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BizReport | Social Marketing December 22, 2020

Forecast: Social media ad spend to push $105b

Look for more marketers to push ad dollars into the social space in 2021. That is a key takeaway from a new advertising forecast that suggests the social media ad spend could skyrocket by about 15% in 2021. If so,... >>

BizReport | Social Marketing August 19, 2020

Study: Social marketing must share values to engage

New data out from Sprout Social underlines an important change in the social space since the COVID-19 pandemic began shuttering stores: people will reward brands that share their values.... >>

BizReport | Social Marketing August 11, 2020

Study finds fundamental changes in how social media is used

Over the course of the pandemic, social media use has changed and the changes are being felt by both social media consumers and content creators/brands. According to new data out from Influenster, a Bazaarvoice company, about half of content creators... >>

BizReport | Internet May 05, 2020

How consumers are spending time during social distancing

Over the coming week, as more states begin to slowly re-open for business, many expect time spent online to decrease. But while there may be some pull-back as people go back to work or resume pre-lockdown activities, the new 'normal'... >>

BizReport | Social Marketing February 27, 2020

TikTok: What brands need to know

From dance crazes to that last-minute shot to win the game kids, Millennials, Gen-Xers and even Boomers are catching up with pop culture on a new social network called TikTok. Here's what marketers need to know about how the social... >>

BizReport | Social Marketing May 17, 2019

Despite demographic differences, social media users quite similar

According to a new Pew Researcher Center Facebook, YouTube, and Instagram remain the most-used of the social networks. Researchers also found that young adults like Instagram while Facebook's users are trending older. But there are similarities that make social media... >>

BizReport | Social Marketing April 25, 2019

Expert: How brands can make the most of non-social budgets

Earlier this month, Facebook announced changes to how they measure ads. This change will, of course, change how businesses use the social giant as part of their campaigns, and it could change the way consumers interact with ad messages in... >>

BizReport | Social Marketing January 16, 2019

2 trends to adopt in social

Marketing strategy should change and evolve every year, but in the social space, strategies need upgrades and shifts more often. The problem is that many brands continue to rely on actions and events that worked in 2017 or even farther... >>

BizReport | Social Marketing November 02, 2018

Most shoppers influenced by branded video

It should come as no surprise that video is an important part of any brands' strategy. But, new data out from Animoto finds that social and video may be a bigger key than many have thought. ... >>

BizReport | Blogs & Content archives June 15, 2018

Expert: Why free isn't free and how publishers can educate consumers

Facebook is rumored to be considering a paid subscription for the world's largest social network, a move that would allow social network users to avoid all the ads that clutter newsfeeds. While this move may be celebrated by consumers, it... >>

BizReport | Social Marketing October 06, 2017

What summer travel trends mean for online marketers

Trends in summer travel may have an impact on how online marketers connect with people. Socialbakers had broken out some of the biggest trends through the summer travel season, and chief among this is that self-serve travel options - like... >>

BizReport | Social Marketing July 07, 2017

How to incorporate chatbots in branded social media

Utilizing chatbots on websites is no longer enough, according to one expert. Social media is where many need to begin pushing more chatbot options, but how can brands use chatbots within the social space? ... >>

BizReport | Social Marketing June 14, 2017

Expert: What Facebook's side-by-side video feature means

Facebook recently changed how video rolls on the social network with a side-by-side feature. While consumers have shown interest in the new feature, it may not be such a great option for businesses. Here's why.... >>

BizReport | Social Marketing May 18, 2017

Top 3 tips to a better social strategy

We're nearing the midpoint of 2017, that means back-to-school and holiday shopping are just around the corner, and most shoppers will be found in the social space. Here are three tips to beef up brands' social media strategy. ... >>

BizReport | Social Marketing February 23, 2017

Report IDs differences in how people use social

It is a fact that nearly every demographic is now represented on social media, the ways that the different demographics engage with brands in the social space is quite different. New data out from Sprout Social explains these differences. ... >>

BizReport | Social Marketing January 02, 2017

Survey finds consumers want less social media

Social media seems to be everywhere with some content getting shared thousands of times. But, when it comes to what consumers wants, less social may be the answer. ... >>

BizReport | Social Marketing July 08, 2016

Study: Social isn't the selling tool some thing

Social may have many benefits for brands, but increasing sales into one of those benefits. That's the takeaway from the new Social Media and Brand Purchase: Quantifying the Effects of Exposures to Earned and Owned Social Media Activities in a... >>

BizReport | Social Marketing July 05, 2016

Brexit aftermath shows users attachment to social media

We are just over a week since the Brits voted to exit the EU, and if one thing is clear it is this: social media is where voters went to crow and to cry about the decision. According to new... >>

BizReport | Social Marketing May 31, 2016

Study: How consumers use social to source news

Social networking has changed from a place for long-distance families to keep in touch to crowdsourcing the launch of a new product to the social-shaming of celebrities. And, according to one new report, getting a daily dose of newsworthy events.... >>

BizReport | Social Marketing May 04, 2016

3 trends to watch in social marketing

The push from brands into the social space continues to be strong, but as more businesses enter social it is also becoming harder to be heard. One expert identifies three trends for brands to watch in the social space. ... >>

BizReport | Social Marketing October 07, 2015

Top 3 tips to make the most of Instagram ads

Instagram hasn't pushed Facebook out of the top social networking slot just yet, but many brands are finding Instagram to be a solid investment in their time and ad dollars. Here's how to make Instagram advertising work for your brand.... >>

BizReport | Social Marketing September 07, 2015

Expert: Why brands must do more in social

The social space is becoming more and more important for brands, but it is also becoming more difficult for brands to be heard in the increasingly crowded space. Once expert explains how brands can do more in social. ... >>

BizReport | Social Marketing June 17, 2015

Study: Workers fear social media at work

When it comes to social media Americans and Brits aren't shy about logging on in bed, in the bathroom or even at dinner. But there is one place we aren't logging on to the social space: work. According to new... >>

BizReport | Social Marketing June 11, 2015

How Facebook's Instant Articles may impact social

Social marketing continues to be a big area of influence for brands, even though some social networks are making it harder for merchants, authors and other brands to use their Pages application successfully. The key, says one expert, is to... >>

BizReport | Social Marketing April 28, 2015

Study: Facebook key for ecommerce

A new report out from G/O Digital indicates Facebook may be the key for brands in the online space. According to their research about half of consumers said discounts or incentives that they saw on Facebook influenced them to visit... >>

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