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BizReport | Social Marketing July 26, 2012

Brand offers reposted by friends very likely to elicit response

Performance marketing firm Performics has released findings of a new social media survey that shows how people respond to brand offers when broadcast in various social network locations. ... >>

BizReport | Advertising July 25, 2012

UNIFIED amps up ad options

Brands interested in the social space may get a boost from the cloud. UNIFIED has upgraded its cloud-based Social Operating Platform (SOP), making it simpler to share and measure social campaigns - effectively amping up the social presence. ... >>

BizReport | Mobile Marketing July 24, 2012

Too much exposure? Poll finds many 'over' Facebook, Apple

Even in a content-crazy world it seems there is a point of over-saturation. According to a new poll from SodaHead many Americans are tiring of the buzz around Facebook and new Apple products - to the point many are logging... >>

BizReport | Advertising July 19, 2012

Mobile and sponsored stories push up Facebook ad rates

Mobile advertising on Facebook has significantly affected the cost per million impressions for ads on the network, according to a Q2 2012 Global Facebook Advertising Report released this week by TBG Digital.... >>

BizReport | Social Marketing July 18, 2012

How the 2012 Olympics may boost social media

What a difference two years can make. While many 2010 Winter Olympians Tweeted or Facebooked friends and family during the games, the number of Olympics fans and viewers using social media to follow the games was much smaller than the... >>

BizReport | Social Marketing July 17, 2012

Facebook Timeline has adverse effect on Custom Tab views

Could the new Timeline design on Facebook be having an adverse effect on how much of your Facebook Page users explore? Yes, according to new research from Facebook analytics firm PageLever.... >>

BizReport | Viral Marketing July 13, 2012

Salesforce reveals blueprint for the perfect Facebook post

Brands on Facebook are constantly refining their post content and schedule to improve engagement and extend the viral reach of their messaging. One firm believes they have come up with the blueprint for the perfect Facebook post.... >>

BizReport | Social Marketing July 10, 2012

GetResponse, Sharethrough launch social tools

As more consumers look to social networks to stay in touch not only with friends and family but with favored brands and products, marketers are following. The ability to share email and other marketing or loyalty messages to consumers is... >>

BizReport | Research July 09, 2012

Survey: Most employers look to socnets for new recruits

Check those social networking posts, people, especially if you're in the job market. For the fifth year Jobvite has surveyed hiring managers and are reporting that many are looking to Facebook, Twitter and LinkedIn to get information about potential employees... >>

BizReport | Social Marketing July 06, 2012

More men than women make purchases as a result of visiting Pinterest

Previous surveys and research have revealed that women rule the Pinterest roost. Despite this, a new survey from Compete reveals that it's men who do most of the shopping on the image-sharing social network.... >>

BizReport | Social Marketing July 04, 2012

Unmetric offers social benchmarking tool for YouTubers

Wonder how your video stacks up against competitors? A new metric from Unmetric may help. The company is launching a social benchmarketing tool, for brands to use within YouTube, which will tell them not only how their campaign is faring... >>

BizReport | Advertising July 04, 2012

33Across: Focus on Facebook vs. the rest of the Web

Have you reassesed your Facebook strategy lately? Many have. A new survey from social and interest graph operators 33Across reveals that more agencies and brands are shifting their attention from Facebook towards "the rest of the Web". ... >>

BizReport | Social Marketing July 03, 2012

How to tweet - better

When it comes to social media most brands are looking for ways to be more effective - how to save time with posts, be more engaging and share the right information at the right time. A new report from Buddy... >>

BizReport | Ecommerce July 02, 2012

New tools offer additional reporting features for online, social

With moves into the online space, brands are looking for more information about how campaigns are faring. Optify's new Digital Marketing Software Suite may help, offering reporting features which can be used by agencies to offer more insights to clients.... >>

BizReport | Social Marketing June 25, 2012

Study: How to make pins go viral

In another century 'getting pinned' meant a sorority girl accepted a fraternity pin from a boy - a sign of 'going steady' - that they 'liked' one another. At least that's what my mother says. Getting pinned today means something... >>

BizReport | Mobile Marketing June 22, 2012

Facebook announces Likes for mobile apps

Over the last few months, Facebook has been upping its mobile game. This week the social network further expanded its reach with the mobilization of the Open Graph "Like" action. ... >>

BizReport | Social Marketing June 22, 2012

SocialVibe expands leadership roles

Three additions to the SocialVibe team may push the company farther afield. John Capano, Brett Lofgren and Bob Lonigro are all online ad veterans; the company hopes their new roles will continue their rapid growth.... >>

BizReport | Advertising June 21, 2012

Roundup: Wildfire, Monetate, LinkedIn releases to push global engagement

As consumers across the globe look online for brand information, content and social experiences, three brands are increasing the way advertisers and brands can engage with that customer base.... >>

BizReport | Email Marketing June 20, 2012

Campaigner connects social, email for SMBs

A new social sharing function out from email platform Campaigner allows marketers to more deeply integrate their email and social marketing efforts. Through the release email marketers and brands can share email messages throughout social platforms through a single dashboard.... >>

BizReport | Trends & Ideas June 20, 2012

Payvment launches one-click social ads

A new service on the social front may have some brands reconsidering social media ads - especially those on Facebook. From Payvment, the solution automatically targets ads based on social shopping data to help increase the engagement factor. Payvment is... >>

BizReport | Social Marketing June 19, 2012

VerticalResponse unveils social toolset

A new suite of social marketing tools could help smaller businesses compete in the social space. From VerticalResponse, the social offering can help extend the reach of online campaigns by allowing SMBs to create, launch and tweak campaigns across online... >>

BizReport | Mobile Marketing June 18, 2012

Mobile call app could net Facebook $800 million a year in revenue

Facebook needs to up its mobile game, and mobile VoIP firm Rebtel thinks they know exactly how this can be achieved with a mobile call app. ... >>

BizReport | Social Marketing June 15, 2012

How social is giving some NBA teams more play

With the NBA playoffs in full swing in America it's no wonder our tweet streams are filling up with team spirit. A new social media report, however, indicates tried-and-true basketball favorites are falling a little behind - at least where... >>

BizReport | Social Marketing June 14, 2012

Study: Social to become more important for businesses

A few advertisers may have pulled advertising from Facebook and there may be a general 'what works' question period going on, but that isn't taking brands or businesses out of the social sphere completely. In fact, new data from MIT/Sloan... >>

BizReport | Social Marketing June 13, 2012

comScore research reveals effectiveness of Facebook ads

To advertise on Facebook or not, that is the question many are asking. Recent user polls and the actions of advertisers have put doubts in many marketers' minds. comScore has now added to the debate with new data that reveals... >>

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