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BizReport | November 01, 2012

Anonymous sources suggest Facebook has plans to take on Craigslist

Two anonymous sources have told of Facebook's plans to launch a service that could worry Craigslist. Called Marketplace it's the social network's first foray into classified ads. ... >>

BizReport | Social Marketing August 30, 2012

How Zuberance is helping social brands

Brands are trying different ways to engage in the social space - from social sharing campaigns to traditional advertising within social networks. Zuberance is one social marketing platform assisting brands in the transition to a more social online presence.... >>

BizReport | Social Marketing August 23, 2012

Social releases to ease the way for marketers

Two new releases in the social space are set up to help marketing teams better adapt to the social space. One will help with transitions from campaign creation to analysis while the other will release a marketing suite to brands... >>

BizReport | Social Marketing August 17, 2012

Report: Standard ads turning of socnet users

Consumers aren't engaging with ads in the social sphere - or at least not in record numbers according to several reports. But, new data from MediaBrix sheds light on why: because in the social space users aren't looking for online-standard... >>

BizReport | Advertising archives July 25, 2012

UNIFIED amps up ad options

Brands interested in the social space may get a boost from the cloud. UNIFIED has upgraded its cloud-based Social Operating Platform (SOP), making it simpler to share and measure social campaigns - effectively amping up the social presence. ... >>

BizReport | Advertising archives July 19, 2012

Mobile and sponsored stories push up Facebook ad rates

Mobile advertising on Facebook has significantly affected the cost per million impressions for ads on the network, according to a Q2 2012 Global Facebook Advertising Report released this week by TBG Digital.... >>

BizReport | Social Marketing June 22, 2012

SocialVibe expands leadership roles

Three additions to the SocialVibe team may push the company farther afield. John Capano, Brett Lofgren and Bob Lonigro are all online ad veterans; the company hopes their new roles will continue their rapid growth.... >>

BizReport | Social Marketing June 19, 2012

VerticalResponse unveils social toolset

A new suite of social marketing tools could help smaller businesses compete in the social space. From VerticalResponse, the social offering can help extend the reach of online campaigns by allowing SMBs to create, launch and tweak campaigns across online... >>

BizReport | Social Marketing June 06, 2012

Facebook ads, comments ineffective at prompting purchases

A new online poll from Reuters/Ipsos reveals that, despite many businesses hoping to make a sale or two via Facebook, many consumers aren't swayed by ads or comments on the social network.... >>

BizReport | Social Marketing May 16, 2012

Days before IPO third-largest U.S. advertiser pulls ads from Facebook

The third-largest advertiser in the U.S. has stated it will cease advertising on the world's largest social network because ads are ineffective. ... >>

BizReport | Advertising archives March 05, 2012

Facebook monetizes logout page

Facebook users trying to escape the recent upscale in advertising on the social network will find that even logging off offers no relief as the log-out page is given over to advertising.... >>

BizReport | Advertising archives January 18, 2012

Cheaper Facebook advertising with internal linking

Savings of up to 45% are available to advertisers who link their Facebook ads to their Facebook Page, according to a new study by TGB Digital.... >>

BizReport | Social Marketing January 11, 2012

Facebook intro's Featured Stories embedded in users' Walls

Facebook has officially begun posting Featured Stories into users' news feeds for which advertisers have paid Facebook for the privilege. I've no doubt the whining will begin in earnest from users.... >>

BizReport | Social Marketing November 21, 2011

Social releases to ready sites for holiday rush

With more shoppers expected to hit the online mall this season, brands are looking for more ways to engage. The social space is one place many will likely find shoppers - who are already there sharing and looking for product... >>

BizReport | Advertising archives September 21, 2011

Google adds +1 button to ads in display network

It's only four months since launch but Google continues to expand its +1 feature. This week comes the announcement that advertisers on the Google display ad network will soon be able to add the +1 button to display ads.... >>

BizReport | Social Marketing September 04, 2011

Lab42: Very few Twitter users find Promoted Tweets annoying

Promoted Tweets - love them or hate them? If you find them annoying you're in the minority, according to new study by market research company Lab42.... >>

BizReport | Advertising archives August 17, 2011

Survey: More UK advertisers to experiment with Facebook ads

New survey findings from Marin Software reveal that it's only a matter of time before UK advertisers who are yet to develop robust ad campaigns on Facebook begin experimenting with the platform. ... >>

BizReport | Social Marketing August 12, 2011

Facebook launches zip code targeting

Long used by direct mail marketers, zip code targeting is coming to Facebook, but the effectiveness of the program relies on the willingness of users to provide accurate details about where they live.... >>

BizReport | Social Marketing July 28, 2011

Shoutlet launches updated analytics, reporting tools

With the ad budgets within social marketing set to increase about 10% this year, marketers are looking for a bigger bang for each dollar spent. Rather than seeing traffic increases or profile 'likes' or 'shares', brands want to know if... >>

BizReport | Advertising archives June 24, 2011

How social insights are changing social marketing

Being is the social space is no longer enough. Although having a social profile is important for brands, the real value of social networking is in the analysis of social conversation, and many brands aren't getting enough analysis. Rather than... >>

BizReport | Social Marketing June 23, 2011

New Facebook "Comment" ad unit launched

This latest ad unit, dubbed the "Comment" ad unit, is the eighth to be made available on Facebook. Designed by Leo Burnett to be truly social, the ad encourages conversations around whatever content or questions a brand decisions to pose.... >>

BizReport | Advertising archives April 19, 2011

LocalResponse marries local and social in one place

Although local marketing can be social and social marketing can be local, a new hub from Buzzd truly marries both local and social for the first time. Called LocalResponse, the new hub gives businesses the ability to talk one to... >>

BizReport | Social Marketing April 13, 2011

Why brands need peer referrals not just friends

In the realm of social marketing, many are focused on building fan- and friend-bases, but in doing so may be missing out on a true beauty of social marketing. The peer referral. Peer referrals are burning up the group-couponing craze.... >>

BizReport | Advertising archives April 07, 2011

appssavvy: Social activity ads outperform static banner ads

As time spent online continues to shift towards social media and games a new type of advertising is emerging - social activity advertising. Instead of pushing ads based on a consumer's interests, demographics, and preferences, advertisers can now factor in... >>

BizReport | Social Marketing February 18, 2011

Top social tips from Big Fuel's Jon Bond

Social media marketing agency Big Fuel is reporting a 500% surge in their business over the past year, and their results aren't a single instance. Social media is exploding across the world, leading more consumers and brands into the space.... >>

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