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BizReport | Ecommerce May 14, 2012

How is social media meeting shoppers' needs?

Leo Burnett Worldwide, along with its marketing services branch, Arc Worldwide, have released the results of a study that reveal many Americans are using social media as part of their online shopping experience. Who are these social shoppers and how... >>

BizReport | Ecommerce May 09, 2012

Social Commerce: Pinterest drives more website transactions than Facebook

New data, released by online fashion boutique Bottica.com in an infographic, reveals that Pinterest is beating out Facebook when it comes to social commerce in areas such as traffic and average order value. ... >>

BizReport | Social Marketing April 23, 2012

Top 3 tips to integrate social with ecommerce

With shoppers spending more time looking for and sharing retailer information through their social networks, brands are rapidly adopting a social commerce model. But more is needed than links to a storefront.... >>

BizReport | Social Marketing April 20, 2012

Curious about S-Commerce? Here's how one company does it

How popular is social networking? According to Hitwise the top-searched term (2011) was 'Facebook'; it was the third straight year the social network topped the list. A growing trend within social networks, though, is shopping - looking for special offers,... >>

BizReport | Social Marketing April 16, 2012

Report: Social media followers recommend more

When it comes to social media, followers may be worth more than the 'like' on your Facebook or Twitter page. According to new data from Motista social media followers are more engaged with their followed brands - up to making... >>

BizReport | Ecommerce April 13, 2012

Brands: Do you have the right coupon strategy?

More consumers are printing coupons online or adding coupons to store cards, but do brands have the right strategy to engage these shoppers once they are in-store? Here are a few tips from a coupon expert.... >>

BizReport | Social Marketing April 02, 2012

Report: Social sharing pushes product discovery

Forget search engines or manufacturer websites. Today's consumers are finding out about new products in a new, old fashioned way: they're asking friends. A new report out from Sociable Labs finds that social sharing - the act of sharing product... >>

BizReport | Ecommerce March 13, 2012

Payvment: SMBs embracing F-Commerce

You may only find daily deals or sales information on big, retail brands' social network pages, but a growing number of small businesses are embracing social commerce. And making money doing it. New data from Payvment finds one-third of SMBs... >>

BizReport | Mobile Marketing March 08, 2012

Reevoo: Over 10% of consumer reviews being made via mobile

Consumers are becoming more comfortable using their mobile devices for tasks such as reading and writing reviews, as new research from social commerce company Reevoo reveals.... >>

BizReport | Social Marketing March 07, 2012

Two releases make it simpler for consumers to shop, share online

As shopping goes social brands are jumping into the social space at a rapid speed. Two new releases may help brands engage consumers at a deeper level - and at the same time make it simpler for product deals and... >>

BizReport | Social Marketing February 22, 2012

Social releases to give brands better monitoring, tools for sharing

Two releases into the social space today should give brands a bit more control - over both what is said about their brand and how consumers share information about products or services. ... >>

BizReport | Social Marketing February 14, 2012

Value of a Facebook shopper? Above average finds research

With all the talk of social commerce, social marketing and the value of social networks, a study is finally out putting some worth to the buzz. This week Sociable Labs has released a report indicating that Facebook Connect shoppers are... >>

BizReport | Social Marketing February 12, 2012

Over half of shoppers wary of sharing credit card info via socnets

Social networks users may be keen to share their photos and keep friends informed of their latest movements but when it comes to sharing their credit card details they're not so keen, according to a new survey from digital marketing... >>

BizReport | Social Marketing February 09, 2012

Ecwid users experience significant Facebook revenue growth

F-commerce is still in its infancy but already some companies are witnessing growth in revenue and visitors. Ecwid recently released some statistics about the use of its ecommerce widget. ... >>

BizReport | Ecommerce January 24, 2012

How social will begin impacting ecommerce

The difference between crowds and buying habits between Q4 of one year and Q1 of the next has always been a sticking point for retailers. With the holidays consumers are naturally willing to spend a bit more and then tighten... >>

BizReport | Ecommerce January 11, 2012

Negative reviews are effective conversion tools

Don't delete those negative reviews. Believe it or not they're one of your most effective conversion tools, according to new data released by social commerce company Reevoo.... >>

BizReport | Ecommerce December 16, 2011

2011 Holiday trends: mobile, deals, gadgets

With just over a week until the present-ripping feeding frenzy of Christmas morning, merchants online and off are pushing last minute sales, re-stocking shelves and tweaking ad campaigns. Is it working? Seven days, so far, have pushing the $1 billion... >>

BizReport | Ecommerce December 05, 2011

Mobile, tablet conversions spike, Cyber Week brings 3 $1b-plus days

The first full week of December is here but already there is joy among online retailers. According to comScore 'Cyber Week' gave online merchants three days surpassing the $1 billion sales mark; all told, shoppers spent more than $6 billion... >>

BizReport | Ecommerce November 28, 2011

Top 3 social commerce tips for 2011 holidays

Black Friday may not have sent a record for shopping dollars spent online, but it did show a marked increase over Black Friday 2010 shopping numbers. That, among other ecommerce trends, is a good sign for online merchants this holiday... >>

BizReport | Ecommerce November 23, 2011

How deals and social networks are impacting Black Friday

Online merchants are taking Black Friday and Cyber Monday advertising to a new level this year. Although 'shoppers' have been leaked for years, there are now websites dedicated to unmasking the best Black Friday deals and some merchants aren't shy... >>

BizReport | Social Marketing November 21, 2011

Social releases to ready sites for holiday rush

With more shoppers expected to hit the online mall this season, brands are looking for more ways to engage. The social space is one place many will likely find shoppers - who are already there sharing and looking for product... >>

BizReport | Ecommerce November 14, 2011

Report: US e-comm spend pushes past $36b for Q3

Men may not be the shopping buffoons some make them out to be. According to a new report men are actually more social when it comes to online shopping than their female counterparts. And, with nearly $40 billion up for... >>

BizReport | Social Marketing November 09, 2011

Zibaba release to integrate Facebook stores, ecommerce ads

The Zibaba platform allows merchants to optimize campaigns according to targeted groups, geography, daypart, conversions or social metrics (Likes, Fans, etc.). The offering is a first of its kind, integrating merchant Facebook pages with automated ad campaigns.... >>

BizReport | Advertising November 07, 2011

3 Questions with Sharing Spree

Over the past nine months, social commerce site Sharing Spree has seen incredible growth. Part of that is due to the consumer hunger for daily deals, but also because instead of reaping huge rewards as a company, this deal site... >>

BizReport | Social Marketing November 07, 2011

Why your social strategy needs more than a profile page

'Make a social profile.' That line has probably been repeated in advertising strategy sessions millions of times this year alone. But still too many brands are simply a branded social profile - they aren't offering the kind of information that... >>

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