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BizReport | Ecommerce archives September 11, 2014

How social gifting will change ecommerce

We've all done it - gone to Facebook and noticed a friend or family member's birthday...and quickly sent them a quick note rather than a card. Or even attached an online gift card to that message because we forgot to... >>

BizReport | Ecommerce archives April 23, 2014

Gigya: Facebook winning for logins

Social login continues to gain ground with consumers who don't want to remember one more password or create one more profile just to buy a pair of socks online. And it will likely surprise no one who is winning: Facebook.... >>

BizReport | Social Marketing April 22, 2014

New platform uses social components to increase engagement

People are spending more time on social networks, but while many businesses are also in the social space they may not be taking full advantage of what social networking has to offer. A new platform, from Fanhub, uses social tools... >>

BizReport | Social Marketing April 21, 2014

Study: Tuesday/Thursday are best days for sharing

Think social media followers share just as many brand offers on Mondays as, say Thursdays? Think again. According to new data out from Extole Tuesdays and Thursdays outrank all other days for sharing, but Monday is still a day retailers... >>

BizReport | Social Marketing March 04, 2014

Top 3 tips to improve professional social media profiles

Pinterest, and Facebook and Twitter, are pushing more people to buy products - especially younger consumers. New data out from Acquity Group indicates one-quarter of Millennials have purchased products because of postings on social networks.... >>

BizReport | Social Marketing March 03, 2014

How Pinterest is pushing social commerce

If Facebook and Twitter are the social networks connecting consumers to their friends, family and favorite brands, newcomer Pinterest is the social network engaging consumers to the conversion point.... >>

BizReport | Social Marketing February 24, 2014

Top 3 tips to improve social commerce

Many experts believe social commerce will come into its own in 2014 as social media consumers mature and begin looking for more than status updates from friends. How can retailers ensure their social media presence is ready for shoppers ready... >>

BizReport | Social Marketing February 20, 2014

Top 3 tips to create better social commerce campaigns

For social commerce to have a big impact on 2014 ecommerce revenue, marketers need to adjust their strategies. That according to one expert who believes social holds a lot of potential - for both retailers and consumers.... >>

BizReport | Social Marketing February 18, 2014

Expert: What social really means for ecommerce

2014 may be the year social commerce comes into its own. But whether or not that 'coming into its own' happens is up to the retailers, themselves. According to one expert, whether or not social commerce steps up in 2014... >>

BizReport | Ecommerce archives February 13, 2014

Study: Exchanges, social push online conversions

From audience segmentation efforts to first party data use, a new report out from Neustar underlines what worked for online brands in 2013 - and indicates what may help brands excel in 2014.... >>

BizReport | Social Marketing January 22, 2014

Platform links in-store, Facebook conversions

Source Metrics has launched a new platform that tracks in-store conversions that are attributable to Facebook Advertising. Through the platform retailers 'see' how Facebook Ads are influencing in-store conversions and engagements.... >>

BizReport | Social Marketing January 02, 2014

Janrain: Google gaining on Facebook

Over the past two years social login has been trending up with Facebook as a clear leader in the space. But new data just out from Janrain indicates a change in the tide. According to their numbers Google is gaining... >>

BizReport | Social Marketing December 18, 2013

Forecast: 77% increase in native social ad revs

By the end of 2013, BIA/Kelsey predicts native social ad revenues will surpass the $2 billion mark - a 77% increase Year over Year (YoY). In fact, that pushes native social ad revenues past social display revenues - social display... >>

BizReport | Social Marketing November 07, 2013

How to improve social strategy in time for Christmas

Social networks now provide shoppers a great deal of information that wasn't available before. Shoppers now have access to up-to-the-minute content such as offers, sales, photos, videos, and other customers' comments and reviews about the brand and specific products and... >>

BizReport | Ecommerce archives November 04, 2013

Report: Shoppers will pay for positive experiences

Everyone is talking about the positive customer experience. From simple checkouts online to shorter lines in-store, many experts are pleading with retailers to improve the customer experience. And, while most retailers agree and are pushing more dollars into customer experience,... >>

BizReport | Social Marketing October 03, 2013

How wish lists and social sharing may increase holiday sales numbers

As ecommerce has evolved so has the way consumers engage with products. While there is a small number of shoppers who buy any item at any time, many shoppers are using Wish List type organization options. And those wish lists... >>

BizReport | Social Marketing October 01, 2013

Report: Millennials don't share. But here's how to encourage sharing

Millennials may be leading the way in their adoption of mobile and social networking, but in one area, they lag. And that could be a hindrance to brands. According to new data from Campaigner, Millennials are making mobile purchases and... >>

BizReport | Ecommerce archives August 30, 2013

How to improve retailer's social strategies

Retail marketing is fast becoming a competitive sport. As more brands try to engage across channels - both online and offline - competition and 'outside the box' thinking is becoming a must. Black Friday Weekend 2012 saw Walmart blanket Facebook... >>

BizReport | Social Marketing July 25, 2013

Study: Twitter not influencing purchases

Social media may be connecting more people and brands, which is helping to increase online conversions. But according to one new study, one of the bigger social networks isn't helping. Social intelligence platform NetBase reports that, for the fashion-minded, Twitter... >>

BizReport | Ecommerce archives July 19, 2013

Adobe: Social pushing commerce

New data out from Adobe indicates social is pushing more ecommerce than many originally believed. ACTIVE Network tapped Adobe's Marketing Cloud to help them push more sales through the social channel. ... >>

BizReport | Social Marketing June 07, 2013

Socnets give brands insight into summertime wants

What are shoppers engaging with this summer? This kind of data can help a brand better connect, engage and convert. One platform and a new study may point brands in the right direction.... >>

BizReport | Social Marketing April 21, 2013

BabyCenter: 91% of moms use social media

Three years ago, BabyCenter revealed data demonstrating that moms were becoming an online social force to be reckoned with; sought after by brands seeking endorsement and awareness. Today, moms are even more social than ever and many check their networks... >>

BizReport | Ecommerce archives April 08, 2013

Janrain: Facebook winning with social login

More social consumers are choosing Facebook as their login of choice. That according to new data, covering the first quarter of 2013, out from Janrain. Their research shows that when social login is offered nearly half (46%) choose to use... >>

BizReport | Ecommerce archives March 12, 2013

Top 3 personalization tips for retailers

Personalization is fast becoming the mantra of retailers across the web. Offering shoppers details on purchases related to recent buys or simply pointing shoppers back to a page once visited but never converted on can improve overall engagement and conversion... >>

BizReport | Social Marketing March 08, 2013

How social can connect, personalize the ecommerce experience

Some estimates show that Facebook has reached about 80% of the US population, and that is only one social network. Factor in Twitter, Pinterest, Tumblr and many other social networks and there is an entire stratosphere in which brands can... >>

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