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BizReport | November 15, 2012

New app displays TripAdvisor content to Facebook Fans

Owners of hotels, restaurants and visitor attractions wishing to link their online reviews with their Facebook Page now have an easy option to do so with the launch of the TripAdvisor App for Facebook. ... >>

BizReport | November 13, 2012

Social media overwhelming some SMBs

More SMBs in the U.S. are using social media in their marketing, according to new research, but SMB community website Manta reveals social media destinations can be overwhelming environments for small business owners. ... >>

BizReport | October 29, 2012

Study reveals impact of paid search on Facebook brand reach

If you want to be seen on Facebook you need to incorporate paid media, according to new research released by the social network and conducted by comScore. ... >>

BizReport | Social Marketing October 29, 2012

Payvment: Social commerce may boost holiday sales

This holiday season some merchants are looking to social media - specifically Facebook - to boost revenue lines. And according to new data from Payvment that may happen. Nearly half of sellers using Facebook for their merchandise believe sales will... >>

BizReport | Social Marketing October 26, 2012

Study: Shoppers want customer service through social media

When it comes to customer service, a dedicated phone line doesn't top the list of consumer demands any longer. According to new data from NM Incite people want immediate action - not to wait on hold for long periods of... >>

BizReport | Social Marketing October 25, 2012

Report: Most use Facebook for social login

When it comes to shopping online a growing segment of shoppers doesn't want to create different accounts for each store. Instead, they choose to login using an existing account, usually attached to an email account or social network. According to... >>

BizReport | Advertising October 25, 2012

Aprimo release assists in social segmentation

As social networks continue to grow brands are looking for better ways to create branded social profiles and mine the rich data held by social networks. Aprimo's release of Relationship Manager 6.6 is set up not only to enhance social... >>

BizReport | October 23, 2012

Yelp's 'Consumer Alert' badge shames companies that mislead with paid reviews

Keen to put a stop to companies paying for positive reviews, Yelp has announced it will soon name and shame those that attempt it with their new "Consumer Alert" badge. ... >>

BizReport | October 18, 2012

Facebook reveals the viral spread of Offers

If the figures recently released by Facebook are correct, the vast majority of Facebook Offers are spread virally among Friends. ... >>

BizReport | Ecommerce October 17, 2012

Claritics partners with Badgeville to bring analytics to gamification

Gamification is getting an upgrade. Beginning today, Claritics and Badgeville are partnering to bring better analytics into the gamification space. Through the partnership brands using gamified ads and techniques will be able to track and analyze campaigns in real time... >>

BizReport | Advertising October 12, 2012

LocalResponse bets on HIT

A new retargeting tool out from LocalResponse looks at consumers' social history as a way to target ads and products. Called HIT - Historical Intent Targeting - the platform from LocalResponse is built upon a social premise: if a shopper... >>

BizReport | Advertising October 11, 2012

Yesmail: Marketing campaigns deployed on wrong day, wrong time

With just 74 days until Christmas, the race is on to get marketing messages in front of online consumers. Marketers may have their creative, messaging and offers fine-tuned, but new research from Yesmail Interactive reveals campaigns are not being deployed... >>

BizReport | Social Marketing October 11, 2012

Marin: Facebook ads for Christmas?

One thing that may be different this holiday season? According to new data from Marin Software Facebook ads may get more notice - from shoppers. While data shows that Facebook ads haven't gotten a lot of play to date, that... >>

BizReport | Research October 09, 2012

Study: Social networkers want branded social pages

When it comes to the social space, those consumers who are 'involved' with brands there want more. According to new data from Lab42 about half of Facebook users say branded social pages with the social network are 'more useful' than... >>

BizReport | Social Marketing October 08, 2012

Social additions should increase brand engagement

Two new additions to the social space could change the way brands engage through social. The first is an influencer tool for use within LinkedIn, the other a tool to measure Pinterest interests.... >>

BizReport | Social Marketing October 05, 2012

Study: Women check socnets, email more often than men

Just one more reason to target women, advertisers: not only are women making the bulk of purchases in households, but women are also checking in on social media and email more often. Meaning brands in the social and email spaces... >>

BizReport | Social Marketing October 01, 2012

Study: Walmart scores on Facebook, Target on Twitter

If you wonder how the biggest brands are doing in the social space, a new report from Unmetric is for you - and according to their research it's a different story for each brand. Walmart, finds the report, is scoring... >>

BizReport | Advertising September 26, 2012

Advertising: Men are cheap on Facebook

Women make up the bulk of Facebook users, but men are cheaper to target with ads on the social network, according to a new study by marketing software company Kenshoo and Resolution Media.... >>

BizReport | Social Marketing September 25, 2012

LocalResponse: For social shoppers it's a Saturday thing

When it comes to shopping in the social space, Saturdays hold many shoppers' hearts. According to new data from LocalResponse the bulk of social shopping check-ins come on Saturdays (25%) at 2pm ET - at least for shoppers in the... >>

BizReport | Ecommerce September 24, 2012

Walmart's local store Facebook Page network a flop?

Almost a year ago, Walmart announced the launch of thousands of local store Facebook Pages to enhance local interaction. Recent research by social analytics provider Recommend.ly has found that this tactic has not yet paid off for the retail giant.... >>

BizReport | Social Marketing September 24, 2012

How to improve business social profiles

As businesses look for ways to more deeply engage consumers the social space is offering one place where brands can do things a little differently. The problem? According to one expert too many businesses are treating the social space like... >>

BizReport | Social Marketing September 24, 2012

New tools to open Facebook for businesses

As the largest social network, Facebook gets a lot of attention from businesses, but with the roll out of Facebook's Timeline a few months ago many businesses are seeing more frustration from the social space. Some may even be giving... >>

BizReport | Social Marketing September 20, 2012

How social login helps brighten Lamps.com outlook

Online lighting hub Lamps.com wanted to bring something new to the online space - a place where customer could interact much as they would in a physical store. One focus point - the checkout, because online checkouts can be clunky,... >>

BizReport | Advertising September 13, 2012

Pew: The importance of social for politics

As the 2012 Presidential Election looms in the US, more politically-minded pages are going up around the social sphere. There are pages for Republicans, Democrats, specific candidates, 'haters' of candidates or parties...the list goes on. While those behind the social... >>

BizReport | Social Marketing September 12, 2012

SortPrice platform pushes social commerce farther

Just in time for the holiday season, SortPrice has released a new ecommerce platform which should help etailers better utilize social and online platforms. The platform includes an update to the existing SortPrice Store app for Facebook and includes scheduling... >>

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