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BizReport | Social Marketing September 02, 2013

Top tips to help integrate ads, social media

Social media may be where the customers are online, but the space is becoming an ever-trickier platform for many businesses. How many posts are too many? How can they create more meaningful conversations? And how can all that data be... >>

BizReport | Ecommerce August 30, 2013

How to improve retailer's social strategies

Retail marketing is fast becoming a competitive sport. As more brands try to engage across channels - both online and offline - competition and 'outside the box' thinking is becoming a must. Black Friday Weekend 2012 saw Walmart blanket Facebook... >>

BizReport | Social Marketing August 28, 2013

Facebook removes requirement for third-party apps in promotions

Great news for Facebook marketers and users. Significant changes to how promotions and contests are run on the social network does away with the need for third-party apps.... >>

BizReport | Social Marketing August 28, 2013

3 Questions with Anametrix's Pelin Thorogood

We all know that consumers browse, shop and buy today across numerous digital and traditional channels - using whatever device is at hand. That's made the marketer's job much more complex. That complexity comes not just because of the proliferation... >>

BizReport | Social Marketing August 27, 2013

How many Twitter profiles does a brand need?

How many Twitter profiles does a brand need? The latest research reveals that brands can have as many as 44 Twitter profiles, each catering to specific customer needs and consisting of broadcast and engagement channels. ... >>

BizReport | Social Marketing August 26, 2013

Facebook ceases to deal in physical gifts, digital gift card to take over

Facebook is ditching the option of sending physical gifts via its Gift feature and concentrating wholly on the less logistically demanding task of providing a digital gift card. ... >>

BizReport | Social Marketing August 16, 2013

Top 3 tips for influencer-geared campaigns

The social space is ripe with consumers who are engaging with brands. But how can the brand repay those advocates to share product launches, offer information to their followers and otherwise spread the word? In some cases, a simple 'thank... >>

BizReport | Social Marketing August 15, 2013

How to tell an influencer from an advocate from a customer

In the social space the Influencer is the Holy Grail of customers. There are customers - those who 'like' a page or buy a product. There are 'advocates' - those who share product listings and deals. And there are 'influencers'... >>

BizReport | Social Marketing August 15, 2013

Franchisors holding strings on local franchise online presence

While most franchisees consider themselves autonomous from their franchisors, a new report points to potential problem areas - primarily in the online space. According to new data from the BIA/Kelsey Local Commerce Monitor, most websites and even social media holdings... >>

BizReport | Advertising August 15, 2013

Social, mobile tools to increase business awareness

Two new toolsets in the online space should set up brands to better understand how their mobile and social presence is impacting customer engagement.... >>

BizReport | Social Marketing August 06, 2013

Platforms to increase brand presence in social

Two platforms may set up online brands to have a better social presence with better analysis of social leads and with real time analysis. Here's how:... >>

BizReport | Social Marketing August 02, 2013

Kenshoo: Facebook ads undervalued by many

Hey, brands, if you're not using Multi-Touch Attribution metrics, chances are you're selling yourself a little short. According to new data out from Kenshoo, ads on the world's largest social network may be about 30% more valuable for those using... >>

BizReport | Social Marketing July 31, 2013

Aggregate Knowledge: Social pushing reach farther

Marketing executives may want to take a closer look - and an increased budget percentage - to social. That according to the Q2 Global Media Intelligence Report from Aggregate Knowledge. According to the data social and portals are pushing greater... >>

BizReport | Social Marketing July 26, 2013

Facebook hashtags have little effect on engagement

Hashtags are a powerful discovery tool on Twitter but, according to new research, they have little impact on engagement within the Facebook environment. ... >>

BizReport | Social Marketing July 25, 2013

Study: Twitter not influencing purchases

Social media may be connecting more people and brands, which is helping to increase online conversions. But according to one new study, one of the bigger social networks isn't helping. Social intelligence platform NetBase reports that, for the fashion-minded, Twitter... >>

BizReport | Viral Marketing July 24, 2013

Unruly: Video shares up 7% since Q1

Every week, video is becoming more social. That's the big takeaway from new data out from Unruly. According to their research video ad shares have increased 7% since Q1 2013 with record-breaking shares throughout the month of April.... >>

BizReport | Social Marketing July 24, 2013

Facebook stock boosted by mobile advertising

Facebook's second quarter financial report, released this week, reveals over half a billion in revenue generated from mobile ads - more than 41% of its total revenue - and sends stock prices soaring.... >>

BizReport | Advertising July 23, 2013

Social, RTB upgrades from online hubs

This week come two new tools set up to help brands better engage in the online space. From Topsy, a social tool set up to help find in-market shoppers, and from SiteScout and API set up help brands build their... >>

BizReport | Social Marketing July 23, 2013

Tumblr, Instagram analysis now available through Piqora

Add two more visual social networks - and all the data they hold for brands - to the Piqora platform. Through Piqora brands can track imaging trends as well as hashtags, folowers and influencers on the three biggest visual socnets:... >>

BizReport | Advertising July 22, 2013

Facebook newsfeed CTRs overshadow other ad placements

Is there a difference in click-through rates between Facebook ads in the newsfeed and those placed at the right-hand side? Yes, a massive difference, according to recent insights provided by Adobe. ... >>

BizReport | Social Marketing July 19, 2013

22% of top Australian firms have zero social media usage

Small businesses in Australia are embracing social media as part of their overall marketing strategy but new figures released this week reveal that many of Australia's biggest businesses have yet to see the light.... >>

BizReport | Ecommerce July 19, 2013

Adobe: Social pushing commerce

New data out from Adobe indicates social is pushing more ecommerce than many originally believed. ACTIVE Network tapped Adobe's Marketing Cloud to help them push more sales through the social channel. ... >>

BizReport | Social Marketing July 18, 2013

Mixpo pushes social syndication to market

For those of you in the social space - isn't that all of us by now? - there is a new tool that may help push the right content to the right people. It's a social syndication suite of tools,... >>

BizReport | Social Marketing July 18, 2013

62% predict rise in Facebook marketing efforts

A survey of U.S. advertising and marketing executives reveals almost two-thirds predict an increase in their Facebook marketing efforts in the next 12 months. ... >>

BizReport | Advertising July 17, 2013

Ad Roundup: RTB spending up, partnership to up engagement

This week, data out from a leading advertising exchange underlines the importance of budget control and real time bidding. Meanwhile, a new partnership should also help advertisers up the engagement level of their lists.... >>

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