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BizReport | Social Marketing September 20, 2016

Social buy buttons slow to take off

Consumers have been quick to jump on, and stay on, the social media bandwagon but, according to research from digital consultancy SUMOHeavy, they are not as quick to make purchases via the same platforms. ... >>

BizReport | Social Marketing September 19, 2016

Social and vlogs inspire fashion purchases, but glossy mags still rule

With London Fashion Week in full swing, digital marketing firm Rakuten Marketing lifts the hem of social media to ascertain its effect on fashion purchases. ... >>

BizReport | Social Marketing September 13, 2016

Facebook remains a top social media destination for youngsters

Are younger Internet users abandoning Facebook? How often do adults in the UK use social media? The answers, and more, are contained in a new, publicly released, report from digital agency We Are Flint. ... >>

BizReport | Social Marketing September 12, 2016

'Fashion' Instagrammers network's most-engaged segment in Europe

Fashion users are Instagram's most engaged segment in Europe, according to new data from the social network, and many are influenced to purchase by other fashion users. ... >>

BizReport | Blogs & Content September 05, 2016

Talent agency reveals the cost of influencer endorsement

Internet influencers, celebrities and YouTube personalities are raking in almost $200,000 per sponsored video, according to a talent agency. ... >>

BizReport | Social Marketing September 01, 2016

Extent of brand fraud on social revealed

New research by cybersecurity experts reveals that almost two-fifths of brand social media accounts are fraudulent.... >>

BizReport | Advertising August 31, 2016

Snapchat rumored to be rolling out behavioral targeting for advertisers

Snapchat is one of the most-downloaded apps in the U.S. and, as of the third quarter of this year, will be rolling out behavioral targeting capabilities. ... >>

BizReport | Social Marketing August 25, 2016

Social media platforms failing to adequately monitor hate speech

The British government believes more needs to be done by major social media outlets to monitor hate speech and the promotion of violence. ... >>

BizReport | Social Marketing August 23, 2016

Millennials most influenced by family online

Millennials are most influenced by their friends and influencers on social media, right? Wrong, according to new research. The younger generation is, in fact, more likely to be influenced by those much closer to them - their family. ... >>

BizReport | Social Marketing August 18, 2016

Too much promotion, not enough engagement, annoys consumers on social

Engagement, not promotion, is the key to keeping a social media audience happy, concludes new data released by social media management platform, Sprout Social. ... >>

BizReport | Social Marketing August 18, 2016

Algorithms or mobile to blame for drop in Facebook traffic to U.S. media websites?

Recent research from SimilarWeb reveals dramatic drops in desktop Facebook traffic to U.S. media websites in the first half of this year.... >>

BizReport | Social Marketing August 17, 2016

UK SME's failing to engage the world via social

SME's in the UK are not making the most of digital and social media to market their wares abroad, and are missing out on growing their business and market share. ... >>

BizReport | Email Marketing August 16, 2016

Consumers expect more relevant and timely brand emails

New research from Mailjet suggests brands need to focus on timeliness and relevancy if they are to ingratiate themselves with email recipients. ... >>

BizReport | Advertising August 12, 2016

Big brand Olympic sponsorship barely recalled by viewers

Despite the enormous amounts of money big brands spend sponsoring the Olympics, nearly one in five people in the UK will not notice if a brand was to sponsor the sporting event, according to new research from Greenlight. ... >>

BizReport | Internet August 08, 2016

Biggest rise in ID theft among the most tech-savvy

Being a tech-savvy mobile and social media user does not preclude a person from falling victim to identity fraud, reveals new research by Experian.... >>

BizReport | Social Marketing August 04, 2016

Twitter is the leading battleground for brands

Twitter is the leading social media battleground for brands, according to recent research, with the vast majority of PR crises beginning on the social platform. ... >>

BizReport | Internet July 28, 2016

Advertisers - beware the Olympics-related hashtag(s)

Wben is a Tweet not a Tweet and, in fact, an ad? That's a question that needs to be answered when it comes to the United States Olympic Committee's recent stance on hashtags.... >>

BizReport | Social Marketing July 28, 2016

Travel, hospitality brands below par in social engagement

Travel brands are falling short on social media, according to recent research from Lithium Technologies, with a failure to engage and a focus on just one social network. ... >>

BizReport | Social Marketing July 27, 2016

2016 presidential race increasingly social

The Pew Research Center has released a study into the evolution of presidential candidates' news dissemination and found that this year their social media activity outpaces their websites and emails as a source of news. ... >>

BizReport | Social Marketing July 21, 2016

Social media impacts more people's shopping decisions than TV

A new report from Influence Central reveals the impact on purchase decisions of positive posts and product reviews on social media. ... >>

BizReport | Research July 11, 2016

Study finds Americans less trusting of news from social media

Most Americans are now getting their news online (81%) according to new data from Pew Research, but it's interesting to note that the most trusted news sources remain traditional media outlets. ... >>

BizReport | Social Marketing July 11, 2016

Nissan claims first car sold on social media in Europe

It started out as a hashtag challenge to car dealerships across Europe and ended in the first car purchase using Twitter.... >>

BizReport | Social Marketing June 28, 2016

Questionable activity on social media turns consumers away from brands

A new study from the Chartered Institute of Marketing urges marketers to keep their marketing honest as it is revealed that many consumers have unearthed dishonest behavior on social media.... >>

BizReport | Mobile Marketing June 21, 2016

Criteo study reveals the rise of 'copycart' shopping among UK consumers

A new study reveals the UK is a nation of mobile shoppers driven by social media and social connections as well as convenience and emotional ties to a brand. ... >>

BizReport | Social Marketing June 21, 2016

People quicker to share, than read, news discovered on Twitter

New data from the French National Institute (Inria) and Columbia University suggests that the industry standard for popularity on social media needs to be rethought. ... >>

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