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BizReport | Advertising archives January 09, 2015

Expert: Look for native, social ads to skyrocket this year

Look for native and social advertising formats to see significant growth in 2015. That is the word from one expert, who also believes the amount of monetizable ad inventory will go down. Here's what brands and look for in 2015:... >>

BizReport | Social Marketing April 15, 2014

Brands: Why Facebook ads may not be a cure-all

With so many consumers in the social space brands need to be there, too, right? Yes, and no, according to one expert who says that while a social network presence may be of benefit for many brands, paying for social... >>

BizReport | Social Marketing June 04, 2013

Tool expands online ads to social sphere

There is a new tool in the social space, set up to push digital and television media buys into the social sphere while keeping the brand message clear and engaging only the most interested social consumers. The tool allows brands... >>

BizReport | Social Marketing September 04, 2012

Compass Labs offers brands integration with Facebook's Sponsored Results

New from Compass Labs, the ability for brands to engage through the new Sponsored Results on Facebook - within the Compass Labs CLIQ platform. The platform allows brands, through self-serve or managed campaigns, the ability to action insights from social... >>

BizReport | Social Marketing February 22, 2012

140 Proof launches sharable, social video ad unit

A new offering in the social space should marry two of consumers favorite online activities: social networking and video viewing. From 140 Proof, the new ad unit is sharable and available through both mobile and desktop social applications and allows... >>

BizReport | Social Marketing January 27, 2011

In social time spent is up, will advertisers buy in?

With millions of consumers logging in to update statuses, connect with friends and share links, social networks are exploding. New research shows that the time spent on at least one social network is increasing, which is leading even more brands... >>