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Look for the local part of the social marketing space to at least triple over the next four years. That according to a new forecast out from BIA/Kelsey Group. Researchers believe that local social ad revenues will increase from $1.1... >>
Brands on Twitter use a variety of features to give their Tweets stand-out and promote them to other users. One of those features is hashtags and a new survey from advertising firm RadiumOne reveals how consumers perceive, value, and use... >>
The incidence of social sharing buttons in email messages is becoming more and more common, according to the latest research from GetResponse, and for good reason. Email marketers that include social sharing buttons are experiencing far higher click-through rates than... >>
A new platform helps brands and business people make better use of the time spent network on the social site LinkedIn. PeopleLinx converts LinkedIn users into power users by training them on best practices through eLearning modules and 1-on-1 consulting... >>
With all the talk of how many shoppers are looking to social it makes sense for brands not only to be in social but to understand what is happening with social commerce. To that end Compass Labs has release the... >>
Pinterest has more consumers than ever window shopping. Through the social network shoppers pin favorite brands, sayings or other images to boards and share then with their friends. Now 140 Proof has added Pinterest sharing capabilities to its social marketing... >>
The social space isn't just a place to reconnect with old school friends. More and more small businesses are moving in to social hoping to connect with new business. According to new data out from Constant Contact more than half... >>
Local brands may get a social boost from a new platform. Local Measure has launched a geographically based option for brands to manage their social campaigns. The platform will offer local insights into social conversations, helping brands better connect. The... >>
As more businesses turn to the social space to engage with shoppers, upgraded tools from Visible Technologies may help make those connections. This month the company has released updates to their Visible Intelligences platform, set up to help businesses better... >>
New solutions out in the online space are setting up brands to have deeper connections with their customer base through more targeted and content-rich ads. Here's how:... >>
In the social space, analysis is nearly as important as reach. At least half the population is now active in the social space, giving brands a better chance at engaging - if the right analysis tells them how social consumers... >>
Some estimates show that Facebook has reached about 80% of the US population, and that is only one social network. Factor in Twitter, Pinterest, Tumblr and many other social networks and there is an entire stratosphere in which brands can... >>
As brands lose control over the dissemination of one of their most valuable strategic assets, we may think it's a negative phenomenon, but in reality this is a huge opportunity to generate new revenues, increase loyalty and strengthen brand value... >>
As the social space grows the issues surrounding proper branding of a product or, well, brand continue to evolve. While most uses of a brand logo are innocuous, there are times when a branded image could be placed near content... >>
Attention advertisers: if you're looking for a higher campaign ROI, don't look to standard units. Look outside of the box and into the game. According to new data out today from MediaBrix both social and mobile game ad units are... >>
The social space is ripe with information about consumer groups, new products and other news. The problem with the social space is that it moves so fast by the time a brand picks up on a trend, that trend might... >>
Ever wondered what your brand's fans are doing on Facebook? Many do. A new release from ePrize today lets brands in on the secret by collecting and aggregating Facebook analytics.... >>
A new solution in the mobile space is marrying rich media and social marketing options to give brands a more engaging mobile option. From 140 Proof, the Rich Media Ad Units are expandable social ads giving viewers rich content within... >>
Two new advertising tools are set up to offer brands additional targeting options in the online space. The first, for the B2B sector bases targeting on technology and the other, for the consumer sector, integrates social with targeting options.... >>
While the social space may be a great place to share brand information, products and deal information, brands need to walk a fine line in the social sphere. That, according to new data out from the JD Power Panel and... >>
Two platforms are using the social space to improve customer loyalty and overall brand reach - and helping brands see increased engagement in the process. Here's how:... >>
When it comes to the social space more and more consumers are looking to social networks to stay in contact with their favorite brands. But, it seems, one demographic is more likely than others to turn to social - that... >>
Whether watching because it was the last game for Baltimore Ravens' famed linebacker Ray Lewis or for brands' ingenious commercials, the bulk of Super Bowl watchers were also engaging via mobile devices. They were tweeting about spectaculars plays - and... >>
Sometimes it feels like the entire population of the Internet is on Facebook and Twitter. Not quite. In fact, while the reigning social platform is, of course, Zuckerberg's baby, Twitter comes in only in fourth place in terms of monthly... >>
Look for more from SEOmoz in the coming year. The company has announced they'll buy AudienceWise in a seven figure deal. SEOmoz is a search enginge optimization and social networking optimization software hub. The addition of AudienceWise to the company... >>
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