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New research from social analytics firm 8thBridge reveals that retailers prefer to 'Pin' products than apply Facebook's 'Like' button. ... >>
Don't count out message boards as part of a social strategy. That's the takeaway from a new report by ProBoards. Researchers found most people prefer message boards for 'meaningful discussion' even over popular social networks like Facebook, Twitter and LinkedIn.... >>
Sometimes it feels like the entire population of the Internet is on Facebook and Twitter. Not quite. In fact, while the reigning social platform is, of course, Zuckerberg's baby, Twitter comes in only in fourth place in terms of monthly... >>
People are not always who they appear to be and nowhere is that truer than among savvy youngsters on social media, according to a new survey from consumer research specialists Intersperience. ... >>
Two new solutions space promises to enhance the user experience while offering rich information to retail brands. The newest update to Janrain's User Management solution collects rich data as the shopper fills out customized registration forms. And from Neolane, the... >>
Over the past week we've written about how fans are engaging with Olympic athletes and the games in general through social media. New data out from Wildfire may help brands quantify just how the interest of these social media fans... >>
With moves into the online space, brands are looking for more information about how campaigns are faring. Optify's new Digital Marketing Software Suite may help, offering reporting features which can be used by agencies to offer more insights to clients.... >>
A few advertisers may have pulled advertising from Facebook and there may be a general 'what works' question period going on, but that isn't taking brands or businesses out of the social sphere completely. In fact, new data from MIT/Sloan... >>
Email marketing is getting a bump from an unexpected source - the social space. While most consumers report they want to receive promotional marketing messages through email they are sharing those messages through social networks. They're also friending favorite brands,... >>
Reserved Brits who fear confrontation have taken to social media to voice their complaints, according to new research, but less than half get a response. ... >>
Online spending is pushing sales boundaries this year. comScore just reported a 13% Year over Year increase in ecommerce (Q3 2011). With Black Friday, the official launch to holiday shopping in the US, just over a week away, online retailers... >>
New data out from Buddy Media finds some interesting implications for retail brands using social media - specifically Facebook. Primarily which days and actions garner the most interest from social networking consumers. ... >>
The media space is becoming more fractured. Where once there were print and broadcast mediums, today brands have online and mobile offerings as well as the traditional outlets. All of that fracture can lead to brand messages becoming lost or... >>
Move over nationwide brands, small businesses are headed to the social space. According to a recent report 25% of small businesses now have a branded social network page and 41% are using social networks to advertise and promote their businesses.... >>
So, you've created a branded social network page. You're blogging. You're observing how consumers are talking about your brand. But, are you really listening to what the consumer is saying? Just as you learned in Psych 101 during university, there... >>
2010 may be the year that we stop talking about Web 2.0 - rich media, blogs and social networks - and start preparing for the trends leading us to Web 3.0. To help marketers, publishers and even small businesses get... >>
- How predictive tech may simplify engagement
- Survey: Mobiles look to devices before, during, after shopping
- Study: Live TV still trumps time-shifted
- Brands: How to make the most of ad placement
- Avoidance a big reason for blocking calls
- App Annie: App stores' revenue gap closing
- Marin study reveals the effect of integrating search and social campaigns
- Reports: Ad spend up on Bing, consumers still heavy on Google
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