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BizReport | Ecommerce November 27, 2015

50% of Millennials will do most of their holiday shopping on Black Friday, Cyber Monday

New data from Influenster reveals the shopping habits of Millennials during Black Friday and Cyber Monday including what they will be buying, how much of their holiday shopping they plan to accomplish and which stores they will be heading to.... >>

BizReport | Advertising October 22, 2015

Ad execs give Facebook top marks for social ad effectiveness

Emarketer has released a Social Advertising Effectiveness Scorecard revealing which social platform out of the "Big Three" and "Emerging Three" got the highest grade among several company executives. ... >>

BizReport | Blogs & Content October 15, 2015

Top 3 tips to make customer part of the team

From blogs to social media consumers are weighing in on favorite products and brands all day long. One expert believes this kind of consumer interest can be a huge help to a brand - if the brand is ready to... >>

BizReport | Ecommerce October 12, 2015

92% of top UK retailers use social media

Imaging technology firm SpinMe's recent research found that the vast majority of the UK's top 50 retailers now actively engage on social media platforms to boost sales. ... >>

BizReport | Mobile Marketing October 06, 2015

Mobile use during dining experience researched

The use of mobile devices while dining out is prevalent. While some can not resist photographing and sharing their dishes, research has revealed what might seem obvious to some - that Instagramming and Tweeting your dinner means you are missing... >>

BizReport | Advertising October 05, 2015

Early success for Instagram advertising

Some of the first data on Instagram advertising has been released by Rakuten Marketing and the results are encouraging for advertisers. ... >>

BizReport | September 17, 2015

81% of financial advisors use social media for business

In a comprehensive study of financial advisors' use of social media it has been found that the vast majority of advisors currently use social media for business. ... >>

BizReport | Social Marketing September 16, 2015

Global brand becomes first to ditch website for Tumblr

Nestle's top-performing brand on social media, Nescafé, has announced its decision to ditch its local and global websites and move to Tumblr. ... >>

BizReport | Social Marketing September 14, 2015

All Blacks win (social) Rugby World Cup

As teams for the Rugby World Cup begin to gather in the U.K., RadiumOne has already declared the winner based on the teams' 'social score'. ... >>

BizReport | Social Marketing September 08, 2015

Is your brand welcome on social media?

Too many, too sales-y, too trivial and often irrelevant - that's what many consumers think of brands' social media activity according to research commissioned by Headstream Research.... >>

BizReport | Social Marketing September 08, 2015

TV networks failing to engage on social during weekends

TV networks have been found to be at their quietest during the period when audiences were their busiest on social media - the weekend. ... >>

BizReport | Social Marketing September 07, 2015

Consumers strongly disagree with social media use for credit scoring

In the wake of reports of Facebook securing a patent that would allow banks and financial institutions to assess a borrower's creditworthiness by checking their friends' credit scores, a survey by Equifax reveals that most consumers strongly disagree with financial... >>

BizReport | Social Marketing September 04, 2015

Imbalanced approach to social means consumers left waiting for response

Social media demands a responsive and engaged communication strategy from brands, yet recent research finds that, even now, more than 80% of social messages to brands go unanswered for 72 hours.... >>

BizReport | Advertising August 31, 2015

U.S. presidential elections: Digital media use up, television still dominant

Since the last U.S. presidential election, social media use has skyrocketed and people are more confident and smarter using them. It's little wonder, then, that new research shows more than half of all U.S. election digital media spend will be... >>

BizReport | Social Marketing August 27, 2015

Marketing spend on social to rise from 11% to a quarter of budget

Despite difficulties measuring the benefit of social media to marketing campaigns, chief marketing officers continue to move more budget to the channel, as new research from Duke University illustrates. ... >>

BizReport | Advertising August 26, 2015

Only 0.2% of mobile users do any social sharing

Analysis of millions of mobile sessions by mobile experience optimization firm Moovweb found that very few users do any social sharing. ... >>

BizReport | Social Marketing August 17, 2015

Two-thirds of Pinners pull up Pins in-store

Pinterest continues to attract Pinners to its visual discovery platform. A recent report from Ahalogy shows what Pinners are doing less due to their Pinterest input and how many are using Pins in-store.... >>

BizReport | Trends & Ideas August 07, 2015

Technology enabling teens to find friends, create support networks

For today's teens, making friends online is just a fact of life, according to new research released by the Pew Research Center, with social media and online gaming the most common places to meet. ... >>

BizReport | Trends & Ideas July 27, 2015

Social media becoming integral to journalists' daily work

A recent study into how journalists are embracing social media to get their job done shows they are adapting to these new methods of communication and seeing increases in productivity as a result. ... >>

BizReport | Social Marketing July 24, 2015

New Twitter tool enables advertisers to plan ahead for big events

Twitter has increased its appeal to marketers with the unveiling of a new way to connect with users surrounding big events and holidays. ... >>

BizReport | Trends & Ideas July 17, 2015

Twitter, Reddit is where most socially engaged gamers share

Facebook may be the major driver of social sharing but, according to recent research from ShareThis, that's not the case when it comes to gamers' sharing behavior. ... >>

BizReport | Social Marketing July 16, 2015

News consumption growing on social networks

Social networks have an increasing role in the news environment. A new study from the Pew Research Center and the Knight Foundation reveals the different ways of connecting with news employed by users of Twitter and Facebook. ... >>

BizReport | Trends & Ideas July 14, 2015

News consumption - the rise of Citizen Editorship

A new report from PR firm 72Point challenges the perception that consumers can not cope with a wealth of content, suggesting instead a form of 'citizen editorship' that filters out content that does not interest them.... >>

BizReport | Advertising July 14, 2015

Which European cities attract the highest suggested bid amount on Facebook?

While London, Paris and Monaco may be the most expensive places to buy property, all but London falls outside the top ten most expensive places to buy Facebook advertising, according to new data released by Kenshoo.... >>

BizReport | Advertising July 10, 2015

Facebook announces CPC change that will please advertisers

Advertisers who care about clicks more than engagement via Likes and Shares will be more than happy with Facebook's recent changes to how they charge. ... >>

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