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BizReport | Social Marketing April 16, 2012

Social platform measures brands, competitors

Ever wonder how your social media plans are working out? There's more to it than just the number of likes, re-tweets or tags those social media posts garner. Brands also need to know how consumers are reacting to competing brands,... >>

BizReport | Social Marketing May 03, 2011

What is sentiment analysis?

Marketers have long been looking for new ways to measure social media engagement. Measuring the attitude of a consumer towards a brand, better known as sentiment analysis, is one method that is gaining traction. ... >>