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BizReport | Social Marketing December 18, 2012

Retail brands on Twitter aren't Tweeting

Would you set up a Freephone number for your customers that was never answered? Then why set up a Twitter account without a strategy and the resources to make it a useful channel? New research from Acquity Group finds brands... >>

BizReport | Ecommerce December 12, 2012

Compass Labs: How to better engage through Facebook

With more than $27 billion spent online and still over two weeks until the Christmas holiday, data from Compass Labs may show brands how to improve the social component of their holiday promotions. According to the research the top stores... >>

BizReport | Social Marketing December 11, 2012

8thBridge IDs retailers working the social space

The 2012 SCIQ: Retail report is out, highlighting the retail brands who broke through the murky social space to engage through updated social strategies. Those making a difference in 2012 didn't just throw up a social profile, they expanded the... >>

BizReport | Social Marketing December 11, 2012

Platform connects brands, influencers through social

A new platform in the social space promises brands connections to influencers, a segment of the population that can be hard to reach under normal circumstances. Influencers, however, are one of the 'get' segments in the social space - because... >>

BizReport | Email Marketing December 11, 2012

StrongMail makes 2013 ad predictions

While most of the consumer base is still finishing holiday shopping lists and baking sweets for holiday parties, most businesses have their focus on 2013 - adjusting advertising budgets, making plans for campaigns and looking at new advertising avenues. A... >>

BizReport | December 06, 2012

Nielsen: Significant social media growth driven by mobile

Back in July, 2011, Americans spent around 88 billion minutes each month on social networks. That's nothing compared to how much time was spent on social networks a year on, as a recent report from Nielsen reveals.... >>

BizReport | December 05, 2012

No review, no booking say TripAdvisor users

New research by PhoCusWright for TripAdvisor reveals that more than half of the review site's users would not consider booking accommodation that had no reviews while extreme comments are ignored by 6 in 10. ... >>

BizReport | Social Marketing December 04, 2012

Source Metrics release offers power over social mentions

A new release out from Source Metrics is giving brands a different kind of control over social media. Called the Social Media Inbox, the release sends social media mentions to the brand and adds a priority mention, so that brands... >>

BizReport | Social Marketing November 30, 2012

New platform promises social amplification

It's simple enough to set up social profiles for businesses but getting shoppers to not only like but to engage with the content? A much bigger issue. That is where Plyfe comes in - the platform is set up to... >>

BizReport | Social Marketing November 26, 2012

Unified's social monitoring tool puts real-time to metrics

An upgrade into the social space today may give some advertisers peace of mind. Marketing tech firm Unified has released an upgrade to its Social Operating Platform (SOP) to include real-time monitoring of social media ads. "Brand safety is more... >>

BizReport | Research November 26, 2012

BIA/Kelsey: SocMedia revenues to approach $10b by 2016

To date social media has been a consumer tool - staying in touch, sharing content and information and playing games. But over the past year some ads have begun showing up in the social space. A new forecast from BIA/Kelsey... >>

BizReport | Advertising November 23, 2012

Bizo launches self-serve platform for SMBs

With social getting so much play from consumers it is no wonder brands are looking for new ways to engage and make more from their social and display dollars. A new platform from Bizo is set up to help small... >>

BizReport | Advertising November 23, 2012

Platform moves simplify holiday advertising

With more shoppers going mobile and social, two platform releases are set up to help retailers engage through the mobile and social space.... >>

BizReport | November 22, 2012

Over 70% of Facebook Pages inactive during October

Many brands and businesses aren't getting the most out of social media. Analysis of more than 5.7 million Facebook Pages reveals that 7 out of 10 were inactive during the month of October, with zero updates. ... >>

BizReport | Advertising November 21, 2012

Report: Native Ads gaining steam

As more consumers add online video to their viewing palate, brands are looking for ways to engage without interrupting. According to new data from ShareThrough and Forbes Insights, native advertising - or using quality, compelling content rather than interruptive ads... >>

BizReport | Email Marketing November 20, 2012

Reports: How email is pushing engagement

There is very little new about the email space, and that is what many consumers like about it. They know they'll get offers from brands from opt-in lists, they know they'll get spammed occasionally. They know they'll spend too much... >>

BizReport | November 19, 2012

New Facebook tool tracks ad-driven consumer activity

At the end of this week, Facebook will begin the roll out of a new tool for retailers that will enable the tracking of purchases, or other desirable actions, by users who have viewed their ads. ... >>

BizReport | Research November 19, 2012

Top 4 ways advocates will help brands through 2012 holidays

It is no secret that advocates are a kind of super hero for brands. These loyal and engaged consumers talk about brands, review products, tell friends and start conversations - in real life and through social media. One experts explains... >>

BizReport | Email Marketing November 19, 2012

Survey: Businesses pushing social

Digital brands are looking for more ways to stay relevant with an ever sifting customer base. For many this means testing new options in the digital space. It also means changing how money is spent in the digital ad space.... >>

BizReport | Blogs & Content November 15, 2012

nRelate: How to engage content consumers

When it comes to reading newspapers and magazines a growing number of Americans are reading online. But it may surprise content producers to know where readers are finding their stories - and it isn't the social space.... >>

BizReport | Social Marketing November 15, 2012

nRelate: People aren't clicking on socially shared content

When it comes to finding content, social media isn't performing to the highest standard. According to new data from nRelate and Ask.com Americans are more likely to click on the 'related links' buttons below news stories than they are to... >>

BizReport | November 15, 2012

New app displays TripAdvisor content to Facebook Fans

Owners of hotels, restaurants and visitor attractions wishing to link their online reviews with their Facebook Page now have an easy option to do so with the launch of the TripAdvisor App for Facebook. ... >>

BizReport | November 13, 2012

Social media overwhelming some SMBs

More SMBs in the U.S. are using social media in their marketing, according to new research, but SMB community website Manta reveals social media destinations can be overwhelming environments for small business owners. ... >>

BizReport | October 29, 2012

Study reveals impact of paid search on Facebook brand reach

If you want to be seen on Facebook you need to incorporate paid media, according to new research released by the social network and conducted by comScore. ... >>

BizReport | Social Marketing October 29, 2012

Payvment: Social commerce may boost holiday sales

This holiday season some merchants are looking to social media - specifically Facebook - to boost revenue lines. And according to new data from Payvment that may happen. Nearly half of sellers using Facebook for their merchandise believe sales will... >>

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