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BizReport | Social Marketing January 04, 2013

Union Metrics CEO on importance of social measurement

As more businesses hit the online and mobile spaces to connect with consumers, consumers are becoming more blinded to traditional advertising formats. Social platforms have helped to put a 'face' on many brands, but the social space is also crowded.... >>

BizReport | Social Marketing January 03, 2013

Expert: How social will change in 2013 for brands

It's too early for social marketing to change? Not so says one expert. Heading into Q1 of 2013, an expert with newBrandAnalytics believes the social space will change - and for the better - for brands in the New Year.... >>

BizReport | Social Marketing August 30, 2012

How Zuberance is helping social brands

Brands are trying different ways to engage in the social space - from social sharing campaigns to traditional advertising within social networks. Zuberance is one social marketing platform assisting brands in the transition to a more social online presence.... >>

BizReport | Social Marketing August 07, 2012

How active social media fans impact brands

Over the past week we've written about how fans are engaging with Olympic athletes and the games in general through social media. New data out from Wildfire may help brands quantify just how the interest of these social media fans... >>

BizReport | Social Marketing May 17, 2012

Wildfire study reveals best type of social campaign

With Facebook's IPO on the near horizon pundits are wondering what's next for the social network - some going so far as to predict a clunker in the near future because Facebook isn't quite ready for primetime from an advertiser... >>

BizReport | Social Marketing April 04, 2012

Top three tips to optimize social marketing efforts

Social networking is growing by leaps and bounds as consumers share information about the minutiae of their lives. But for brands, the social space is still an unknown. The logic of connecting with consumers already in the space has many... >>

BizReport | Social Marketing March 23, 2012

What social means for marketers this year

A new player in the online space, Direct Agents, offers full-service treatment to brands looking for digital marketing help. One hot spot for most brands online is the social space - but what social advertising is 'worth it'?... >>

BizReport | Social Marketing January 12, 2012

InSites: Companies don't see benefit from social integration

The consumer base may be heavily invested in social networks, but for big business - and even small business - many say they don't see the benefit to heavy investment. While most businesses have social network profiles (70% are on... >>

BizReport | Advertising archives January 05, 2012

How to better use feedback in 2012

Customer feedback is not new to most brands, especially those utilizing customer service email or phone numbers. But there is a relatively new area of feedback found in social networks that isn't being utilized to the fullest extent.... >>

BizReport | Social Marketing December 22, 2011

Social logins pushing sign-ups, engagement

As social network use has risen more consumers have begun switching to social logins outside their networks. Social logins basically allow consumers to use their social network profile login to sign up for newsletters, gain access to content and other... >>

BizReport | Social Marketing December 12, 2011

Top 3 social actions brands need to take now

Most brands are entering the social space, from small to large, but there will be missteps along the way. From oversharing - just like Aunt Rose does - to undersharing - like best friend, Danny does. The key to social... >>

BizReport | Social Marketing November 16, 2011

Top three social marketing tips for the holidays

Online spending is pushing sales boundaries this year. comScore just reported a 13% Year over Year increase in ecommerce (Q3 2011). With Black Friday, the official launch to holiday shopping in the US, just over a week away, online retailers... >>

BizReport | Social Marketing August 02, 2011

Manta offers learning community for SMBs

A new offering from community hub Manta may help small businesses better tackle the world of social marketing. Called Manta Connect, the hub is a forum in which SMBs can connect with other small businesses, share advice and get information;... >>

BizReport | Social Marketing February 23, 2011

Want more from social? Here's how one brand is doing it:

Although forecasts boast that most businesses are looking for an 'in' with social marketing, the fact is that many haven't jumped into the social boat yet. Why? Because they aren't certain how to take advantage of social offerings. A new... >>

BizReport | Social Marketing February 18, 2011

Top social tips from Big Fuel's Jon Bond

Social media marketing agency Big Fuel is reporting a 500% surge in their business over the past year, and their results aren't a single instance. Social media is exploding across the world, leading more consumers and brands into the space.... >>

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