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BizReport | Social Marketing May 19, 2015

UK: Social media use triples and consumers turn to social to make complaints

A new survey by the Institute of Customer Service in the UK has found that a quarter of social media users made a complaint on a social platform in the past three months, an eight-fold increase in just over a... >>

BizReport | Social Marketing May 13, 2015

Survey finds Pinterest impacts users' buying decisions

A study by Pinterest and MillwardBrown shows that the image-based social network not only helps consumers discover new ideas and products, it also helps them find stuff to buy.... >>

BizReport | Advertising February 26, 2015

Facebook: 2 million advertisers milestone and new mobile ad manager

Hot on the heels of news of a significant milestone for Facebook in terms of advertiser numbers comes the launch of a new mobile ads manager app.... >>

BizReport | Social Marketing January 30, 2015

Pinterest introduces new search tool to attract men to the network

In an effort to address the gender imbalance on Pinterest, the image-sharing social network has introduced a new search engine filter so male users can get more manly results. ... >>

BizReport | Social Marketing January 15, 2015

Facebook worms its way into the workplace

Not content with infiltrating your home and mobile life, Facebook now intends to infiltrate your workplace. Trials are currently underway with a select group for a 'Facebook at Work' app. ... >>

BizReport | Search Marketing December 16, 2014

Social muscles in as search destination for festive gifts

Amazon and Google may be the preferred websites to use to search for Christmas gifts but, according to new figures released by Searchmetrics, another website is catching up. ... >>

BizReport | Social Marketing December 01, 2014

Sharing via 'dark social' outstrips all social channels combined by three-to-one

Just how much online sharing activity takes place via 'Dark Social' channels? A significant amount, according to new research from RadiumOne. So much so that marketers need to pay attention to such behavior to get a better insight into their... >>

BizReport | Law & Regulation October 08, 2014

Facebook and the fight to keep the network authentic

Facebook is leveraging legal action and investment in anti-spam algorithms in an attempt to crack down on companies selling 'Likes' on the social network.... >>

BizReport | Social Marketing September 15, 2014

Facebook statuses - now you see them, now you don't

The social network is testing a feature that Snapchat users will be familiar with - statuses that disappear after a certain amount of time.... >>

BizReport | Advertising August 28, 2014

Facebook enables ad targeting by connection speed

A new global targeting feature has been added to Facebook - the ability to target social networks users based on the type of connection they use.... >>

BizReport | Social Marketing July 25, 2014

Forrester: Mobile social users more engaged, share more

A new Forrester study reveals that people that access social networking sites such as Facebook are far more likely to engage with a company's content on that site than desktop users. ... >>

BizReport | Law & Regulation July 04, 2014

ISBA fears Facebook faux pas may damage advertisers' trust

Unless you've been living under a rock you will have heard the uproar caused by Facebook's recent 'social experiment'. As well as damaging users' faith in the social network the Incorporated Society of British Advertisers (ISBA) fears that brand owners'... >>

BizReport | Social Marketing June 25, 2014

Teens are not fleeing Facebook

That Facebook is being deserted by teens in favor of alternative social networks has long been touted online. However, recent research in the U.S. by Forrester shows that teens remain the dominant demographic on the social network.... >>

BizReport | Social Marketing June 18, 2014

TrackMaven: Facebook engagement rises after work and at weekends

In order to boost engagement and viewability of Facebook posts, businesses should post outside of work hours or at the weekend, according to new research from TrackMaven.... >>

BizReport | Social Marketing May 23, 2014

LinkedIn reveals buying power of 'Prosumers'

Research from LinkedIn, released this week, reveals that its members are an attractive audience for marketers with more buying power and influence than other social network users. ... >>

BizReport | Social Marketing May 16, 2014

Pinterest pins popular categories to days of the week

Does what people Pin on Pinterest differ by day of the week? Pinterest were keen to find out and the results show that there is definitely a trend in what gets posted and when.... >>

BizReport | Social Marketing April 22, 2014

DMA (UK) poll reveals most 'marketing friendly' social network

A recent poll of social media marketers conducted by the Direct Marketing Association (DMA) has revealed which social platform marketers believe to be the most 'marketing friendly'.... >>

BizReport | Social Marketing April 22, 2014

LinkedIn: 300 million connected, 3 billion to go

Since the end of 2013, LinkedIn has added 23 million more members to its professional social network, bringing its total number of members to a milestone 300 million of which a third are in the U.S.... >>

BizReport | Social Marketing April 14, 2014

Photos boost social engagement

New data from SocialBakers reveals that, no matter how big or small a brand's following is on Facebook, their best posts are those that include a photo. Similar research by Twitter reveal the same can be said of Tweets.... >>

BizReport | Social Marketing March 24, 2014

4.1million UK mums on Facebook

March 30 is Mother's Day in the UK and Facebook has taken the opportunity to reveal some statistics about how many mothers are on the social network and how active they are.... >>

BizReport | Social Marketing March 07, 2014

Report: In social the ladies rule the world

In the social media world it is women who are leading the way - both in adoption of technology and in how social media is used to stay connected with friends, work and favorite brands. That's the takeaway from a... >>

BizReport | Social Marketing January 24, 2014

Princeton data suggesting Facebook's demise prompts humorous comeback from network's data scientists

The rise, or fall, of social network giant Facebook is a debate that rages on. While some research reveals reports of Facebook's demise are grossly exaggerated, yet more research suggests a mass exodus of users from the network by 2017.... >>

BizReport | Social Marketing January 22, 2014

'Little evidence' youngsters shunning Facebook

Global research into the popularity of Facebook reveals that the social network is far from 'dead and buried' as suggested by an earlier article by Professor Daniel Miller of University College, London. Instead, it remains as popular and dominant as... >>

BizReport | Advertising January 08, 2014

Global rise in per-user social network ad spending

Advertisers in North America are the biggest spenders on social advertising per user in the world, according to new figures released by eMarketer. ... >>

BizReport | Internet January 03, 2014

Facebook reports on financially successful 2013

In a few days time, Facebook will celebrate its 10 year anniversary. In the meantime the social network has revealed its latest revenue and profits for the final quarter of 2013.... >>

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