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BizReport | Social Marketing May 04, 2016

3 trends to watch in social marketing

The push from brands into the social space continues to be strong, but as more businesses enter social it is also becoming harder to be heard. One expert identifies three trends for brands to watch in the social space. ... >>

BizReport | Social Marketing April 28, 2016

How brands can better manage social

One of the earliest strategic marketing partners to Facebook and Twitter, Adaptly participated in the Ads API beta programs for both Pinterest and Instagram in 2015. The company developed API-based marketing products for these betas and now has one of... >>

BizReport | Social Marketing April 21, 2016

Report: Social spend up 86%

The social spend is showing a marked increase over 2015, and it's no wonder: clicks from paid social ads increased 54% from Q1 2015 to Q1 2016. The overall rise is social spending (86% YoY) is credited to the rise... >>

BizReport | Social Marketing April 08, 2016

Brands: How to determine if social is a good CSR fit

Facebook and Twitter have recently expanded their business functionality, both in adding advertising options, and in removing the tweet length restrictions. These are good moves for brands, but aren't necessarily a call for all brands to push their customer service... >>

BizReport | Advertising April 07, 2016

How to tie influencer marketing to sales

With influencer marketing growing at a fast speed, many brands are looking to push their influencer strategy harder. But, how can brands be certain their spend on influencer ads are netting sales? One expert offers a few tips. ... >>

BizReport | Social Marketing April 05, 2016

Expert IDs how brands can better use Facebook, Twitter to connect

Customer service is increasingly driven by where and how consumers want to work with companies to resolve issues. Currently, that space is social because of its self-serve nature. How can brands ensure their social customer service is on point? One... >>

BizReport | Social Marketing April 04, 2016

How video, social are leading with influence

Finding influencers has always been important for brands. The Internet has made it both harder and simpler to find influencers - for those brands that are nimble enough to follow trends. On expert explains how social and video content are... >>

BizReport | Social Marketing March 29, 2016

Top 3 tips for a better branded social media strategy

If traditional TV viewing was dependent on viewers watching what the networks thought they should watch, viewers would revolt. That approach, says one expert, is why so many brands aren't succeeding in social media: because they are serving customers what... >>

BizReport | Ecommerce March 28, 2016

Top 3 tips to create better social customer service

Customer service will likely always have it's issues, after all, most people call, email or ping customer service because of a problem. But, in the social space, one expert believes brands can do much better. Here are three tips to... >>

BizReport | Social Marketing March 25, 2016

Expert: How to use social to drive transactions

Social media has taken over the internet, but while the big players - Facebook and Twitter - are all about 'friending' people, networks like Pinterest and Flipboard are about the individual. That, says one expert, is why brands should begin... >>

BizReport | Social Marketing March 25, 2016

Social selling mainstream among UK sales and business development professionals

New data from LinkedIn reveals the adoption of social media tools among sales and business professionals in the UK is hitting mainstream. ... >>

BizReport | Social Marketing March 22, 2016

Why shoppers are going social for service

Customer Service has always been driven, in part, by where and how shoppers want to interact with retailers and other business. Currently, that space is the social space because customers can control the relationship and engage when it is convenient.... >>

BizReport | Ecommerce March 04, 2016

Ecommerce Roundup: Tools to engage shoppers

In today's ecommerce roundup, a new payment processing option, and a way for merchants and retailers to easily integrate social into their ecommerce strategy. ... >>

BizReport | Email Marketing March 03, 2016

Study: Social beats email for customer service

When it comes to answering questions or resolving issues, email is no longer the go-to. According to new Eptica data social media is where UK consumers turn for customer service - in fact response rates on both Twitter and Facebook... >>

BizReport | Social Marketing March 02, 2016

Fashion retailers on Facebook failing to fully engage

How well are fashion retailers using Facebook to engage and interact with their customers? Not very well at all, according to new data released by multichannel and ecommerce consultants Practicology.... >>

BizReport | Social Marketing February 18, 2016

Facebook opens up Instant Articles to publishers great and small

A year on from Facebook's limited launch of Instant Articles the social network has announced it is throwing open the doors to publishers great and small. ... >>

BizReport | Social Marketing February 04, 2016

Report: Consumers want social connection, brands aren't offering it

When it comes to social marketing, the advice is to connect with consumers. Don't just have a profile, but respond to questions, complaints, or even an endorsement. According to one new report, media/entertainment brands are not following that advice. ... >>

BizReport | Social Marketing January 29, 2016

What Facebook's earnings mean for businesses

This week Facebook announced Q4 and full year earnings for 2015 - all solid numbers. The social network reports $1.62 billion in profits, which exceeds the forecasts; they attribute the growth to increases in mobile and video advertising across their... >>

BizReport | Social Marketing January 29, 2016

3-star reviews hurting real estate brands

While three star reviews aren't considered bad in most verticals, there is one space where three stars can be decidedly not good. The property space. According to new data out from Entrata, consumers believe three star review ratings are 'too... >>

BizReport | Social Marketing January 27, 2016

Social Roundup: Facebook, Google leading the way

Google and Facebook continue to duke it out over social shoppers. According to two new reports the online giants are the top spots for social logins - meaning consumers are using their Google and Facebook information to login to etail... >>

BizReport | Social Marketing January 27, 2016

Study: Spending to increase on influencers

Look for brands to invest a bit more money - and likely time - on reaching and engaging influencers. That's the word from a new report from Econsultancy.... >>

BizReport | Social Marketing January 26, 2016

Top 3 tips to better social strategy

As we have seen over the past year, social strategy is about so much more than a social profile and a few links to product pages. A good social strategy will be engaging, will pass on needed information, and will... >>

BizReport | Social Marketing January 22, 2016

Report: Social ad spend up by 50%

Kenshoo has released the Digital Marketing Snapshot for Q4 of 2015 and among the more interesting findings are bumps for social advertising and product listing ads. These two ad options have shown increased spending by brands and marketers as they... >>

BizReport | Internet January 21, 2016

Brands: How to prep for #twitterdown situations

Earlier this week an outage at Twitter sent its users into a bit of a tailspin filled with memes and hashtags and a few user meltdowns. One expert weighs in on how brands can prepare for these kinds of situations.... >>

BizReport | Social Marketing January 20, 2016

Campaigner: Buy buttons helping retailers sell

The social channel is making a change in the way retailers connect with consumers. That is the takeaway from new Campaigner data which indicates about one-third of retailers (36%) are seeing increased sales because of social media buy buttons. ... >>

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