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BizReport | Social Marketing March 02, 2012

Brands: How to tackle Facebook's Timeline

With just about a month until Facebook's new Timeline goes into effect, brands may be wondering what this means for them. For those who have already made the switch, there isn't a lot of difference - but those small changes... >>

BizReport | Social Marketing February 29, 2012

Survey reveals social TV's unexpected impact on live TV viewing

A recent survey by TV Guide Digital found an unexpected impact of social TV. Live television viewing has increased because of the potential for real-time spoilers to appear on social media sites.... >>

BizReport | Social Marketing February 28, 2012

KLM partnering passengers via social networks

The anxious wait to see who you'll be sat next to on a long-haul flight could soon be over thanks to social seating programs such as KLM's 'Meet & Seat'. But social seating could hit some privacy turbulence. ... >>

BizReport | Social Marketing February 28, 2012

Wildfire, Adaptly partner for social marketing solution

As the social media space opens to advertising brands are looking for ways to optimize the experience. A new solution from Wildfire and Adaptly could be one answer to the problem of engaging consumers within the social space. Through the... >>

BizReport | Ecommerce February 27, 2012

Forrester: Online spending to reach $327billion in 2016

Consumers that are new to online shopping, along with established online shoppers, drove spending to over $200 billion in 2011, according to a soon-to-be-released report from Forrester Research.... >>

BizReport | Research February 27, 2012

Social game interest waning?

Farmville, Mobwars...two games synonymous with Facebook. But, according to a new report, the social network and its users aren't all that interested in games these days. That isn't to say some aren't still playing or that Facebook is kicking games... >>

BizReport | Social Marketing February 23, 2012

Tools give SMBs more insight into social, mobile

Small businesses are looking for ways to compete against the 'big boys' in both the online and offline world. Social media and mobile marketing are two places SMBs are hoping to engage a larger consumer base, and new releases are... >>

BizReport | Social Marketing February 22, 2012

140 Proof launches sharable, social video ad unit

A new offering in the social space should marry two of consumers favorite online activities: social networking and video viewing. From 140 Proof, the new ad unit is sharable and available through both mobile and desktop social applications and allows... >>

BizReport | Social Marketing February 22, 2012

Social releases to give brands better monitoring, tools for sharing

Two releases into the social space today should give brands a bit more control - over both what is said about their brand and how consumers share information about products or services. ... >>

BizReport | Social Marketing February 16, 2012

How social check-ins can help brand

Cecking in through social networks - you know, those 'having dinner at ___' linked posts - have been around since social networks took off. But do you know the value of a check-in for your brand? ... >>

BizReport | Social Marketing February 15, 2012

Two-thirds of Google+ users are men

Website-Monitoring.com has revealed figures suggesting Google+ is used mainly by men contrasting sharply with the likes of Pinterest and Facebook that are made up mainly of women. ... >>

BizReport | Social Marketing February 14, 2012

Value of a Facebook shopper? Above average finds research

With all the talk of social commerce, social marketing and the value of social networks, a study is finally out putting some worth to the buzz. This week Sociable Labs has released a report indicating that Facebook Connect shoppers are... >>

BizReport | Advertising February 14, 2012

Optify platform helps ALM push traffic up by one-third

A combination of search optimization and social media may be the key for brands moving forward. New data out from Optify shows an increase in both organic search traffic and in social media traffic for a brand using their multi-channel... >>

BizReport | Social Marketing February 09, 2012

Jun Group: Social video earns one-third more value

Wonder what value an online video actually has? Wonder no longer. A new report from Jun Group helps put a value on earned media - and their findings show social video is 'earning' up to 30% more media value to... >>

BizReport | Social Marketing February 08, 2012

Unruly: Brand recall boosted by recommended brand-led video

Brand-led online video that has been recommended, rather than found while browsing, is likely to have a far greater impact on the viewer, according to new research from social video platform Unruly Media.... >>

BizReport | Research February 06, 2012

Super Bowl Hangover: How people are still engaging with the big game

Twitter and Facebook were buzzing with Super Bowl related stats, questions, observations and ironic comments Sunday night. iProspect reports an average of 10,000 tweets per second during Super Bowl XLVI, breaking the record held by pop star Beyonce's baby announcement.... >>

BizReport | Law & Regulation February 03, 2012

ASA bans TripAdvisor "real traveler" claims

Popular travel review website TripAdvisor has been banned from claiming that its reviews are from "real travelers" and "reviews you can trust" by order of the UK's Advertising Standards Authority.... >>

BizReport | Social Marketing February 02, 2012

Super Bowl Super Social?

Ad space for the game is sold out and that has a lot of fans talking, tweeting and status updating: will Super Bowl XLVI ads live up to the hype of years past? While they ads may live up to... >>

BizReport | Social Marketing February 01, 2012

Pinterest drives almost as much traffic as Twitter, Google

The image-based social network is driving referral traffic to websites and blogs at an incredible rate of knots, ranking above the likes of Google+ and YouTube, according to new statistics from social firm Shareaholic. ... >>

BizReport | Social Marketing February 01, 2012

Facebook extends display ad market share lead in US, UK

Facebook is not only a place for people to hang out and chat. It's increasingly becoming an advertising powerhouse, too, as new figures released by comScore reveal.... >>

BizReport | Social Marketing January 30, 2012

How Cisco leveraged social mail to push campaign ROI

Facebook has had ads on-site for a few years; Twitter has tested 'sponsored tweets' to some success. But LinkedIn's Partner Messages option helped Cisco hit a home run in their latest campaign - by delivering messages to LinkedIn users' social... >>

BizReport | Blogs & Content January 30, 2012

Study finds huge drop in corporate blogging

A study of the Inc. 500 companies by the University of Massachusetts reveals that far less are adopting blogging as a social media tool today than they did a couple of years ago. ... >>

BizReport | Social Marketing January 30, 2012

Research: Just 1% of Facebook Fans engage with brands

An Australian marketing think-tank has revealed the findings of a study that show just 1% of a brand's Facebook Fans actually engage with that brand.... >>

BizReport | Social Marketing January 26, 2012

Pinterest: What is it and who is using it?

Who would have thought that selecting images from the Internet and pinning them on boards for all to see and share would become so popular? But it has, thanks to the image-based social network called Pinterest. But who uses it?... >>

BizReport | Social Marketing January 25, 2012

Sociable Labs: Consumers happy to share Facebook data

Many retailers are put off using social applications on their websites for fear of driving away privacy-conscious consumers but, according to a recent study by Sociable Labs, more than half of consumers are happy to share.... >>

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