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BizReport | Mobile Marketing February 11, 2016

Mums turn to Facebook for recommendations and parenting communities

Mums in the UK join private parenting groups on social media and thoroughly research products, brands and holidays on social networks, according to new research. ... >>

BizReport | Social Marketing February 03, 2016

Thumbs down for media and entertainment industry engagement on social media

If there was a Hollywood-esque award ceremony for the industry that is best at engaging with their audiences on social media, the media and entertainment industry would not find itself giving thank you speeches at the podium, according to new... >>

BizReport | Mobile Marketing February 02, 2016

Mobile boosting profits for Facebook

Facebook has announced another quarter of revenue and profit growth and they can thank mobile ads for the success.... >>

BizReport | Social Marketing January 28, 2016

Brand Networks reveals pace and scale of investment in Instagram ads

Social advertising and content marketing firm Brand Networks expects to deliver more than 1billion Instagram ad impressions per month by the end of the first quarter of 2016. ... >>

BizReport | Trends & Ideas January 21, 2016

Is 'digital detox' the fad for 2016?

While online advertisers and marketers are keen to get their messages in front of as many people as possible, if the fad of 'digital detox' takes off their reach could be stunted. ... >>

BizReport | Trends & Ideas January 14, 2016

Pew reveals what parents of teens do to keep them safe online

Social media has proved to be yet another teen obsession that parents feel they need to monitor - and monitor it they do, according to new research from Pew. ... >>

BizReport | Social Marketing January 13, 2016

Six steps to make the most of your social media marketing

"We need to be on social media" is a statement that's been echoing around boardrooms for quite some time, yet few businesses, even those that are already using social media, have a well-defined social media strategy. Here are six steps... >>

BizReport | Social Marketing January 11, 2016

More research reveals social media an important customer contact channel

More research points to social media as being the place consumers increasingly turn to for answers to queries and to lodge complaints.... >>

BizReport | Trends & Ideas December 29, 2015

'Social media reversion' keeps us returning to Facebook even when we don't want to

It's that time of year when resolutions are made to start, or quit, something. Maybe you'll quit sugar, maybe you'll start running - but have you thought about quitting Facebook? Many have, but it's harder than you might think. Recent... >>

BizReport | Blogs & Content December 22, 2015

Content marketing strategy increasingly important to marketing, PR professionals

PR and marketing professionals are increasingly using content marketing in communications programs, according to a new survey from news distribution and social communications company Marketwired, and expanding their range of content formats. Meanwhile, the Association of National Advertisers votes 'content... >>

BizReport | Social Marketing December 17, 2015

IAB: Social media still has a lot of growing up to do

Social media still has a lot of growing up to do, say marketers from both agencies and client-side, of which 3 in 10 say they do not believe social media yet has in important role in the overall marketing function.... >>

BizReport | Social Marketing December 16, 2015

EU data protection law amendment proposes barring under-16s from social media

Marketers looking to target teenagers in Europe might need to look for an alternative to social media if a new European Parliament rule goes through next week.... >>

BizReport | Social Marketing December 15, 2015

Speedy responses to Tweets result in higher revenues and happier customers

Research from Twitter among airlines and their customers reveals just how important it is for businesses to dedicate resources to near-real-time customer interaction on the platform.... >>

BizReport | Advertising December 14, 2015

Social media exposing children to alcohol advertising

Industry self-regulation to prevent children from being exposed to alcohol advertising does not seem to be working, according to a new study out of Texas A&M University.... >>

BizReport | Social Marketing December 11, 2015

Twitter feature to show ads to users that are not logged in

Twitter's mission to monetize non-active users has resulted in the testing of a new feature that will show ads to users who read Tweets without logging in and non-users. ... >>

BizReport | Social Marketing December 09, 2015

Does social media work for small hotels and B&Bs? Not really...

A recent report from UK-based booking management app developer eviivo suggests that small hotels and bed-and-breakfast establishments may be wasting their time trying to attract website traffic using social media.... >>

BizReport | Social Marketing December 09, 2015

New communications tools now available to business Pages on Facebook

Facebook has, over the past year, been making changes to businesses Pages to improve customer service functions. This week, the social network has announced even more tools and updates to further help businesses connect with their social media savvy audiences.... >>

BizReport | Social Marketing December 08, 2015

Facebook not cool among teens, but still trumps other social sites

It might not be cool, but teenagers across the U.S. still log-on to Facebook, according to new data released by Forrester Research.... >>

BizReport | Ecommerce November 27, 2015

50% of Millennials will do most of their holiday shopping on Black Friday, Cyber Monday

New data from Influenster reveals the shopping habits of Millennials during Black Friday and Cyber Monday including what they will be buying, how much of their holiday shopping they plan to accomplish and which stores they will be heading to.... >>

BizReport | Advertising October 22, 2015

Ad execs give Facebook top marks for social ad effectiveness

Emarketer has released a Social Advertising Effectiveness Scorecard revealing which social platform out of the "Big Three" and "Emerging Three" got the highest grade among several company executives. ... >>

BizReport | Blogs & Content October 15, 2015

Top 3 tips to make customer part of the team

From blogs to social media consumers are weighing in on favorite products and brands all day long. One expert believes this kind of consumer interest can be a huge help to a brand - if the brand is ready to... >>

BizReport | Ecommerce October 12, 2015

92% of top UK retailers use social media

Imaging technology firm SpinMe's recent research found that the vast majority of the UK's top 50 retailers now actively engage on social media platforms to boost sales. ... >>

BizReport | Mobile Marketing October 06, 2015

Mobile use during dining experience researched

The use of mobile devices while dining out is prevalent. While some can not resist photographing and sharing their dishes, research has revealed what might seem obvious to some - that Instagramming and Tweeting your dinner means you are missing... >>

BizReport | Advertising October 05, 2015

Early success for Instagram advertising

Some of the first data on Instagram advertising has been released by Rakuten Marketing and the results are encouraging for advertisers. ... >>

BizReport | September 17, 2015

81% of financial advisors use social media for business

In a comprehensive study of financial advisors' use of social media it has been found that the vast majority of advisors currently use social media for business. ... >>

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