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BizReport | Social Marketing November 27, 2014

50% of teens bored of Facebook as the social network loses its 'cool' factor

Facebook continues to be the world's largest social network with 1.35 billion active monthly users, but it appears Zuckerberg's baby has reached saturation point as growth slows and other social networks see their popularity soar.... >>

BizReport | Social Marketing October 06, 2014

Study: 56% use Facebook for social login

Social networks aren't just for sharing information with friends. That's the takeaway from new Login Radius data, which showing a growing number of consumers are also using social networks to login to other sites - ecommerce, email, etc.... >>

BizReport | Social Marketing April 29, 2014

Teens turning to instant messaging but Facebook still dominant

A new GlobalWebIndex survey reveals that teens are shifting from traditional social networking sites and behavior towards more instant communication methods such as messaging apps.... >>

BizReport | Social Marketing October 10, 2013

Teenagers' social media preference switches from Facebook to Twitter

U.S. marketers targeting teens on social media should turn their attention from Facebook to Twitter as new research finds more U.S. teens prefer the microblogging platform over Zuckerberg's behemoth.... >>

BizReport | Social Marketing June 26, 2013

SocialTwist IDs how much influence brands have

In the social space, a brand's reach is only as important as its actual influence, and a new tool out from SocialTwist helps to identify that influence so that brands can improve social campaigns. Called the Influencer Quotient, the new... >>

BizReport | Social Marketing April 30, 2013

Major UK newspaper incorrectly reports Facebook data... again

A recent article in The Guardian would have you think that Facebook is losing users hand over fist and that, of those that are still logging on, the time they are spending on the social network is dropping. However, the... >>

BizReport | Mobile Marketing April 04, 2013

Flurry: 80% of mobile time spent with apps

Americans spend more time using apps on their mobile devices than they do the mobile web, according to new figures released this week by app analytics firm Flurry.... >>

BizReport | Research archives July 09, 2012

Survey: Most employers look to socnets for new recruits

Check those social networking posts, people, especially if you're in the job market. For the fifth year Jobvite has surveyed hiring managers and are reporting that many are looking to Facebook, Twitter and LinkedIn to get information about potential employees... >>

BizReport | Social Marketing May 11, 2012

3 Questions with Extole

The Extole platform turns consumers into social advocates - a relatively new term and type of consumer. These shoppers share brand information and even advocate for brands in some cases with friends. In the changing ecommerce space this kind of... >>

BizReport | Mobile Marketing April 20, 2012

Web performance leaves tablet users disappointed

Retailers that fail to recognize and leverage the rising popularity of tablets are missing out on sales, according to new research from technology performance firm Compuware.... >>

BizReport | Email Marketing March 30, 2012

Social networking creeping up on email's crown

Email continues to be the most popular way to communicate via the Internet but for how long can it hold off the surge in social network use?... >>

BizReport | Mobile Marketing October 26, 2011

Mobile: Use of social on-the-go rising

Tens of millions of Americans accessed social networks and blogs on their mobile device during August this year but they weren't just socializing with their friends, according to a new report from comScore, many were interacting with businesses, too.... >>

BizReport | Social Marketing October 21, 2011

More than 20 million moms on Facebook

Businesses targeting mothers with children under the age of 18 might be interested in new research from eMarketer that shows more than 20 million US mothers are now using Facebook. ... >>

BizReport | Internet August 29, 2011

Pew: Half of all Americans now use social networks

Six years ago just 5% of all Americans said they used social sites such as LinkedIn or Facebook. New usage data from Pew Internet reveals just how ingrained social media has become in the day to day lives of many.... >>

BizReport | Advertising archives July 20, 2011

Number of Fan acquisition ad campaigns on Facebook up 1900% YoY

Research released this week by London-based Facebook marketing firm TBG Digital reveals the number of paid brand advertising campaigns on the social network aimed at acquiring new Fans skyrocketed over the past year.... >>

BizReport | Social Marketing June 23, 2011

Study finds men better networkers than women

Women may be more prevalent on most social networks, but when it comes to actually networking for their job or business, men are better. New research from job-networking hub LinkedIn shows that men are the savvier networkers when it comes... >>

BizReport | Social Marketing June 21, 2011

E-Trade CMO doesn't agonize over social media ROI

Many marketers agonize over how to measure the success of social media campaigns, worried they can't justify budgets to their CEOs. But one CMO doesn't waste time worrying about such things. ... >>

BizReport | Social Marketing April 28, 2011

More Moms turn to email than Facebook for sharing/learning

Social networking sites are very popular among moms, but email still plays a dominant role in how they learn and share knowledge, according to a new survey by Lucid Marketing. ... >>

BizReport | Social Marketing April 20, 2011

Social marketing goal is to get "Likes"

New research has found that social media budgets are being topped up this year and, for many, the goal is to get as many Facebook "Likes" as they possibly can. ... >>

BizReport | Social Marketing April 07, 2011

B2B marketers rank LinkedIn important for lead generation

B2B marketers say LinkedIn is their most important social channel, according to a new survey from BtoB, ahead of the likes of Facebook and YouTube. ... >>

BizReport | Social Marketing March 03, 2011

Half of UK now Facebook users

Europeans are logging on to Facebook in increasing numbers. Over half the population of the UK now uses Facebook and the total number of users on the social networking site is nearing 600 million.... >>

BizReport | Social Marketing February 17, 2011

comScore: Facebook stretches lead over MySpace

Facebook continues to attract millions of new users both on the Internet and via mobile. Not only that, existing users are spending more of their online time on the social networking site, according to new figures from comScore.... >>

BizReport | Social Marketing December 20, 2010

Marketers regret lack of time for social

When reflecting on social marketing activity over the past year, many marketers will look back with the feeling they "could have done better". New research from R2integrated has found time, resources, and direction to be top of the list of... >>

BizReport | Trends & Ideas archives December 19, 2010

Social networking continues to attract older generations

While the youngsters of today are the most likely to use social networking, there is continued growth in the number of users at the other end of the age spectrum.... >>

BizReport | Social Marketing November 04, 2010

Are social networks jeopardizing face-to-face interaction?

If you think social networks are sounding the death knell for face-to-face interaction, think again. A new study from ExactTarget and CoTweet shows that social media is, in some cases, bringing people together offline.... >>

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