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BizReport | Social Marketing June 05, 2014

Study: Social key for Millennials looking for content

When it comes to finding content, Millennial consumers are most likely to go the social route. That is the takeaway from a new SDL Global study which found 5 in 6 Millennials are connecting with brands via the social space.... >>

BizReport | Social Marketing June 02, 2014

Study: Different socnets mean different updates from consumers

More people log on to social networks each day. But they aren't only logging on to their favorite hangouts or the place their friends hangout. According to on new report the average consumer is using up to six different social... >>

BizReport | Viral Marketing May 23, 2014

Video shares skyrocket within 3 days of launch

Nearly half of all video shares are happening within the first three days of a branded video launch. That according to new data from Unruly, which should video sharing has nearly doubled in the past year. Last year, during the... >>

BizReport | Social Marketing May 23, 2014

Restaurants with a Facebook Page may now display menu

Restaurants with a presence on Facebook can now better represent their offerings and attract customers by displaying perhaps their most important business ingredients on Facebook - their menu.... >>

BizReport | Social Marketing May 23, 2014

LinkedIn reveals buying power of 'Prosumers'

Research from LinkedIn, released this week, reveals that its members are an attractive audience for marketers with more buying power and influence than other social network users. ... >>

BizReport | Social Marketing May 19, 2014

How brands are using social data to engage

According to a recent IBM Global CMO survey about 71% of CMOs around the world don't believe their business is prepared to deal with the explosion of 'big data'. One online platform is helping brands harness and utilize social data... >>

BizReport | Social Marketing May 16, 2014

Are brands making the most of social

The social space is ripe with data - from shoppers favorite brands to what they had for dinner last night. The key is knowing what data is important to the brand and what is not. One expert weighs in on... >>

BizReport | Social Marketing May 15, 2014

Forecast: SocMedia Ad Revs to skyrocket

Look for enhanced targeting to begin pushing more ad dollars into the social space. That is the takeaway from a new forecast from BIA/Kelsey Group, which indicates ad revenues from social media will push past the $18 billion mark over... >>

BizReport | Social Marketing May 15, 2014

Study: Pinners predominantly women, loyal

Pinterest may not garner as many headlines as Facebook or Twitter, but maybe it should. According to new data from RJMetrics Pinterest's user base may be small, but it is loyal - with people using it as much in the... >>

BizReport | Social Marketing May 14, 2014

What shoppers want from social brands

Social media is like speed dating - a lot can go right. And a lot can go wrong between the brand and the shopper. What is the best way to approach those shoppers without being too friendly or too business... >>

BizReport | Social Marketing May 09, 2014

Study: Celebs aren't pushing your products even if they're paid to

Thinking of paying a Hollywood actor, NBA or NFL star to hawk your next product launch? Think again. That is the big takeaway from a new study which indicates that, while many brands like to employ celebrities to 'endorse' their... >>

BizReport | Social Marketing May 08, 2014

6 in 10 marketers have doubled Twitter spend over last two years

New research into the use of Twitter by marketers reveals that spending on the platform is up, as is the expectation of seeing hard business benefits and a return on investment.... >>

BizReport | Social Marketing April 30, 2014

Study: Shared content can increase spending by 10%

We know consumers in the social space like to share funny memes and even sale information. But is there a value to this kind of sharing? Yes, according to the new Return on Sharing Study from Beresford Research and ShareThis.... >>

BizReport | Social Marketing April 24, 2014

How to use organic social posts to reach non-fans

Facebook has some unique, compelling and highly effective tools for reaching your existing customers and prospecting new ones. But is it worth the effort to build up Facebook profiles?... >>

BizReport | Ecommerce April 23, 2014

Gigya: Facebook winning for logins

Social login continues to gain ground with consumers who don't want to remember one more password or create one more profile just to buy a pair of socks online. And it will likely surprise no one who is winning: Facebook.... >>

BizReport | Social Marketing April 22, 2014

DMA (UK) poll reveals most 'marketing friendly' social network

A recent poll of social media marketers conducted by the Direct Marketing Association (DMA) has revealed which social platform marketers believe to be the most 'marketing friendly'.... >>

BizReport | Social Marketing April 22, 2014

LinkedIn: 300 million connected, 3 billion to go

Since the end of 2013, LinkedIn has added 23 million more members to its professional social network, bringing its total number of members to a milestone 300 million of which a third are in the U.S.... >>

BizReport | Search Marketing April 22, 2014

Kenshoo: Paid search continues double-digit yearly growth

While paid search continues to account for the lion's share of digital marketing investment, Kenshoo's latest quarterly study shows how social ad spending is increasing at a faster rate year-on-year.... >>

BizReport | Social Marketing April 22, 2014

New platform uses social components to increase engagement

People are spending more time on social networks, but while many businesses are also in the social space they may not be taking full advantage of what social networking has to offer. A new platform, from Fanhub, uses social tools... >>

BizReport | Social Marketing April 21, 2014

Study: Tuesday/Thursday are best days for sharing

Think social media followers share just as many brand offers on Mondays as, say Thursdays? Think again. According to new data out from Extole Tuesdays and Thursdays outrank all other days for sharing, but Monday is still a day retailers... >>

BizReport | Search Marketing April 17, 2014

Marin study reveals the effect of integrating search and social campaigns

New research from Marin Software reveals that not only do search campaigns perform better when managed alongside social campaigns, but consumers that click on both search and social ads are more likely to make a purchase and spend more.... >>

BizReport | Social Marketing April 15, 2014

Brands: Why Facebook ads may not be a cure-all

With so many consumers in the social space brands need to be there, too, right? Yes, and no, according to one expert who says that while a social network presence may be of benefit for many brands, paying for social... >>

BizReport | Social Marketing April 14, 2014

Photos boost social engagement

New data from SocialBakers reveals that, no matter how big or small a brand's following is on Facebook, their best posts are those that include a photo. Similar research by Twitter reveal the same can be said of Tweets.... >>

BizReport | Social Marketing April 14, 2014

Studies: Social pushing engagement

Two new studies may have more brands reaching for the social space in their next campaigns and strategy meetings. According to details from Lithium Technologies, their community-based networks are driving revenue while data out from CRE indicates more consumers are... >>

BizReport | Social Marketing April 10, 2014

33Across: Social sharing spikes on tablets

Social sharing is gaining steam - especially with tablet users. That according to new data out from 33Across which measured social sharing traffic throughout the NCAA Men's Basketball Tournament - March Madness. Their data shows 'tablet actions' - like sharing... >>

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