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BizReport | Mobile Marketing April 16, 2014

Shoppers don't care for social integration of mobile apps

What grocery shoppers want from a mobile application is very simple, according to new research from Catalina Marketing, and that's to remain relevant to the task at hand while saving them time and money.... >>

BizReport | Social Marketing April 16, 2014

44% of Twitter's 982 million accounts never used

Twitter's 'dark pool' could be as much as 44% of account holders, according to recent statistics reported by Twopcharts.... >>

BizReport | Advertising April 11, 2014

Twitter outstrips Facebook ad clicks

While advertisers spent more money with Facebook than Twitter, it's Twitter that delivers the best results, according to new research from social and search ad agency Resolution Media.... >>

BizReport | Trends & Ideas April 11, 2014

Time spent watching TV content on YouTube up 65%

New research shows that television viewers have begun spending more time interacting with television-related content on YouTube, rising 65% year-on-year.... >>

BizReport | Social Marketing April 10, 2014

comScore report compares desktop use versus mobile for social

If you need to better understand the role that mobile plays in social media, take a look at comScore's recent mobile-desktop comparison chart and you'll soon see how it is. ... >>

BizReport | Social Marketing April 08, 2014

Television promotions for new shows continue to outperform social media

While social media may be becoming an increasingly important part of watching television, traditional television promotions continue to be more effective than social media in the decision of which new show to watch, according to the findings of a Council... >>

BizReport | Internet April 07, 2014

Less than half of SMEs actively investing in marketing their website

New research from UK-based Browser Media reveals that owners of small- to medium-sized businesses are more familiar with social media marketing than with email marketing and, while websites are seen as critical to the success of a business, few are... >>

BizReport | Social Marketing April 07, 2014

Twitter extends Pinned Tweets to selected high-profile Tweeters

Facebook has long provided Page and Group owners with the ability to 'pin' a post to the top of a newsfeed, and now Twitter is providing such a feature for a select number of high-profile Tweeters... >>

BizReport | Social Marketing April 03, 2014

Gender attitudes to social media poles apart

New gender-based research reveals the differing activities of men and women when using social media, enabling marketers to better formulate their social strategies. ... >>

BizReport | Social Marketing April 01, 2014

Forrester report highlights why marketers should be using Google Plus

Google Plus isn't as deserted a destination as you might at first think. According to new research from Forrester the social network is actually a more effective marketing environment than Twitter and is a must for marketers.... >>

BizReport | Social Marketing March 31, 2014

Getting news on Facebook is an incidental experience

Recent research from Pew highlights the role of social media in consumers' news discovery and reveals how Facebook has become an accidental source of the news for many.... >>

BizReport | Email Marketing March 26, 2014

Twitter a 'dangerous game' for companies neglecting their presence

Companies that establish a presence on Twitter and then fail to use the channel to foster engagement with consumers are playing a dangerous game, according to a new multichannel customer experience report from Eptica.... >>

BizReport | Social Marketing March 24, 2014

4.1million UK mums on Facebook

March 30 is Mother's Day in the UK and Facebook has taken the opportunity to reveal some statistics about how many mothers are on the social network and how active they are.... >>

BizReport | Social Marketing March 20, 2014

'Connectedness' of Resilients key to their optimism in face of austerity

The latest Austerity Index from JWT reveals that the demographic that has most suffered from austerity measures is the one most likely to be optimistic in light of their social media use and 'connectedness'.... >>

BizReport | Social Marketing March 18, 2014

BuzzFeed, BBC most-shared publishers on Facebook and Twitter

BuzzFeed and the BBC were the most-shared English language publishers on Facebook and Twitter during the month of February, according to new data released by social monitoring platform Newswhip.... >>

BizReport | Ecommerce March 17, 2014

Millennials more likely than other adults to share personal information

If brands give something of value in return, Millennials are quite happy to share personal information, according to new research by Mintel. ... >>

BizReport | Social Marketing March 13, 2014

Photos, video enhance Twitter engagement

It has been revealed that 140 words alone are not enough on Twitter. In order to boost engagement you need to add in a little more like a photo, a hashtag or a quote.... >>

BizReport | Social Marketing March 12, 2014

Twitter testing click-to-call

Is Twitter an environment in which consumers will use a click-to-call button? The developers certainly think so and the feature is set to be launched soon.... >>

BizReport | Ecommerce March 10, 2014

Report reveals men's emerging role in household supermarket shopping chore

More men are to be found in the aisles of supermarkets, according to new research from Defy Media, as they increasingly take charge of the household shopping with little guidance from their spouses.... >>

BizReport | Social Marketing March 10, 2014

Few marketers plan for social media negativity

Do you have a plan in place to deal with negative social media comments? According to recent research from the Social Media Marketing University, many marketers don't.... >>

BizReport | Internet March 07, 2014

Getty Images makes millions of images free to embed

Many photographers have benefited from the Internet, but the environment has also proved challenging when it comes to copyright, giving credit where it's due and payments. Now, photography firm Getty Imagess has made tens of millions of its images free... >>

BizReport | Social Marketing March 06, 2014

SocialBro research reveals cost of ignoring new Twitter Followers

Twitter management platform SocialBro has released data showing that unless businesses on the social platform engage early on with new Followers they will lose a fair number of them. ... >>

BizReport | Social Marketing March 05, 2014

Newsbrands and Twitter are stronger together

Six out of 10 Twitter users Follow a newspaper or respected journalist on the microblogging platform, even Following publications they wouldn't normally read in print, according to a new study from Newsworks. ... >>

BizReport | Ecommerce March 04, 2014

Social media presence diminishes consumer trust in retailers

More than half of online shoppers in the UK trust retailers less of they have a presence on a social networking platform, according to startling new research findings from market researchers YouGov SixthSense.... >>

BizReport | Advertising March 04, 2014

Value of social media ads continues to elude ad agencies

Keeping up with the technology evolving in advertising and marketing is a must for an agency to be successful, but many agencies are finding it hard to justify social media ad spend due to a lack of hard ROI data... >>

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