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BizReport | Social Marketing January 26, 2016

Top 3 tips to better social strategy

As we have seen over the past year, social strategy is about so much more than a social profile and a few links to product pages. A good social strategy will be engaging, will pass on needed information, and will... >>

BizReport | Social Marketing September 16, 2015

Top 3 tips for a better social strategy

The social space requires a different kind of approach than other advertising. People there don't necessarily want straight-up ads, they want content, engagement and something special. Here are our top three tips for a better social commerce strategy. ... >>

BizReport | Social Marketing September 14, 2015

Expert: How social is changing ecommerce

Social networking has taken over the world and it just might take over ecommerce. One expert weighs in how the role social plays for retailers and what the future could hold. ... >>

BizReport | Social Marketing August 01, 2014

Six ways to increase the performance of your Pinterest Pins

Taller images, calls to action and keeping brand images face-free are just some of the secrets to success on Pinterest, according to new information shared by Ripen eCommerce. ... >>

BizReport | Social Marketing July 07, 2014

Study: Execs must take more ownership of social strategy

More consumers are turning to social networks to voice displeasure over customer service, products not working properly or missing shipments, and it is not surprise that many brands have followed consumers' into the social space. But, according to one new... >>

BizReport | Search Marketing February 13, 2014

83% of businesses recommend use of Twitter as marketing tool

New research from Nielsen reveals that the vast majority of small and medium sized businesses in the UK recommend the use of Twitter, saying it's a powerful business tool and a productive use of company time. ... >>

BizReport | Social Marketing July 31, 2013

Social media customer service response rates up 143% YoY

New research from Socialbakers reveals that brands have increased the number of questions answered via social media, as more and more consumers take to social platforms for answers to customer service queries.... >>

BizReport | Search Marketing July 10, 2013

Social media integration key to SEO success

The key takeaway from a recent study of the role of social in SEO strategy is that, while social content ranks well on search engines, few companies effectively integrate the two and are putting search visibility at risk. ... >>

BizReport | Social Marketing June 21, 2012

Socialbakers reveals disappointing social media customer service response times

More research reveals the poor response consumers are experiencing from firms' social media channels. Socialbakers shows how most companies are missing out on a prime opportunity to engage consumers.... >>

BizReport | Social Marketing June 19, 2012

Social media customer service lacks speed, attentiveness

Companies must urgently address their social media customer service offerings. Social media is increasingly becoming the channel of choice for consumers looking to air their grievances or ask companies a question. However, as many studies show, companies aren't being as... >>

BizReport | Social Marketing September 05, 2011

How brands are engaging through social

Brands are rushing into the social space, looking for more ways to engage a consumer base that becomes more social with every day. In the US it is estimated three-quarters of the population have a social networking account; most of... >>

BizReport | Social Marketing August 25, 2011

Brands: Why you should pay attention to Google+ now

Facebook is still the king of social networks, but newcomer Google+ is making a fast splash in the marketplace and making many stop and look. But the platform has had some growing pains - from unsecured photos to faked accounts.... >>

BizReport | Social Marketing August 22, 2011

Why pharma brands need to become social

Most people think of the social space as a place for friends to connect or a place for retail brands to engage by offering product information or coupons. But one expert suggests that the social space and pharmaceutical brands may... >>

BizReport | Social Marketing May 11, 2011

Report: Businesses need discipline in social space

Consumers are rapidly adopting social networks, increasing their use of socnets and businesses aren't far behind. But, for businesses, the maturation factor is hitting some growing pains. Many in the business realm aren't certain how to best interact on a... >>