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BizReport | Social Marketing June 07, 2013

Socnets give brands insight into summertime wants

What are shoppers engaging with this summer? This kind of data can help a brand better connect, engage and convert. One platform and a new study may point brands in the right direction.... >>

BizReport | Email Marketing June 06, 2013

DMA: Record levels of marketing email sent in H1 2012

Record levels of marketing email were sent in the UK in the first half of 2012, according to the latest figures released by the industry's trade body. ... >>

BizReport | Social Marketing June 06, 2013

Reports: How moms and TV viewers are using mobile

Mobile devices aren't just for game playing any longer. Two new report show how moms and television viewers are engaging with mobile.... >>

BizReport | Social Marketing June 05, 2013

Tableau, DataSift partner for increased social data

Big data hub DataSift is integrating its platform with analytics hub Tableau Software to offer businesses in the social space additional data points from social networks. Through the partnership brands can obtain and use social and business data from internal... >>

BizReport | Advertising June 04, 2013

Kenshoo: Social advertisers get what they pay for

The results of a study from Kenshoo, conducted by Forrester Consulting, reveals that while organic posting is the most popular marketing activity on social networks, paid advertising is the most successful.... >>

BizReport | Social Marketing June 04, 2013

Tool expands online ads to social sphere

There is a new tool in the social space, set up to push digital and television media buys into the social sphere while keeping the brand message clear and engaging only the most interested social consumers. The tool allows brands... >>

BizReport | Social Marketing May 30, 2013

Janrain partners with Amazon for login features

Add another option to the social login space. Today Janrain and Amazon are partnering to allow Amazon users to use their logins on other online retailers' websites. Social login has been shown to increase consumers' sentiment for retailers because they... >>

BizReport | Social Marketing May 30, 2013

Social media industry report reveals podcasting in, daily deals out

The 2013 Social Media Examiner industry report has been released. It reveals that social media continues to be seen as an important marketing activity, although questions remain about effectiveness.... >>

BizReport | Ecommerce May 30, 2013

How local shoppers are completing the buy cycle

When it comes to engaging local shoppers, it isn't enough just to have a website or a physical store location. New data out from Local Market Launch shows how these shoppers are engaging, researching and buying products - which should... >>

BizReport | Advertising May 30, 2013

A rebrand and new marketing toolset from SEOMoz

The week, SEOMoz gets a bit of a facelift with a new name and a new suite of tools set to offer better insights into branded campaigns across the web - including search and social options.... >>

BizReport | Social Marketing May 29, 2013

Ad fatigue affects UK Facebook users

Hot on the heels of research by Pew that U.S. teens are becoming tired of the drama and social obligations of Facebook, new data has been presented by British market research outfit YouGov that shows a drop in the use... >>

BizReport | Research May 29, 2013

Study: Consumers want more corporate responsibility

Although some state that with the increase in cyber connections, we are losing our human connections, one report indicates that an increasing number of consumers are pushing for deeper corporate responsibility on a variety of issues. Especially in the social... >>

BizReport | Mobile Marketing May 27, 2013

Word of mouth key to mobile game discovery

Word of mouth is the number one way mobile gamers learn about and find games they like, according to a new study released by app promotion firm Applifier.... >>

BizReport | Social Marketing May 24, 2013

Unruly: SocNetters buzz about getting buzzed

When it comes to sharing video ad content in the social space, consumers are mostly likely to share alcohol ads. That according to new data out from Unruly which notes that ads from Budweiser, Neft Vodka, Heineken and Carlsberg droved... >>

BizReport | Social Marketing May 23, 2013

New social network to connection non-corp types

A new social network on the scene is setting up shop, hoping to connect non-corporate types to their peers. The network may also be one more way for brands to tap into the social space to engage their consumer segment.... >>

BizReport | Social Marketing May 22, 2013

Engajer integrates with LinkedIn

There's a new video option for businesses in the LinkedIn space; beginning today engajer is integrating with LinkedIn. This will give sales teams and other business professionals another option to use when contacting and engaging with prospects.... >>

BizReport | Advertising May 21, 2013

Social sharing call-to-action in digital ads drives consumer interaction

Marketers who use social sharing and action prompts within advertising successfully drive interaction with their brand on social platforms, according to the findings of a recent study from Burst Media.... >>

BizReport | Social Marketing May 20, 2013

Reports: Social, Cloud offering assist to small businesses

The social space isn't just for students or women any longer. Small businesses are investing more time and energy into their social profiles, meanwhile, another report indicates the cloud is helping more small businesses control spending and time spent at... >>

BizReport | Social Marketing May 16, 2013

Social optimization pushed through Compass Labs addition

This week social marketing platform Compass Labs has pushed out a new addition to their suite of tools, adding real time social optimization capabilities for their clients. Called the Social Advertising Optimizer, the tool manages ad bids in real time... >>

BizReport | Social Marketing May 16, 2013

Survey offers social tact advice

In the land of social media, very little is left to the imagination. Or so it seems. New data out from Queendom finds that there are two camps on the social media front: those who share everything, bluntly and those... >>

BizReport | Social Marketing May 15, 2013

Social video, QR releases freshen up the online space

One media brand is extending their footprint across the globe while another is simplifying how brands create and distribute QR codes. Read on for more details:... >>

BizReport | Loyalty Marketing May 13, 2013

Survey: How to get Moms to engage

Mother's Day has passed but that doesn't mean advertisers need to give up on engaging moms for the next 365 days. New data out from PunchTab offers insight into how brands can do a better job of engaging moms, even... >>

BizReport | Social Marketing May 13, 2013

Two releases aim to simplify mobile, social for brands

Two new releases in the online space are aimed at helping retailers and small businesses better connect with their customer bases.... >>

BizReport | Ecommerce May 10, 2013

UK luxury sector: greatest challenge engaging new generation of consumers

The luxury sector in the UK is set to double in the next five years, according to annual research from Ledbury Research and Walpole British Luxury, with the greatest challenge being engaging a new generation of consumers. ... >>

BizReport | Social Marketing May 10, 2013

How to get more from social

The social space is an ever-evolving, complicated place for brands to be. But, for brands willing to invest the time, social can lead to highly engaged, loyal consumers. Here's how: ... >>

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