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BizReport | Social Marketing May 13, 2015

Survey finds Pinterest impacts users' buying decisions

A study by Pinterest and MillwardBrown shows that the image-based social network not only helps consumers discover new ideas and products, it also helps them find stuff to buy.... >>

BizReport | Mobile Marketing April 30, 2015

Reports: Sharing, shopping increase on mobile

Two new reports point to the importance of mobile for both social networking and retail shopping. According to the data mobile devices now account for the bulk of social network sharing (65%) and nearly half (41%) of ecommerce visits. ... >>

BizReport | Social Marketing April 28, 2015

Study: Facebook key for ecommerce

A new report out from G/O Digital indicates Facebook may be the key for brands in the online space. According to their research about half of consumers said discounts or incentives that they saw on Facebook influenced them to visit... >>

BizReport | Ecommerce April 22, 2015

Expert: Why omnichannel needs to be a priority

According to experts across online and offline channels, an omnichannel strategy is one of the most important strategies a brand can implement. This new language could push revenue levels. Here is what you need to know about omnichannel. ... >>

BizReport | Social Marketing April 20, 2015

Social Roundup: How brands are engaging in social

Two new reports shed light on how brands are engaging in the social space, and how social networks are changing how shoppers engage with their favorite brands. ... >>

BizReport | Social Marketing April 14, 2015

Expert: What brands need to know about Twitter's update

Twitter has announced plans to change how they interact with businesses and brands using their platform - namely their 'firehose partners'. What does this mean for businesses on the social network?... >>

BizReport | Social Marketing April 10, 2015

Study: Car buyers influenced by social media

Add another product category that is being pushed along by social media: auto buying. According to new data out from Crowdtap most in-market auto buyers are influenced along their path to purchase by social media.... >>

BizReport | Social Marketing April 07, 2015

Studies show baseball's favorites

Major League Baseball's regular season got on underway on Monday, and fans are already makes themselves heard. Two new surveys indicate which teams are leading in social sentiment and in fan loyalty.... >>

BizReport | Social Marketing April 01, 2015

Report: Autofill features on social media improve conversions

It seems that making it simple for customers to fill out survey and order forms is key to conversion. That according to Formstack's new 2015 Form Conversion Report; according to their data using autofill features in these types of forms... >>

BizReport | Social Marketing March 27, 2015

Expert: The most important social metrics for brands

Is it enough for a brand to have a profile on Facebook and to share tips or daily deals? Not so much, at least not any longer. Brands need to cull data, analyze it and use that data to connect.... >>

BizReport | Mobile Marketing March 23, 2015

Is auto-playing on Facebook good, bad for brands?

Over the past few weeks more and more consumers have seen videos begin to auto-play on Facebook's newsfeed. While this trend isn't intrinsically bad, it can also not be the best idea. Here's why:... >>

BizReport | Social Marketing March 23, 2015

Expert: The key to social data

Consumers are all over the social space, logging in multiple times each day, sharing news and fun stories and getting their fill of trending topics. The social space is also rich in data - from consumer behaviors to favorite brands/products.... >>

BizReport | Social Marketing March 17, 2015

Yesmail: Instagram integration low

Although it is one of the fastest growing social networks, many brands continue to stay away from Instagram. That is the takeaway from Yesmail Market Intelligence. According to their data less their one-quarter (23%) of brands 'regularly using' Instagram. ... >>

BizReport | Social Marketing March 17, 2015

Can social sentiment pick the perfect bracket?

The NCAA Men's Basketball Tournament gets underway tonight, and millions of Americans are putting together their brackets. Some will base their picks on favored teams, some will hope for a Cinderella team to go all the way, but one company... >>

BizReport | Ecommerce March 16, 2015

Top 4 tips to win at social commerce

The internet is going social, not that it was every very far from social. But, as social networks have evolved to become daily and multi-daily stops for browsing consumers, it has also become a place where brands and shoppers can... >>

BizReport | Advertising March 11, 2015

More brands looking at cross screen opps

Social media cues are falling off and cross screen opportunities are becoming more mainstream. Those are key takeaways from new data out with Jun Group. According to researchers brands using social media cues - 'likes', 'follows', 'shares' - declined more... >>

BizReport | Social Marketing March 09, 2015

Top 3 tips for a better mobile content strategy

Marketers are spending millions of dollars creating compelling content for everything from DIY videos on YouTube to posts about the latest trends on their blogs. But, many are still not curating all that content under a single roof. Mobile is... >>

BizReport | Social Marketing March 09, 2015

Study: Finance brands could make bank in social

Most of us think of social media as place to stay updated on friends and family or our favorite celebrities. But one new report goes farther, tying social media to finance, indicating financial brands with the right social strategy could... >>

BizReport | Social Marketing February 17, 2015

Brands ill-equipped to adequately handle social media chatter

Yet another study reveals that brands are not adequately listening and responding to their social media audiences. According to Brandwatch, a whopping 89% of consumers' comments left on Facebook and Twitter go unanswered.... >>

BizReport | Ecommerce February 10, 2015

Ecommerce Roundup: Mobile analysis and social connection

Some experts believe retailers need to approach the ecommerce holistically and that is where today's round-up begins: social and mobile tools to help retailers connect, and a new launch that may help retailers better understand their customers. ... >>

BizReport | Advertising February 09, 2015

Ad Roundup: Video, social announcements give brands options

Two new releases into the online space underline the importance of both video and social for marketers heading into 2015. Details below:... >>

BizReport | Social Marketing January 30, 2015

Surveys: Why social, mobile might rule the Super Bowl

Social media may do as much for brands during the upcoming Super Bowl as the actual ads on television. That, according to two surveys, because while fans will be watching they will not 'only' watch the game on television. ... >>

BizReport | Advertising January 28, 2015

Brand Keys predicts Super Bowl winners, losers

Wondering if the New England Patriots or the Seattle Seahawks will come out on top in Super Bowl XLIX? Well, we aren't going to posit an answer on that, but one expert is chiming in on who the winners and... >>

BizReport | Advertising January 26, 2015

Top 3 trends to push marketers ahead in 2015

As brands cement their 2015 strategies, one expert is offering up his advice on the trends that could help push brands farther into consumers' consciousness. ... >>

BizReport | Ecommerce January 23, 2015

Kenshoo highlights rise in Facebook ad spend

Research from Kenshoo reveals the significant increase in Facebook ad spend driven by marketers' better understanding of the social networks' cross-channel campaign tools.... >>

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