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BizReport | Social Marketing July 21, 2014

Research: Social media users less likely to post positively about their favorite products

Researchers from Universities in Britain, Australia and the U.S. have found that users of social media are less likely to use those websites to post positive opinions about their favorite brands and services. ... >>

BizReport | Ecommerce July 18, 2014

Facebook trials 'Buy' button within advertisers' posts and ads

The social network has announced it is testing a new feature that will enable advertisers to sell products directly through advertising, according to a recent blog post.... >>

BizReport | Social Marketing July 15, 2014

2014 World Cup breaks records on social media

They think it's all over - it is now. And so the FIFA World Cup 2014 comes to an end. As well as having some momentous moments such as Brazil's devastating defeat by Germany and Suarez's jaw action, the sporting... >>

BizReport | Ecommerce July 07, 2014

Pure360: Purchasing behavior unaffected by Internet and social media

New research by digital marketing firm Pure360 suggests that most consumers believe social media and the Internet in general have little to no influence on their purchasing behavior.... >>

BizReport | Ecommerce July 03, 2014

UK retail multichannel customer experience inconsistent

Retailers today have more customer service queries to answer across more channels than ever before yet, according to new research conducted by Eptica, many are failing to deliver.... >>

BizReport | Advertising June 30, 2014

World Cup ad success goes to non-sponsors

As the FIFA World Cup heads towards the final stages, new research reveals that the winners of the most-shared football-related ads are by brands who are sponsors of the event.... >>

BizReport | Social Marketing June 25, 2014

How the World Cup is impacting brands

According to a new BrandKeys survey finds most US World Cup viewers say they would support brands who advertise or support their favorite soccer teams - even though major league soccer isn't a huge deal in the US. So far... >>

BizReport | Social Marketing June 25, 2014

Teens are not fleeing Facebook

That Facebook is being deserted by teens in favor of alternative social networks has long been touted online. However, recent research in the U.S. by Forrester shows that teens remain the dominant demographic on the social network.... >>

BizReport | Social Marketing June 24, 2014

Savvy nonprofits demonstrate top-class social media best practices

Recent research from the Center for Marketing Research at the University of Massachusetts Dartmouth reveals that nearly all of the U.S.'s biggest charities are using social media to drive awareness. ... >>

BizReport | Social Marketing June 24, 2014

Does social media influence purchase decisions?

Companies big and small have turned to social media to target consumers and persuade them to buy or try their products. But does a social media approach work? Gallup's recent survey findings may disappoint some marketers. ... >>

BizReport | Social Marketing June 24, 2014

Facebook tweaks newsfeed video ranking

As more marketers and advertisers play with video formats, Facebook has announced it is giving more weight to them in the newsfeed algorithm. The change will determine what the social network's users see from both their friends and brands. ... >>

BizReport | Social Marketing June 22, 2014

U.K. insurers' digital customer experience left wanting

UK insurance firms need to bring themselves in line with a retailing approach to the customer experience by increasing their engagement with customers via digital and social channels, according to studies by KPMG and Eptica.... >>

BizReport | Social Marketing June 18, 2014

TrackMaven: Facebook engagement rises after work and at weekends

In order to boost engagement and viewability of Facebook posts, businesses should post outside of work hours or at the weekend, according to new research from TrackMaven.... >>

BizReport | Advertising June 17, 2014

Facebook looks outside of socnet to better target ads

Facebook users don't mind seeing ads on the social network, as long as those ads are relevant. While Facebook currently discovers users' interests via activity on the social network, that is set to change.... >>

BizReport | Social Marketing June 16, 2014

How social media is trending the FIFA World Cup

About half of viewers for the 2014 FIFA World Cup will be watching via mobile devices. That's the takeaway from a new survey out from RadiumOne, which also indicates Facebook will beat out Twitter for World Cup fans.... >>

BizReport | Social Marketing June 09, 2014

How social is changing the customer relationship

Social media isn't just offering brands another place to put their weekly special or customer service details. Social media is changing how shoppers engage with their favorite brands. Here's how brands can ensure their relationship is strong.... >>

BizReport | Loyalty Marketing June 06, 2014

Service providers ignoring demand for customer care via social media

While two-thirds of service providers believe that mobile customers turn to social media channels such as Facebook and Twitter because they are unable to contact a customer care agent via any other channel, the reality is quite different, according to... >>

BizReport | Social Marketing June 04, 2014

Social media sharing platform significantly increases employee sharing

Businesses may be overlooking a valuable social media and sharing channel - employees. New research from employee advocacy publishing platform EveryoneSocial revealed a huge uptick in sharing when approved content was delivered to employees via a social media sharing platform.... >>

BizReport | Social Marketing May 30, 2014

Six surprising myths about social sharing

If you think Millennials and younger generations engage and share brand content the most, and that most content sharing is done via social networks, new data from RadiumOne might surprise you.... >>

BizReport | Social Marketing May 29, 2014

Growth in Asia-Pacific to keep Twitter user-base growth in double-digits

New estimates from eMarketer show that growth in Twitter's user-base will continue in the double-digits for the next few years thanks to growth in the Asia-Pacific region. ... >>

BizReport | Social Marketing May 27, 2014

Is social media turning users into psychopaths?

Back away from the screen. Spending too much time staring at a screen, whether a PC monitor, tablet or smartphone could be turning you into a psychopath, according to information released by Who Is Hosting This. ... >>

BizReport | Social Marketing May 27, 2014

Pinterest Business Insights API released

Pinterest is making it easier for businesses to know what's working on the image-based social network with the addition of the Business Insights API which will run alongside the free analytics currently on offer.... >>

BizReport | Social Marketing May 23, 2014

Restaurants with a Facebook Page may now display menu

Restaurants with a presence on Facebook can now better represent their offerings and attract customers by displaying perhaps their most important business ingredients on Facebook - their menu.... >>

BizReport | Social Marketing May 19, 2014

Buyapowa: Few global retailers have achieved social maturity

Most global retailers are building up communities of Fans or Followers on social media, but few are taking their social media marketing far enough, according to new research released by social commerce provider Buyapowa.... >>

BizReport | Social Marketing May 19, 2014

Just 1% of retailers' traffic originating from social media

Social media marketing isn't filling up the cash registers in the U.S., according to new figures released by the e-tailing group, but that doesn't mean that being seen in social spaces is a waste of the time and effort involved.... >>

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