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BizReport | Social Marketing June 03, 2016

Experts: How to better use Instagram and LinkedIn for business

A recent report found that consumers are engaging more with B2B brands through Instagram thank through the business-focused LinkedIn. So, does this mean brands should abandon one for the other? Not necessarily, says one expert. ... >>

BizReport | Social Marketing June 02, 2016

Expert: Why differences between socnets matter

Recently, a report made round citing the difference B2B brands were finding between social networks LinkedIn and Instagram - primarily, that Instagram was a better engager than the business-minded social network. One expert weighs in on the importance, for brands,... >>

BizReport | Social Marketing May 31, 2016

Study: How consumers use social to source news

Social networking has changed from a place for long-distance families to keep in touch to crowdsourcing the launch of a new product to the social-shaming of celebrities. And, according to one new report, getting a daily dose of newsworthy events.... >>

BizReport | Social Marketing May 25, 2016

Survey: SMBs keying into social

In the small business world, television and radio spots may be advertising goals, but social is a rising star. That's the word from a new Magisto survey which found that rather than shelling out tons of ad dollars for traditional... >>

BizReport | Advertising May 17, 2016

Ad Roundup: Solutions aim to give retailers more insight

In today's roundup, micro-influencers, increased target and a payments/reward system are up and running for marketers and brands. ... >>

BizReport | Social Marketing May 09, 2016

Top 3 tips for brands to implement a Facebook topic data strategy

DataSift's partnership with Facebook, for Facebook topic data, allows insights to be drawn from posts, likes, comments and shares from among Facebook's 1.65 billion monthly active users. DataSift's CEO shares tips for creating a better topic data strategy. ... >>

BizReport | Social Marketing May 09, 2016

Quintly: Facebook Reactions use underwhelming

Facebook users finally got some alternatives to the bland "Like" button earlier this year. However, new research shows that, despite the new choices on offer, most are sticking with the old 'thumbs up'. ... >>

BizReport | Blogs & Content May 06, 2016

Survey: Disconnect between brands, consumers about UGC

It turns out, brands and consumers aren't as in sync as many experts have believed when it comes to user generated content. While many brands believe their consumers are ready to share user-generated content (UGC) to win contests, consumers say... >>

BizReport | Social Marketing May 06, 2016

How Facebook topic data is impacting social

Facebook topic data is still a new force in the social space. The data gives brands the ability to look at how consumers are engaging with posts and shares within Facebook, and that data can be rich in targeting options.... >>

BizReport | Social Marketing May 04, 2016

3 trends to watch in social marketing

The push from brands into the social space continues to be strong, but as more businesses enter social it is also becoming harder to be heard. One expert identifies three trends for brands to watch in the social space. ... >>

BizReport | Social Marketing April 28, 2016

How brands can better manage social

One of the earliest strategic marketing partners to Facebook and Twitter, Adaptly participated in the Ads API beta programs for both Pinterest and Instagram in 2015. The company developed API-based marketing products for these betas and now has one of... >>

BizReport | Social Marketing April 21, 2016

Report: Social spend up 86%

The social spend is showing a marked increase over 2015, and it's no wonder: clicks from paid social ads increased 54% from Q1 2015 to Q1 2016. The overall rise is social spending (86% YoY) is credited to the rise... >>

BizReport | Social Marketing April 08, 2016

Brands: How to determine if social is a good CSR fit

Facebook and Twitter have recently expanded their business functionality, both in adding advertising options, and in removing the tweet length restrictions. These are good moves for brands, but aren't necessarily a call for all brands to push their customer service... >>

BizReport | Advertising April 07, 2016

How to tie influencer marketing to sales

With influencer marketing growing at a fast speed, many brands are looking to push their influencer strategy harder. But, how can brands be certain their spend on influencer ads are netting sales? One expert offers a few tips. ... >>

BizReport | Social Marketing April 05, 2016

Expert IDs how brands can better use Facebook, Twitter to connect

Customer service is increasingly driven by where and how consumers want to work with companies to resolve issues. Currently, that space is social because of its self-serve nature. How can brands ensure their social customer service is on point? One... >>

BizReport | Social Marketing April 04, 2016

How video, social are leading with influence

Finding influencers has always been important for brands. The Internet has made it both harder and simpler to find influencers - for those brands that are nimble enough to follow trends. On expert explains how social and video content are... >>

BizReport | Social Marketing March 29, 2016

Top 3 tips for a better branded social media strategy

If traditional TV viewing was dependent on viewers watching what the networks thought they should watch, viewers would revolt. That approach, says one expert, is why so many brands aren't succeeding in social media: because they are serving customers what... >>

BizReport | Ecommerce March 28, 2016

Top 3 tips to create better social customer service

Customer service will likely always have it's issues, after all, most people call, email or ping customer service because of a problem. But, in the social space, one expert believes brands can do much better. Here are three tips to... >>

BizReport | Social Marketing March 25, 2016

Expert: How to use social to drive transactions

Social media has taken over the internet, but while the big players - Facebook and Twitter - are all about 'friending' people, networks like Pinterest and Flipboard are about the individual. That, says one expert, is why brands should begin... >>

BizReport | Social Marketing March 25, 2016

Social selling mainstream among UK sales and business development professionals

New data from LinkedIn reveals the adoption of social media tools among sales and business professionals in the UK is hitting mainstream. ... >>

BizReport | Social Marketing March 22, 2016

Why shoppers are going social for service

Customer Service has always been driven, in part, by where and how shoppers want to interact with retailers and other business. Currently, that space is the social space because customers can control the relationship and engage when it is convenient.... >>

BizReport | Ecommerce March 04, 2016

Ecommerce Roundup: Tools to engage shoppers

In today's ecommerce roundup, a new payment processing option, and a way for merchants and retailers to easily integrate social into their ecommerce strategy. ... >>

BizReport | Email Marketing March 03, 2016

Study: Social beats email for customer service

When it comes to answering questions or resolving issues, email is no longer the go-to. According to new Eptica data social media is where UK consumers turn for customer service - in fact response rates on both Twitter and Facebook... >>

BizReport | Social Marketing March 02, 2016

Fashion retailers on Facebook failing to fully engage

How well are fashion retailers using Facebook to engage and interact with their customers? Not very well at all, according to new data released by multichannel and ecommerce consultants Practicology.... >>

BizReport | Social Marketing February 18, 2016

Facebook opens up Instant Articles to publishers great and small

A year on from Facebook's limited launch of Instant Articles the social network has announced it is throwing open the doors to publishers great and small. ... >>

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