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BizReport | Social Marketing May 07, 2013

Marin upgrades Facebook ad options

Advertising within the Facebook infrastructure has been an option for brands for a couple of years now, but upgrades to Marin Software may help Facebook marketers increase revenue drawn from the social network.... >>

BizReport | Social Marketing April 29, 2013

Travel agency's high-tech lab listens in to social chatter

Thomas Cook, a major high street travel agency in the UK, has upped its social media game by implementing a high-tech team and equipment to eavesdrop on what people around the globe are saying about the companies 60+ global brands.... >>

BizReport | Ecommerce April 26, 2013

Chat interface upgraded for more seamless integration

With more shoppers looking for product details or retailer assistance online, some businesses are struggling to stay on top of customer service inquiries. Responding in a timely manner to questions or problems has never been more important, which is where... >>

BizReport | Social Marketing April 21, 2013

Facebook Fan value rises 28% since 2010

Fans of brands on Facebook have significantly upped their worth over the past three years, according to new figures released by social media marketing firm Syncapse, with some brands averaging Fan values in the thousands of dollars. ... >>

BizReport | Social Marketing April 19, 2013

Report: One-quarter of time spent social networking

Chalk another plus is the social networking category: according to new data out from Experian Marketing Services, consumers are now spending about 27% of their online time on social networks or forums (US, UK, Australia). That is a lot of... >>

BizReport | Mobile Marketing April 18, 2013

Mobile social media engagement is not all about deals and discounts

Mobile video advertising company, Rhythm NewMedia, has published new figures that reveal that consumers are not always after a freebie or coupon when engaging with brands via social media. ... >>

BizReport | Social Marketing April 17, 2013

Top 3 tips to create a secure social profile for your business

People aren't just checking in on their social profiles at home or from their personal mobile device. Social consumers are checking in at all times - work, play and in between. For a business, this casual approach can do more... >>

BizReport | Social Marketing April 16, 2013

78% of Australian SMB marketers plan increase in social media use

A recent survey in Australia of more than 200 small businesses found that over three-quarters plan to spend more time and energy on social media activity over the coming 12 months. ... >>

BizReport | Advertising April 12, 2013

Facebook intros offline data to target online ads

Until now, advertisers on Facebook could only target ads based on user-supplied information. A new feature, "partner categories", will change all that and enable advertisers to target ads based on a user's past purchase history. ... >>

BizReport | Social Marketing April 12, 2013

Platform uses community, social to reach local audiences

A new partnership between discovery shopping hub Wanderful Media and retail brands Macy's and Kohl's will likely change how other retailers think about social commerce. Through the partnership, an updated Find&Save circular collection will allow shoppers to make shopping lists... >>

BizReport | Social Marketing April 10, 2013

Forecast: Local Social to push $3b by 2017

Look for the local part of the social marketing space to at least triple over the next four years. That according to a new forecast out from BIA/Kelsey Group. Researchers believe that local social ad revenues will increase from $1.1... >>

BizReport | Social Marketing April 08, 2013

Hashtags motivate half of consumers to explore new content

Brands on Twitter use a variety of features to give their Tweets stand-out and promote them to other users. One of those features is hashtags and a new survey from advertising firm RadiumOne reveals how consumers perceive, value, and use... >>

BizReport | Email Marketing April 08, 2013

Boost email CTRs with social sharing buttons

The incidence of social sharing buttons in email messages is becoming more and more common, according to the latest research from GetResponse, and for good reason. Email marketers that include social sharing buttons are experiencing far higher click-through rates than... >>

BizReport | Social Marketing April 04, 2013

3 Questions with PeopleLinx's Nathan Egan

A new platform helps brands and business people make better use of the time spent network on the social site LinkedIn. PeopleLinx converts LinkedIn users into power users by training them on best practices through eLearning modules and 1-on-1 consulting... >>

BizReport | Advertising March 29, 2013

Platform tracks conversions through social space

With all the talk of how many shoppers are looking to social it makes sense for brands not only to be in social but to understand what is happening with social commerce. To that end Compass Labs has release the... >>

BizReport | Social Marketing March 27, 2013

140 Proof adds sharing options to social suite

Pinterest has more consumers than ever window shopping. Through the social network shoppers pin favorite brands, sayings or other images to boards and share then with their friends. Now 140 Proof has added Pinterest sharing capabilities to its social marketing... >>

BizReport | Advertising March 26, 2013

Survey: SMBs believe social 'effective' way to reach customers

The social space isn't just a place to reconnect with old school friends. More and more small businesses are moving in to social hoping to connect with new business. According to new data out from Constant Contact more than half... >>

BizReport | Social Marketing March 26, 2013

Localized social tool launched for online marketers

Local brands may get a social boost from a new platform. Local Measure has launched a geographically based option for brands to manage their social campaigns. The platform will offer local insights into social conversations, helping brands better connect. The... >>

BizReport | Social Marketing March 18, 2013

Visible Technologies upgrades social media tools

As more businesses turn to the social space to engage with shoppers, upgraded tools from Visible Technologies may help make those connections. This month the company has released updates to their Visible Intelligences platform, set up to help businesses better... >>

BizReport | Advertising March 15, 2013

Ad products offer social, targeting solutions

New solutions out in the online space are setting up brands to have deeper connections with their customer base through more targeted and content-rich ads. Here's how:... >>

BizReport | Social Marketing March 11, 2013

Releases offer in-depth social analysis

In the social space, analysis is nearly as important as reach. At least half the population is now active in the social space, giving brands a better chance at engaging - if the right analysis tells them how social consumers... >>

BizReport | Social Marketing March 08, 2013

How social can connect, personalize the ecommerce experience

Some estimates show that Facebook has reached about 80% of the US population, and that is only one social network. Factor in Twitter, Pinterest, Tumblr and many other social networks and there is an entire stratosphere in which brands can... >>

BizReport | Social Marketing March 06, 2013

How to build a social image strategy

As brands lose control over the dissemination of one of their most valuable strategic assets, we may think it's a negative phenomenon, but in reality this is a huge opportunity to generate new revenues, increase loyalty and strengthen brand value... >>

BizReport | Social Marketing March 05, 2013

How to control images in the social space

As the social space grows the issues surrounding proper branding of a product or, well, brand continue to evolve. While most uses of a brand logo are innocuous, there are times when a branded image could be placed near content... >>

BizReport | Advertising February 28, 2013

Report: Game ads outperforming standard units

Attention advertisers: if you're looking for a higher campaign ROI, don't look to standard units. Look outside of the box and into the game. According to new data out today from MediaBrix both social and mobile game ad units are... >>

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