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BizReport | Social Marketing March 24, 2017

Instagram's focus on business tools attracts SMB advertisers

Advertisers have been flocking to Instagram and the social platform reveals that the majority of those advertisers are small businesses. ... >>

BizReport | Email Marketing March 23, 2017

Social media advertising ranked best email list growth strategy

Social media advertising was ranked the top email list growth strategy by marketers surveyed by marketing research firm, Ascend2. ... >>

BizReport | Blogs & Content March 22, 2017

More brands building relationships with bloggers

The latest Global Bloggers Survey from Bloggers Required provides insight into the current state of relationships and developments between bloggers, brands and communication specialists. ... >>

BizReport | Social Marketing March 21, 2017

Research warns marketers to consider social media followers' diverse network

Be mindful of your consumers' diverse social media network, warns new research led by the University of Edinburgh Business School, or risk falling engagement. ... >>

BizReport | Social Marketing March 14, 2017

24% of U.S. SMBs not using social media marketing

When B2B ratings and review firm Clutch surveyed small business owners and managers they found that a significant proportion have not yet adopted social media marketing. ... >>

BizReport | Social Marketing March 13, 2017

Facebook native video performs 109% better than YouTube videos

Native video now accounts for a much larger share of video posted on Facebook than content from video-sharing websites, according to a new study released by media analytics firm Quintly. ... >>

BizReport | Ecommerce March 09, 2017

Few top UK ecommerce sites offer social login

In an age where many consumers are suffering 'password fatigue', offering social login options can motivate sign-up to ecommerce websites. However, just four of the top 50 ecommerce websites in the UK offer social login, according to new research from... >>

BizReport | Social Marketing March 01, 2017

Older users getting snappy with Shapchat

If you thought SnapChat was all about youngsters making silly faces and drooling over new filters, think again. A new report from eMarketer notes that much of the messaging platform's growth is coming from middle-aged people. ... >>

BizReport | Advertising March 01, 2017

Media buyers, planners using more mobile video than TV in ad campaigns

The UK media landscape is at tipping point, according to new research from AdColony, with media buyers and planners using more mobile video in their ad campaigns than TV. ... >>

BizReport | Social Marketing February 15, 2017

Supermarkets are not making friends on social

According to the U.S. Supermarket Shopper Digital Update, released by the Retail Feedback Group, just 25% of shoppers are 'friends' with their primary grocery store on social media. ... >>

BizReport | Social Marketing February 14, 2017

Consumers connect watching video on social media with purchasing behavior

Three-quarters of consumers acknowledge there is a connection between watching a video on social media and their purchasing decision-making process, according to new research from online video solutions firm, Brightcove. ... >>

BizReport | Social Marketing February 14, 2017

Pew: 10% of people cite Facebook as a news source

Is Facebook a news outlet? Yes, according to a new survey from Pew Research Center that found 10% of people in the US cited Facebook when asked to name a news source. ... >>

BizReport | Ecommerce February 08, 2017

Consumer confidence boost needed to improve omni-channel experience

In order for brands to reap the benefits of an omni-channel strategy they must prove to consumers that their communication channels are secure, according to recent research from Aspect Software. ... >>

BizReport | Internet January 26, 2017

Massive Twitter botnet uncovered

Two cybersecurity experts have stumbled across a Twitter botnet consisting of more than hundreds of thousands of automated accounts. Created within just a few days in 2013, the massive botnet has been silent for four years. ... >>

BizReport | Advertising January 26, 2017

Facebook to trial ads on Messenger home screen

Facebook plans to put ads in front of its 1 billion Messenger users, according to a recent announcement from the social media giant. ... >>

BizReport | Advertising January 18, 2017

L2 Report: 64% of brands now on Snapchat

A new report from L2 reveals that nearly two-thirds of brands are now on Snapchat while Facebook is suffering from ad fatigue. ... >>

BizReport | Trends & Ideas January 17, 2017

Most media chiefs believe fake news is good for business

Fake news has been hitting the headlines of late but, according to a new report from the Reuters Institute for the Study of Journalism, most news media chiefs believe fake news is good for business. ... >>

BizReport | Social Marketing December 20, 2016

Facebook metrics: Oops they did it again

Facebook's metrics partner, comScore, recently alerted the social media network of yet another issue related to inaccurate data, this time relating to iPhone traffic and Instant Articles. ... >>

BizReport | Trends & Ideas December 16, 2016

Traditional Christmas cards increasingly replaced by social media messages

A quarter of people in Britain will not be sending traditional Christmas cards this year. Instead they will use social media and messaging apps to send their season's greetings, according to new research from tech firm WorldRemit. ... >>

BizReport | Advertising December 07, 2016

Facebook trumps YouTube for Christmas TV ad discovery

The battle for views of the UK's Christmas TV ads began last month and new data suggests that when it comes to interactions and views, Facebook trumps YouTube. ... >>

BizReport | Social Marketing December 02, 2016

Marketers prioritizing social media for product launches

Social media has become the go-to platform for brand marketers launching new products, according to new research from specialist marketing agency Five by Five. ... >>

BizReport | Social Marketing December 01, 2016

Just 14% of UK businesses track social media campaign results

New research from web design and marketing agency Digimax reveals that very few businesses in the UK currently track social media campaign performance and results. ... >>

BizReport | Trends & Ideas November 30, 2016

Millennials prioritize travel over paying off debts or investing in a home

Millennials, the second-largest group of consumers in the U.S., are traveling more for both business and leisure than any other generation before them, according to a new study from research firm GfK, and that is great news for travel companies.... >>

BizReport | Social Marketing November 29, 2016

Experian, SpotRight team up to provide Social Media Analysis

Experian has teamed up with SpotRight to provide brands with actionable insights into the behavior of their customers on social media. ... >>

BizReport | Trends & Ideas November 23, 2016

Ability of young people to reason about online information "bleak"

The ability of young people to evaluate information on social media is poor, according to new research from Stanford University. ... >>

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