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BizReport | Ecommerce archives December 05, 2011

Mobile, tablet conversions spike, Cyber Week brings 3 $1b-plus days

The first full week of December is here but already there is joy among online retailers. According to comScore 'Cyber Week' gave online merchants three days surpassing the $1 billion sales mark; all told, shoppers spent more than $6 billion... >>

BizReport | Ecommerce archives November 28, 2011

Top 3 social commerce tips for 2011 holidays

Black Friday may not have sent a record for shopping dollars spent online, but it did show a marked increase over Black Friday 2010 shopping numbers. That, among other ecommerce trends, is a good sign for online merchants this holiday... >>

BizReport | Ecommerce archives November 23, 2011

How deals and social networks are impacting Black Friday

Online merchants are taking Black Friday and Cyber Monday advertising to a new level this year. Although 'shoppers' have been leaked for years, there are now websites dedicated to unmasking the best Black Friday deals and some merchants aren't shy... >>

BizReport | Social Marketing November 21, 2011

Social releases to ready sites for holiday rush

With more shoppers expected to hit the online mall this season, brands are looking for more ways to engage. The social space is one place many will likely find shoppers - who are already there sharing and looking for product... >>

BizReport | Ecommerce archives November 14, 2011

Report: US e-comm spend pushes past $36b for Q3

Men may not be the shopping buffoons some make them out to be. According to a new report men are actually more social when it comes to online shopping than their female counterparts. And, with nearly $40 billion up for... >>

BizReport | Social Marketing November 09, 2011

Zibaba release to integrate Facebook stores, ecommerce ads

The Zibaba platform allows merchants to optimize campaigns according to targeted groups, geography, daypart, conversions or social metrics (Likes, Fans, etc.). The offering is a first of its kind, integrating merchant Facebook pages with automated ad campaigns.... >>

BizReport | Advertising archives November 07, 2011

3 Questions with Sharing Spree

Over the past nine months, social commerce site Sharing Spree has seen incredible growth. Part of that is due to the consumer hunger for daily deals, but also because instead of reaping huge rewards as a company, this deal site... >>

BizReport | Social Marketing November 07, 2011

Why your social strategy needs more than a profile page

'Make a social profile.' That line has probably been repeated in advertising strategy sessions millions of times this year alone. But still too many brands are simply a branded social profile - they aren't offering the kind of information that... >>

BizReport | Ecommerce archives November 03, 2011

Why brands need to know social networking moms

While men have traditionally been seen as the 'head of household', women have traditionally held the buying power. Sure, men earned the money, but women spent - buying everything from clothing and food to power tools and sporting goods. Now... >>

BizReport | Social Marketing October 27, 2011

Sociable Labs client sees 300% conversion increase

Using the social graph to push traffic to online merchants and brands is the premise behind a relatively new start-up, Sociable Labs. In some early test cases, the platform is driving 40 to 50 times more traffic and conversions to... >>

BizReport | Ecommerce archives October 26, 2011

Social app lets shoppers use friend's cash

Here's a new app, just in time for the holidays, that may give more buzz to wanted products: it's a way to get items consumers want without the outlay of cash. Okay, you don't have to worry that friends will... >>

BizReport | Ecommerce archives October 03, 2011

Retrevo's mobile app hopes to keep consumers in-store

Smartphone-wielding consumers are a common sight in today's brick and mortar stores often shunning sales staff for the information on their mobile screen. Those stores are, according to many, becoming product showrooms but Retrevo has come up with technology that... >>

BizReport | Ecommerce archives September 26, 2011

How social is impacting commerce, search

Through a recent social referral campaign, Folica finds that social sharing is having a big impact on online conversion rates. Their research shows people who clicked on friend's social links/posts made purchases 16% of the time; normal conversion rates for... >>

BizReport | Ecommerce archives September 20, 2011

Two launches may improve ecommerce ROI

This week marks two new hubs etailers may want to try out. The first, a new couponing site set up to appeal to female shoppers. The second, a tool which should help to better track and optimize social commerce situations.... >>

BizReport | Social Marketing September 13, 2011

Nielsen: People spending much more time in social

Upwards of half the American public are now interacting on social networks often, with most having a profile even if they don't regularly post, tweet or share pictures and videos. Just how big is the social space getting? According to... >>

BizReport | Social Marketing September 12, 2011

Report: African-Americans biggest virtual goods spenders

By 2012 eMarketer estimates the virtual goods market (US, in social games) will exceed $790 million; some other research indicates the virtual goods marketplace will generate billions for brands in the space. A new report from MocoSpace indicates which demographics... >>

BizReport | Social Marketing September 02, 2011

The role of social in ecommerce

The media space is becoming more fractured. Where once there were print and broadcast mediums, today brands have online and mobile offerings as well as the traditional outlets. All of that fracture can lead to brand messages becoming lost or... >>

BizReport | Social Marketing August 25, 2011

3 Social media tips for 2011 holiday season

Although the back to school shopping rush is still on in some areas, there are some trends happening now that online brands can use to get a bigger bang for the social media buck during the upcoming holiday shopping season.... >>

BizReport | Social Marketing July 26, 2011

Reports: Online shoppers influenced by social

The Quarterly Digital Intelligence Briefing (Q2 2011) from Adobe and Econsultancy finds that 90% of marketers place value on traffic volume - the more people coming to their websites from social media the better, they believe. However only about one-third... >>

BizReport | Social Marketing July 08, 2011

Privacy concerns hinder Facebook commerce

More research points to security and privacy concerns being the main reasons behind the slow adoption of shopping on social networks. ... >>

BizReport | Social Marketing July 08, 2011

Report: Social commerce on the rise with younger generation

In the social sphere, shopping is a growing pastime among all demographic groups. Although younger consumers are more likely to say they want stores within Facebook, nearly every age group reported some willingness to purchase branded products within Facebook's hubs.... >>

BizReport | Social Marketing July 04, 2011

Mobile, social commerce fraud to hit UK economy hard

New payment channels, such as mobile and social networking sites, are vulnerable to fraud and likely to impact heavily on the UK economy, according to new research conducted by the Centre for Economic and Business Research on behalf of Paypoint.net.... >>

BizReport | Ecommerce archives July 04, 2011

Social commerce slow to catch on, exclusivity key driver

Big UK retailers and brands have recently launched Facebook stores, but new research by Havas Media Social and Lightspeed Research suggests that there won't be a rush to purchase via social networks anytime soon.... >>

BizReport | Ecommerce archives June 21, 2011

Study finds Facebook pages very valuable for ecomm

When it comes to having a social presence, the value may be in Facebook's pages than in other social networking profiles. Just over half of consumers tell Compete researchers than they are using Facebook to stay up to date with... >>

BizReport | Ecommerce archives June 15, 2011

Social Commerce: What etailers can expect

Social commerce is becoming a buzz term in 2011 as etailers and brands look for ways to increase engagement with busy and increasingly mobile consumers. With shoppers logging on to the mobile web to check everything from news headlines to... >>

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