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BizReport | Social Marketing January 16, 2019

2 trends to adopt in social

Marketing strategy should change and evolve every year, but in the social space, strategies need upgrades and shifts more often. The problem is that many brands continue to rely on actions and events that worked in 2017 or even farther... >>

BizReport | Internet January 14, 2019

Predictions for the game industry

From console to app-based, and single player to MMORPGs, gaming continues to be a big draw for a large part of the population. What can game developers - and advertisers - expect from gaming in 2019? We asked an expert... >>

BizReport | Internet January 01, 2019

Expert: Fake news outperforming truth

In a year that was marked by ta social media executive talking to the American Congress about fake news, there were also scars left on the digital ad industry. We asked an expert what marketers and content producers can expect... >>

BizReport | Social Marketing December 27, 2018

How to use FOMO as part of social strategy

FOMO - the Fear of Missing Out - continues to grow in the digital space. Consumers don't want to miss trends, celebrity images, or even events. And, according to one expert, FOMO is becoming a key part of brands social... >>

BizReport | Advertising December 14, 2018

Top tips for a strong Instagram Stories strategy

Instagram Stories enable brand marketers to do simply tell a story. Through video, through graphics, and using hot products or products that have been lagging in sales. Telling a story about these products - or even services - can lead... >>

BizReport | Social Marketing December 12, 2018

How to use Instagram Stories to engage this holiday

Instagram Stories have become a significant influencer for many brands, and are expected to have a big influence on shopping through the 2018 holiday season. Here's how merchants and marketers can use Instagram Stories to engage shoppers through the holiday... >>

BizReport | Social Marketing November 02, 2018

Most shoppers influenced by branded video

It should come as no surprise that video is an important part of any brands' strategy. But, new data out from Animoto finds that social and video may be a bigger key than many have thought. ... >>

BizReport | Ecommerce October 31, 2018

Top 3 tips to a better ecommerce experience

Experience has been building as a buzzword around online shopping for a couple of years now. However, many merchants have yet to upgrade their online portals, on-site search capabilities, or even recommendations engine. Here are three tips to upgrade the... >>

BizReport | Social Marketing October 19, 2018

Study: Influencers pushing more products

While influencers aren't pushing thousands upon thousands of product dollars, they are beginning to push more purchases. That's the word from new IZEA research which finds that about one-third of social media users have purchased a product because of an... >>

BizReport | Advertising October 05, 2018

Brands: How to streamline digital strategy

From search tactics to digital ad campaigns to social marketing, digital strategy continues to evolve and enlarge, making it hard for many businesses to keep up. But, there is a way to streamline marketers' digital strategy, making it easier to... >>

BizReport | Social Marketing October 03, 2018

Experts weigh in on Instagram shopping engine

With the release of Instagram Explore, which includes expanded shopping abilities within the social network, many brands are wondering exactly how to capitalize on these new abilities. We asked several digital experts how they believe this Instagram move could change... >>

BizReport | Social Marketing September 25, 2018

How merchants can use Instagram's new shopping features

In 2016 Instagram began testing their first shopping feature, and released a broader version in March, shoppable posts, that allowed brands and marketers to tag individual products within posts and consumers to shop from those posts. Since, they've released more... >>

BizReport | Social Marketing August 31, 2018

How to improve your social photography strategy

With 300 million images uploaded to Facebook every day, it is clear and engaging images are key for consumer engagement. The problem is that many marketers aren't sure how to best use photography and other images to engage their customer... >>

BizReport | Blogs & Content August 14, 2018

Study finds interest in alternative video rising

The interest in alternative video - content created by consumers, short-form videos, web series, etc - continues to grow. That is one of the key findings from Parks Associates new report which found that almost half of US households watch... >>

BizReport | Social Marketing August 06, 2018

Study finds Facebook, Instagram key for influence

Thought there has been some clapback against social media in the wake of the Cambridge Analytica scandal in the spring, most consumers continue to go to Facebook, Twitter, Instagram, and others for their news, fun family/friend pictures, and in many... >>

BizReport | Social Marketing July 25, 2018

How to win with social content

While marketers have long known how to create great content for ad campaigns and email, social media content has proven to be a more difficult sell. One expert sheds light on how marketers can begin updating their social content strategy... >>

BizReport | Social Marketing July 24, 2018

Report: SMB owners don't trust Facebook

While Facebook doesn't seem to have lost any steam in the consumer department since the Cambridge Analytica scandal, the same isn't true of small businesses. At least, according to new data out from Manta and Insureon. Researchers found that nearly... >>

BizReport | Social Marketing June 12, 2018

Expert: What businesses need to understand about hashtags

When it comes to social media, consumers love hashtags. The problem, for brands, is that in many cases consumers are more apt to use a brand's hashtags than a brand's handle, making it harder for other consumers to find the... >>

BizReport | Ecommerce May 18, 2018

Amazon, Google key for shoppers 'just looking'

Not all online shoppers are looking for a specific product with a specific ship date. Some are 'just looking' and for these browsing customers, Amazon and Google are key to their engagement. That's the word from new Avionos data which... >>

BizReport | Ecommerce May 15, 2018

Studies highlight importance of trust, store experience

Two new reports out in the ecommerce space, highlight the importance of retailers and merchants putting consumer trust higher on their list of priorities, and the importance of the shopping experience. ... >>

BizReport | Social Marketing May 10, 2018

Expert: Facebook isn't free

Recently, Facebook announced plans to explore a paid subscription model for the social network. By paying for use of the giant, consumers could avoid the sometimes ad-heavy newsfeed, going straight to content from friends, family, and other content they've 'liked'... >>

BizReport | Ecommerce May 09, 2018

Marketers: How to win at customer experience

Over the past three years, more emphasis has been placed on the customer experience on ecommerce sites, on social media sites, and even within the generalized advertising space. This is a problem for many brands, who may be proficient at... >>

BizReport | Advertising May 03, 2018

Expert: Security settings brands should implement now

With news out that while Americans haven't left Facebook in droves after the Cambridge Analytica data scandal, but that these consumers do want enhanced security measures from brands, BizReport asked one digital expert which security settings should be implemented. ... >>

BizReport | Social Marketing May 01, 2018

Reports: How Americans are reacting to Cambridge Analytica

Just over a month since news first broke about the misuse of Facebook customer data by Cambridge Analytica, and many businesses are still trying to figure out just what the news means for them. For consumers, though, there is a... >>

BizReport | Advertising April 23, 2018

Top 3 tips to improve personalization without infringing privacy

While the Facebook/Cambridge Analytica scandal remains top-of-mind for many marketers, at least one believes the industry attention may have jumped the shark, so to speak. That's because,it hasn't put a focus on protecting consumer privacy and has instead added limitations... >>

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