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BizReport | Social Marketing June 04, 2019

How to determine if your business needs social media or messaging

Social media and messaging apps have seen quick adoption by consumers and some brands, but in some cases, businesses don't need both dedicated social media teams and messaging apps for customer service. Here's how to determine what your business needs.... >>

BizReport | Social Marketing January 02, 2017

How to take social media to the next level

In many cases, YouTubers and social media influencers spend their time pushing other brands' merchandise. One brand in the digital space believes this is a mistake, and that these entrepreneurs should be pushing their own products - here's why. ... >>

BizReport | Social Marketing January 02, 2017

Survey finds consumers want less social media

Social media seems to be everywhere with some content getting shared thousands of times. But, when it comes to what consumers wants, less social may be the answer. ... >>

BizReport | Social Marketing April 28, 2016

How brands can better manage social

One of the earliest strategic marketing partners to Facebook and Twitter, Adaptly participated in the Ads API beta programs for both Pinterest and Instagram in 2015. The company developed API-based marketing products for these betas and now has one of... >>

BizReport | Social Marketing January 08, 2016

Top 4 tips to improve your social media strategy

Social marketing is expected to get even hotter in 2016 as more consumers adopt not only smartphones but phablets. One expert shares his top 4 tips to a stronger social media strategy. ... >>

BizReport | Social Marketing September 17, 2015

Brands: How to get people to use your #hashtags

We all have our favorite hashtags, be they for fun or business purposes. Creating a new hashtags and getting people to follow along, though, is tough. Here are our top 4 tips to get people to use and engage with... >>

BizReport | Social Marketing September 09, 2015

Top 3 tips to engage Millennials via social media

Millennials are arguably the most connected generation - ever. They've grown up with cell phones, email and the Internet and have are among the earliest adopters of new technology - all of which makes them very valuable to brands. One... >>

BizReport | Social Marketing August 18, 2015

Top 4 social media tips

For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ page of its endorsement guidelines. Transparency isn't new, but with the updated guidelines it's better to be crystal clear now more than ever when... >>

BizReport | Social Marketing June 23, 2015

Expert: How to use social media to engage

Social media can connect brands directly to their consumers - through customer service, through deals and product launches. One expert offers his top 3 tips to deepen the connection between brands and shoppers. ... >>

BizReport | Social Marketing May 21, 2015

Social Roundup: New social ads and a social intranet upgrade

In today's Social Media Roundup, details on a new social advertising option from social media aggregator Hootsuite and upgrades to a social intranet that should increase employee productivity. ... >>

BizReport | Social Marketing May 20, 2015

Manta: Top 3 tips to engage on social media

Small businesses continue to turn to social media to boost their profile despite figures that indicate social media may not be returning the kind of investment most SMBs hope for. That is the takeaway from a new Manta survey which... >>

BizReport | Social Marketing March 27, 2015

Expert: The most important social metrics for brands

Is it enough for a brand to have a profile on Facebook and to share tips or daily deals? Not so much, at least not any longer. Brands need to cull data, analyze it and use that data to connect.... >>

BizReport | Social Marketing August 01, 2014

Top 3 tips to harness dark social data

Properly attributing visits, clicks and shares across the online and social spaces allows brands to tailor their content marketing to create content with which their audience will engage. This also represents the best potential communities to connect with and can... >>

BizReport | Social Marketing September 02, 2013

Top tips to help integrate ads, social media

Social media may be where the customers are online, but the space is becoming an ever-trickier platform for many businesses. How many posts are too many? How can they create more meaningful conversations? And how can all that data be... >>

BizReport | Social Marketing April 19, 2013

How social can be dangerous for brands

The social space is a carrot many brands are intent on reaching as quickly as possible. But in addition to allowing brands to engage with consumers in new and more meaningful ways, the social space can also cause damage. Our... >>

BizReport | Social Marketing February 15, 2013

Study: 51% do not want brands listening in on social

While the social space may be a great place to share brand information, products and deal information, brands need to walk a fine line in the social sphere. That, according to new data out from the JD Power Panel and... >>

BizReport | Social Marketing September 24, 2012

How to improve business social profiles

As businesses look for ways to more deeply engage consumers the social space is offering one place where brands can do things a little differently. The problem? According to one expert too many businesses are treating the social space like... >>

BizReport | Social Marketing May 25, 2012

How to make social sharing pay off

If you're thinking your social media campaigns aren't paying off as they should, you may not be wrong. And it may have less to do with the message you're sending than the social networks you're depending on to reach the... >>

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