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BizReport | Ecommerce November 03, 2011

Why brands need to know social networking moms

While men have traditionally been seen as the 'head of household', women have traditionally held the buying power. Sure, men earned the money, but women spent - buying everything from clothing and food to power tools and sporting goods. Now... >>

BizReport | Social Marketing October 27, 2011

Sociable Labs client sees 300% conversion increase

Using the social graph to push traffic to online merchants and brands is the premise behind a relatively new start-up, Sociable Labs. In some early test cases, the platform is driving 40 to 50 times more traffic and conversions to... >>

BizReport | Ecommerce October 26, 2011

Social app lets shoppers use friend's cash

Here's a new app, just in time for the holidays, that may give more buzz to wanted products: it's a way to get items consumers want without the outlay of cash. Okay, you don't have to worry that friends will... >>

BizReport | Ecommerce October 03, 2011

Retrevo's mobile app hopes to keep consumers in-store

Smartphone-wielding consumers are a common sight in today's brick and mortar stores often shunning sales staff for the information on their mobile screen. Those stores are, according to many, becoming product showrooms but Retrevo has come up with technology that... >>

BizReport | Ecommerce September 26, 2011

How social is impacting commerce, search

Through a recent social referral campaign, Folica finds that social sharing is having a big impact on online conversion rates. Their research shows people who clicked on friend's social links/posts made purchases 16% of the time; normal conversion rates for... >>

BizReport | Ecommerce September 20, 2011

Two launches may improve ecommerce ROI

This week marks two new hubs etailers may want to try out. The first, a new couponing site set up to appeal to female shoppers. The second, a tool which should help to better track and optimize social commerce situations.... >>

BizReport | Social Marketing September 13, 2011

Nielsen: People spending much more time in social

Upwards of half the American public are now interacting on social networks often, with most having a profile even if they don't regularly post, tweet or share pictures and videos. Just how big is the social space getting? According to... >>

BizReport | Social Marketing September 12, 2011

Report: African-Americans biggest virtual goods spenders

By 2012 eMarketer estimates the virtual goods market (US, in social games) will exceed $790 million; some other research indicates the virtual goods marketplace will generate billions for brands in the space. A new report from MocoSpace indicates which demographics... >>

BizReport | Social Marketing September 02, 2011

The role of social in ecommerce

The media space is becoming more fractured. Where once there were print and broadcast mediums, today brands have online and mobile offerings as well as the traditional outlets. All of that fracture can lead to brand messages becoming lost or... >>

BizReport | Social Marketing August 25, 2011

3 Social media tips for 2011 holiday season

Although the back to school shopping rush is still on in some areas, there are some trends happening now that online brands can use to get a bigger bang for the social media buck during the upcoming holiday shopping season.... >>

BizReport | Social Marketing July 26, 2011

Reports: Online shoppers influenced by social

The Quarterly Digital Intelligence Briefing (Q2 2011) from Adobe and Econsultancy finds that 90% of marketers place value on traffic volume - the more people coming to their websites from social media the better, they believe. However only about one-third... >>

BizReport | Social Marketing July 08, 2011

Privacy concerns hinder Facebook commerce

More research points to security and privacy concerns being the main reasons behind the slow adoption of shopping on social networks. ... >>

BizReport | Social Marketing July 08, 2011

Report: Social commerce on the rise with younger generation

In the social sphere, shopping is a growing pastime among all demographic groups. Although younger consumers are more likely to say they want stores within Facebook, nearly every age group reported some willingness to purchase branded products within Facebook's hubs.... >>

BizReport | Social Marketing July 04, 2011

Mobile, social commerce fraud to hit UK economy hard

New payment channels, such as mobile and social networking sites, are vulnerable to fraud and likely to impact heavily on the UK economy, according to new research conducted by the Centre for Economic and Business Research on behalf of Paypoint.net.... >>

BizReport | Ecommerce July 04, 2011

Social commerce slow to catch on, exclusivity key driver

Big UK retailers and brands have recently launched Facebook stores, but new research by Havas Media Social and Lightspeed Research suggests that there won't be a rush to purchase via social networks anytime soon.... >>

BizReport | Ecommerce June 21, 2011

Study finds Facebook pages very valuable for ecomm

When it comes to having a social presence, the value may be in Facebook's pages than in other social networking profiles. Just over half of consumers tell Compete researchers than they are using Facebook to stay up to date with... >>

BizReport | Ecommerce June 15, 2011

Social Commerce: What etailers can expect

Social commerce is becoming a buzz term in 2011 as etailers and brands look for ways to increase engagement with busy and increasingly mobile consumers. With shoppers logging on to the mobile web to check everything from news headlines to... >>

BizReport | Ecommerce June 14, 2011

Is Facebook the answer for small etailers?

With the social revolution in full swing, brands and businesses are rushing to create their own social profiles. But in that rush, some may be making a mistake, because even if consumers are in the social space they need direction... >>

BizReport | Ecommerce June 08, 2011

Two platform releases simplify ecommerce

As more consumers log on to the Internet to find product deals and to make purchases, etailers are racing to catch up. Two new releases, one for ecommerce and one for the social space, may simplify online shopping even more.... >>

BizReport | Social Marketing June 02, 2011

4 Questions with Janrain's CEO

A new solution in the social space could help brands get a better handle on social media campaigns. From Janrain, the SaaS consulting solution leverages heavy-hitters in the social space link Facebook and Twitter, allowing brands to use their social... >>

BizReport | Ecommerce March 03, 2011

With ecomm set to soar, merchants need social, optimization

In the world of e-commerce brands and marketers know that site optimization is a key to increasing traffic and conversions. Yet many of these merchants aren't testing. Likewise, merchants who are in the social space have shown increased conversion rates;... >>

BizReport | Ecommerce February 22, 2011

Study: Billions in ecomm waiting for UK etailers

Billions of pounds are being left on the table by UK re- and etailers, according to a report from review hub Reevoo. According to the report up to £8 billion are 'available' from the ecommerce if online hubs would implement... >>

BizReport | Social Marketing February 09, 2011

Report: Consumers don't want to register to buy online

If your ecommerce site requires a lengthy sign-up process before consumers can complete a purchase, you may be losing more customers than you think. That is the takeaway in a new report from Janrain and Blue Research; the report finds... >>

BizReport | Social Marketing February 07, 2011

SocComm platform highlights unique, local products

Local businesses may get a boost this Valentine's season from social commerce platform Thoughtful; the platform launched in Beta this month. The platform is a gift recommendation engine, but rather than suggesting national brands or products with big name recognition,... >>

BizReport | Ecommerce January 27, 2011

None of UK's Top 100 online retailers allow purchases from within Facebook

Many brands have jumped on the mobile and social bandwagon, but few in the U.K. have optimized these spaces to allow full transactional engagement, according to new research from One iota. ... >>

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