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BizReport | Social Marketing March 20, 2019

Instagram testing checkout option

A new release from Instagram may change how merchants and brands interact on the social platform. This week, they announced a beta test, using a select group of retailers, for what is called Instagram Checkout. ... >>

BizReport | Social Marketing July 16, 2015

Top 3 tips for a better social commerce experience

Social commerce could set retailers up for a big boost to revenue, but only if those retailers know how to approach shoppers in the social space. One expert offers his top 3 tips to better engage through social commerce.... >>

BizReport | Ecommerce June 27, 2014

Cartonomy: Social shopping cart helps moms save time, money

There is a good reason why I often send my husband to do the grocery shopping. Men stick to what's on the list. New research from Cartonomy backs up this behavior and reveals that women rarely stick to a list... >>

BizReport | Social Marketing February 20, 2014

Top 3 tips to create better social commerce campaigns

For social commerce to have a big impact on 2014 ecommerce revenue, marketers need to adjust their strategies. That according to one expert who believes social holds a lot of potential - for both retailers and consumers.... >>

BizReport | Ecommerce January 16, 2014

More retailers use 'Pin It' than Facebook 'Like' button

New research from social analytics firm 8thBridge reveals that retailers prefer to 'Pin' products than apply Facebook's 'Like' button. ... >>

BizReport | Ecommerce April 08, 2013

Janrain: Facebook winning with social login

More social consumers are choosing Facebook as their login of choice. That according to new data, covering the first quarter of 2013, out from Janrain. Their research shows that when social login is offered nearly half (46%) choose to use... >>

BizReport | Social Marketing March 08, 2013

How social can connect, personalize the ecommerce experience

Some estimates show that Facebook has reached about 80% of the US population, and that is only one social network. Factor in Twitter, Pinterest, Tumblr and many other social networks and there is an entire stratosphere in which brands can... >>

BizReport | Search Marketing January 23, 2013

Report: For B2B, Twitter tops Facebook

According to new data out from Optify, email and search are two hot spots for Business to Business (B2B) marketers. The study also shows that B2B consumers are reacting differently to the social space, especially when it comes to engagement.... >>

BizReport | Ecommerce January 10, 2013

Reports: Social, catalogs influential during 2012 holidays

Over the 2012 holidays a couple of interesting data points were found by researchers: first, that social media use decreased but that traditional ad form catalogs helped push more sales. ... >>

BizReport | Ecommerce September 28, 2012

Facebook launches gift-giving service for online and mobile users

Many believe that e-commerce on social networks is a non-starter, but Facebook appears to have faith that it could gain traction as it launches a new gift-giving service.... >>

BizReport | Social Marketing September 25, 2012

LocalResponse: For social shoppers it's a Saturday thing

When it comes to shopping in the social space, Saturdays hold many shoppers' hearts. According to new data from LocalResponse the bulk of social shopping check-ins come on Saturdays (25%) at 2pm ET - at least for shoppers in the... >>

BizReport | Ecommerce May 14, 2012

How is social media meeting shoppers' needs?

Leo Burnett Worldwide, along with its marketing services branch, Arc Worldwide, have released the results of a study that reveal many Americans are using social media as part of their online shopping experience. Who are these social shoppers and how... >>

BizReport | Social Marketing April 16, 2012

Report: Social media followers recommend more

When it comes to social media, followers may be worth more than the 'like' on your Facebook or Twitter page. According to new data from Motista social media followers are more engaged with their followed brands - up to making... >>

BizReport | Social Marketing April 02, 2012

Report: Social sharing pushes product discovery

Forget search engines or manufacturer websites. Today's consumers are finding out about new products in a new, old fashioned way: they're asking friends. A new report out from Sociable Labs finds that social sharing - the act of sharing product... >>

BizReport | Social Marketing March 07, 2012

Two releases make it simpler for consumers to shop, share online

As shopping goes social brands are jumping into the social space at a rapid speed. Two new releases may help brands engage consumers at a deeper level - and at the same time make it simpler for product deals and... >>

BizReport | Social Marketing February 14, 2012

Value of a Facebook shopper? Above average finds research

With all the talk of social commerce, social marketing and the value of social networks, a study is finally out putting some worth to the buzz. This week Sociable Labs has released a report indicating that Facebook Connect shoppers are... >>

BizReport | Ecommerce October 31, 2011

The surprising social shopping habits of men

In recent months the shopping habits of men compared to women have come under close scrutiny. The latest report to emerge reveals some surprising facts that contradict traditional beliefs about their shopping behavior.... >>

BizReport | Ecommerce September 20, 2011

Two launches may improve ecommerce ROI

This week marks two new hubs etailers may want to try out. The first, a new couponing site set up to appeal to female shoppers. The second, a tool which should help to better track and optimize social commerce situations.... >>

BizReport | Ecommerce September 12, 2011

PowerReviews release leverages Facebook for sales

A new platform from PowerReviews may help drive more commerce from with the Facebook social network. The two offerings, Facebook Discovery and Facebook Community, first help social networkers discover products and then make it simpler to share information.... >>

BizReport | Advertising August 24, 2011

Survey: Brands betting on social for holidays

Many brands are looking to social to help push their name recognition to the next level this holiday season. According to the Bizo survey brands are betting that social shopping will take them into the fall season and then straight... >>

BizReport | Ecommerce July 13, 2011

SortPrice unveils Flash Sales tool

Looking for another daily deal option? Check out the new offering from SortPrice. The shopping search engine has launched Flash Sale, an addition to their Store Application for Facebook storefronts, giving e-tailers the ability to offer daily deal type incentives... >>

BizReport | Social Marketing July 12, 2011

Plimus: KIS the payment process, please

In the grand scheme of social marketing, Facebook's 'Likes' are gaining more weight, at least with consumers, than tweets. With consumers visiting social networks like Facebook, Twitter and LinkedIn each day it makes sense for brands to be there, too,... >>

BizReport | Ecommerce July 11, 2011

Social platform helps shoppers go geek

As time spent online increases brands are looking for more online ways to interact with consumers. One of the hottest connection is the social space, where brands are creating social store-fronts, engaging consumers through product conversation and inviting product recommendations... >>

BizReport | Social Marketing July 08, 2011

Report: Social commerce on the rise with younger generation

In the social sphere, shopping is a growing pastime among all demographic groups. Although younger consumers are more likely to say they want stores within Facebook, nearly every age group reported some willingness to purchase branded products within Facebook's hubs.... >>

BizReport | Ecommerce June 08, 2011

Two platform releases simplify ecommerce

As more consumers log on to the Internet to find product deals and to make purchases, etailers are racing to catch up. Two new releases, one for ecommerce and one for the social space, may simplify online shopping even more.... >>

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