Searchmetrics, found the retailer... >>

BizReport | Social Marketing December 13, 2013

Product reviews on Facebook more trusted, influential than on other social media

New research reveals that, among active social media users, recommendations and product reviews on Facebook are more trusted and acted upon than any other online destination including other social media outlets and retail websites.... >>

BizReport | Advertising archives December 06, 2013

Twitter ups ad relevancy with Tailored Audiences

Marketers can now reach users on Twitter who have previously shown interest in their brand or product online and the results from beta testing show just how effective retargeting on the social platform can be. ... >>

BizReport | Social Marketing November 21, 2013

Survey reveals few Brits using social media for gift recommendations

Few consumers will be turning to social media for holiday gift recommendations this year, according to new research in the U.K. commissioned by The Drum and conducted by YouGov. ... >>

BizReport | Social Marketing November 20, 2013

LinkedIn launches brand-friendly initiative - Showcase Pages

LinkedIn has become more brand-friendly with the introduction of Showcase Pages that allow interested parties to focus on a specific sub-brand or department and brands to integrate targeted content. ... >>

BizReport | Social Marketing November 18, 2013

Social media used by recruiters to both find and reject candidates

A recent survey by recruitment firm Oilandgaspeople.com reveals that social media is being used extensively by some recruiters to both find and reject suitable candidates.... >>

BizReport | Social Marketing November 17, 2013

Brands can now stick Pins in their website

Big brands are pinning their hopes on the image-sharing site Pinterest, and now those Pins can be embedded directly into a brand's website.... >>

BizReport | Ecommerce archives November 14, 2013

Millennials are not looking to Facebook for fashion inspiration

Millennials are a social bunch, and never more so than when they're shopping for fashion items. A new study reveals that, while Facebook may be their most-frequented social platform, it's not the top spot for influencing their fashion buys. ... >>

BizReport | Social Marketing November 14, 2013

Piqora: Average Pin now generates 78 cents in sales

New research has revealed that popular image-sharing site Pinterest now generates 25% more in sales than it did a year ago.... >>

BizReport | Mobile Marketing November 12, 2013

Rumble research reveals unique behaviors of mobile content app users

Last week, at ad:tech, Rumble, a mobile-first platform for publishers, issued a mobile user engagement study that highlighted differences in consumer mobile engagement that mobile publishers must understand to make the most of their audiences and reach. ... >>

BizReport | Social Marketing November 11, 2013

Research finds there is such as thing as too many Likes

Relying on large volumes of 'Likes' on Facebook does not, by itself, deliver positive brand image and response, according to new research from digital comms group, Aegis Media.... >>

BizReport | Social Marketing October 25, 2013

People don't head to Facebook for news

Some of the headlines surrounding the Pew Research Center's latest published figures regarding news consumption on Facebook might make you think the social network is becoming the place to go to catch up on current events, but they are misleading.... >>

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