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BizReport | Ecommerce archives June 14, 2011

Is Facebook the answer for small etailers?

With the social revolution in full swing, brands and businesses are rushing to create their own social profiles. But in that rush, some may be making a mistake, because even if consumers are in the social space they need direction... >>

BizReport | Ecommerce archives June 08, 2011

Two platform releases simplify ecommerce

As more consumers log on to the Internet to find product deals and to make purchases, etailers are racing to catch up. Two new releases, one for ecommerce and one for the social space, may simplify online shopping even more.... >>

BizReport | Social Marketing June 02, 2011

4 Questions with Janrain's CEO

A new solution in the social space could help brands get a better handle on social media campaigns. From Janrain, the SaaS consulting solution leverages heavy-hitters in the social space link Facebook and Twitter, allowing brands to use their social... >>

BizReport | Ecommerce archives March 03, 2011

With ecomm set to soar, merchants need social, optimization

In the world of e-commerce brands and marketers know that site optimization is a key to increasing traffic and conversions. Yet many of these merchants aren't testing. Likewise, merchants who are in the social space have shown increased conversion rates;... >>

BizReport | Ecommerce archives February 22, 2011

Study: Billions in ecomm waiting for UK etailers

Billions of pounds are being left on the table by UK re- and etailers, according to a report from review hub Reevoo. According to the report up to £8 billion are 'available' from the ecommerce if online hubs would implement... >>

BizReport | Social Marketing February 09, 2011

Report: Consumers don't want to register to buy online

If your ecommerce site requires a lengthy sign-up process before consumers can complete a purchase, you may be losing more customers than you think. That is the takeaway in a new report from Janrain and Blue Research; the report finds... >>

BizReport | Social Marketing February 07, 2011

SocComm platform highlights unique, local products

Local businesses may get a boost this Valentine's season from social commerce platform Thoughtful; the platform launched in Beta this month. The platform is a gift recommendation engine, but rather than suggesting national brands or products with big name recognition,... >>

BizReport | Ecommerce archives January 27, 2011

None of UK's Top 100 online retailers allow purchases from within Facebook

Many brands have jumped on the mobile and social bandwagon, but few in the U.K. have optimized these spaces to allow full transactional engagement, according to new research from One iota. ... >>

BizReport | Ecommerce archives September 10, 2010

Buddy Media taps MarketShare Partners for social metrics

Measuring social media is crucial for marketers, but many don't have the wherewithal to measure the impact of social campaigns effectively. Enter a partnership between social media management firm Buddy Media and marketing optimization solution MarketShare Partners. Through the partnership... >>

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