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BizReport | Social Marketing November 19, 2016

75% of consumer sharing happens on dark social

A new report from RadiumOne reveals how important sharing analytics tools are to understanding consumer sharing signals and understanding consumer behavior.... >>

BizReport | Ecommerce archives September 22, 2016

Study: Dark social key to seasonal sharing

Several reports have highlighted consumers' penchant for using multiple devices to research new products online, but one new report is taking that trend farther. According to new RadiumOne data, holiday shoppers are not only using devices to find product information... >>

BizReport | Social Marketing March 09, 2015

Study: Finance brands could make bank in social

Most of us think of social media as place to stay updated on friends and family or our favorite celebrities. But one new report goes farther, tying social media to finance, indicating financial brands with the right social strategy could... >>

BizReport | Social Marketing December 06, 2014

Boost engagement by sharing travel-related posts on social media

Want to boost social media engagement? Try posting something travel-related because, according to new research from ShareThis, such content generates 40% more click-backs than any other type of share. ... >>

BizReport | Social Marketing December 02, 2014

KatchUp allays privacy and safety concerns for online photo sharers

Online safety concerns are driving British adults to share private photos by email rather than on social networks, according to the findings of a survey released by KatchUp.... >>

BizReport | Social Marketing December 01, 2014

Sharing via 'dark social' outstrips all social channels combined by three-to-one

Just how much online sharing activity takes place via 'Dark Social' channels? A significant amount, according to new research from RadiumOne. So much so that marketers need to pay attention to such behavior to get a better insight into their... >>

BizReport | Social Marketing November 27, 2014

Unruly IDs the most shared videos of 2014

Social media has become more about sharing over the past year, and those shares are helping some brands broaden their organic reach. Marketing tech hub Unruly has identified the most shared social videos of the year, and the findings might... >>

BizReport | Social Marketing November 03, 2014

Study: Travel, Politics most-shared content topics

With so many consumers using social networks not just to share pictures of kids but to stay on top of current events, new data out from AddThis could help brands connect better. According to their study of social media in... >>

BizReport | Social Marketing October 06, 2014

Study: 56% use Facebook for social login

Social networks aren't just for sharing information with friends. That's the takeaway from new Login Radius data, which showing a growing number of consumers are also using social networks to login to other sites - ecommerce, email, etc.... >>

BizReport | Social Marketing September 24, 2014

Report: The sharing, buying connection

Turns out sharing via social media has a strong connection to later purchases, at least for one demographic. Researchers with ShareThis have found that for Millennials sharing and buying are very closely linked.... >>

BizReport | Blogs & Content archives September 15, 2014

Survey: Consumers want to share product details with friends

Here is one more reason brands should include user generated content - like reviews - on their websites or offer simple, social sharing tools for their customers: those customers want to share. According to new data out from Dailybreak Media,... >>

BizReport | Social Marketing July 30, 2014

How dark social can impact brand

There is a new buzz phrase out there - dark social, and it refers to the sharing of digital content outside the usual social places. For example, Consumer A sharing a link with Friend B through Skype or IM rather... >>

BizReport | Social Marketing July 11, 2014

Report: Pinterest, Twitter leading the sharing wars

Social networks are leading to a lot more sharing on the consumer side of things. According to new data out from ShareThis, Pinterest and Twitter are at the top of the sharing heap. According to their data three-quarters of shares... >>

BizReport | Viral Marketing May 23, 2014

Video shares skyrocket within 3 days of launch

Nearly half of all video shares are happening within the first three days of a branded video launch. That according to new data from Unruly, which should video sharing has nearly doubled in the past year. Last year, during the... >>

BizReport | Social Marketing May 09, 2014

Study: Celebs aren't pushing your products even if they're paid to

Thinking of paying a Hollywood actor, NBA or NFL star to hawk your next product launch? Think again. That is the big takeaway from a new study which indicates that, while many brands like to employ celebrities to 'endorse' their... >>

BizReport | Social Marketing April 30, 2014

Study: Shared content can increase spending by 10%

We know consumers in the social space like to share funny memes and even sale information. But is there a value to this kind of sharing? Yes, according to the new Return on Sharing Study from Beresford Research and ShareThis.... >>

BizReport | Social Marketing April 21, 2014

Study: Tuesday/Thursday are best days for sharing

Think social media followers share just as many brand offers on Mondays as, say Thursdays? Think again. According to new data out from Extole Tuesdays and Thursdays outrank all other days for sharing, but Monday is still a day retailers... >>

BizReport | Social Marketing April 10, 2014

33Across: Social sharing spikes on tablets

Social sharing is gaining steam - especially with tablet users. That according to new data out from 33Across which measured social sharing traffic throughout the NCAA Men's Basketball Tournament - March Madness. Their data shows 'tablet actions' - like sharing... >>

BizReport | Social Marketing April 09, 2014

Consumer social sharing trends: Twitter surge

The latest ShareThis report shows that Twitter is the fastest growing in the world of social sharing. ... >>

BizReport | Viral Marketing March 11, 2014

The most shared video clips depend on region

Video is a very subjective medium - from the Oscars to funny clips uploaded by college or high school students. That fact is underlined by new research which shows the most shared video content is quite different around the globe.... >>

BizReport | Advertising archives November 29, 2013

Unruly IDs most shared videos

In the video space most brands aren't just hoping to get a viewer to click through to a landing page - although that click is highly sought after. Most are also hoping the viewer will like the ad enough to... >>

BizReport | Social Marketing November 14, 2013

Piqora: Average Pin now generates 78 cents in sales

New research has revealed that popular image-sharing site Pinterest now generates 25% more in sales than it did a year ago.... >>

BizReport | Social Marketing November 07, 2013

Release gives people insight into their social profiles

Most tools to help in the social space are advertiser-geared, but a new release from LeadSift gives consumers the insights. Called LeadSift Fingerprint, the release 'crawls' consumers' Twitter history to discover how they are using the social space, how to... >>

BizReport | Social Marketing October 03, 2013

How wish lists and social sharing may increase holiday sales numbers

As ecommerce has evolved so has the way consumers engage with products. While there is a small number of shoppers who buy any item at any time, many shoppers are using Wish List type organization options. And those wish lists... >>

BizReport | Social Marketing October 01, 2013

Report: Millennials don't share. But here's how to encourage sharing

Millennials may be leading the way in their adoption of mobile and social networking, but in one area, they lag. And that could be a hindrance to brands. According to new data from Campaigner, Millennials are making mobile purchases and... >>

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