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BizReport | Ecommerce archives July 09, 2010

Yahoo taps Offerpal Media for alternative payments

Social gaming developers using Yahoo's Application Platform now have alternatives to cash or credit card based game monetization. The Internet brand has tapped Offerpal Media to power an alternative payments system which should give developers more option in the creation... >>

BizReport | Advertising archives July 01, 2010

Third of Brits consider themselves gamers

If you're thinking of using in-game advertising to promote your brand or product, then new figures from the U.K. will be encouraging. It found that a third of British citizens now consider themselves "gamers".... >>

BizReport | Social Marketing March 10, 2010

Social gamers will interact with brands in return for virtual currency

The vast majority of social gamers would be willing to undertake a marketing action in return for virtual currency, according to new research soon to be released by comScore.... >>

BizReport | Ecommerce archives February 25, 2010

gWallet launches Brand Bar platform

There's a new player, or at least a new platform, in the world of virtual currency solutions. This week gWallet, a social monetization firm, released its new Brand Bar offering. The Brand Bar is placed at the top of gaming... >>

BizReport | Trends & Ideas archives October 15, 2009

Report tracks the rise of virtual goods in the U.S.

A comprehensive new report claims that U.S. consumers will spend more than $1 billion on virtual goods this year, rising to $1.6 billion in 2010, as the market grows thanks to social gaming.... >>

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