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BizReport | Social Marketing April 30, 2013

Major UK newspaper incorrectly reports Facebook data... again

A recent article in The Guardian would have you think that Facebook is losing users hand over fist and that, of those that are still logging on, the time they are spending on the social network is dropping. However, the... >>

BizReport | Mobile Marketing April 04, 2013

Flurry: 80% of mobile time spent with apps

Americans spend more time using apps on their mobile devices than they do the mobile web, according to new figures released this week by app analytics firm Flurry.... >>

BizReport | Research July 09, 2012

Survey: Most employers look to socnets for new recruits

Check those social networking posts, people, especially if you're in the job market. For the fifth year Jobvite has surveyed hiring managers and are reporting that many are looking to Facebook, Twitter and LinkedIn to get information about potential employees... >>

BizReport | Social Marketing May 11, 2012

3 Questions with Extole

The Extole platform turns consumers into social advocates - a relatively new term and type of consumer. These shoppers share brand information and even advocate for brands in some cases with friends. In the changing ecommerce space this kind of... >>

BizReport | Mobile Marketing April 20, 2012

Web performance leaves tablet users disappointed

Retailers that fail to recognize and leverage the rising popularity of tablets are missing out on sales, according to new research from technology performance firm Compuware.... >>

BizReport | Email Marketing March 30, 2012

Social networking creeping up on email's crown

Email continues to be the most popular way to communicate via the Internet but for how long can it hold off the surge in social network use?... >>

BizReport | Mobile Marketing October 26, 2011

Mobile: Use of social on-the-go rising

Tens of millions of Americans accessed social networks and blogs on their mobile device during August this year but they weren't just socializing with their friends, according to a new report from comScore, many were interacting with businesses, too.... >>

BizReport | Social Marketing October 21, 2011

More than 20 million moms on Facebook

Businesses targeting mothers with children under the age of 18 might be interested in new research from eMarketer that shows more than 20 million US mothers are now using Facebook. ... >>

BizReport | Internet August 29, 2011

Pew: Half of all Americans now use social networks

Six years ago just 5% of all Americans said they used social sites such as LinkedIn or Facebook. New usage data from Pew Internet reveals just how ingrained social media has become in the day to day lives of many.... >>

BizReport | Advertising July 20, 2011

Number of Fan acquisition ad campaigns on Facebook up 1900% YoY

Research released this week by London-based Facebook marketing firm TBG Digital reveals the number of paid brand advertising campaigns on the social network aimed at acquiring new Fans skyrocketed over the past year.... >>

BizReport | Social Marketing June 23, 2011

Study finds men better networkers than women

Women may be more prevalent on most social networks, but when it comes to actually networking for their job or business, men are better. New research from job-networking hub LinkedIn shows that men are the savvier networkers when it comes... >>

BizReport | Social Marketing June 21, 2011

E-Trade CMO doesn't agonize over social media ROI

Many marketers agonize over how to measure the success of social media campaigns, worried they can't justify budgets to their CEOs. But one CMO doesn't waste time worrying about such things. ... >>

BizReport | Social Marketing April 28, 2011

More Moms turn to email than Facebook for sharing/learning

Social networking sites are very popular among moms, but email still plays a dominant role in how they learn and share knowledge, according to a new survey by Lucid Marketing. ... >>

BizReport | Social Marketing April 20, 2011

Social marketing goal is to get "Likes"

New research has found that social media budgets are being topped up this year and, for many, the goal is to get as many Facebook "Likes" as they possibly can. ... >>

BizReport | Social Marketing April 07, 2011

B2B marketers rank LinkedIn important for lead generation

B2B marketers say LinkedIn is their most important social channel, according to a new survey from BtoB, ahead of the likes of Facebook and YouTube. ... >>

BizReport | Social Marketing March 03, 2011

Half of UK now Facebook users

Europeans are logging on to Facebook in increasing numbers. Over half the population of the UK now uses Facebook and the total number of users on the social networking site is nearing 600 million.... >>

BizReport | Social Marketing February 17, 2011

comScore: Facebook stretches lead over MySpace

Facebook continues to attract millions of new users both on the Internet and via mobile. Not only that, existing users are spending more of their online time on the social networking site, according to new figures from comScore.... >>

BizReport | Social Marketing December 20, 2010

Marketers regret lack of time for social

When reflecting on social marketing activity over the past year, many marketers will look back with the feeling they "could have done better". New research from R2integrated has found time, resources, and direction to be top of the list of... >>

BizReport | Trends & Ideas December 19, 2010

Social networking continues to attract older generations

While the youngsters of today are the most likely to use social networking, there is continued growth in the number of users at the other end of the age spectrum.... >>

BizReport | Social Marketing November 04, 2010

Are social networks jeopardizing face-to-face interaction?

If you think social networks are sounding the death knell for face-to-face interaction, think again. A new study from ExactTarget and CoTweet shows that social media is, in some cases, bringing people together offline.... >>

BizReport | Social Marketing August 10, 2010

Growth of Facebook in U.K. slows

New data from Hitwise shows Facebook's growth in the U.K. slowed slightly in July, particularly when compared with the huge increases in traffic witnessed over the past few years. However, while Google continues to attract the largest percentage of all... >>

BizReport | Ecommerce July 14, 2010

Domino's reaps rewards from slice of social

Pizza business Domino's reports more customers than ever are logging on to order takeaways in the U.K., resulting in a 60% rise in Internet sales. ... >>

BizReport | Social Marketing July 01, 2010

Roiworld: Teens losing interest in Facebook

Of late there has been much speculation that Facebook is becoming a bit passé. New research from online gaming site Roiworld claims to illustrate clear signs of "Facebook Fatigue" among teens.... >>

BizReport | Social Marketing June 29, 2010

BabyCenter dissects social moms' online influence

One of the largest online pregnancy and parenting communities has released new data that dissects moms' social influence and gives an insight into the mindsets, behaviors and influential impact of five unique segments of social moms.... >>

BizReport | Internet June 23, 2010

McAfee research reveals teens' secret online lives

Children are leading secret lives online, according to new research from McAfee, with many deceiving their parents at home or leaving the house to log on. This is a report that all parents need to read. ... >>

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