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BizReport | Ecommerce March 30, 2020

How to create shoppable content

According to experts about one-third of consumers begin their search for products at Amazon and nearly 20% start with a Google search. This makes it imperative for retailers and merchants to create shoppable content that leads shoppers to their store... >>

BizReport | Social Marketing March 24, 2020

Expert: How to repurpose UGC for social content

As more consumers spend more times on mobile and especially social media, brands are scrambling to keep their content fresh, interesting, and engaging. User generated content, according to a digital expert, is one way to keep content fresh; the key... >>

BizReport | Loyalty Marketing March 13, 2020

The importance of Q1 to overall strategy

Keeping a store top-of-mind is increasingly important because the digital space makes it easy for consumers find more selection, better pricing and better experiences with the click of a mouse. New data out from Cardlytics suggests that Q1, a time... >>

BizReport | Mobile Marketing March 06, 2020

How to break through mobile clutter to engage

Time spent on devices from smartphones to tablets continues to increase. From user generated content to scrolling social media feeds and streaming content from Hollywood, there is a lot of competition for brands to find and engage mobile users. Here... >>

BizReport | Social Marketing February 27, 2020

TikTok: What brands need to know

From dance crazes to that last-minute shot to win the game kids, Millennials, Gen-Xers and even Boomers are catching up with pop culture on a new social network called TikTok. Here's what marketers need to know about how the social... >>

BizReport | Social Marketing February 26, 2020

Reports: Growing interest - and abuse - of influencer campaigns

A growing number of brands are pushing ad dollars into the social space, specifically into influencer marketing. That, according to new data out from Linqia which reports that 40% of brands have run or are running at least six influencer... >>

BizReport | Ecommerce February 24, 2020

Study finds Google still drives more shopping

While a great deal of attention is being put on the influence of, well, influencers on social media for retail sales one new study finds that search remains at the top of the influencer heap. Specifically, Google. Data out from... >>

BizReport | Social Marketing February 12, 2020

Study: More businesses pushing ad dollars social

Social media advertising is set to continue going up - with Facebook as one of the main winners. That is a key takeaway from new data out from Smartly.io, eTail, and WBR Insights with finds a great number of retailers,... >>

BizReport | Advertising January 31, 2020

Reports: Some may not understand where data risks lie

Two new reports out this week shed light on what consumers know - and don't know - about data collection practices and data risks. And some of the findings indicate users' willingness to ignore data risks for certain outlets -... >>

BizReport | Advertising January 27, 2020

Expert: What brands can expect from Super Bowl LIV

With less than a week before Super Bowl LIV, when the San Francisco 49ers will face off with the Kansas City Chiefs, many brands are putting last minute dollars into digital venues. But, what can brands expect from what will... >>

BizReport | Mobile Marketing January 23, 2020

Reports ID mobile, social as key for marketers

Mobile and social will be key for marketers as the new decade shapes up. Those are key takeaways from two reports out from marketing leaders.... >>

BizReport | Social Marketing January 20, 2020

Report: Social complaining more influential than praise

Over the holiday season, social media drove a lot of traffic, but many brands may still not be wholly prepared to interact with their customers in the way customers want via social media. That is a key takeaway from new... >>

BizReport | Advertising January 15, 2020

Reports: Subscriptions, Search important for 2020 success

2020 may change the way some businesses engage with customers, but according to three new reports those changes may be building on changes that merchants should have begun adopting in the past. Things like subscription-based options, an increasing reliance on... >>

BizReport | Advertising December 24, 2019

Forecast: Multicultural media spending to push $28b next year

Look for more ad dollars to go toward multicultural targets in 2020. That is a key takeaway from PQ Media's new US Multicultural Media Forecast. According to their experts revenues from multicultural media spending will increase just over 6% to... >>

BizReport | Social Marketing December 12, 2019

Expert: How social will impact holidays & beyond

About half of American shoppers will be influenced to buy something for the holidays because of an ad seen on social media. That's a key finding from Smartly.io's new report, which also found that over half of shoppers (57%) say... >>

BizReport | Ecommerce archives December 04, 2019

Cyber Monday a hit with shoppers

Cyber Monday surpassed the $9 billion mark, with retailers and brands ringing up $9.4 billion in sales for the day. This continues the trend of shoppers increasing their spending for the holiday season this year; for the day, shoppers increased... >>

BizReport | Advertising archives November 22, 2019

How YouTube is Opening the Door for Competitors like TikTok

As more consumers turn to social media to connect with family and friends, get the news, find product information, and even share their thoughts about products or services it makes sense the more players are appearing on the social landscape.... >>

BizReport | Advertising archives November 20, 2019

Studies connect social, mobile, buying

More and more consumers are turning to their mobile devices - and social media hubs - to find new products and even to make purchases. In fact about 80% of shoppers tell Leanplum they'll be shopping via mobile devices this... >>

BizReport | Social Marketing November 18, 2019

Expert: How to use social to increase holiday conversions

With just over a week until Thanksgiving and the official kick-off to the holiday buying season, there is still time for merchants to make final tweaks to maximize holiday revenue. Especially on the social front. Here's how: ... >>

BizReport | November 12, 2019

Reports: How mobile, social will impact 2019 holidays

Three new reports point to social being especially important for merchants and brands this holiday season. In fact, about half (48%) of shoppers say they are open to buying gifts they see on their favored social media channels. And, with... >>

BizReport | Advertising archives November 07, 2019

Report: Fraud will cost brands, marketers during 2019 holidays

While more consumers will be shopping this holiday season, so will cyber criminals and their actions could cost merchants and brands. According to new data out from Arkose Labs fraud attacks increased about 30% during Q3 of 2019, and much... >>

BizReport | Advertising archives November 04, 2019

Forecast: Global ad spend to push $1.3T in 2020

Look for a good-sized increase in advertising spending in the new year. That's the word from PQ Media's Global Advertising & Marketing Revenue Forecast, which predicts that the overall ad spend will increase nearly 5% to hit at least $1.3... >>

BizReport | Social Marketing September 20, 2019

Study finds negativity prevalent for brands on Facebook

Consumers may still be flocking to social media in droves, but for businesses the social space can be a tough place to navigate. Especially in light of new data out this week from Information Systems Research; their new data indicates... >>

BizReport | Advertising archives September 17, 2019

Expert: How brands can embrace emojis for engagement

There are movies about them, kids text primarily in them, and new studies have shown that emojis can even be good for business. The key, of course, is knowing when - and how - to use emojis effectively with a... >>

BizReport | Social Marketing September 13, 2019

Top 3 tips to improve branded Instagram strategy

Facebook may still be the biggest, but Instagram is quickly becoming a favorite for consumers to find new products. And they aren't looking for highly curated campaign images. Instead, they're looking to influencers to find the best new products. Here... >>

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