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BizReport | Social Marketing July 14, 2015

Expert: How social commerce differs from other ecommerce

Social commerce is beginning to pick up steam, but as one expert notes social is a different beast than either e- or m-commerce efforts. Here's what brands need to know: ... >>

BizReport | Social Marketing April 14, 2015

Expert: What brands need to know about Twitter's update

Twitter has announced plans to change how they interact with businesses and brands using their platform - namely their 'firehose partners'. What does this mean for businesses on the social network?... >>

BizReport | Social Marketing January 19, 2015

Study: Younger Americans as invested in messaging apps as socnets

Social networks could see a downturn over the next year or so, at least that can be extrapolated from one new report. Researchers with Frank N. Magid Associates find that Facebook is falling out of favor with younger Americans while... >>

BizReport | Social Marketing October 31, 2014

Top tips to capitalize on social apps

Using social media to connect online is the most popular use of smartphone apps today, above entertainment, shopping, news and even games according to some experts. U.S. smartphone users spend 14 hours in social media apps for every hour they... >>

BizReport | Blogs & Content archives September 15, 2014

Survey: Consumers want to share product details with friends

Here is one more reason brands should include user generated content - like reviews - on their websites or offer simple, social sharing tools for their customers: those customers want to share. According to new data out from Dailybreak Media,... >>

BizReport | Social Marketing July 31, 2014

How to tell if social is right for your brand

Many companies tend to use the term "social strategy" as if it is a catch-all for every platform available. But according to SAP while the social audience may be consistent, each social channel comes with a very specific set of... >>

BizReport | Social Marketing July 16, 2014

Study: Most Americans learn big news via socnets

Turns out social media is more important - for consumers - than ever. According to one new report a majority of Americans are learning about important news via social networks. They're learning about family news first and foremost but more... >>

BizReport | Social Marketing June 10, 2014

Neustar: Social pushing brands' reach farther

Neustar has released their Q1 2014 Media Intelligence Report and among the findings - social is helping brands reach more consumers. Specifically those shoppers who aren't served by branded email lists and other channels.... >>

BizReport | Social Marketing June 09, 2014

How social is changing the customer relationship

Social media isn't just offering brands another place to put their weekly special or customer service details. Social media is changing how shoppers engage with their favorite brands. Here's how brands can ensure their relationship is strong.... >>

BizReport | Social Marketing May 16, 2014

Are brands making the most of social

The social space is ripe with data - from shoppers favorite brands to what they had for dinner last night. The key is knowing what data is important to the brand and what is not. One expert weighs in on... >>

BizReport | Social Marketing April 24, 2014

How to use organic social posts to reach non-fans

Facebook has some unique, compelling and highly effective tools for reaching your existing customers and prospecting new ones. But is it worth the effort to build up Facebook profiles?... >>

BizReport | Social Marketing April 03, 2014

Vantage Media: How Facebook is changing engagement

According to recent data from the Vantage Media Consumer Engagement Index targeting isn't just about the product any longer. It's about the product, the consumer and getting the timing right. The study also indicates that Facebook is changing not only... >>

BizReport | Social Marketing March 24, 2014

Survey Says: Brand awareness key to social strategy

The social space still has its growing pains, but savvy marketers are using strategy to get around those painful areas. That according to new data out from a Social Media Marketing University survey which indicates that, because campaign ROI is... >>

BizReport | Social Marketing February 18, 2014

Expert: What social really means for ecommerce

2014 may be the year social commerce comes into its own. But whether or not that 'coming into its own' happens is up to the retailers, themselves. According to one expert, whether or not social commerce steps up in 2014... >>

BizReport | Social Marketing January 27, 2014

Report: Facebook dominates, others catching up

Facebook is the grandfather of the social networking space, at this point, and it's still a dominant force. But, according to new data from the Global Web Index, other social networks are catching up to Facebook.... >>

BizReport | Social Marketing January 02, 2014

Janrain: Google gaining on Facebook

Over the past two years social login has been trending up with Facebook as a clear leader in the space. But new data just out from Janrain indicates a change in the tide. According to their numbers Google is gaining... >>

BizReport | Social Marketing December 26, 2013

Expert: How to improve customer experience

The mobile web, according to one expert, is one place that will test brands' strategy while at the same time offering unprecedented access to consumers. Through app-based surveys and geo-fenced targeting, the mobile web may open retailers' customer relationships. ... >>

BizReport | Social Marketing October 14, 2013

Top 4 tips to improve social presence

A recent study from Harris Interactive and MyLife shows we are using social networks more now than ever. More than 350 million images are uploaded to Facebook daily while the average Facebook user makes at least 30 posts per month.... >>

BizReport | Social Marketing September 25, 2013

Tools to bring more depth to social metrics

The social space is brimming with consumers, many of whom look for ways to engage with their favorite brands. Two new solutions may help brands better measure the impact of their social presence.... >>

BizReport | Social Marketing July 30, 2013

Trendrr reveals size, character of TV-related Facebook interactions

Having gained preliminary access to Facebook user engagement data surrounding talk about television content, digital and social intelligence platform Trendrr has revealed some interesting statistics that show the social network outpaces its rivals combined by 5-to-1. ... >>

BizReport | Social Marketing July 10, 2013

How Skiver is pushing higher social engagement for brands

In social, conversation is king, and a new agency on the block is helping brands build better social conversations from the ground up. Last year restaurant brand Hooters tapped Skiver Advertising to help them make a great impact on the... >>

BizReport | Social Marketing June 07, 2013

Socnets give brands insight into summertime wants

What are shoppers engaging with this summer? This kind of data can help a brand better connect, engage and convert. One platform and a new study may point brands in the right direction.... >>

BizReport | Social Marketing May 23, 2013

New social network to connection non-corp types

A new social network on the scene is setting up shop, hoping to connect non-corporate types to their peers. The network may also be one more way for brands to tap into the social space to engage their consumer segment.... >>

BizReport | Social Marketing April 19, 2013

Report: One-quarter of time spent social networking

Chalk another plus is the social networking category: according to new data out from Experian Marketing Services, consumers are now spending about 27% of their online time on social networks or forums (US, UK, Australia). That is a lot of... >>

BizReport | Social Marketing April 15, 2013

Brands: Why you should examine your social media presence

The rewards of social media engagement can be huge for a business. But recently there have been some not-so-great-headlines from brands who may have 'overshared'. One expert offers advice on how brands can examine a social media presence to ensure... >>

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