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BizReport | Ecommerce September 22, 2016

Study: Dark social key to seasonal sharing

Several reports have highlighted consumers' penchant for using multiple devices to research new products online, but one new report is taking that trend farther. According to new RadiumOne data, holiday shoppers are not only using devices to find product information... >>

BizReport | Social Marketing September 20, 2016

Social buy buttons slow to take off

Consumers have been quick to jump on, and stay on, the social media bandwagon but, according to research from digital consultancy SUMOHeavy, they are not as quick to make purchases via the same platforms. ... >>

BizReport | Social Marketing September 16, 2016

BBDO Worldwide: Organic reach on Facebook is dead

A new study from BBDO Worldwide reveals that brands continue to rely too heavily on organic reach on Facebook.... >>

BizReport | Advertising September 15, 2016

Expert: How feedback really impacts strategy

Focus groups have been a part of business for decades, as have reviews and review sites, but just how much say should these groups have? One expert explains. ... >>

BizReport | Social Marketing September 06, 2016

Study: Social pushing more TV viewing

While the number of people tuning into television programs because of social isn't exactly skyrocketing, there is a steady growth that category. According to new data from DigitalSmiths about 4 in 10 Americans have watching something on TV because of... >>

BizReport | Ecommerce September 02, 2016

SMBs: Best practices to access your personal network for new hires

There is an old adage that people shouldn't mix business with friends, family or loved one. One expert believes, in some cases, looking into personal social networks can be good for business. Here's why. ... >>

BizReport | Email Marketing August 19, 2016

Expert: How to better use social, email for customer service

As more consumers turn to social media or email to talk about their good - and bad - experiences with brands, more brands are turning to social and email as a tool to better serve their shoppers. But, are social... >>

BizReport | Social Marketing August 18, 2016

Study: People are annoyed with brands in social

When it comes to how brands are acting in the social space, a majority of consumers are annoyed. That's the takeaway from new Sprout Social data which finds that 60% of consumers are annoyed with how brands conduct themselves in... >>

BizReport | Advertising August 10, 2016

Ad Roundup: Social, calling solutions

In today's advertising roundup, two social marketing solutions, and a new way for brands to engage through the call. ... >>

BizReport | Advertising August 03, 2016

Report: Team broadcast, social for Olympics gold

While most traditional media slots are already filled for the upcoming Olympic games, there are still a few space that businesses can target to become part of the 2016 Olympic story. New data from Mindshare indicates where businesses might find... >>

BizReport | Social Marketing July 26, 2016

Study IDs keys to influencer marketing

When it comes to influencer marketing, honesty is the best quality. That's one takeaway from new Altimeter and TapInfluence data, which indicates that most (71%) of influence marketers cite they're honesty as what brings consumers back to them time after... >>

BizReport | Social Marketing July 26, 2016

UK: Dark Social sharing of Olympics a way to avoid spoilers?

The 2016 Olympics will be a 'sharing-fest' among Brits, according to marketing tech firm RadiumOne, but much of that sharing will take place on dark social.... >>

BizReport | Social Marketing July 20, 2016

Expert: How Facebook Canvas may help online brands

There is a new tool on Facebook, and it could change the way brands interact with their customers by offering more interactivity and increased function. ... >>

BizReport | Ecommerce July 13, 2016

Study: Social media more than connection tool for brands

Social is the place most consumers go to stay connected to friends and family as well as their favorite brands. And, social is the place many brands are going to show a more personal side of their business. There is... >>

BizReport | Research July 11, 2016

Study finds Americans less trusting of news from social media

Most Americans are now getting their news online (81%) according to new data from Pew Research, but it's interesting to note that the most trusted news sources remain traditional media outlets. ... >>

BizReport | Social Marketing July 08, 2016

Study: Social isn't the selling tool some thing

Social may have many benefits for brands, but increasing sales into one of those benefits. That's the takeaway from the new Social Media and Brand Purchase: Quantifying the Effects of Exposures to Earned and Owned Social Media Activities in a... >>

BizReport | Social Marketing July 05, 2016

Brexit aftermath shows users attachment to social media

We are just over a week since the Brits voted to exit the EU, and if one thing is clear it is this: social media is where voters went to crow and to cry about the decision. According to new... >>

BizReport | Social Marketing June 28, 2016

Questionable activity on social media turns consumers away from brands

A new study from the Chartered Institute of Marketing urges marketers to keep their marketing honest as it is revealed that many consumers have unearthed dishonest behavior on social media.... >>

BizReport | Social Marketing June 16, 2016

Study: Movie-watchers engaged by Twitter

While some experts insists the shortened attention span of social network Twitter may not be great for advertisers, one new report suggests highly targeted Twitter-based campaigns may be working, especially in one vertical. ... >>

BizReport | Social Marketing June 03, 2016

Experts: How to better use Instagram and LinkedIn for business

A recent report found that consumers are engaging more with B2B brands through Instagram thank through the business-focused LinkedIn. So, does this mean brands should abandon one for the other? Not necessarily, says one expert. ... >>

BizReport | Social Marketing June 02, 2016

Expert: Why differences between socnets matter

Recently, a report made round citing the difference B2B brands were finding between social networks LinkedIn and Instagram - primarily, that Instagram was a better engager than the business-minded social network. One expert weighs in on the importance, for brands,... >>

BizReport | Social Marketing May 31, 2016

Study: How consumers use social to source news

Social networking has changed from a place for long-distance families to keep in touch to crowdsourcing the launch of a new product to the social-shaming of celebrities. And, according to one new report, getting a daily dose of newsworthy events.... >>

BizReport | Social Marketing May 25, 2016

Survey: SMBs keying into social

In the small business world, television and radio spots may be advertising goals, but social is a rising star. That's the word from a new Magisto survey which found that rather than shelling out tons of ad dollars for traditional... >>

BizReport | Advertising May 17, 2016

Ad Roundup: Solutions aim to give retailers more insight

In today's roundup, micro-influencers, increased target and a payments/reward system are up and running for marketers and brands. ... >>

BizReport | Social Marketing May 09, 2016

Top 3 tips for brands to implement a Facebook topic data strategy

DataSift's partnership with Facebook, for Facebook topic data, allows insights to be drawn from posts, likes, comments and shares from among Facebook's 1.65 billion monthly active users. DataSift's CEO shares tips for creating a better topic data strategy. ... >>

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