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BizReport | Social Marketing September 11, 2012

Study: Facebook login could help retailers engage

While many retail websites are now offering logins so that shoppers don't have to re-enter addresses and credit card numbers with every purchase, some are missing a more simple way to get shoppers to create these accounts: the power of... >>

BizReport | Social Marketing September 05, 2012

Forget 'Likes', use 'Were Here' for better travel metrics

A British budget-holiday website claims to be the first to utilize Facebook's 'Were Here' API to produce a ranking of the top 10 destinations that is more representative of user engagement than 'Likes'. ... >>

BizReport | Social Marketing September 05, 2012

Social poses significant risks to participating companies

Facebook, Twitter and YouTube, the largest social sites, are being used by companies worldwide, to great effect. However, these same sites pose significant risks to companies and brands, as a recent study by Altimeter Group reveals.... >>

BizReport | Email Marketing September 05, 2012

Experian: Email volume up 10% YoY

Businesses may be cutting back on some traditional ad costs, but email isn't one of the 'traditional' areas seeing a recession. According to data from Experian CheetahMail email volumes were up 10% from Q2 2011 to Q2 2012, with the... >>

BizReport | Email Marketing September 04, 2012

Brands face challenge to get consumers sharing data across multiple channels

More than eight out of ten consumers in the UK are happy to share their personal details with brands across a single channel, but that willingness drops considerably as the number of channels increases.... >>

BizReport | Social Marketing September 04, 2012

Shoutlet integrates with Foursquare

The latest trend in social networking: checking in from local businesses, sharing pictures and otherwise engaging with a local hotspot through the social space. Foursquare is leading the way, allowing social networkers to tell their friends and followers where they're... >>

BizReport | Social Marketing September 04, 2012

Compass Labs offers brands integration with Facebook's Sponsored Results

New from Compass Labs, the ability for brands to engage through the new Sponsored Results on Facebook - within the Compass Labs CLIQ platform. The platform allows brands, through self-serve or managed campaigns, the ability to action insights from social... >>

BizReport | Loyalty Marketing September 03, 2012

Travel: Responding to customer reviews increases loyalty and bookings

Hotels are missing out on a valuable opportunity to create loyalty and interest when they fail to respond to reviews customers leave online, according to new research from online reputation experts TrustYou. ... >>

BizReport | Advertising September 02, 2012

Twitter launches targeting tool for advertisers

Twitter is helping advertisers reach more users with the launch of a tool allowing ads to be targeted by many different interest categories.... >>

BizReport | Social Marketing August 31, 2012

How to engage brand advocates

When it comes to social, brand advocacy is one major goal. Brand advocates are more likely to recommend trusted brands, favorite products and news to friends, on message boards and through reviews. The Zuberance platform helps brands engage these advocates... >>

BizReport | Social Marketing August 30, 2012

How Zuberance is helping social brands

Brands are trying different ways to engage in the social space - from social sharing campaigns to traditional advertising within social networks. Zuberance is one social marketing platform assisting brands in the transition to a more social online presence.... >>

BizReport | Social Marketing August 29, 2012

Facebook Likes do little to increase referral traffic and trust

Brands clamoring to get as many Facebook Fans as possible with the hope of increasing referral traffic to their websites may be wasting their time, according to new research from the data analysts at the BuzzFeed network.... >>

BizReport | Social Marketing August 23, 2012

Social releases to ease the way for marketers

Two new releases in the social space are set up to help marketing teams better adapt to the social space. One will help with transitions from campaign creation to analysis while the other will release a marketing suite to brands... >>

BizReport | Advertising August 22, 2012

How to use non-traditional ads to engage

Brands: if you're having trouble engaging younger audiences, especially Millinnials, it could be the type of advertising used. And that, if unchanged, can have detrimental effects on the brand. I recently chatted with Dailybreak about ways to engage this non-traditional... >>

BizReport | Social Marketing August 17, 2012

Report: Standard ads turning of socnet users

Consumers aren't engaging with ads in the social sphere - or at least not in record numbers according to several reports. But, new data from MediaBrix sheds light on why: because in the social space users aren't looking for online-standard... >>

BizReport | Social Marketing August 13, 2012

Why personalization and relevance should not be confused

For the past couple of years there has been a push for brands to create more relevant, personalized experiences. Some brands have taken this push to heart, but others have confused relevance and personalization as the same thing. The two... >>

BizReport | Research August 13, 2012

The Social Games? Maybe, find experts

Every athlete may not be attuned to social media but enough are that the 2012 London Olympics are being hailed as the Social Games in some circles. From athletes sending pictures and tweets to one another to the growth of... >>

BizReport | Social Marketing August 10, 2012

Visible updates offer dashboards, analysis, workspaces

The social space is getting an upgrade - at least from one social platform. This week Visible Technologies updates their VI Platform to include multiple dashboards and workspaces as well as expanded analytics to give brands in the social sphere... >>

BizReport | Social Marketing August 07, 2012

How active social media fans impact brands

Over the past week we've written about how fans are engaging with Olympic athletes and the games in general through social media. New data out from Wildfire may help brands quantify just how the interest of these social media fans... >>

BizReport | Trends & Ideas August 02, 2012

Powerful new Facebook feature boosts Post targeting

Over the coming weeks Facebook will roll out a powerful new tool that marketers using the network have been craving for some time. It will enable Posts to be more accurately crafted and targeted at various subsets of Fans.... >>

BizReport | Email Marketing August 02, 2012

Platform sends email updates based on socnets

With an estimated three-quarters of online adults (US) active on social networks it makes sense for brands to utilize the social sphere for marketing efforts. A new offering from Pontiflex hinges email and social together. Called Social FollowUp, the tool... >>

BizReport | Social Marketing August 01, 2012

Poll: Socnet users would go to jail before giving up profile

New data out from Harris Interactive and MyLife indicates people are overwhelmed by the amount of social media out there. But they're also not willing to give up their social profiles. In fact, some traditionally hated tasks are child's play... >>

BizReport | Advertising July 31, 2012

Are Facebook's mobile ads performing for brand marketers?

When it comes to brand advertising, sometimes the only way to know if an ad is being seen is to track eyeballs. At the request of several clients, EyeTrackShop studied Facebook's ad placements on computers and mobile devices with interesting... >>

BizReport | Advertising July 31, 2012

Compass Labs highlights Olympic engagement

The 2012 Summer Olympic Games are now in full swing. Athletes are swimming and shooting, running and biking. Or flipping across the mats in the gymnastics arena. Meanwhile the rest of the world is tuning in on television or through... >>

BizReport | Social Marketing July 27, 2012

Mobile key to Facebook's future growth

Facebook's much-anticipated Q2 earnings are out and the world's most popular social network reveals it has lost money despite higher than expected revenue. Mark Zuckerberg touts mobile as bright spot.... >>

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