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BizReport | Advertising November 22, 2013

Reports: Social performing well, mobile lagging

The Q3 Global Media Intelligence Report from Aggregate Knowledge indicates social platforms are performing well for many brands. According to the report social is performing 58% better than ad exchanges and is delivering 'high quality' customers to brands. ... >>

BizReport | Social Marketing November 20, 2013

Tools help retailers understand social conversations

New data out from NetBase has found that while Millennials are heavy social media users, the social space isn't all that influential when it comes to purchase decisions. According to their report Millennials are most likely to be influences by... >>

BizReport | Social Marketing November 07, 2013

How to improve social strategy in time for Christmas

Social networks now provide shoppers a great deal of information that wasn't available before. Shoppers now have access to up-to-the-minute content such as offers, sales, photos, videos, and other customers' comments and reviews about the brand and specific products and... >>

BizReport | Social Marketing November 07, 2013

Release gives people insight into their social profiles

Most tools to help in the social space are advertiser-geared, but a new release from LeadSift gives consumers the insights. Called LeadSift Fingerprint, the release 'crawls' consumers' Twitter history to discover how they are using the social space, how to... >>

BizReport | Social Marketing November 06, 2013

Report: US, UK consumers worry about privacy, don't take extra security steps

Privacy and information control are at the forefront of consumers' worries in the social space. But, according to new data out from tyntec and YouGov, about one-third report either their social media account has been hacked or the account of... >>

BizReport | Social Marketing October 30, 2013

Reports: SMBs helped by social media, held back by aging PCs

Small businesses are among the first to rapidly adopt promising new technologies like social media. But new data indicates they may also be harmed by technology - or the lack thereof. ... >>

BizReport | Social Marketing October 30, 2013

Reports: Get those Twitter response times down, or pay the price

Two new studies, out from Interakt Digital Communications Group and Lithium Group, find Twitter an increasingly important tool for brands. Social media, specifically Twitter, is an area where brands can go above and beyond for their users by responding to... >>

BizReport | Social Marketing October 22, 2013

Social media adds to stresses of new University students

It's an exciting but stressful time for millions of 18 year olds - heading off to study at University. However, today's students don't just stress about where they will live, how they will pay their bills or if they will... >>

BizReport | Social Marketing October 14, 2013

Top 4 tips to improve social presence

A recent study from Harris Interactive and MyLife shows we are using social networks more now than ever. More than 350 million images are uploaded to Facebook daily while the average Facebook user makes at least 30 posts per month.... >>

BizReport | Social Marketing October 11, 2013

How loyal customers become brand advocates

According to data from Amplifinity up to 60% of a brand's current customers will advocate on behalf of the brand. The key is knowing how to engage those consumers without alienating them.... >>

BizReport | Social Marketing October 10, 2013

Teenagers' social media preference switches from Facebook to Twitter

U.S. marketers targeting teens on social media should turn their attention from Facebook to Twitter as new research finds more U.S. teens prefer the microblogging platform over Zuckerberg's behemoth.... >>

BizReport | Social Marketing October 10, 2013

Message boards seen as personal

Don't count out message boards as part of a social strategy. That's the takeaway from a new report by ProBoards. Researchers found most people prefer message boards for 'meaningful discussion' even over popular social networks like Facebook, Twitter and LinkedIn.... >>

BizReport | Social Marketing October 10, 2013

How to better engage advocates

Shoppers aren't just making purchase decisions in store aisles, many are checking up on products and brands through social media, review sites and by questioning trusted friends. Many of these 'trusted' sources are online brand advocates. One expert explains how... >>

BizReport | Advertising October 08, 2013

Releases enhance content, social campaigning and analysis

Campaign analysis has fast become a must-have for online brands. No less important is the ability to create content focused on a brand's message and to deeply engage through social media. Three releases, from Corporate Visions , Engagor and Constant... >>

BizReport | Advertising October 07, 2013

Mobile, social products to improve reach, measurement

A trio of new releases may change the way brands look at mobile and social marketing by improving their ability to reach, track and measure engagement across devices. ... >>

BizReport | Social Marketing October 03, 2013

How wish lists and social sharing may increase holiday sales numbers

As ecommerce has evolved so has the way consumers engage with products. While there is a small number of shoppers who buy any item at any time, many shoppers are using Wish List type organization options. And those wish lists... >>

BizReport | Social Marketing October 01, 2013

Report: Millennials don't share. But here's how to encourage sharing

Millennials may be leading the way in their adoption of mobile and social networking, but in one area, they lag. And that could be a hindrance to brands. According to new data from Campaigner, Millennials are making mobile purchases and... >>

BizReport | Loyalty Marketing September 30, 2013

Report: Hispanic shoppers are more social

All consumers like to share the deals they've found online with friends and family; many of those conversations take place in the social space. But for one demographic, the social aspect of shopping is growing quickly - and may be... >>

BizReport | Advertising September 27, 2013

Top 3 tips for building a better relationship with Millennials

According to recent data from Shoutlet and Social Chorus, the bulk of Millennials 'never click' on Facebook's Sponsored Stories; similar results are found with other ad types. Rather than clicking on traditional ads, this demographic is more apt to seek... >>

BizReport | Research September 26, 2013

Top 3 tips for engaging more Millennials

Millennials don't consider online advertising to be credible because they don't have to rely on it. With the expansion of social relationships, millennials have a huge network of people at their disposal. Some are truly trusted friends and family, and... >>

BizReport | Social Marketing September 25, 2013

Tools to bring more depth to social metrics

The social space is brimming with consumers, many of whom look for ways to engage with their favorite brands. Two new solutions may help brands better measure the impact of their social presence.... >>

BizReport | Social Marketing September 18, 2013

Social too time-consuming for SMBs?

Small businesses may know the value of social for reaching local shoppers, but that doesn't mean they have the time to do social 'right'. Because of that, many are looking to outsource social responsibilities. That, according to new data out... >>

BizReport | Social Marketing September 09, 2013

Hashtags don't increase viral reach or engagement on Facebook

The debate about whether hashtags on Faceobok work continues, and the news isn't good. New research from Edgerank suggests that hashtags on Facebook could actually be detrimental to a brand's viral reach and engagement.... >>

BizReport | Social Marketing September 05, 2013

Topsy to index every tweet ever tweeted

Have you ever wanted to see the social evolution of a brand or product, including missteps made in the early days of social media? Topsy has, and is offering that knowledge to everyone. The platform has indexed Twitter, including every... >>

BizReport | Social Marketing September 03, 2013

Researchers concerned alcohol brand Tweets reaching underage audience

Twitter is an efficient platform on which to promote products. However, researchers from an Australian University believe the social marketing of one product in particular should be far better regulated - alcohol. ... >>

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