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BizReport | Social Marketing July 26, 2013

Facebook hashtags have little effect on engagement

Hashtags are a powerful discovery tool on Twitter but, according to new research, they have little impact on engagement within the Facebook environment. ... >>

BizReport | Social Marketing May 16, 2013

Social optimization pushed through Compass Labs addition

This week social marketing platform Compass Labs has pushed out a new addition to their suite of tools, adding real time social optimization capabilities for their clients. Called the Social Advertising Optimizer, the tool manages ad bids in real time... >>

BizReport | Advertising archives April 03, 2013

BayGroup, Janrain announcements underline customer conversation trend

Two moves in the online space this week underline the growing trend of following customer conversations to lead to deeper engagement. Here's how:... >>

BizReport | Advertising archives March 29, 2013

Platform tracks conversions through social space

With all the talk of how many shoppers are looking to social it makes sense for brands not only to be in social but to understand what is happening with social commerce. To that end Compass Labs has release the... >>

BizReport | Social Marketing March 27, 2013

140 Proof adds sharing options to social suite

Pinterest has more consumers than ever window shopping. Through the social network shoppers pin favorite brands, sayings or other images to boards and share then with their friends. Now 140 Proof has added Pinterest sharing capabilities to its social marketing... >>

BizReport | Social Marketing March 18, 2013

Visible Technologies upgrades social media tools

As more businesses turn to the social space to engage with shoppers, upgraded tools from Visible Technologies may help make those connections. This month the company has released updates to their Visible Intelligences platform, set up to help businesses better... >>

BizReport | Social Marketing March 11, 2013

Releases offer in-depth social analysis

In the social space, analysis is nearly as important as reach. At least half the population is now active in the social space, giving brands a better chance at engaging - if the right analysis tells them how social consumers... >>

BizReport | Social Marketing February 26, 2013

Solution offers real time answers for social brands

The social space is ripe with information about consumer groups, new products and other news. The problem with the social space is that it moves so fast by the time a brand picks up on a trend, that trend might... >>

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