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BizReport | Social Marketing November 10, 2020
Expert: How to take back data control
Since The Social Dilemma documentary came out, and since many brands took a step back from social platforms in the wake of social justice issues in the US, many have wondered what is next. How do brands, who have put... >>
BizReport | Social Marketing May 10, 2018
Expert: Facebook isn't free
Recently, Facebook announced plans to explore a paid subscription model for the social network. By paying for use of the giant, consumers could avoid the sometimes ad-heavy newsfeed, going straight to content from friends, family, and other content they've 'liked'... >>
BizReport | Social Marketing June 23, 2015
Yesmail: Facebook rules despite slowing growth
Facebook's slowing growth isn't stopping new businesses from signing on to the social networking giant. That is the takeaway from new Yesmail data which indicates 98% of retail brands are now on Facebook even though newcomer Instagram is growing at... >>
BizReport | Social Marketing January 07, 2015
Study: Facebook, Google+ preferred for social login
Over the past eighteen months social networks have morphed from a way consumers share pictures and stay in touch with friends to how they engage with retailers and brands. Yes, the sharing for life information is still key, but more... >>
BizReport | Social Marketing July 30, 2014
How dark social can impact brand
There is a new buzz phrase out there - dark social, and it refers to the sharing of digital content outside the usual social places. For example, Consumer A sharing a link with Friend B through Skype or IM rather... >>
BizReport | Social Marketing July 04, 2014
SocialBakers: Facebooks interactions up, businesses pay attention
There has been a lot of buzz lately about Facebook's marketing practices - post boosting, not showing every post from every page 'liked' by a consumer. Still, the giant social network just keeps growing. New users, more engagement and more... >>
BizReport | Social Marketing June 02, 2014
Study: Different socnets mean different updates from consumers
More people log on to social networks each day. But they aren't only logging on to their favorite hangouts or the place their friends hangout. According to on new report the average consumer is using up to six different social... >>
BizReport | Social Marketing March 07, 2014
Report: In social the ladies rule the world
In the social media world it is women who are leading the way - both in adoption of technology and in how social media is used to stay connected with friends, work and favorite brands. That's the takeaway from a... >>
BizReport | Social Marketing December 18, 2013
Forecast: 77% increase in native social ad revs
By the end of 2013, BIA/Kelsey predicts native social ad revenues will surpass the $2 billion mark - a 77% increase Year over Year (YoY). In fact, that pushes native social ad revenues past social display revenues - social display... >>
BizReport | Social Marketing November 06, 2013
Report: US, UK consumers worry about privacy, don't take extra security steps
Privacy and information control are at the forefront of consumers' worries in the social space. But, according to new data out from tyntec and YouGov, about one-third report either their social media account has been hacked or the account of... >>
BizReport | Social Marketing October 10, 2013
Message boards seen as personal
Don't count out message boards as part of a social strategy. That's the takeaway from a new report by ProBoards. Researchers found most people prefer message boards for 'meaningful discussion' even over popular social networks like Facebook, Twitter and LinkedIn.... >>
BizReport | Social Marketing July 04, 2013
Social space pushing SMBs forward
Rather than continuing with the status quo this summer, Constant Contact is urging small businesses to try a new social network this summer. Their advice: use the slower summer months to become more familiar with a new social network so... >>
BizReport | Social Marketing June 06, 2013
Reports: How moms and TV viewers are using mobile
Mobile devices aren't just for game playing any longer. Two new report show how moms and television viewers are engaging with mobile.... >>
BizReport | Social Marketing May 23, 2013
New social network to connection non-corp types
A new social network on the scene is setting up shop, hoping to connect non-corporate types to their peers. The network may also be one more way for brands to tap into the social space to engage their consumer segment.... >>
BizReport | Social Marketing May 22, 2013
Engajer integrates with LinkedIn
There's a new video option for businesses in the LinkedIn space; beginning today engajer is integrating with LinkedIn. This will give sales teams and other business professionals another option to use when contacting and engaging with prospects.... >>
BizReport | Social Marketing May 16, 2013
Survey offers social tact advice
In the land of social media, very little is left to the imagination. Or so it seems. New data out from Queendom finds that there are two camps on the social media front: those who share everything, bluntly and those... >>
BizReport | Social Marketing April 19, 2013
Report: One-quarter of time spent social networking
Chalk another plus is the social networking category: according to new data out from Experian Marketing Services, consumers are now spending about 27% of their online time on social networks or forums (US, UK, Australia). That is a lot of... >>
BizReport | Social Marketing October 26, 2012
Study: Shoppers want customer service through social media
When it comes to customer service, a dedicated phone line doesn't top the list of consumer demands any longer. According to new data from NM Incite people want immediate action - not to wait on hold for long periods of... >>
BizReport | Research archives October 09, 2012
Study: Social networkers want branded social pages
When it comes to the social space, those consumers who are 'involved' with brands there want more. According to new data from Lab42 about half of Facebook users say branded social pages with the social network are 'more useful' than... >>
BizReport | Advertising archives September 13, 2012
Pew: The importance of social for politics
As the 2012 Presidential Election looms in the US, more politically-minded pages are going up around the social sphere. There are pages for Republicans, Democrats, specific candidates, 'haters' of candidates or parties...the list goes on. While those behind the social... >>
BizReport | Social Marketing August 01, 2012
Poll: Socnet users would go to jail before giving up profile
New data out from Harris Interactive and MyLife indicates people are overwhelmed by the amount of social media out there. But they're also not willing to give up their social profiles. In fact, some traditionally hated tasks are child's play... >>
BizReport | Social Marketing March 16, 2012
eMarketer: 1 in 5 socializes online thanks to Facebook
Ready to get social? Head over to Facebook and start a profile. Or a branded profile page. That, according to eMarketer is how socializing is beginning to work. According to their new report one in five people (globally) is now... >>
BizReport | Social Marketing March 12, 2012
How social is changing the ad game
Blogging continues to be a leading social networking activity, but the social space in general is opening to new ways for brands and advertisers to engage with consumers. The number of blogs 'out there' has skyrocketed over the past five... >>
BizReport | Social Marketing February 02, 2012
Super Bowl Super Social?
Ad space for the game is sold out and that has a lot of fans talking, tweeting and status updating: will Super Bowl XLVI ads live up to the hype of years past? While they ads may live up to... >>
BizReport | Social Marketing January 10, 2012
Janrain: 4 of 5 consumers say website registration 'annoying'
When it comes to registering to become part of a website or community, most consumers don't want to do it. Not only that, 86% (4 of 5) find the need to register or create new accounts for websites bothersome enough... >>
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