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BizReport | Social Marketing May 24, 2013
Unruly: SocNetters buzz about getting buzzed
When it comes to sharing video ad content in the social space, consumers are mostly likely to share alcohol ads. That according to new data out from Unruly which notes that ads from Budweiser, Neft Vodka, Heineken and Carlsberg droved... >>
BizReport | Social Marketing May 16, 2013
Survey offers social tact advice
In the land of social media, very little is left to the imagination. Or so it seems. New data out from Queendom finds that there are two camps on the social media front: those who share everything, bluntly and those... >>
BizReport | Email Marketing April 08, 2013
Boost email CTRs with social sharing buttons
The incidence of social sharing buttons in email messages is becoming more and more common, according to the latest research from GetResponse, and for good reason. Email marketers that include social sharing buttons are experiencing far higher click-through rates than... >>
BizReport | Social Marketing November 15, 2012
nRelate: People aren't clicking on socially shared content
When it comes to finding content, social media isn't performing to the highest standard. According to new data from nRelate and Ask.com Americans are more likely to click on the 'related links' buttons below news stories than they are to... >>
BizReport | November 13, 2012
Generation C most receptive to mobile advertising
Generation C is proving to be the most receptive demographic to mobile advertising, according to a new study released by RadiumOne. ... >>
BizReport | Ecommerce October 04, 2012
Janrain releases one-click tool for social sharers
Sharing across social networks has become a great way for brands to increase their profile. Unfortunately what was once simple for consumers to do has become more difficult as social networks have changed the way branded content shows up on... >>
BizReport | Social Marketing July 10, 2012
GetResponse, Sharethrough launch social tools
As more consumers look to social networks to stay in touch not only with friends and family but with favored brands and products, marketers are following. The ability to share email and other marketing or loyalty messages to consumers is... >>
BizReport | Email Marketing June 28, 2012
How to get out of the Spam folder and increase open rates
One problem continues to dog email marketers, twenty years after the first email accounts were opened: deliverability. Too many mailings wind up in Junk or Spam folders or, even if delivered correctly, aren't opened for one reason or another. Here's... >>
BizReport | Email Marketing June 20, 2012
Campaigner connects social, email for SMBs
A new social sharing function out from email platform Campaigner allows marketers to more deeply integrate their email and social marketing efforts. Through the release email marketers and brands can share email messages throughout social platforms through a single dashboard.... >>
BizReport | Social Marketing June 06, 2012
Study: Users worried about Facebook privacy
When it comes to social networking, consumers aren't slowing down. However, a new study indicates consumers' worries about privacy in the social space are increasing - specifically photo privacy.... >>
BizReport | Social Marketing May 25, 2012
How to make social sharing pay off
If you're thinking your social media campaigns aren't paying off as they should, you may not be wrong. And it may have less to do with the message you're sending than the social networks you're depending on to reach the... >>
BizReport | Ecommerce May 24, 2012
Trio of releases uses cloud, location, mobile for businesses
Three new solutions for the mobile and cloud spaces could simplify advertising and some business solutions for users. From Sense Networks, mixin and Xero, the tools are new to the web this week.... >>
BizReport | Email Marketing May 10, 2012
Responsys, Bazaarvoice collaboration offers customized content
Recently Responsys Interact Suite integrated with Bazaarvoice's Social Commerce platform, offering brands a new way to engage with consumers. The collaboration enables brands to offer relevant and customized messaging across online channels - hopefully engaging more consumers. ... >>
BizReport | Social Marketing May 02, 2012
How Kia gamified ads pushing purchase intent, product awareness
Online gaming continues to grow, but it isn't just the game space that is seeing an impact from the popularity of the pastime. Gamification within the ad space is beginning to hit its stride as more brands offer shoppers -... >>
BizReport | Ecommerce May 02, 2012
Top 3 tips to improve ecommerce personalization
Recommendations aren't new to the social space, but during the 2011 holiday season merchants began seeing a change in recommendations. Namely, the sharing of recommendations and the seeking out of product information through the social space. With more tablets and... >>
BizReport | Email Marketing April 27, 2012
How to freshen that email campaign
Email marketing is getting a bump from an unexpected source - the social space. While most consumers report they want to receive promotional marketing messages through email they are sharing those messages through social networks. They're also friending favorite brands,... >>
BizReport | Law & Regulation April 16, 2012
Pinterest easiest socnet to spam, says spammer
Build it and they will come - spammers, that is, as the burgeoning social network Pinterest is finding out. The popular image-sharing website has recently penned a blog to encourage users to help them address the issue.... >>
BizReport | Social Marketing April 06, 2012
Discounts, offers driving both email, social engagement
Brands: just because you have a social profile you shouldn't neglect your email lists. Because, according to new data email and social marketing are getting attention for different reasons from the consumer base. Focusing on email or social rather than... >>
BizReport | Social Marketing April 03, 2012
How social can impact search, display efforts
Search and display marketing have been the kingpins of online marketing for more than a decade now. But newer ad options are beginning to push toward the forefront, especially social marketing. I recently chatted with Anthony Joseph about trends in... >>
BizReport | Social Marketing April 02, 2012
Report: Social sharing pushes product discovery
Forget search engines or manufacturer websites. Today's consumers are finding out about new products in a new, old fashioned way: they're asking friends. A new report out from Sociable Labs finds that social sharing - the act of sharing product... >>
BizReport | Social Marketing March 23, 2012
Video trend: social sharing
With more than 38 billion video clips viewed in February, advertisers and content producers are looking for ways to simplify the video-finding process. One of those ways is through the social sharing of video. Two new releases may help.... >>
BizReport | Social Marketing February 22, 2012
Social releases to give brands better monitoring, tools for sharing
Two releases into the social space today should give brands a bit more control - over both what is said about their brand and how consumers share information about products or services. ... >>
BizReport | Blogs & Content February 15, 2012
How social is changing the game for video
A new release from Metacafe - called MEN, Metacafe Entertainment Network, will be one of the first to utilize Facebook's new Timeline and Open Graph features to help distribute short-form video content. And that could change - again - the... >>
BizReport | Social Marketing February 14, 2012
Value of a Facebook shopper? Above average finds research
With all the talk of social commerce, social marketing and the value of social networks, a study is finally out putting some worth to the buzz. This week Sociable Labs has released a report indicating that Facebook Connect shoppers are... >>
BizReport | Social Marketing February 09, 2012
Jun Group: Social video earns one-third more value
Wonder what value an online video actually has? Wonder no longer. A new report from Jun Group helps put a value on earned media - and their findings show social video is 'earning' up to 30% more media value to... >>
Latest Headlines
- Consumers, like many marketers, don't know what native advertising is
- Travel: Paid search spend continues downward trend
- Why developers need to test apps
- Unruly: SocNetters buzz about getting buzzed
- Survey: Friends, not search, pushing mobile video
- Release leaves power of the brand with the brand
- Pinterest improves product engagement with Rich Pins
- ONS data reveals the U.K.'s 7.1 million disconnected
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