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BizReport | Social Marketing June 04, 2014

Social media sharing platform significantly increases employee sharing

Businesses may be overlooking a valuable social media and sharing channel - employees. New research from employee advocacy publishing platform EveryoneSocial revealed a huge uptick in sharing when approved content was delivered to employees via a social media sharing platform.... >>

BizReport | Social Marketing May 30, 2014

Six surprising myths about social sharing

If you think Millennials and younger generations engage and share brand content the most, and that most content sharing is done via social networks, new data from RadiumOne might surprise you.... >>

BizReport | Social Marketing May 29, 2014

Growth in Asia-Pacific to keep Twitter user-base growth in double-digits

New estimates from eMarketer show that growth in Twitter's user-base will continue in the double-digits for the next few years thanks to growth in the Asia-Pacific region. ... >>

BizReport | Social Marketing May 27, 2014

Is social media turning users into psychopaths?

Back away from the screen. Spending too much time staring at a screen, whether a PC monitor, tablet or smartphone could be turning you into a psychopath, according to information released by Who Is Hosting This. ... >>

BizReport | Social Marketing May 27, 2014

Pinterest Business Insights API released

Pinterest is making it easier for businesses to know what's working on the image-based social network with the addition of the Business Insights API which will run alongside the free analytics currently on offer.... >>

BizReport | Social Marketing May 23, 2014

Restaurants with a Facebook Page may now display menu

Restaurants with a presence on Facebook can now better represent their offerings and attract customers by displaying perhaps their most important business ingredients on Facebook - their menu.... >>

BizReport | Social Marketing May 19, 2014

Buyapowa: Few global retailers have achieved social maturity

Most global retailers are building up communities of Fans or Followers on social media, but few are taking their social media marketing far enough, according to new research released by social commerce provider Buyapowa.... >>

BizReport | Social Marketing May 19, 2014

Just 1% of retailers' traffic originating from social media

Social media marketing isn't filling up the cash registers in the U.S., according to new figures released by the e-tailing group, but that doesn't mean that being seen in social spaces is a waste of the time and effort involved.... >>

BizReport | Advertising archives May 16, 2014

Social-mobile ad revenues to outstrip desktop by 2018

Over the past year, social media sites such as Facebook and Twitter have generated dramatic revenue growth and, according to new forecasts, 2014 will see the biggest year-on-year growth in social media ad revenues.... >>

BizReport | Ecommerce archives May 14, 2014

How do Millennials discover fashion brands?

It appears there are still times in our digital world when direct, face-to-face contact with other people is far more effective than social media, blogs or even online advertising. Omni-channel engagement and insights platform Punchtab reveals that despite a plethora... >>

BizReport | Advertising archives May 09, 2014

Using celebrities won't guarantee your ads go viral

What do the four most-shared Super Bowl ads have in common? None of them contain a celebrity. Instead the most-shared ads were those that promoted emotional responses from the audience.... >>

BizReport | Advertising archives May 08, 2014

Instagram-style images in ads outperform glossy studio shots

Instagram-style images have been found to outperform studio-shot glossy product photos, according to new research carried out by social media agency Laundry Service. ... >>

BizReport | Social Marketing May 08, 2014

6 in 10 marketers have doubled Twitter spend over last two years

New research into the use of Twitter by marketers reveals that spending on the platform is up, as is the expectation of seeing hard business benefits and a return on investment.... >>

BizReport | Social Marketing May 07, 2014

Become 'Facebook Fit' at newly announced bootcamps for SMBs

Small businesses are being targeting by Facebook in an upcoming series of bootcamps designed to provide advice and tips on how to maximize marketing on the social network.... >>

BizReport | Mobile Marketing May 07, 2014

Facebook leads the way in mobile content discovery

New data from Quantcast reveals Facebook is responsible for more referrals to news and other media than all other social media sources combined. ... >>

BizReport | Social Marketing April 30, 2014

Social media gives women the reassurance to travel solo

More women are heading off on vacation on their own, according to new research, and social media is one of the factors boosting their confidence to do so. ... >>

BizReport | Social Marketing April 28, 2014

Facebook dominates social media use in Middle East

Facebook is the dominant social network in the Middle East and North Africa region, used by almost twice as many Internet users as Twitter, its nearest rival.... >>

BizReport | Social Marketing April 28, 2014

Marketers struggle to measure offline word-of-mouth marketing

New research finds that while marketers believe the difficulties of measuring word-of-mouth offline is a major obstacle to its implementation, nearly two-thirds believe the channel to be more effective than traditional marketing particularly when coupled with social media.... >>

BizReport | Social Marketing April 23, 2014

Young adults more likely to Facebook their dining experience than review it

The eating-out habits of young adults in the UK has come under the microscope thanks to a report from Voxburner. It reveals that customer service is top of young diners' priorities and that their experience is likely to end up... >>

BizReport | Mobile Marketing April 16, 2014

Shoppers don't care for social integration of mobile apps

What grocery shoppers want from a mobile application is very simple, according to new research from Catalina Marketing, and that's to remain relevant to the task at hand while saving them time and money.... >>

BizReport | Social Marketing April 16, 2014

44% of Twitter's 982 million accounts never used

Twitter's 'dark pool' could be as much as 44% of account holders, according to recent statistics reported by Twopcharts.... >>

BizReport | Advertising archives April 11, 2014

Twitter outstrips Facebook ad clicks

While advertisers spent more money with Facebook than Twitter, it's Twitter that delivers the best results, according to new research from social and search ad agency Resolution Media.... >>

BizReport | Trends & Ideas archives April 11, 2014

Time spent watching TV content on YouTube up 65%

New research shows that television viewers have begun spending more time interacting with television-related content on YouTube, rising 65% year-on-year.... >>

BizReport | Social Marketing April 10, 2014

comScore report compares desktop use versus mobile for social

If you need to better understand the role that mobile plays in social media, take a look at comScore's recent mobile-desktop comparison chart and you'll soon see how it is. ... >>

BizReport | Social Marketing April 08, 2014

Television promotions for new shows continue to outperform social media

While social media may be becoming an increasingly important part of watching television, traditional television promotions continue to be more effective than social media in the decision of which new show to watch, according to the findings of a Council... >>

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