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BizReport | Advertising January 24, 2013

SEOmoz takes on AudienceWise

Look for more from SEOmoz in the coming year. The company has announced they'll buy AudienceWise in a seven figure deal. SEOmoz is a search enginge optimization and social networking optimization software hub. The addition of AudienceWise to the company... >>

BizReport | Search Marketing January 23, 2013

Report: For B2B, Twitter tops Facebook

According to new data out from Optify, email and search are two hot spots for Business to Business (B2B) marketers. The study also shows that B2B consumers are reacting differently to the social space, especially when it comes to engagement.... >>

BizReport | Social Marketing January 22, 2013

Platform offers SMBs an assist in social marketing

The focus of many businesses in 2013 is social marketing. Especially for small businesses, the social space offers the ability to not only talk about products but to talk directly to - and with - customers. The GroSocial platform helps... >>

BizReport | Social Marketing January 21, 2013

22% of youngsters fake online personal details

People are not always who they appear to be and nowhere is that truer than among savvy youngsters on social media, according to a new survey from consumer research specialists Intersperience. ... >>

BizReport | Research January 21, 2013

Report: Facebook tops Global Brands List - again

How does Brand A stack up against Brand B on a global scale? New data out from General Sentiment offers insight into how consumers feel about certain brands. Among the winners: Facebook, Apple and Amazon. Among the losers: Zurich Insurance,... >>

BizReport | Social Marketing January 15, 2013

Facebook announces larger 'Pages You Might Like' ads in mobile newsfeeds

An announcement on Facebook's Australia and New Zealand marketing Page reveals the imminent introduction of larger Page Like ads on mobile news feeds. ... >>

BizReport | Advertising January 14, 2013

OPA: Premium Content Pubs beating Social Media

When it comes to placing ad campaigns, a majority of marketers are foregoing social media for premium content publishing websites. This despite the fact that a majority of consumers are active on social media sites like Facebook. According to the... >>

BizReport | Mobile Marketing January 11, 2013

Social media access via mobile on the rise

Mobile is increasingly being used to access social media, according to recent survey findings released by eMarketer. ... >>

BizReport | Ecommerce January 10, 2013

Reports: Social, catalogs influential during 2012 holidays

Over the 2012 holidays a couple of interesting data points were found by researchers: first, that social media use decreased but that traditional ad form catalogs helped push more sales. ... >>

BizReport | Mobile Marketing January 07, 2013

More than 20% of Facebook ad revenue now comes from mobile

Analysis of a dataset of more than 2 million ad clicks and conversions, drawn from a representative sample of global advertisers using Kenshoo Social to manage Facebook ad campaigns, reveals that more than 20% of the social network's ad revenue... >>

BizReport | Social Marketing January 04, 2013

Union Metrics CEO on importance of social measurement

As more businesses hit the online and mobile spaces to connect with consumers, consumers are becoming more blinded to traditional advertising formats. Social platforms have helped to put a 'face' on many brands, but the social space is also crowded.... >>

BizReport | Social Marketing January 03, 2013

Expert: How social will change in 2013 for brands

It's too early for social marketing to change? Not so says one expert. Heading into Q1 of 2013, an expert with newBrandAnalytics believes the social space will change - and for the better - for brands in the New Year.... >>

BizReport | Research December 28, 2012

The biggest events of 2012

2013 is right around the corner, and General Sentiment is helping us take a look at the year that was - in Social Media Land, at least. Here's what was hot in 2012:... >>

BizReport | Advertising December 28, 2012

Unmetric, Bizo release plans to help brands in 2013

A new book and a social monitoring platform may help brands better compete by creating universal strategies and monitoring the social space.... >>

BizReport | Social Marketing December 21, 2012

Janrain, Neolane launches to offer more through social

Two new solutions space promises to enhance the user experience while offering rich information to retail brands. The newest update to Janrain's User Management solution collects rich data as the shopper fills out customized registration forms. And from Neolane, the... >>

BizReport | Advertising December 19, 2012

Partnership rewards gamers with real-world goods

A new partnership between SocialVibe and Placecast will change the way gamers engage with ads and how advertisers engage with gamers. Through the partnership Placecast will power geo-fences for SocialVibe advertisers, offering virtual currency as well as real-world discounts and... >>

BizReport | Social Marketing December 18, 2012

Retail brands on Twitter aren't Tweeting

Would you set up a Freephone number for your customers that was never answered? Then why set up a Twitter account without a strategy and the resources to make it a useful channel? New research from Acquity Group finds brands... >>

BizReport | Ecommerce December 12, 2012

Compass Labs: How to better engage through Facebook

With more than $27 billion spent online and still over two weeks until the Christmas holiday, data from Compass Labs may show brands how to improve the social component of their holiday promotions. According to the research the top stores... >>

BizReport | Social Marketing December 11, 2012

8thBridge IDs retailers working the social space

The 2012 SCIQ: Retail report is out, highlighting the retail brands who broke through the murky social space to engage through updated social strategies. Those making a difference in 2012 didn't just throw up a social profile, they expanded the... >>

BizReport | Social Marketing December 11, 2012

Platform connects brands, influencers through social

A new platform in the social space promises brands connections to influencers, a segment of the population that can be hard to reach under normal circumstances. Influencers, however, are one of the 'get' segments in the social space - because... >>

BizReport | Email Marketing December 11, 2012

StrongMail makes 2013 ad predictions

While most of the consumer base is still finishing holiday shopping lists and baking sweets for holiday parties, most businesses have their focus on 2013 - adjusting advertising budgets, making plans for campaigns and looking at new advertising avenues. A... >>

BizReport | December 06, 2012

Nielsen: Significant social media growth driven by mobile

Back in July, 2011, Americans spent around 88 billion minutes each month on social networks. That's nothing compared to how much time was spent on social networks a year on, as a recent report from Nielsen reveals.... >>

BizReport | December 05, 2012

No review, no booking say TripAdvisor users

New research by PhoCusWright for TripAdvisor reveals that more than half of the review site's users would not consider booking accommodation that had no reviews while extreme comments are ignored by 6 in 10. ... >>

BizReport | Social Marketing December 04, 2012

Source Metrics release offers power over social mentions

A new release out from Source Metrics is giving brands a different kind of control over social media. Called the Social Media Inbox, the release sends social media mentions to the brand and adds a priority mention, so that brands... >>

BizReport | Social Marketing November 30, 2012

New platform promises social amplification

It's simple enough to set up social profiles for businesses but getting shoppers to not only like but to engage with the content? A much bigger issue. That is where Plyfe comes in - the platform is set up to... >>

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