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BizReport | Social Marketing April 19, 2013

Report: One-quarter of time spent social networking

Chalk another plus is the social networking category: according to new data out from Experian Marketing Services, consumers are now spending about 27% of their online time on social networks or forums (US, UK, Australia). That is a lot of... >>

BizReport | Social Marketing April 15, 2013

Brands: Why you should examine your social media presence

The rewards of social media engagement can be huge for a business. But recently there have been some not-so-great-headlines from brands who may have 'overshared'. One expert offers advice on how brands can examine a social media presence to ensure... >>

BizReport | Social Marketing April 04, 2013

3 Questions with PeopleLinx's Nathan Egan

A new platform helps brands and business people make better use of the time spent network on the social site LinkedIn. PeopleLinx converts LinkedIn users into power users by training them on best practices through eLearning modules and 1-on-1 consulting... >>

BizReport | Advertising March 26, 2013

Survey: SMBs believe social 'effective' way to reach customers

The social space isn't just a place to reconnect with old school friends. More and more small businesses are moving in to social hoping to connect with new business. According to new data out from Constant Contact more than half... >>

BizReport | Social Marketing February 07, 2013

Study: Hispanic consumers look to social for product issues

When it comes to the social space more and more consumers are looking to social networks to stay in contact with their favorite brands. But, it seems, one demographic is more likely than others to turn to social - that... >>

BizReport | Social Marketing January 22, 2013

Platform offers SMBs an assist in social marketing

The focus of many businesses in 2013 is social marketing. Especially for small businesses, the social space offers the ability to not only talk about products but to talk directly to - and with - customers. The GroSocial platform helps... >>

BizReport | Social Marketing January 03, 2013

Expert: How social will change in 2013 for brands

It's too early for social marketing to change? Not so says one expert. Heading into Q1 of 2013, an expert with newBrandAnalytics believes the social space will change - and for the better - for brands in the New Year.... >>

BizReport | Social Marketing December 11, 2012

8thBridge IDs retailers working the social space

The 2012 SCIQ: Retail report is out, highlighting the retail brands who broke through the murky social space to engage through updated social strategies. Those making a difference in 2012 didn't just throw up a social profile, they expanded the... >>

BizReport | Social Marketing October 05, 2012

Study: Women check socnets, email more often than men

Just one more reason to target women, advertisers: not only are women making the bulk of purchases in households, but women are also checking in on social media and email more often. Meaning brands in the social and email spaces... >>

BizReport | Ecommerce October 04, 2012

Janrain releases one-click tool for social sharers

Sharing across social networks has become a great way for brands to increase their profile. Unfortunately what was once simple for consumers to do has become more difficult as social networks have changed the way branded content shows up on... >>

BizReport | Social Marketing October 01, 2012

Study: Walmart scores on Facebook, Target on Twitter

If you wonder how the biggest brands are doing in the social space, a new report from Unmetric is for you - and according to their research it's a different story for each brand. Walmart, finds the report, is scoring... >>

BizReport | Social Marketing September 04, 2012

Shoutlet integrates with Foursquare

The latest trend in social networking: checking in from local businesses, sharing pictures and otherwise engaging with a local hotspot through the social space. Foursquare is leading the way, allowing social networkers to tell their friends and followers where they're... >>

BizReport | Social Marketing August 23, 2012

Social releases to ease the way for marketers

Two new releases in the social space are set up to help marketing teams better adapt to the social space. One will help with transitions from campaign creation to analysis while the other will release a marketing suite to brands... >>

BizReport | Research August 13, 2012

The Social Games? Maybe, find experts

Every athlete may not be attuned to social media but enough are that the 2012 London Olympics are being hailed as the Social Games in some circles. From athletes sending pictures and tweets to one another to the growth of... >>

BizReport | Social Marketing August 10, 2012

Visible updates offer dashboards, analysis, workspaces

The social space is getting an upgrade - at least from one social platform. This week Visible Technologies updates their VI Platform to include multiple dashboards and workspaces as well as expanded analytics to give brands in the social sphere... >>

BizReport | Research August 06, 2012

Olympic athletes pulling in Olympic numbers through social media

Some are calling the 2012 Olympic Games the Games when the digital world took over. New data out from Compass Labs and Wildfire, though, put a bigger focus on the 2012 Olympic Games. Not only are the Games digital, but... >>

BizReport | Law & Regulation August 03, 2012

FTC wants COPPA rules updated in line with 21st century technology

New rules to better protect children against the collection of their personal data online are being proposed by the Federal Trade Commission including changes to the definition of personally identifiable information.... >>

BizReport | Email Marketing August 02, 2012

Platform sends email updates based on socnets

With an estimated three-quarters of online adults (US) active on social networks it makes sense for brands to utilize the social sphere for marketing efforts. A new offering from Pontiflex hinges email and social together. Called Social FollowUp, the tool... >>

BizReport | Social Marketing August 01, 2012

Poll: Socnet users would go to jail before giving up profile

New data out from Harris Interactive and MyLife indicates people are overwhelmed by the amount of social media out there. But they're also not willing to give up their social profiles. In fact, some traditionally hated tasks are child's play... >>

BizReport | Social Marketing July 18, 2012

How the 2012 Olympics may boost social media

What a difference two years can make. While many 2010 Winter Olympians Tweeted or Facebooked friends and family during the games, the number of Olympics fans and viewers using social media to follow the games was much smaller than the... >>

BizReport | Social Marketing June 19, 2012

VerticalResponse unveils social toolset

A new suite of social marketing tools could help smaller businesses compete in the social space. From VerticalResponse, the social offering can help extend the reach of online campaigns by allowing SMBs to create, launch and tweak campaigns across online... >>

BizReport | Social Marketing June 14, 2012

Study: Social to become more important for businesses

A few advertisers may have pulled advertising from Facebook and there may be a general 'what works' question period going on, but that isn't taking brands or businesses out of the social sphere completely. In fact, new data from MIT/Sloan... >>

BizReport | Social Marketing June 07, 2012

One brands finds Facebook ads adding more to bottom line

Just a couple of weeks ago, during the Facebook IPO, the buzz surrounding the world's largest social networks was that ads within it weren't working. Rather than pushing ROI, the ads were seen as non-performing.... >>

BizReport | Social Marketing June 06, 2012

Study: Users worried about Facebook privacy

When it comes to social networking, consumers aren't slowing down. However, a new study indicates consumers' worries about privacy in the social space are increasing - specifically photo privacy.... >>

BizReport | Social Marketing May 18, 2012

For sale: One social network?

Facebook is said to go on the market Friday morning, an Initial Public Offering (IPO) which could raise more than $15 billion according to Reuters. Why the interest in the world's largest social network? What does the IPO mean?... >>

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