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BizReport | Social Marketing June 07, 2019

How to optimize both social media and messaging apps

Both social media and messaging apps are ways to give consumers more and better access to their favorite businesses, but when it comes to strategies, these two entities are quite different. Here's how brands can optimize both social media and... >>

BizReport | Social Marketing April 08, 2016

Brands: How to determine if social is a good CSR fit

Facebook and Twitter have recently expanded their business functionality, both in adding advertising options, and in removing the tweet length restrictions. These are good moves for brands, but aren't necessarily a call for all brands to push their customer service... >>

BizReport | Social Marketing March 29, 2016

Top 3 tips for a better branded social media strategy

If traditional TV viewing was dependent on viewers watching what the networks thought they should watch, viewers would revolt. That approach, says one expert, is why so many brands aren't succeeding in social media: because they are serving customers what... >>

BizReport | Social Marketing January 26, 2016

Top 3 tips to better social strategy

As we have seen over the past year, social strategy is about so much more than a social profile and a few links to product pages. A good social strategy will be engaging, will pass on needed information, and will... >>

BizReport | Social Marketing March 17, 2015

Yesmail: Instagram integration low

Although it is one of the fastest growing social networks, many brands continue to stay away from Instagram. That is the takeaway from Yesmail Market Intelligence. According to their data less their one-quarter (23%) of brands 'regularly using' Instagram. ... >>

BizReport | Social Marketing March 09, 2015

Top 3 tips for a better mobile content strategy

Marketers are spending millions of dollars creating compelling content for everything from DIY videos on YouTube to posts about the latest trends on their blogs. But, many are still not curating all that content under a single roof. Mobile is... >>

BizReport | Social Marketing October 29, 2014

Top 3 tips to win with social this holiday season

We're still a month away from Thanksgiving, but many retailers and brands are already in the midst of their holiday season campaigning. One expert believes social could be the way more brands connect and engage. Here are Engagor's top 3... >>

BizReport | Social Marketing January 10, 2012

Companies struggle to manage masses of social media accounts

How many social media pies does your company have its finger in? A new report from research firm Altimeter Group finds many companies are struggling to manage a massive number of social media accounts. ... >>

BizReport | Social Marketing May 25, 2011

Pharmaceuticals lose whitelisting ability on Facebook

A recent policy change has left pharmaceutical companies with a Facebook presence with no option but to allow comments on their Pages. ... >>

BizReport | Social Marketing September 02, 2010

Police embrace Twitter but lack strategy

A new study from the Canadian Association of Police on Social Media takes a look at the Tweeting habits of cops and their agencies in the U.S., Canada, and the U.K. It transpires they're doing a cracking job but, as... >>

BizReport | Social Marketing June 24, 2010

Avoid disaster - formulate a social media strategy

While it's encouraging to see many businesses embrace social media, a new study from Digital Brand Expressions has found that many are left exposed by the lack of a corporate social media strategy.... >>

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