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BizReport | Social Marketing May 11, 2012

3 Questions with Extole

The Extole platform turns consumers into social advocates - a relatively new term and type of consumer. These shoppers share brand information and even advocate for brands in some cases with friends. In the changing ecommerce space this kind of... >>

BizReport | Research May 11, 2012

More than half of adults 'concerned' about Facebook privacy

When it comes to social networking everyone is doing it - or it seems that way - but a growing number of social networkers are also becoming concerned with the privacy of these online hangouts. A new study, fielded in... >>

BizReport | Email Marketing May 10, 2012

Responsys, Bazaarvoice collaboration offers customized content

Recently Responsys Interact Suite integrated with Bazaarvoice's Social Commerce platform, offering brands a new way to engage with consumers. The collaboration enables brands to offer relevant and customized messaging across online channels - hopefully engaging more consumers. ... >>

BizReport | Social Marketing May 08, 2012

Study: The social login preferences of consumers

A new report from Janrain may help retailers make a better connection with their socially minded customer base. In January, Janrain's research should a bulk of consumers felt website registrations were 'annoying' - to the point many avoided websites and... >>

BizReport | Social Marketing May 04, 2012

Facebook Offers now available to businesses across U.S.

Facebook has rolled out their self-serve Offers feature to all U.S. regions today after four months of testing with selected partners. ... >>

BizReport | Social Marketing May 03, 2012

Two new social solutions may increase interactions

Social marketing efforts continue to grow this year, but just launching a campaign or branded profile page is only the beginning. Two new releases in the social space should help brands monitor, analyze and track social campaigns so that changes... >>

BizReport | Social Marketing May 02, 2012

How Kia gamified ads pushing purchase intent, product awareness

Online gaming continues to grow, but it isn't just the game space that is seeing an impact from the popularity of the pastime. Gamification within the ad space is beginning to hit its stride as more brands offer shoppers -... >>

BizReport | Ecommerce May 02, 2012

Top 3 tips to improve ecommerce personalization

Recommendations aren't new to the social space, but during the 2011 holiday season merchants began seeing a change in recommendations. Namely, the sharing of recommendations and the seeking out of product information through the social space. With more tablets and... >>

BizReport | Social Marketing May 01, 2012

Only 1 in 10 UK businesses measure social media success

A recent survey by EPiServer found that social media is a bit hit with marketers but when it comes to measuring its benefits and success most were left scratching their heads. ... >>

BizReport | Email Marketing April 27, 2012

How to freshen that email campaign

Email marketing is getting a bump from an unexpected source - the social space. While most consumers report they want to receive promotional marketing messages through email they are sharing those messages through social networks. They're also friending favorite brands,... >>

BizReport | Search Marketing April 26, 2012

Rio SEO solution offers automation for SEO managers

A new solution, out this week from Covario, may make it easier for Search Engine Optimization professionals to optimize content for organic search; the solution also assists in the building of optimized mobile sites, giving brands and retailers more control.... >>

BizReport | Social Marketing April 26, 2012

Brands: Why social sharing is more important than ever

As social networks heat up brands are realizing the importance of email in a social strategy. From including social sharing features to offering special deals to social network fans - through email lists - the line between email and social... >>

BizReport | Social Marketing April 23, 2012

Top 3 tips to integrate social with ecommerce

With shoppers spending more time looking for and sharing retailer information through their social networks, brands are rapidly adopting a social commerce model. But more is needed than links to a storefront.... >>

BizReport | Social Marketing April 20, 2012

Curious about S-Commerce? Here's how one company does it

How popular is social networking? According to Hitwise the top-searched term (2011) was 'Facebook'; it was the third straight year the social network topped the list. A growing trend within social networks, though, is shopping - looking for special offers,... >>

BizReport | Social Marketing April 17, 2012

Social media logos, messaging on television drive interaction

Television viewers are seeing more and more social media logos and messaging on their screens and, according to a new survey by Accenture, they are effective drivers of social interaction. ... >>

BizReport | Social Marketing April 17, 2012

Report: SMBs aren't linking to social enough

Just a few days ago, data was released showing the connection between social network followers and engagement. Now, comes news from BIA/Kelsey, SMB DigitalScape and vSplash that not enough small businesses are connecting their websites and social media sites.... >>

BizReport | Social Marketing April 16, 2012

Social platform measures brands, competitors

Ever wonder how your social media plans are working out? There's more to it than just the number of likes, re-tweets or tags those social media posts garner. Brands also need to know how consumers are reacting to competing brands,... >>

BizReport | Social Marketing April 16, 2012

Report: Social media followers recommend more

When it comes to social media, followers may be worth more than the 'like' on your Facebook or Twitter page. According to new data from Motista social media followers are more engaged with their followed brands - up to making... >>

BizReport | Ecommerce April 13, 2012

Brands: Do you have the right coupon strategy?

More consumers are printing coupons online or adding coupons to store cards, but do brands have the right strategy to engage these shoppers once they are in-store? Here are a few tips from a coupon expert.... >>

BizReport | Social Marketing April 10, 2012

Interest in Pinterest makes it 3rd most popular socnet in US

Are you using Pinterest in your social media mix? A recent report from Experian reveals the photo-sharing social network is now the third most popular in the U.S.... >>

BizReport | Social Marketing April 06, 2012

Discounts, offers driving both email, social engagement

Brands: just because you have a social profile you shouldn't neglect your email lists. Because, according to new data email and social marketing are getting attention for different reasons from the consumer base. Focusing on email or social rather than... >>

BizReport | Social Marketing April 05, 2012

Hey, Politicians, social does matter

As the 2012 Presidential Election heats up in the US, data from NM Incite shows the social sphere may have a bigger impact than expected. According to their data in three of the four 2010 election races studied, the candidate... >>

BizReport | Social Marketing April 04, 2012

Top three tips to optimize social marketing efforts

Social networking is growing by leaps and bounds as consumers share information about the minutiae of their lives. But for brands, the social space is still an unknown. The logic of connecting with consumers already in the space has many... >>

BizReport | Advertising April 03, 2012

59% of advertisers to increase social media ad spend over next year

Research from Advertising Perceptions reveals that social media advertising is grabbing a larger share of digital budgets with over half of advertisers planning to spend more on the channel this year.... >>

BizReport | Social Marketing April 03, 2012

How social can impact search, display efforts

Search and display marketing have been the kingpins of online marketing for more than a decade now. But newer ad options are beginning to push toward the forefront, especially social marketing. I recently chatted with Anthony Joseph about trends in... >>

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