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BizReport | Social Marketing July 08, 2013

IAB UK reveals ROI of social media for FMCG brands

Social media is generating three times the return on investment for some UK FMCG brands, according to a new study released by the Internet Advertising Bureau.... >>

BizReport | Social Marketing July 04, 2013

Social space pushing SMBs forward

Rather than continuing with the status quo this summer, Constant Contact is urging small businesses to try a new social network this summer. Their advice: use the slower summer months to become more familiar with a new social network so... >>

BizReport | Social Marketing July 02, 2013

How valuable is social marketing?

New data out from Neolane offers insight into just how effective those Facebook campaigns can be. Among the findings: Facebook users are most interested in service apps, contests and games.... >>

BizReport | Social Marketing July 02, 2013

Are SMBs up to speed on social?

Small businesses are among the first to try new, cost-effective platforms. Over the past two years there has been a significant uptick in the number of branded social profiles on Facebook, Twitter and LinkedIn, but new data out from Constant... >>

BizReport | Social Marketing June 28, 2013

Reports: Consumers staying connected, sharing more online

In the Internet Age people are more connected than ever, even if some never leave their homes. Two new reports shed light on how consumers are staying connected - with family and with work - as well as how they're... >>

BizReport | Social Marketing June 26, 2013

SocialTwist IDs how much influence brands have

In the social space, a brand's reach is only as important as its actual influence, and a new tool out from SocialTwist helps to identify that influence so that brands can improve social campaigns. Called the Influencer Quotient, the new... >>

BizReport | Advertising June 12, 2013

Launches push the engagement level for online brands

This week, three solutions are offering up better ways for online brands to engage and re-engage their consumer base - through social networks, through their stomachs and through the right advertising at the right time. Here's how:... >>

BizReport | Advertising June 07, 2013

Facebook reduces complexity, not control, for advertisers

In the guise of 'simplification', Facebook is ditching half of its current 27 ad units and putting in place processes whereby advertisers will be guided to choose which ad formats will help reach their goals.... >>

BizReport | Advertising June 07, 2013

Celtra: Rich media mobile ads perform better on Facebook, Twitter

New research from mobile ad service firm Celtra has found that mobile rich media ads perform far better on mobile social websites than on non-social websites. ... >>

BizReport | Social Marketing June 07, 2013

Socnets give brands insight into summertime wants

What are shoppers engaging with this summer? This kind of data can help a brand better connect, engage and convert. One platform and a new study may point brands in the right direction.... >>

BizReport | Email Marketing June 06, 2013

DMA: Record levels of marketing email sent in H1 2012

Record levels of marketing email were sent in the UK in the first half of 2012, according to the latest figures released by the industry's trade body. ... >>

BizReport | Social Marketing June 06, 2013

Reports: How moms and TV viewers are using mobile

Mobile devices aren't just for game playing any longer. Two new report show how moms and television viewers are engaging with mobile.... >>

BizReport | Social Marketing June 05, 2013

Tableau, DataSift partner for increased social data

Big data hub DataSift is integrating its platform with analytics hub Tableau Software to offer businesses in the social space additional data points from social networks. Through the partnership brands can obtain and use social and business data from internal... >>

BizReport | Advertising June 04, 2013

Kenshoo: Social advertisers get what they pay for

The results of a study from Kenshoo, conducted by Forrester Consulting, reveals that while organic posting is the most popular marketing activity on social networks, paid advertising is the most successful.... >>

BizReport | Social Marketing June 04, 2013

Tool expands online ads to social sphere

There is a new tool in the social space, set up to push digital and television media buys into the social sphere while keeping the brand message clear and engaging only the most interested social consumers. The tool allows brands... >>

BizReport | Social Marketing May 30, 2013

Janrain partners with Amazon for login features

Add another option to the social login space. Today Janrain and Amazon are partnering to allow Amazon users to use their logins on other online retailers' websites. Social login has been shown to increase consumers' sentiment for retailers because they... >>

BizReport | Social Marketing May 30, 2013

Social media industry report reveals podcasting in, daily deals out

The 2013 Social Media Examiner industry report has been released. It reveals that social media continues to be seen as an important marketing activity, although questions remain about effectiveness.... >>

BizReport | Ecommerce May 30, 2013

How local shoppers are completing the buy cycle

When it comes to engaging local shoppers, it isn't enough just to have a website or a physical store location. New data out from Local Market Launch shows how these shoppers are engaging, researching and buying products - which should... >>

BizReport | Advertising May 30, 2013

A rebrand and new marketing toolset from SEOMoz

The week, SEOMoz gets a bit of a facelift with a new name and a new suite of tools set to offer better insights into branded campaigns across the web - including search and social options.... >>

BizReport | Social Marketing May 29, 2013

Ad fatigue affects UK Facebook users

Hot on the heels of research by Pew that U.S. teens are becoming tired of the drama and social obligations of Facebook, new data has been presented by British market research outfit YouGov that shows a drop in the use... >>

BizReport | Research May 29, 2013

Study: Consumers want more corporate responsibility

Although some state that with the increase in cyber connections, we are losing our human connections, one report indicates that an increasing number of consumers are pushing for deeper corporate responsibility on a variety of issues. Especially in the social... >>

BizReport | Mobile Marketing May 27, 2013

Word of mouth key to mobile game discovery

Word of mouth is the number one way mobile gamers learn about and find games they like, according to a new study released by app promotion firm Applifier.... >>

BizReport | Social Marketing May 24, 2013

Unruly: SocNetters buzz about getting buzzed

When it comes to sharing video ad content in the social space, consumers are mostly likely to share alcohol ads. That according to new data out from Unruly which notes that ads from Budweiser, Neft Vodka, Heineken and Carlsberg droved... >>

BizReport | Social Marketing May 23, 2013

New social network to connection non-corp types

A new social network on the scene is setting up shop, hoping to connect non-corporate types to their peers. The network may also be one more way for brands to tap into the social space to engage their consumer segment.... >>

BizReport | Social Marketing May 22, 2013

Engajer integrates with LinkedIn

There's a new video option for businesses in the LinkedIn space; beginning today engajer is integrating with LinkedIn. This will give sales teams and other business professionals another option to use when contacting and engaging with prospects.... >>

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