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BizReport | Social Marketing August 29, 2015

Reports: Brands are winning back to school

Engagement Labs has been following brands in the social space throughout the back to school season, and have some trends to share. According to their research the retail brands winning on Facebook include Abercrombie & Fitch, Hollister and L.L.Bean while... >>

BizReport | Social Marketing August 21, 2015

Expert: How 2 retailers are winning back to school

In the race to get the most back to school dollars in the registers, retailers Macy's and Kohl's are winning. One expert breaks down what these retailers are doing to beat the competition.... >>

BizReport | Social Marketing July 16, 2015

Top 3 tips for a better social commerce experience

Social commerce could set retailers up for a big boost to revenue, but only if those retailers know how to approach shoppers in the social space. One expert offers his top 3 tips to better engage through social commerce.... >>

BizReport | Social Marketing July 14, 2015

Expert: How social commerce differs from other ecommerce

Social commerce is beginning to pick up steam, but as one expert notes social is a different beast than either e- or m-commerce efforts. Here's what brands need to know: ... >>

BizReport | Social Marketing April 28, 2015

Study: Facebook key for ecommerce

A new report out from G/O Digital indicates Facebook may be the key for brands in the online space. According to their research about half of consumers said discounts or incentives that they saw on Facebook influenced them to visit... >>

BizReport | Mobile Marketing March 17, 2015

Mobile Roundup: Commerce and Apps

In today's mobile roundup: two new tools set up to help brands better navigate the social space and to better manage their overall mobile presence.... >>

BizReport | Ecommerce March 16, 2015

Top 4 tips to win at social commerce

The internet is going social, not that it was every very far from social. But, as social networks have evolved to become daily and multi-daily stops for browsing consumers, it has also become a place where brands and shoppers can... >>

BizReport | Ecommerce February 10, 2015

Ecommerce Roundup: Mobile analysis and social connection

Some experts believe retailers need to approach the ecommerce holistically and that is where today's round-up begins: social and mobile tools to help retailers connect, and a new launch that may help retailers better understand their customers. ... >>

BizReport | Ecommerce January 12, 2015

Ecommerce Roundup: Social, mobile keys

MarketLive has wrapped up the 2014 holiday season and based on information from their network nearly half of all ecommerce traffic (47%) originated from mobile devices; about one-quarter of ecommerce revenues were attributed to mobile devices. ... >>

BizReport | Social Marketing December 26, 2014

Study IDs brands performing best - and worst - in social

We all know by now that it isn't enough to just slap up a social media profile. Brands need to engage, and some are doing better at engagement than others. Engagement Labs identifies the brands who are - and aren't... >>

BizReport | Social Marketing October 14, 2014

Study IDs best time to advertise on Facebook

Facebook may not be quite the buzzword it was in 2012, but the social giant still carries weight. Consumers go there to connect with friends and family, brands to there to find rich data about their target markets. But, according... >>

BizReport | Ecommerce October 14, 2014

Reports: Mobile, social hot for the holidays

Look for more conversions this holiday season from the mobile and social sectors. That is the takeaway from new data out from MarketLive. According to their forecast about one-third of holiday shoppers will buy gifts via mobile devices while nearly... >>

BizReport | Social Marketing September 12, 2014

Top 3 tips to drive social gifting

Social networks have passed the flash-in-the-pan stage and are moving in to typical usage. Facebook and Twitter rule for casual usage but professional social networks with LinkedIn also get plenty of play and newcomers like Google+ are making an impact... >>

BizReport | Ecommerce September 11, 2014

How social gifting will change ecommerce

We've all done it - gone to Facebook and noticed a friend or family member's birthday...and quickly sent them a quick note rather than a card. Or even attached an online gift card to that message because we forgot to... >>

BizReport | Ecommerce April 23, 2014

Gigya: Facebook winning for logins

Social login continues to gain ground with consumers who don't want to remember one more password or create one more profile just to buy a pair of socks online. And it will likely surprise no one who is winning: Facebook.... >>

BizReport | Social Marketing April 22, 2014

New platform uses social components to increase engagement

People are spending more time on social networks, but while many businesses are also in the social space they may not be taking full advantage of what social networking has to offer. A new platform, from Fanhub, uses social tools... >>

BizReport | Social Marketing April 21, 2014

Study: Tuesday/Thursday are best days for sharing

Think social media followers share just as many brand offers on Mondays as, say Thursdays? Think again. According to new data out from Extole Tuesdays and Thursdays outrank all other days for sharing, but Monday is still a day retailers... >>

BizReport | Social Marketing March 04, 2014

Top 3 tips to improve professional social media profiles

Pinterest, and Facebook and Twitter, are pushing more people to buy products - especially younger consumers. New data out from Acquity Group indicates one-quarter of Millennials have purchased products because of postings on social networks.... >>

BizReport | Social Marketing March 03, 2014

How Pinterest is pushing social commerce

If Facebook and Twitter are the social networks connecting consumers to their friends, family and favorite brands, newcomer Pinterest is the social network engaging consumers to the conversion point.... >>

BizReport | Social Marketing February 24, 2014

Top 3 tips to improve social commerce

Many experts believe social commerce will come into its own in 2014 as social media consumers mature and begin looking for more than status updates from friends. How can retailers ensure their social media presence is ready for shoppers ready... >>

BizReport | Social Marketing February 20, 2014

Top 3 tips to create better social commerce campaigns

For social commerce to have a big impact on 2014 ecommerce revenue, marketers need to adjust their strategies. That according to one expert who believes social holds a lot of potential - for both retailers and consumers.... >>

BizReport | Social Marketing February 18, 2014

Expert: What social really means for ecommerce

2014 may be the year social commerce comes into its own. But whether or not that 'coming into its own' happens is up to the retailers, themselves. According to one expert, whether or not social commerce steps up in 2014... >>

BizReport | Ecommerce February 13, 2014

Study: Exchanges, social push online conversions

From audience segmentation efforts to first party data use, a new report out from Neustar underlines what worked for online brands in 2013 - and indicates what may help brands excel in 2014.... >>

BizReport | Social Marketing January 22, 2014

Platform links in-store, Facebook conversions

Source Metrics has launched a new platform that tracks in-store conversions that are attributable to Facebook Advertising. Through the platform retailers 'see' how Facebook Ads are influencing in-store conversions and engagements.... >>

BizReport | Social Marketing January 02, 2014

Janrain: Google gaining on Facebook

Over the past two years social login has been trending up with Facebook as a clear leader in the space. But new data just out from Janrain indicates a change in the tide. According to their numbers Google is gaining... >>

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