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BizReport | Advertising September 05, 2014

YouTube revealed as best social platform for ad conversions

YouTube is the most effective social platform for product launches and influencing customers' purchasing decisions, according to a new study from AOL Platforms.... >>

BizReport | Advertising September 01, 2014

Facebook launches Event ads to appear in Newsfeeds

Events will be given more visibility on Facebook with the launch of new tools for advertisers that will boost awareness and, hopefully, attendance.... >>

BizReport | Social Marketing August 25, 2014

Social Roundup: Instagram analytics and a social management partnership

New to the social space: Instagram is beginning to roll out a suite of analytics tools that should give brands better insight into Instagram campaigns. Meanwhile, Viralheat is partnering to create a social media management solution for brands and advertisers.... >>

BizReport | Social Marketing August 25, 2014

Report: More BTS campaigns going social

One trend during this back to school (BTS) season has been the impact of social marketing. More brands are adding hashtags or encouraging the sharing of images across social media to propel their brands farther. Crowdtap is breaking down the... >>

BizReport | Advertising August 20, 2014

Ad Roundup: Making mobile, social, video simpler

Two new solutions in the online space are focusing on simplifying brands' reach into mobile, social and video. ... >>

BizReport | Mobile Marketing August 19, 2014

Mobile, not social, is the channel Millennials use to shop for cars

A recent study from AutoTrader.com finds that social media is not driving car purchases, with just 1% using such sites to buy a vehicle. Mobile, on the other hand, is becoming a significant car-buying channel, particularly among Millennials.... >>

BizReport | Ecommerce August 15, 2014

Retailers: The 3 trends that could change your year

With back to school shopping in full swing, many retailers are turning their attention to holiday promotions, sales and making sure their websites are ready for the showrooming and webrooming customers that will head their way. One expert tells us... >>

BizReport | Search Marketing August 14, 2014

Quarter of SMBs have no presence in local search results

Are small businesses doing enough to ensure success in an increasingly digital and social environment? Not really, according to new figures released this week by Marketecture. ... >>

BizReport | Mobile Marketing August 12, 2014

Expert Opinion: Mobile, social to finish 2014 strong

For the past 12 months mobile and social have made headlines as new properties and platforms came into the online space. now mobile and social are making headlines because of the advertising and targeting they provide advertisers. One expert believe... >>

BizReport | Advertising August 07, 2014

Expert Opinion: Why brands need a niche

Video, social, email, direct mail. The advertising avenues open for businesses today are massive, and there are rules that go along with each channel. One expert offers his advice on how to get the most from these channels. ... >>

BizReport | Social Marketing August 04, 2014

How mobile social can help brands

Here in the U.S. alone, 85 percent of consumers are leveraging mobile devices to access social sites. One expert offers insight into how brands can better connect.... >>

BizReport | Social Marketing August 01, 2014

Top 3 tips to harness dark social data

Properly attributing visits, clicks and shares across the online and social spaces allows brands to tailor their content marketing to create content with which their audience will engage. This also represents the best potential communities to connect with and can... >>

BizReport | Social Marketing July 31, 2014

How to tell if social is right for your brand

Many companies tend to use the term "social strategy" as if it is a catch-all for every platform available. But according to SAP while the social audience may be consistent, each social channel comes with a very specific set of... >>

BizReport | Social Marketing July 30, 2014

How dark social can impact brand

There is a new buzz phrase out there - dark social, and it refers to the sharing of digital content outside the usual social places. For example, Consumer A sharing a link with Friend B through Skype or IM rather... >>

BizReport | Ecommerce July 29, 2014

Retailers failing to maximize use of social shopping websites

Consumers today are increasingly discovering products via social commerce websites yet, according to new research from Kenshoo and DataPop, very few retailers are posting their products on such websites.... >>

BizReport | Social Marketing July 25, 2014

Forrester: Mobile social users more engaged, share more

A new Forrester study reveals that people that access social networking sites such as Facebook are far more likely to engage with a company's content on that site than desktop users. ... >>

BizReport | Social Marketing July 24, 2014

Shareaholic: Quarter of website traffic driven by Facebook

It's not unusual to see reports that Facebook has reached a plateau or that it's losing younger users hand over fist but, as new research from Shareaholic reveals, it continues to be a dominant force in driving traffic to websites.... >>

BizReport | Social Marketing July 16, 2014

Study: Most Americans learn big news via socnets

Turns out social media is more important - for consumers - than ever. According to one new report a majority of Americans are learning about important news via social networks. They're learning about family news first and foremost but more... >>

BizReport | Social Marketing July 11, 2014

Report: Pinterest, Twitter leading the sharing wars

Social networks are leading to a lot more sharing on the consumer side of things. According to new data out from ShareThis, Pinterest and Twitter are at the top of the sharing heap. According to their data three-quarters of shares... >>

BizReport | Social Marketing July 07, 2014

Study: Execs must take more ownership of social strategy

More consumers are turning to social networks to voice displeasure over customer service, products not working properly or missing shipments, and it is not surprise that many brands have followed consumers' into the social space. But, according to one new... >>

BizReport | Social Marketing July 04, 2014

SocialBakers: Facebooks interactions up, businesses pay attention

There has been a lot of buzz lately about Facebook's marketing practices - post boosting, not showing every post from every page 'liked' by a consumer. Still, the giant social network just keeps growing. New users, more engagement and more... >>

BizReport | Social Marketing June 25, 2014

How the World Cup is impacting brands

According to a new BrandKeys survey finds most US World Cup viewers say they would support brands who advertise or support their favorite soccer teams - even though major league soccer isn't a huge deal in the US. So far... >>

BizReport | Social Marketing June 18, 2014

TrackMaven: Facebook engagement rises after work and at weekends

In order to boost engagement and viewability of Facebook posts, businesses should post outside of work hours or at the weekend, according to new research from TrackMaven.... >>

BizReport | Social Marketing June 16, 2014

How social media is trending the FIFA World Cup

About half of viewers for the 2014 FIFA World Cup will be watching via mobile devices. That's the takeaway from a new survey out from RadiumOne, which also indicates Facebook will beat out Twitter for World Cup fans.... >>

BizReport | Social Marketing June 10, 2014

Neustar: Social pushing brands' reach farther

Neustar has released their Q1 2014 Media Intelligence Report and among the findings - social is helping brands reach more consumers. Specifically those shoppers who aren't served by branded email lists and other channels.... >>

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