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BizReport | Research December 28, 2012

The biggest events of 2012

2013 is right around the corner, and General Sentiment is helping us take a look at the year that was - in Social Media Land, at least. Here's what was hot in 2012:... >>

BizReport | Social Marketing November 01, 2011

How to gauge social conversations for increased ROI

According to the latest data from BrightEdge more than half of the 10,000 largest websites are utilizing social plugins to share and dispense information, nearly a 10% increase from July numbers. Those social conversation pieces allow consumers to tweet, update... >>

BizReport | Social Marketing June 27, 2011

Tool monitors socnets, offers insight

Monitoring the social space is one step easier now that a new tool from General Sentiment is out. Called Media Measurement Dashboard 2.0, the tool helps brands by monitoring social conversations to determine how consumers feel about certain topics. That,... >>

BizReport | Research February 07, 2011

Brands: How social media might hurt

Brands, does your social strategy include monitoring? No, not monetization - which is important - monitoring. If not, it should, because without a monitor for the good and bad being said, brands cannot maintain control over their image.... >>