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BizReport | Email Marketing August 25, 2015

UK: Social networks heaviest users of email

New data released by Mailjet reveals social networks to be the heaviest users of email for engaging with their user base. ... >>

BizReport | Social Marketing August 06, 2015

Facebook intros new messaging options for businesses

Facebook is improving communication between businesses and users with the introduction of a 'Send Message' button in ads and the ability to send private messages in response to public comments through Messenger. ... >>

BizReport | Social Marketing August 05, 2015

LinkedIn opens Social Selling Index tool to all members - what's your score?

Social selling on LinkedIn isn't new, but a tool that enables all the platform's members to measure how well their social selling skills stack up is. ... >>

BizReport | Social Marketing July 16, 2015

News consumption growing on social networks

Social networks have an increasing role in the news environment. A new study from the Pew Research Center and the Knight Foundation reveals the different ways of connecting with news employed by users of Twitter and Facebook. ... >>

BizReport | Advertising July 14, 2015

Which European cities attract the highest suggested bid amount on Facebook?

While London, Paris and Monaco may be the most expensive places to buy property, all but London falls outside the top ten most expensive places to buy Facebook advertising, according to new data released by Kenshoo.... >>

BizReport | Advertising July 10, 2015

Facebook announces CPC change that will please advertisers

Advertisers who care about clicks more than engagement via Likes and Shares will be more than happy with Facebook's recent changes to how they charge. ... >>

BizReport | Social Marketing July 10, 2015

Facebook gives users more control over News Feed

Facebook has handed over more control over News Feeds to its users via a new preference menu.... >>

BizReport | Social Marketing May 19, 2015

UK: Social media use triples and consumers turn to social to make complaints

A new survey by the Institute of Customer Service in the UK has found that a quarter of social media users made a complaint on a social platform in the past three months, an eight-fold increase in just over a... >>

BizReport | Social Marketing May 13, 2015

Survey finds Pinterest impacts users' buying decisions

A study by Pinterest and MillwardBrown shows that the image-based social network not only helps consumers discover new ideas and products, it also helps them find stuff to buy.... >>

BizReport | Advertising February 26, 2015

Facebook: 2 million advertisers milestone and new mobile ad manager

Hot on the heels of news of a significant milestone for Facebook in terms of advertiser numbers comes the launch of a new mobile ads manager app.... >>

BizReport | Social Marketing January 30, 2015

Pinterest introduces new search tool to attract men to the network

In an effort to address the gender imbalance on Pinterest, the image-sharing social network has introduced a new search engine filter so male users can get more manly results. ... >>

BizReport | Social Marketing January 15, 2015

Facebook worms its way into the workplace

Not content with infiltrating your home and mobile life, Facebook now intends to infiltrate your workplace. Trials are currently underway with a select group for a 'Facebook at Work' app. ... >>

BizReport | Search Marketing December 16, 2014

Social muscles in as search destination for festive gifts

Amazon and Google may be the preferred websites to use to search for Christmas gifts but, according to new figures released by Searchmetrics, another website is catching up. ... >>

BizReport | Social Marketing December 01, 2014

Sharing via 'dark social' outstrips all social channels combined by three-to-one

Just how much online sharing activity takes place via 'Dark Social' channels? A significant amount, according to new research from RadiumOne. So much so that marketers need to pay attention to such behavior to get a better insight into their... >>

BizReport | Law & Regulation October 08, 2014

Facebook and the fight to keep the network authentic

Facebook is leveraging legal action and investment in anti-spam algorithms in an attempt to crack down on companies selling 'Likes' on the social network.... >>

BizReport | Social Marketing September 15, 2014

Facebook statuses - now you see them, now you don't

The social network is testing a feature that Snapchat users will be familiar with - statuses that disappear after a certain amount of time.... >>

BizReport | Advertising August 28, 2014

Facebook enables ad targeting by connection speed

A new global targeting feature has been added to Facebook - the ability to target social networks users based on the type of connection they use.... >>

BizReport | Social Marketing July 25, 2014

Forrester: Mobile social users more engaged, share more

A new Forrester study reveals that people that access social networking sites such as Facebook are far more likely to engage with a company's content on that site than desktop users. ... >>

BizReport | Law & Regulation July 04, 2014

ISBA fears Facebook faux pas may damage advertisers' trust

Unless you've been living under a rock you will have heard the uproar caused by Facebook's recent 'social experiment'. As well as damaging users' faith in the social network the Incorporated Society of British Advertisers (ISBA) fears that brand owners'... >>

BizReport | Social Marketing June 25, 2014

Teens are not fleeing Facebook

That Facebook is being deserted by teens in favor of alternative social networks has long been touted online. However, recent research in the U.S. by Forrester shows that teens remain the dominant demographic on the social network.... >>

BizReport | Social Marketing June 18, 2014

TrackMaven: Facebook engagement rises after work and at weekends

In order to boost engagement and viewability of Facebook posts, businesses should post outside of work hours or at the weekend, according to new research from TrackMaven.... >>

BizReport | Social Marketing May 23, 2014

LinkedIn reveals buying power of 'Prosumers'

Research from LinkedIn, released this week, reveals that its members are an attractive audience for marketers with more buying power and influence than other social network users. ... >>

BizReport | Social Marketing May 16, 2014

Pinterest pins popular categories to days of the week

Does what people Pin on Pinterest differ by day of the week? Pinterest were keen to find out and the results show that there is definitely a trend in what gets posted and when.... >>

BizReport | Social Marketing April 22, 2014

DMA (UK) poll reveals most 'marketing friendly' social network

A recent poll of social media marketers conducted by the Direct Marketing Association (DMA) has revealed which social platform marketers believe to be the most 'marketing friendly'.... >>

BizReport | Social Marketing April 22, 2014

LinkedIn: 300 million connected, 3 billion to go

Since the end of 2013, LinkedIn has added 23 million more members to its professional social network, bringing its total number of members to a milestone 300 million of which a third are in the U.S.... >>

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