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BizReport | Social Marketing April 28, 2016

How brands can better manage social

One of the earliest strategic marketing partners to Facebook and Twitter, Adaptly participated in the Ads API beta programs for both Pinterest and Instagram in 2015. The company developed API-based marketing products for these betas and now has one of... >>

BizReport | Social Marketing April 05, 2016

Expert IDs how brands can better use Facebook, Twitter to connect

Customer service is increasingly driven by where and how consumers want to work with companies to resolve issues. Currently, that space is social because of its self-serve nature. How can brands ensure their social customer service is on point? One... >>

BizReport | Advertising archives January 15, 2016

3 Tips to improve brand interaction

Engagement is key to conversion. But did you know interaction is key to engagement? According to the Sprout Social Q4 2015 Index, shoppers are 7 times more likely to engage with branded promotions if they've previously interacted with that brand.... >>

BizReport | Social Marketing September 16, 2015

Top 3 tips for a better social strategy

The social space requires a different kind of approach than other advertising. People there don't necessarily want straight-up ads, they want content, engagement and something special. Here are our top three tips for a better social commerce strategy. ... >>

BizReport | Social Marketing September 10, 2015

Kenshoo: Are Instagram Ads worth it?

Instagram has signed on several top tier advertisers and platforms to their new Ads API, and now some early results are coming in from those campaigns. According to Kenshoo data the average cost-per-install is $6.30 while the average click-thru is... >>

BizReport | Social Marketing August 10, 2015

Top 3 tips to use social tech to manage documents

Filing cabinets are so 2010, and no one is still using accordion files. But document management is still a challenge for many executives. According to one expert social technology can be a big asset in the management of business documents.... >>

BizReport | Social Marketing June 25, 2015

Expert: How to measure social endeavors

Marketing on social media has huge potential to be both extremely targeted and to reach hundreds of thousands, if not millions of people. It can be cost-effective and can be done from anywhere. One expert offers advice on how brands... >>

BizReport | Social Marketing June 23, 2015

Expert: How to use social media to engage

Social media can connect brands directly to their consumers - through customer service, through deals and product launches. One expert offers his top 3 tips to deepen the connection between brands and shoppers. ... >>

BizReport | Social Marketing June 12, 2015

Top 3 tips for brands using Facebook Instant Articles

With Facebook holding such a controlling share of social media it is no wonder businesses flock to the social network. But, Facebook can be hard to navigate. There are Pages and Profiles, Events, Sponsored Stories. And the latest - Facebook... >>

BizReport | Social Marketing October 31, 2014

Top tips to capitalize on social apps

Using social media to connect online is the most popular use of smartphone apps today, above entertainment, shopping, news and even games according to some experts. U.S. smartphone users spend 14 hours in social media apps for every hour they... >>

BizReport | Social Marketing May 14, 2014

What shoppers want from social brands

Social media is like speed dating - a lot can go right. And a lot can go wrong between the brand and the shopper. What is the best way to approach those shoppers without being too friendly or too business... >>

BizReport | Social Marketing April 14, 2014

Studies: Social pushing engagement

Two new studies may have more brands reaching for the social space in their next campaigns and strategy meetings. According to details from Lithium Technologies, their community-based networks are driving revenue while data out from CRE indicates more consumers are... >>

BizReport | Social Marketing November 25, 2013

Top 3 tips to create better Instagram ads

As more people become familiar with social media ads - and also begin tuning them out - businesses are pushing to catch up and create a better customer experience with the ads served. But, there can be backlash if brands... >>

BizReport | Social Marketing October 14, 2013

Top 4 tips to improve social presence

A recent study from Harris Interactive and MyLife shows we are using social networks more now than ever. More than 350 million images are uploaded to Facebook daily while the average Facebook user makes at least 30 posts per month.... >>

BizReport | Social Marketing October 10, 2013

How to better engage advocates

Shoppers aren't just making purchase decisions in store aisles, many are checking up on products and brands through social media, review sites and by questioning trusted friends. Many of these 'trusted' sources are online brand advocates. One expert explains how... >>

BizReport | Social Marketing September 02, 2013

Top tips to help integrate ads, social media

Social media may be where the customers are online, but the space is becoming an ever-trickier platform for many businesses. How many posts are too many? How can they create more meaningful conversations? And how can all that data be... >>

BizReport | Social Marketing August 28, 2013

3 Questions with Anametrix's Pelin Thorogood

We all know that consumers browse, shop and buy today across numerous digital and traditional channels - using whatever device is at hand. That's made the marketer's job much more complex. That complexity comes not just because of the proliferation... >>

BizReport | Social Marketing August 16, 2013

Top 3 tips for influencer-geared campaigns

The social space is ripe with consumers who are engaging with brands. But how can the brand repay those advocates to share product launches, offer information to their followers and otherwise spread the word? In some cases, a simple 'thank... >>

BizReport | Social Marketing August 15, 2013

How to tell an influencer from an advocate from a customer

In the social space the Influencer is the Holy Grail of customers. There are customers - those who 'like' a page or buy a product. There are 'advocates' - those who share product listings and deals. And there are 'influencers'... >>

BizReport | Social Marketing August 06, 2013

Platforms to increase brand presence in social

Two platforms may set up online brands to have a better social presence with better analysis of social leads and with real time analysis. Here's how:... >>

BizReport | Social Marketing August 02, 2013

Kenshoo: Facebook ads undervalued by many

Hey, brands, if you're not using Multi-Touch Attribution metrics, chances are you're selling yourself a little short. According to new data out from Kenshoo, ads on the world's largest social network may be about 30% more valuable for those using... >>

BizReport | Social Marketing May 16, 2013

Survey offers social tact advice

In the land of social media, very little is left to the imagination. Or so it seems. New data out from Queendom finds that there are two camps on the social media front: those who share everything, bluntly and those... >>

BizReport | Social Marketing May 10, 2013

How to get more from social

The social space is an ever-evolving, complicated place for brands to be. But, for brands willing to invest the time, social can lead to highly engaged, loyal consumers. Here's how: ... >>

BizReport | Social Marketing April 17, 2013

Top 3 tips to create a secure social profile for your business

People aren't just checking in on their social profiles at home or from their personal mobile device. Social consumers are checking in at all times - work, play and in between. For a business, this casual approach can do more... >>

BizReport | Social Marketing March 08, 2013

How social can connect, personalize the ecommerce experience

Some estimates show that Facebook has reached about 80% of the US population, and that is only one social network. Factor in Twitter, Pinterest, Tumblr and many other social networks and there is an entire stratosphere in which brands can... >>

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