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BizReport | Social Marketing September 30, 2009

Lotame: Social consumers interact more with video

Social consumers may be expressing demand for different types of advertising by not clicking. According to a new report from Lotame, social consumers are less apt to click on banner ads than consumers outside of the social space.... >>

BizReport | Social Marketing September 25, 2009

Nielsen: Consumers spending nearly 20% of online time socially

When it comes to social networking, more consumers are doing it and doing it for longer periods of time. The latest numbers from Nielsen Online indicate that consumers spend 17% of their online time with social networks in August. That... >>

BizReport | Advertising archives September 25, 2009

Giant Realm releases macrostitial ad unit

There's a new advertising unit making waves in the online realm. Called 'Macrostitial', the ad unit from Giant Realm combines features from interstitial ad units and full-fledged websites, delivering a deeper engagement level.... >>

BizReport | Social Marketing September 10, 2009

Want better Facebook results? Try Tuesday

No, Tuesday isn't a social marketing company or expert. Tuesday is Tuesday - the day of the week. According to a recent report from social media service provider ViTrue, click through rates on social network Facebook are nearly 10% higher... >>

BizReport | Social Marketing July 21, 2009

Is obsession with social networking good for marketers?

According to a new survey from metrics firm Anderson Analytics, consumers just can't get enough of their favorite social networks. But, is that good for marketers? And how do social marketers raise enough awareness to become socially famous - but... >>

BizReport | Social Marketing June 16, 2009

Twitter tool helps marketers manage social campaigns

All marketers are pushing into the social space, but only a few are doing a great job at maximizing the social aspects of their campaigns because the social space is so hard to manage. Enter a tool from Lyris which... >>

BizReport | Social Marketing September 26, 2008

MySpace launches self-serve ad platform

Controlling your social network advertising may get simpler with the addition of MySpace's self-service ad platform, launched in public beta this week. The platform is available for use by individuals and companies to promote themselves on the MySpace network. ... >>

BizReport | Social Marketing August 22, 2008

Facebook tests 3 new social ad formats

Has Facebook cracked it? Will their new suite of “Engagement Ads” be the answer to social marketer’s prayers? Eight major advertisers, including Adidas, General Mills-owned Betty Crocker, and DreamWorks Pictures will be testing the first three new Facebook ad formats... >>

BizReport | Social Marketing June 26, 2008

Report: Boomers may take social networks from kids

Move over, kids, your grandparents may be taking up more of your computer time. According to a recent report from USC's Annenberg School for Communication and the AARP American consumers over the age of 50 are turning to social networks... >>

BizReport | Social Marketing June 23, 2008

Splashcast Hotspots: Product placement platform

Everyone is familiar with product placement in movies and television shows as film stars cruise about in BMWs wearing Tommy Hilfiger and drinking Pepsi. What would such a marketing tactic look like when mixed with the interactivity of online video?... >>

BizReport | Social Marketing June 19, 2008

Reports: Summer is a great time for social marketing

School is out. Kids have time to go online - and so do adults. According to two recent reports, summer just might be the best time to enter the social network marketplace. ... >>

BizReport | Social Marketing April 22, 2008

KickApps, WorldNow partner for local TV social networking

Local television stations suffering from a lack of revenue may get a boost from a new partnership between KickApps and WorldNow. Like local newspapers, local TV stations have noticed lowered revenue numbers as consumers turn to the Internet for their... >>

BizReport | Social Marketing March 24, 2008

New application makes social networking simple for businesses

If you've thought about beginning to socially network on the web but aren't quite sure how to harness the power, a new application from Ringside Networks may be of help. The application makes it simple for any website or business... >>

BizReport | Advertising archives February 27, 2008

WeeWorld allows teens to choose their ads

Teens are an increasingly important demographic for advertisers to consider. According to some reports, teens are some of the greatest influencers, helping parents choose everything from cars to computers. One website allows teens to choose their own advertising, so that... >>

BizReport | Social Marketing November 12, 2007

Could Facebook's social ad strategy be scuppered?

Could a law passed over a century ago in New York really scupper Facebook’s recently announced Social Ads strategy?... >>

BizReport | Advertising archives October 31, 2007

Clearspring's Launchpad makes widgets simple

Widgets are becoming a huge force in online marketing. Now a new platform from Clearspring Technologies is said to make widget building simple and economical for online advertisers. ... >>

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