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BizReport | Social Marketing December 19, 2014

Top 3 social trends to watch in 2015

As quickly as mobile and video are changing, the social landscape is also changing - and influencing those sectors of the online space. One expert believes savvy marketers can gain from social media in 2015, if they are prepared.... >>

BizReport | Social Marketing December 12, 2014

Ofcom report reveals drop in social media use in several countries

In a survey by Ofcom across nine countries, the UK was found to have the greatest decline in social media use among adults. ... >>

BizReport | Social Marketing December 06, 2014

Boost engagement by sharing travel-related posts on social media

Want to boost social media engagement? Try posting something travel-related because, according to new research from ShareThis, such content generates 40% more click-backs than any other type of share. ... >>

BizReport | Social Marketing December 01, 2014

Report reveals which magazine media brands attract the most social attention

In research aimed at investigating consumer demand for magazine brands across multiple platforms, non-profit trade association The Association of Magazine Media, found that magazine media brands currently attract the most Followers and Likes on Facebook.... >>

BizReport | Social Marketing November 27, 2014

50% of teens bored of Facebook as the social network loses its 'cool' factor

Facebook continues to be the world's largest social network with 1.35 billion active monthly users, but it appears Zuckerberg's baby has reached saturation point as growth slows and other social networks see their popularity soar.... >>

BizReport | Social Marketing October 23, 2014

Does Facebook really pose a threat to YouTube?

Does Facebook pose a threat to YouTube? Research from media analytics firm Socialbakers certainly seems to point in that direction.... >>

BizReport | Advertising October 21, 2014

Internet ad revenues hit landmark high in first half of 2014

Internet ad revenue rose 15% to $23.1 billion during the first half of 2014, a landmark figure according to the latest IAB Internet Advertising Revenue Report.... >>

BizReport | Social Marketing October 15, 2014

Janrain report tracks continuing rise in popularity of social logins

The popularity of social logins continues to grow, according to customer profile management firm Janrain's latest report, with Facebook's market share increasing for the second consecutive quarter.... >>

BizReport | Ecommerce October 14, 2014

More research reveals disconnect between brands and consumers

More evidence has surfaced, in the form of a study by Kitewheel, that what connected consumers want and what brands provide is not matching up.... >>

BizReport | Advertising October 13, 2014

Facebook launches ads with hyper-local focus

Facebook has introduced new ads that will make targeting more precise and increase reach by allowing businesses to select a radius in which they want to advertise. ... >>

BizReport | Ecommerce October 02, 2014

Online and mobile shopping experience still failing to meet consumer expectations

Online and mobile shopping continues to fall short of consumer expectations, according to the latest shopper experience study from Cognizant, with mobiles being used more to research than shop and a reticence to share personal data via social media.... >>

BizReport | Social Marketing September 29, 2014

Impact of social media on shoppers waning

'Buy' buttons on Twitter, social commerce on Facebook - you would think that social is the ideal environment for online shoppers - but is it? According to new research from Capgemini, the impact of social on consumers' shopping journeys is... >>

BizReport | Social Marketing September 26, 2014

Parents prefer Facebook to Twitter for CPG brand social engagement

Which social channel is preferred by consumers for engaging with CPG brands? According to a new study from G/O Digital, it's Facebook.... >>

BizReport | Advertising September 12, 2014

Facebook asks users why they hide newsfeed ads

Ads in Facebook's newsfeed can get annoying and many choose to hide them. Now, Facebook wants a little more detail about why their users choose to hide an ad in an effort to improve targeting.... >>

BizReport | Social Marketing September 10, 2014

CEOs continue to lurk on social media sidelines

Consumers have wholeheartedly embraced social media, but have CEOs? No, according to a new study that reveals very few have a social media presence.... >>

BizReport | Advertising September 05, 2014

YouTube revealed as best social platform for ad conversions

YouTube is the most effective social platform for product launches and influencing customers' purchasing decisions, according to a new study from AOL Platforms.... >>

BizReport | Social Marketing August 29, 2014

Twitter helps agency campaigns take off with Flight School

Twitter is on a mission to ensure marketing and ad agency's campaigns on the platform have the maximum impact on their target audience. ... >>

BizReport | Social Marketing August 27, 2014

Pinterest gives businesses a deeper peek into their Pinners

Registered business users of image-sharing social network Pinterest now have access to analytics allowing them to discover more about the people who engage with them. ... >>

BizReport | Social Marketing August 26, 2014

Facebook aiming to make 'clickbait' headlines history

Facebook has this week begun weeding out posts that use headlines to encourage users to click through to see content without providing information on the type of content the click leads to. ... >>

BizReport | Social Marketing August 13, 2014

Facebook is the go-to social channel for people researching local businesses

Facebook is the go-to social channel for people looking for more information about a local small business, according to new research by G/O Digital.... >>

BizReport | Mobile Marketing August 06, 2014

Potential for spoilers on social media encourages live TV viewing

A study by ratings agency Nielsen reveals that people in the U.S. are increasing using social with television viewing and enjoying television shows more because of it. ... >>

BizReport | Social Marketing August 04, 2014

Companies not taking social customer service seriously

Companies realize that social media is a must-have in today's online, connected environment. But many still are not taking it seriously enough, according to new research from social relationship infrastructure firm Sprinklr and customer experience systems and services company Amdocs.... >>

BizReport | Social Marketing August 04, 2014

How mobile social can help brands

Here in the U.S. alone, 85 percent of consumers are leveraging mobile devices to access social sites. One expert offers insight into how brands can better connect.... >>

BizReport | Ecommerce July 29, 2014

UK businesses failing to consistently and effectively employ social for customer support

While traditional forms of communication continue to play a major role in the customer experience, people now expect to be able to use multiple channels as they switch between devices and locations. However, as a new report from Webhelp UK... >>

BizReport | Social Marketing July 24, 2014

Shareaholic: Quarter of website traffic driven by Facebook

It's not unusual to see reports that Facebook has reached a plateau or that it's losing younger users hand over fist but, as new research from Shareaholic reveals, it continues to be a dominant force in driving traffic to websites.... >>

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