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BizReport | Social Marketing June 07, 2013

Socnets give brands insight into summertime wants

What are shoppers engaging with this summer? This kind of data can help a brand better connect, engage and convert. One platform and a new study may point brands in the right direction.... >>

BizReport | Social Marketing April 21, 2013

BabyCenter: 91% of moms use social media

Three years ago, BabyCenter revealed data demonstrating that moms were becoming an online social force to be reckoned with; sought after by brands seeking endorsement and awareness. Today, moms are even more social than ever and many check their networks... >>

BizReport | Ecommerce archives April 08, 2013

Janrain: Facebook winning with social login

More social consumers are choosing Facebook as their login of choice. That according to new data, covering the first quarter of 2013, out from Janrain. Their research shows that when social login is offered nearly half (46%) choose to use... >>

BizReport | Ecommerce archives March 12, 2013

Top 3 personalization tips for retailers

Personalization is fast becoming the mantra of retailers across the web. Offering shoppers details on purchases related to recent buys or simply pointing shoppers back to a page once visited but never converted on can improve overall engagement and conversion... >>

BizReport | Social Marketing March 08, 2013

How social can connect, personalize the ecommerce experience

Some estimates show that Facebook has reached about 80% of the US population, and that is only one social network. Factor in Twitter, Pinterest, Tumblr and many other social networks and there is an entire stratosphere in which brands can... >>

BizReport | Ecommerce archives December 12, 2012

Compass Labs: How to better engage through Facebook

With more than $27 billion spent online and still over two weeks until the Christmas holiday, data from Compass Labs may show brands how to improve the social component of their holiday promotions. According to the research the top stores... >>

BizReport | Social Marketing October 29, 2012

Payvment: Social commerce may boost holiday sales

This holiday season some merchants are looking to social media - specifically Facebook - to boost revenue lines. And according to new data from Payvment that may happen. Nearly half of sellers using Facebook for their merchandise believe sales will... >>

BizReport | Social Marketing October 25, 2012

Report: Most use Facebook for social login

When it comes to shopping online a growing segment of shoppers doesn't want to create different accounts for each store. Instead, they choose to login using an existing account, usually attached to an email account or social network. According to... >>

BizReport | Ecommerce archives October 04, 2012

Janrain releases one-click tool for social sharers

Sharing across social networks has become a great way for brands to increase their profile. Unfortunately what was once simple for consumers to do has become more difficult as social networks have changed the way branded content shows up on... >>

BizReport | Ecommerce archives September 26, 2012

Forrester: Facebook will never be a direct sales channel

Forrester Research has released a study showing that very few transactions, for both new and repeat customers, are driven directly by social media links. ... >>

BizReport | Social Marketing September 25, 2012

LocalResponse: For social shoppers it's a Saturday thing

When it comes to shopping in the social space, Saturdays hold many shoppers' hearts. According to new data from LocalResponse the bulk of social shopping check-ins come on Saturdays (25%) at 2pm ET - at least for shoppers in the... >>

BizReport | Social Marketing September 20, 2012

How social login helps brighten Lamps.com outlook

Online lighting hub Lamps.com wanted to bring something new to the online space - a place where customer could interact much as they would in a physical store. One focus point - the checkout, because online checkouts can be clunky,... >>

BizReport | Social Marketing September 12, 2012

SortPrice platform pushes social commerce farther

Just in time for the holiday season, SortPrice has released a new ecommerce platform which should help etailers better utilize social and online platforms. The platform includes an update to the existing SortPrice Store app for Facebook and includes scheduling... >>

BizReport | Social Marketing August 31, 2012

How to engage brand advocates

When it comes to social, brand advocacy is one major goal. Brand advocates are more likely to recommend trusted brands, favorite products and news to friends, on message boards and through reviews. The Zuberance platform helps brands engage these advocates... >>

BizReport | Trends & Ideas archives June 20, 2012

Payvment launches one-click social ads

A new service on the social front may have some brands reconsidering social media ads - especially those on Facebook. From Payvment, the solution automatically targets ads based on social shopping data to help increase the engagement factor. Payvment is... >>

BizReport | Social Marketing June 01, 2012

UK: S-commerce revenues to double in next 5 years

Barclays' new Social Media Commerce report forecasts that, by 2021, more than 4 in ten of the UK population will be influenced by or using social media to make a purchase.... >>

BizReport | Social Marketing May 30, 2012

Janrain: Over three-quarters UK consumers want social login options

Social login options are growing across the pond as well as in the US. New data from Janrain indicates more than 60% of UK consumers have left a website which required registration to use it and nearly 80% have offered... >>

BizReport | Ecommerce archives May 14, 2012

How is social media meeting shoppers' needs?

Leo Burnett Worldwide, along with its marketing services branch, Arc Worldwide, have released the results of a study that reveal many Americans are using social media as part of their online shopping experience. Who are these social shoppers and how... >>

BizReport | Ecommerce archives May 09, 2012

Social Commerce: Pinterest drives more website transactions than Facebook

New data, released by online fashion boutique Bottica.com in an infographic, reveals that Pinterest is beating out Facebook when it comes to social commerce in areas such as traffic and average order value. ... >>

BizReport | Social Marketing April 23, 2012

Top 3 tips to integrate social with ecommerce

With shoppers spending more time looking for and sharing retailer information through their social networks, brands are rapidly adopting a social commerce model. But more is needed than links to a storefront.... >>

BizReport | Social Marketing April 20, 2012

Curious about S-Commerce? Here's how one company does it

How popular is social networking? According to Hitwise the top-searched term (2011) was 'Facebook'; it was the third straight year the social network topped the list. A growing trend within social networks, though, is shopping - looking for special offers,... >>

BizReport | Social Marketing April 16, 2012

Report: Social media followers recommend more

When it comes to social media, followers may be worth more than the 'like' on your Facebook or Twitter page. According to new data from Motista social media followers are more engaged with their followed brands - up to making... >>

BizReport | Ecommerce archives April 13, 2012

Brands: Do you have the right coupon strategy?

More consumers are printing coupons online or adding coupons to store cards, but do brands have the right strategy to engage these shoppers once they are in-store? Here are a few tips from a coupon expert.... >>

BizReport | Social Marketing April 02, 2012

Report: Social sharing pushes product discovery

Forget search engines or manufacturer websites. Today's consumers are finding out about new products in a new, old fashioned way: they're asking friends. A new report out from Sociable Labs finds that social sharing - the act of sharing product... >>

BizReport | Ecommerce archives March 13, 2012

Payvment: SMBs embracing F-Commerce

You may only find daily deals or sales information on big, retail brands' social network pages, but a growing number of small businesses are embracing social commerce. And making money doing it. New data from Payvment finds one-third of SMBs... >>

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