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BizReport | Social Marketing January 27, 2016

Social Roundup: Facebook, Google leading the way

Google and Facebook continue to duke it out over social shoppers. According to two new reports the online giants are the top spots for social logins - meaning consumers are using their Google and Facebook information to login to etail... >>

BizReport | Social Marketing January 27, 2016

Study: Spending to increase on influencers

Look for brands to invest a bit more money - and likely time - on reaching and engaging influencers. That's the word from a new report from Econsultancy.... >>

BizReport | Social Marketing January 26, 2016

Top 3 tips to better social strategy

As we have seen over the past year, social strategy is about so much more than a social profile and a few links to product pages. A good social strategy will be engaging, will pass on needed information, and will... >>

BizReport | Social Marketing January 22, 2016

Report: Social ad spend up by 50%

Kenshoo has released the Digital Marketing Snapshot for Q4 of 2015 and among the more interesting findings are bumps for social advertising and product listing ads. These two ad options have shown increased spending by brands and marketers as they... >>

BizReport | Internet January 21, 2016

Brands: How to prep for #twitterdown situations

Earlier this week an outage at Twitter sent its users into a bit of a tailspin filled with memes and hashtags and a few user meltdowns. One expert weighs in on how brands can prepare for these kinds of situations.... >>

BizReport | Social Marketing January 20, 2016

Campaigner: Buy buttons helping retailers sell

The social channel is making a change in the way retailers connect with consumers. That is the takeaway from new Campaigner data which indicates about one-third of retailers (36%) are seeing increased sales because of social media buy buttons. ... >>

BizReport | Advertising January 15, 2016

3 Tips to improve brand interaction

Engagement is key to conversion. But did you know interaction is key to engagement? According to the Sprout Social Q4 2015 Index, shoppers are 7 times more likely to engage with branded promotions if they've previously interacted with that brand.... >>

BizReport | Social Marketing January 08, 2016

Top 4 tips to improve your social media strategy

Social marketing is expected to get even hotter in 2016 as more consumers adopt not only smartphones but phablets. One expert shares his top 4 tips to a stronger social media strategy. ... >>

BizReport | Social Marketing January 04, 2016

Top 3 tips to better use buy buttons

Social marketing is beginning to come into its own, and while most shoppers are still mainly sharing their purchases a growing number are clicking on those posts with the intent to buy. That means retailers and brands need to have... >>

BizReport | Social Marketing December 23, 2015

Expert: Social success means social focus

Social marketing is one space in which brands need to have a strategy and a focus. That's according to one expert who believes social, especially social commerce, will have a strong 2016. Here are three tips to get your social... >>

BizReport | Social Marketing December 17, 2015

IAB: Social media still has a lot of growing up to do

Social media still has a lot of growing up to do, say marketers from both agencies and client-side, of which 3 in 10 say they do not believe social media yet has in important role in the overall marketing function.... >>

BizReport | Social Marketing December 15, 2015

Speedy responses to Tweets result in higher revenues and happier customers

Research from Twitter among airlines and their customers reveals just how important it is for businesses to dedicate resources to near-real-time customer interaction on the platform.... >>

BizReport | Social Marketing December 01, 2015

Why your Twitter button lost its count

Once upon a time, the Twitter button was the only button on the web. Today it is often crowded out by a number of others. Recently, Twitter joined the crowd and removed the Tweet count, and here's why. ... >>

BizReport | Social Marketing November 24, 2015

Top 3 tips to improve Pinterest strategy

This year Pinterest announced plans to add buy buttons within their social network; PointSource and IBM have now partnered to make those buy buttons a reality. And, with more than 100 million users, the buy button could push more retailers... >>

BizReport | Ecommerce November 11, 2015

Ecommerce Roundup: Solutions for engagement

In the big lead-up to the holiday shopping rush, two new releases are on the scene. From BuyVia and TouchCommerce, the new solutions should help to increase customer engagement. ... >>

BizReport | Mobile Marketing October 19, 2015

Kenshoo: 68% social ad clicks are now mobile

Mobile is the reigning social devices. That is one takeaway from the Kenshoo Digital Marketing Snapshot: Q3 2015. According to Kenshoo's research more than two-thirds are social ad clicks are now made on mobile devices. ... >>

BizReport | Advertising October 19, 2015

Kenshoo reveals impact of mobile on social and paid search ads

A key driver of growth in social and search advertising is mobile, according to new figures released by Kenshoo. ... >>

BizReport | Blogs & Content October 15, 2015

Top 3 tips to make customer part of the team

From blogs to social media consumers are weighing in on favorite products and brands all day long. One expert believes this kind of consumer interest can be a huge help to a brand - if the brand is ready to... >>

BizReport | Ecommerce October 13, 2015

Facebook increases push to ecommerce

Facebook has long been trying to link its social prowess with ecommerce and has just announced another way in which brands can reach customers and drive sales on the platform. ... >>

BizReport | Social Marketing October 07, 2015

Top 3 tips to make the most of Instagram ads

Instagram hasn't pushed Facebook out of the top social networking slot just yet, but many brands are finding Instagram to be a solid investment in their time and ad dollars. Here's how to make Instagram advertising work for your brand.... >>

BizReport | Mobile Marketing September 28, 2015

Report: Retailers expecting mobile, social holiday surge

A new retail-based report is rather disturbing. According to Campaigner's new data brands are expecting a big mobile and social surge over the holiday season - but they aren't preparing for the surge. Researchers found more than one-third (38%) of... >>

BizReport | Social Marketing September 17, 2015

Report: Facebook and in-app ad spending up YoY

AdRoll is reporting the spend per advertiser within Facebook's circle has increased nearly one-third in the past year. On a global scale, AdRoll's numbers show a 31% YoY increase in ad spending through the social network. ... >>

BizReport | Social Marketing September 17, 2015

Brands: How to get people to use your #hashtags

We all have our favorite hashtags, be they for fun or business purposes. Creating a new hashtags and getting people to follow along, though, is tough. Here are our top 4 tips to get people to use and engage with... >>

BizReport | Advertising September 17, 2015

Study: Most SMBs turning to social for advertising

The social space isn't just for sharing pictures of your children or catching up on your 10 year reunion. Advertisers have pushed into the social space, and according to one new report, small businesses are leading part of the charge.... >>

BizReport | Social Marketing September 16, 2015

Top 3 tips for a better social strategy

The social space requires a different kind of approach than other advertising. People there don't necessarily want straight-up ads, they want content, engagement and something special. Here are our top three tips for a better social commerce strategy. ... >>

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