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BizReport | Social Marketing October 23, 2014

Does Facebook really pose a threat to YouTube?

Does Facebook pose a threat to YouTube? Research from media analytics firm Socialbakers certainly seems to point in that direction.... >>

BizReport | Advertising October 21, 2014

Internet ad revenues hit landmark high in first half of 2014

Internet ad revenue rose 15% to $23.1 billion during the first half of 2014, a landmark figure according to the latest IAB Internet Advertising Revenue Report.... >>

BizReport | Social Marketing October 15, 2014

Janrain report tracks continuing rise in popularity of social logins

The popularity of social logins continues to grow, according to customer profile management firm Janrain's latest report, with Facebook's market share increasing for the second consecutive quarter.... >>

BizReport | Ecommerce October 14, 2014

More research reveals disconnect between brands and consumers

More evidence has surfaced, in the form of a study by Kitewheel, that what connected consumers want and what brands provide is not matching up.... >>

BizReport | Advertising October 13, 2014

Facebook launches ads with hyper-local focus

Facebook has introduced new ads that will make targeting more precise and increase reach by allowing businesses to select a radius in which they want to advertise. ... >>

BizReport | Ecommerce October 02, 2014

Online and mobile shopping experience still failing to meet consumer expectations

Online and mobile shopping continues to fall short of consumer expectations, according to the latest shopper experience study from Cognizant, with mobiles being used more to research than shop and a reticence to share personal data via social media.... >>

BizReport | Social Marketing September 29, 2014

Impact of social media on shoppers waning

'Buy' buttons on Twitter, social commerce on Facebook - you would think that social is the ideal environment for online shoppers - but is it? According to new research from Capgemini, the impact of social on consumers' shopping journeys is... >>

BizReport | Social Marketing September 26, 2014

Parents prefer Facebook to Twitter for CPG brand social engagement

Which social channel is preferred by consumers for engaging with CPG brands? According to a new study from G/O Digital, it's Facebook.... >>

BizReport | Advertising September 12, 2014

Facebook asks users why they hide newsfeed ads

Ads in Facebook's newsfeed can get annoying and many choose to hide them. Now, Facebook wants a little more detail about why their users choose to hide an ad in an effort to improve targeting.... >>

BizReport | Social Marketing September 10, 2014

CEOs continue to lurk on social media sidelines

Consumers have wholeheartedly embraced social media, but have CEOs? No, according to a new study that reveals very few have a social media presence.... >>

BizReport | Advertising September 05, 2014

YouTube revealed as best social platform for ad conversions

YouTube is the most effective social platform for product launches and influencing customers' purchasing decisions, according to a new study from AOL Platforms.... >>

BizReport | Social Marketing August 29, 2014

Twitter helps agency campaigns take off with Flight School

Twitter is on a mission to ensure marketing and ad agency's campaigns on the platform have the maximum impact on their target audience. ... >>

BizReport | Social Marketing August 27, 2014

Pinterest gives businesses a deeper peek into their Pinners

Registered business users of image-sharing social network Pinterest now have access to analytics allowing them to discover more about the people who engage with them. ... >>

BizReport | Social Marketing August 26, 2014

Facebook aiming to make 'clickbait' headlines history

Facebook has this week begun weeding out posts that use headlines to encourage users to click through to see content without providing information on the type of content the click leads to. ... >>

BizReport | Social Marketing August 13, 2014

Facebook is the go-to social channel for people researching local businesses

Facebook is the go-to social channel for people looking for more information about a local small business, according to new research by G/O Digital.... >>

BizReport | Mobile Marketing August 06, 2014

Potential for spoilers on social media encourages live TV viewing

A study by ratings agency Nielsen reveals that people in the U.S. are increasing using social with television viewing and enjoying television shows more because of it. ... >>

BizReport | Social Marketing August 04, 2014

Companies not taking social customer service seriously

Companies realize that social media is a must-have in today's online, connected environment. But many still are not taking it seriously enough, according to new research from social relationship infrastructure firm Sprinklr and customer experience systems and services company Amdocs.... >>

BizReport | Social Marketing August 04, 2014

How mobile social can help brands

Here in the U.S. alone, 85 percent of consumers are leveraging mobile devices to access social sites. One expert offers insight into how brands can better connect.... >>

BizReport | Ecommerce July 29, 2014

UK businesses failing to consistently and effectively employ social for customer support

While traditional forms of communication continue to play a major role in the customer experience, people now expect to be able to use multiple channels as they switch between devices and locations. However, as a new report from Webhelp UK... >>

BizReport | Social Marketing July 24, 2014

Shareaholic: Quarter of website traffic driven by Facebook

It's not unusual to see reports that Facebook has reached a plateau or that it's losing younger users hand over fist but, as new research from Shareaholic reveals, it continues to be a dominant force in driving traffic to websites.... >>

BizReport | Social Marketing July 21, 2014

Research: Social media users less likely to post positively about their favorite products

Researchers from Universities in Britain, Australia and the U.S. have found that users of social media are less likely to use those websites to post positive opinions about their favorite brands and services. ... >>

BizReport | Ecommerce July 18, 2014

Facebook trials 'Buy' button within advertisers' posts and ads

The social network has announced it is testing a new feature that will enable advertisers to sell products directly through advertising, according to a recent blog post.... >>

BizReport | Social Marketing July 15, 2014

2014 World Cup breaks records on social media

They think it's all over - it is now. And so the FIFA World Cup 2014 comes to an end. As well as having some momentous moments such as Brazil's devastating defeat by Germany and Suarez's jaw action, the sporting... >>

BizReport | Ecommerce July 07, 2014

Pure360: Purchasing behavior unaffected by Internet and social media

New research by digital marketing firm Pure360 suggests that most consumers believe social media and the Internet in general have little to no influence on their purchasing behavior.... >>

BizReport | Ecommerce July 03, 2014

UK retail multichannel customer experience inconsistent

Retailers today have more customer service queries to answer across more channels than ever before yet, according to new research conducted by Eptica, many are failing to deliver.... >>

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