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BizReport | Social Marketing January 22, 2014

Platform links in-store, Facebook conversions

Source Metrics has launched a new platform that tracks in-store conversions that are attributable to Facebook Advertising. Through the platform retailers 'see' how Facebook Ads are influencing in-store conversions and engagements.... >>

BizReport | Social Marketing January 22, 2014

Forecast: SMBs to up social media ad spend in 2014

Ad-ology Research has released a new report that reveals the majority of SMBs plan to spend more of their budgets on social media advertising in the coming year.... >>

BizReport | Social Marketing January 16, 2014

Re-targeting being trialed by Twitter

Twitter is trialing a new way of targeting on the social platform that will provide advertisers with a means of re-targeting those who have previously interacted via their website. ... >>

BizReport | Ecommerce January 16, 2014

More retailers use 'Pin It' than Facebook 'Like' button

New research from social analytics firm 8thBridge reveals that retailers prefer to 'Pin' products than apply Facebook's 'Like' button. ... >>

BizReport | Advertising January 03, 2014

Survey: SMBs look to social, mobile for 2014 success

You could say small businesses are putting their money where their mobile is - or at least their app. According to a new j2 Global survey, a majority of small and medium sized businesses will look to apps for marketing... >>

BizReport | Social Marketing January 02, 2014

Janrain: Google gaining on Facebook

Over the past two years social login has been trending up with Facebook as a clear leader in the space. But new data just out from Janrain indicates a change in the tide. According to their numbers Google is gaining... >>

BizReport | Social Marketing December 31, 2013

Expert: Look for social to become ad-dominant

According to one expert social is going to become a bigger player in 2014 - and not just with people looking to stay connected to their friends and family. Because of consumer use, more brands will move into the social... >>

BizReport | Social Marketing December 27, 2013

Report: Financial sector needs better customer experience

Social media may be the key for financial institutions looking to make a difference with their customer base - both the existing customer base and those who may be swayed to a new brand. That according to a new report... >>

BizReport | Social Marketing December 26, 2013

Expert: How to improve customer experience

The mobile web, according to one expert, is one place that will test brands' strategy while at the same time offering unprecedented access to consumers. Through app-based surveys and geo-fenced targeting, the mobile web may open retailers' customer relationships. ... >>

BizReport | Social Marketing December 24, 2013

Facebook in 2014: Brands must get creative

Facebook has been the go-to social network for brands for at least the past two years. But, as Facebook has grown so has their need to make money. Many of the changes in Facebook have hampered the way brands engage... >>

BizReport | Social Marketing December 18, 2013

Forecast: 77% increase in native social ad revs

By the end of 2013, BIA/Kelsey predicts native social ad revenues will surpass the $2 billion mark - a 77% increase Year over Year (YoY). In fact, that pushes native social ad revenues past social display revenues - social display... >>

BizReport | Social Marketing November 25, 2013

Top 3 tips to create better Instagram ads

As more people become familiar with social media ads - and also begin tuning them out - businesses are pushing to catch up and create a better customer experience with the ads served. But, there can be backlash if brands... >>

BizReport | Social Marketing November 25, 2013

Pinterest puts Pins on the map

Image-sharing social network Pinterest has expanded its reach and is now targeting the travel market by combining Pins with a map.... >>

BizReport | Advertising November 22, 2013

Reports: Social performing well, mobile lagging

The Q3 Global Media Intelligence Report from Aggregate Knowledge indicates social platforms are performing well for many brands. According to the report social is performing 58% better than ad exchanges and is delivering 'high quality' customers to brands. ... >>

BizReport | Social Marketing November 20, 2013

Tools help retailers understand social conversations

New data out from NetBase has found that while Millennials are heavy social media users, the social space isn't all that influential when it comes to purchase decisions. According to their report Millennials are most likely to be influences by... >>

BizReport | Social Marketing November 07, 2013

How to improve social strategy in time for Christmas

Social networks now provide shoppers a great deal of information that wasn't available before. Shoppers now have access to up-to-the-minute content such as offers, sales, photos, videos, and other customers' comments and reviews about the brand and specific products and... >>

BizReport | Social Marketing November 07, 2013

Release gives people insight into their social profiles

Most tools to help in the social space are advertiser-geared, but a new release from LeadSift gives consumers the insights. Called LeadSift Fingerprint, the release 'crawls' consumers' Twitter history to discover how they are using the social space, how to... >>

BizReport | Social Marketing November 06, 2013

Report: US, UK consumers worry about privacy, don't take extra security steps

Privacy and information control are at the forefront of consumers' worries in the social space. But, according to new data out from tyntec and YouGov, about one-third report either their social media account has been hacked or the account of... >>

BizReport | Social Marketing October 30, 2013

Reports: SMBs helped by social media, held back by aging PCs

Small businesses are among the first to rapidly adopt promising new technologies like social media. But new data indicates they may also be harmed by technology - or the lack thereof. ... >>

BizReport | Social Marketing October 30, 2013

Reports: Get those Twitter response times down, or pay the price

Two new studies, out from Interakt Digital Communications Group and Lithium Group, find Twitter an increasingly important tool for brands. Social media, specifically Twitter, is an area where brands can go above and beyond for their users by responding to... >>

BizReport | Social Marketing October 22, 2013

Social media adds to stresses of new University students

It's an exciting but stressful time for millions of 18 year olds - heading off to study at University. However, today's students don't just stress about where they will live, how they will pay their bills or if they will... >>

BizReport | Social Marketing October 14, 2013

Top 4 tips to improve social presence

A recent study from Harris Interactive and MyLife shows we are using social networks more now than ever. More than 350 million images are uploaded to Facebook daily while the average Facebook user makes at least 30 posts per month.... >>

BizReport | Social Marketing October 11, 2013

How loyal customers become brand advocates

According to data from Amplifinity up to 60% of a brand's current customers will advocate on behalf of the brand. The key is knowing how to engage those consumers without alienating them.... >>

BizReport | Social Marketing October 10, 2013

Teenagers' social media preference switches from Facebook to Twitter

U.S. marketers targeting teens on social media should turn their attention from Facebook to Twitter as new research finds more U.S. teens prefer the microblogging platform over Zuckerberg's behemoth.... >>

BizReport | Social Marketing October 10, 2013

Message boards seen as personal

Don't count out message boards as part of a social strategy. That's the takeaway from a new report by ProBoards. Researchers found most people prefer message boards for 'meaningful discussion' even over popular social networks like Facebook, Twitter and LinkedIn.... >>

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