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BizReport | Social Marketing February 27, 2020

TikTok: What brands need to know

From dance crazes to that last-minute shot to win the game kids, Millennials, Gen-Xers and even Boomers are catching up with pop culture on a new social network called TikTok. Here's what marketers need to know about how the social... >>

BizReport | Advertising archives September 06, 2019

Studies reveal keys to video engagement

Older vs younger viewers, funny vs informational. Two new report underline what is important, according to viewers, in the video space.... >>

BizReport | Social Marketing May 07, 2019

How to use B2B video to engage in social

Video has become a major force in the digital space, specifically in social. But, not all videos are created equally. Here are three types of B2B video content brands should use to increase their social stature. ... >>

BizReport | Social Marketing November 02, 2018

Most shoppers influenced by branded video

It should come as no surprise that video is an important part of any brands' strategy. But, new data out from Animoto finds that social and video may be a bigger key than many have thought. ... >>

BizReport | Advertising archives February 07, 2018

Expert: Facebook earnings call signals 'golden age' for video

Facebook's latest earnings call has seen stock prices rebound significantly despite it's users spending less time on the social network. According to company information, consumers are spending less time on-site, but ad prices continue to go up, pushing about 43%... >>

BizReport | Social Marketing August 15, 2017

How to capitalize on social video formats

Video continues to be an integral part of brands' online presence and reach, and social is a huge part of the growth cycle. Here's how brands can capitalize on social video trends. ... >>

BizReport | Social Marketing July 27, 2017

Survey: More social video in the works

Look for more brands, marketers, and agencies to push social video content. That's a key takeaway from new Wochit data; their recent survey found that, with Facebook putting a bigger emphasis on social video, so have publishers. ... >>

BizReport | Social Marketing June 15, 2017

Survey: Look for more publishers to add video

With more consumers engaging with video - both on and off social media - more publishers are looking to cash in. That's the word from new Wochit data in which researchers found that three-quarters (75%) of publishers plan to increase... >>

BizReport | Social Marketing June 06, 2017

Study: 60% watching branded video through social

While catching up with family and friends remains the go-to for many consumers' social media habits, consuming video is a fast-growing segment. In fact, new Animoto data shows that more than half (60%) of consumers are watching branded video via... >>

BizReport | Social Marketing May 10, 2017

Study: Social key for video distribution

Social media has shifted into the top ranking for video distribution. That's a key takeaway from Trusted Media Brands, Inc's new study Social Cracks the Digital Video Code. Researchers found that 68% of marketers now believe social media is the... >>

BizReport | Social Marketing April 28, 2017

What Twitter's roll-out of Periscope ads means for digital brands

Recently, Twitter announced the roll out of pre-roll ads for the Periscope platform. With this move, along with Facebook's launch of live video, and sites like SnapChat and Instagram keying in on the power of video, how can brands better... >>

BizReport | Social Marketing February 14, 2017

Consumers connect watching video on social media with purchasing behavior

Three-quarters of consumers acknowledge there is a connection between watching a video on social media and their purchasing decision-making process, according to new research from online video solutions firm, Brightcove. ... >>

BizReport | Social Marketing February 10, 2017

Survey: Video key to purchasing

Social video is fast becoming a purchase indicator. That's a key takeaway from new BrightCove data - in which most consumers surveyed said watching video via social media impacted their purchasing decision. ... >>

BizReport | Social Marketing February 02, 2017

How to build a social video strategy

Video has been shown to be a big engagement factor for years, but there is a new tool on the horizon, and it could change how video works. Social video has only been in use for a couple of years,... >>

BizReport | Social Marketing January 31, 2017

Expert: Why brands need to start social video

Social video is a new buzzword in the online space. Proponents say social video engages consumers where they spend the most time - the social space. But, is social video a good plan for marketers? ... >>

BizReport | Social Marketing October 20, 2016

Expert: How to use video to engage in social

Social is, by nature, a more conversation space for both big and small businesses, and over the past year, many have seen how video can draw even more attention. One expert explains how brands can better use video in the... >>

BizReport | Social Marketing July 18, 2013

Mixpo pushes social syndication to market

For those of you in the social space - isn't that all of us by now? - there is a new tool that may help push the right content to the right people. It's a social syndication suite of tools,... >>

BizReport | Social Marketing July 17, 2013

engajer to push content through Facebook

This week marks a new offering from interactive video hub engajer - a tool that will push branded video presentations through the Facebook network. The new tool will allow both consumers and brands to share 'engajers', or interactive video presentations,... >>

BizReport | Social Marketing May 31, 2013

Telly's new discovery app creates deeper social video experience

In the social space, advertising and video content is all about the experience. Seamless viewing, and intuitive sharing options are key, and a new offering from Telly should help brands capitalize on both. Called the Social Video Discovery App, the... >>

BizReport | Social Marketing May 22, 2013

Engajer integrates with LinkedIn

There's a new video option for businesses in the LinkedIn space; beginning today engajer is integrating with LinkedIn. This will give sales teams and other business professionals another option to use when contacting and engaging with prospects.... >>

BizReport | Social Marketing May 15, 2013

Social video, QR releases freshen up the online space

One media brand is extending their footprint across the globe while another is simplifying how brands create and distribute QR codes. Read on for more details:... >>

BizReport | Social Marketing April 16, 2013

Video viewers sharing through social channels

Instead of rewinding DVRs or texting friends about the latest hot commercial, video viewers are now sharing their favorite ads through social channels. That according to new data out from Unruly which shows that video ad 'shares' for CPG brands... >>

BizReport | Social Marketing March 23, 2012

Video trend: social sharing

With more than 38 billion video clips viewed in February, advertisers and content producers are looking for ways to simplify the video-finding process. One of those ways is through the social sharing of video. Two new releases may help.... >>

BizReport | Social Marketing February 22, 2012

140 Proof launches sharable, social video ad unit

A new offering in the social space should marry two of consumers favorite online activities: social networking and video viewing. From 140 Proof, the new ad unit is sharable and available through both mobile and desktop social applications and allows... >>

BizReport | Social Marketing February 09, 2012

Jun Group: Social video earns one-third more value

Wonder what value an online video actually has? Wonder no longer. A new report from Jun Group helps put a value on earned media - and their findings show social video is 'earning' up to 30% more media value to... >>

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