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Social media is generating three times the return on investment for some UK FMCG brands, according to a new study released by the Internet Advertising Bureau.... >>
Rather than continuing with the status quo this summer, Constant Contact is urging small businesses to try a new social network this summer. Their advice: use the slower summer months to become more familiar with a new social network so... >>
New data out from Neolane offers insight into just how effective those Facebook campaigns can be. Among the findings: Facebook users are most interested in service apps, contests and games.... >>
Small businesses are among the first to try new, cost-effective platforms. Over the past two years there has been a significant uptick in the number of branded social profiles on Facebook, Twitter and LinkedIn, but new data out from Constant... >>
In the Internet Age people are more connected than ever, even if some never leave their homes. Two new reports shed light on how consumers are staying connected - with family and with work - as well as how they're... >>
In the social space, a brand's reach is only as important as its actual influence, and a new tool out from SocialTwist helps to identify that influence so that brands can improve social campaigns. Called the Influencer Quotient, the new... >>
This week, three solutions are offering up better ways for online brands to engage and re-engage their consumer base - through social networks, through their stomachs and through the right advertising at the right time. Here's how:... >>
In the guise of 'simplification', Facebook is ditching half of its current 27 ad units and putting in place processes whereby advertisers will be guided to choose which ad formats will help reach their goals.... >>
New research from mobile ad service firm Celtra has found that mobile rich media ads perform far better on mobile social websites than on non-social websites. ... >>
What are shoppers engaging with this summer? This kind of data can help a brand better connect, engage and convert. One platform and a new study may point brands in the right direction.... >>
Record levels of marketing email were sent in the UK in the first half of 2012, according to the latest figures released by the industry's trade body. ... >>
Mobile devices aren't just for game playing any longer. Two new report show how moms and television viewers are engaging with mobile.... >>
Big data hub DataSift is integrating its platform with analytics hub Tableau Software to offer businesses in the social space additional data points from social networks. Through the partnership brands can obtain and use social and business data from internal... >>
The results of a study from Kenshoo, conducted by Forrester Consulting, reveals that while organic posting is the most popular marketing activity on social networks, paid advertising is the most successful.... >>
There is a new tool in the social space, set up to push digital and television media buys into the social sphere while keeping the brand message clear and engaging only the most interested social consumers. The tool allows brands... >>
Add another option to the social login space. Today Janrain and Amazon are partnering to allow Amazon users to use their logins on other online retailers' websites. Social login has been shown to increase consumers' sentiment for retailers because they... >>
The 2013 Social Media Examiner industry report has been released. It reveals that social media continues to be seen as an important marketing activity, although questions remain about effectiveness.... >>
When it comes to engaging local shoppers, it isn't enough just to have a website or a physical store location. New data out from Local Market Launch shows how these shoppers are engaging, researching and buying products - which should... >>
The week, SEOMoz gets a bit of a facelift with a new name and a new suite of tools set to offer better insights into branded campaigns across the web - including search and social options.... >>
Hot on the heels of research by Pew that U.S. teens are becoming tired of the drama and social obligations of Facebook, new data has been presented by British market research outfit YouGov that shows a drop in the use... >>
Although some state that with the increase in cyber connections, we are losing our human connections, one report indicates that an increasing number of consumers are pushing for deeper corporate responsibility on a variety of issues. Especially in the social... >>
Word of mouth is the number one way mobile gamers learn about and find games they like, according to a new study released by app promotion firm Applifier.... >>
When it comes to sharing video ad content in the social space, consumers are mostly likely to share alcohol ads. That according to new data out from Unruly which notes that ads from Budweiser, Neft Vodka, Heineken and Carlsberg droved... >>
A new social network on the scene is setting up shop, hoping to connect non-corporate types to their peers. The network may also be one more way for brands to tap into the social space to engage their consumer segment.... >>
There's a new video option for businesses in the LinkedIn space; beginning today engajer is integrating with LinkedIn. This will give sales teams and other business professionals another option to use when contacting and engaging with prospects.... >>
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
- Adobe: More online TV watched on smartphones than tablets
- Ad Roundup: Launches to increase mobile, social capabilities
- Zendesk: Brand promoters talk less, detractors talk more
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