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BizReport | Advertising December 07, 2016

Facebook trumps YouTube for Christmas TV ad discovery

The battle for views of the UK's Christmas TV ads began last month and new data suggests that when it comes to interactions and views, Facebook trumps YouTube. ... >>

BizReport | Social Marketing December 02, 2016

Marketers prioritizing social media for product launches

Social media has become the go-to platform for brand marketers launching new products, according to new research from specialist marketing agency Five by Five. ... >>

BizReport | Social Marketing December 01, 2016

Just 14% of UK businesses track social media campaign results

New research from web design and marketing agency Digimax reveals that very few businesses in the UK currently track social media campaign performance and results. ... >>

BizReport | Trends & Ideas November 30, 2016

Millennials prioritize travel over paying off debts or investing in a home

Millennials, the second-largest group of consumers in the U.S., are traveling more for both business and leisure than any other generation before them, according to a new study from research firm GfK, and that is great news for travel companies.... >>

BizReport | Social Marketing November 29, 2016

Experian, SpotRight team up to provide Social Media Analysis

Experian has teamed up with SpotRight to provide brands with actionable insights into the behavior of their customers on social media. ... >>

BizReport | Trends & Ideas November 23, 2016

Ability of young people to reason about online information "bleak"

The ability of young people to evaluate information on social media is poor, according to new research from Stanford University. ... >>

BizReport | Social Marketing November 22, 2016

Research reveals 30% rise in social media messaging to brands during holiday season

Now is a good time to for retailers using social media for customer service to ensure their implementation is efficient enough to hold up through the busy holiday period.... >>

BizReport | Social Marketing November 19, 2016

75% of consumer sharing happens on dark social

A new report from RadiumOne reveals how important sharing analytics tools are to understanding consumer sharing signals and understanding consumer behavior.... >>

BizReport | Social Marketing November 17, 2016

Social video influencing consumers' purchasing decisions

A global survey confirms there exists a connection between watching video content on social media and consumers' purchasing decision-making processes, according to new research from Brightcove.... >>

BizReport | Social Marketing November 17, 2016

Less than one quarter of SMBs use Instagram

Instagram, today's most popular social media platform, is not being embraced by small businesses, according to new research from Manta.... >>

BizReport | Social Marketing November 04, 2016

Facebook moves to gain bigger slice of eSports action

Interest in eSports continues to grow and big organizations are paying it more attention including the world's biggest social network - Facebook.... >>

BizReport | Trends & Ideas November 03, 2016

Political discussions on social media leave many 'worn out'

In less than a week the political wranglings will (mostly) be over and social media users can go back to cute cat videos. For many, the return to social media norms will be a huge relief, according to the results... >>

BizReport | Social Marketing November 01, 2016

Research shows increased ad spend in social media

New targeting capabilities on social media platforms have been partly responsible for an increase in ad spend between the second and third quarters of 2016, according to new research from Kinetic Social. ... >>

BizReport | Mobile Marketing October 26, 2016

Mobile use in restaurants - tolerable or taboo?

A UK smartphone retailer urges restaurants to embrace the trend of mobile use in restaurants to increase customer engagement and, potentially, revenue. However, not everyone is keen and not every restaurant is a suitable environment. ... >>

BizReport | Social Marketing October 25, 2016

Video posts overtake photo posts by brands on Facebook

New research from Quintly reveals that Facebook continues to show growth in terms of fan acquisition, that the number of posts posted by brands is falling, and that video posts now outnumber photo posts among the top 30 brands on... >>

BizReport | Social Marketing October 21, 2016

'Password fatigue' drives social login use

With most consumers experiencing 'password fatigue', social login use is growing in popularity. However, as Janrain's recent report reveals, the social login option creates its own concerns among consumers. ... >>

BizReport | Social Marketing October 18, 2016

Oxford University study reveals presidential battle of the bots on Twitter

A University of Oxford study has found that, while Donald Trump may have appeared to win the war of words on Twitter following the latest Presidential debate, nearly a third of all those pro-Trump Tweets may actually have come from... >>

BizReport | Mobile Marketing October 12, 2016

UK: Mobile phone obsession drives ad spend to record levels

The effect of British consumers' obsession with their smartphones on advertising budgets has been revealed in the latest Internet Advertising Bureau UK / PwC Digital Adspend report.... >>

BizReport | Ecommerce October 10, 2016

U.S. insurers fail to offer digital customer experience

While many U.S. insurers have a digital presence their inability to answer routine customer queries across several digital channels is impacting the customer experience, according to new research carried out by Eptica.... >>

BizReport | Social Marketing September 29, 2016

39% turn blind eye to branded social media posts

While brands are increasing their activity on social media, more than a quarter of consumers are turning a blind eye to branded social media posts, according to research from Kantar TNS.... >>

BizReport | Advertising September 27, 2016

Ad experience improves but ad blocking still rising

As marketers attempt to hold back the tide of ad blockers by improving the ad experience, new research from Adobe suggests there is no quick fix. ... >>

BizReport | Social Marketing September 20, 2016

Social buy buttons slow to take off

Consumers have been quick to jump on, and stay on, the social media bandwagon but, according to research from digital consultancy SUMOHeavy, they are not as quick to make purchases via the same platforms. ... >>

BizReport | Social Marketing September 19, 2016

Social and vlogs inspire fashion purchases, but glossy mags still rule

With London Fashion Week in full swing, digital marketing firm Rakuten Marketing lifts the hem of social media to ascertain its effect on fashion purchases. ... >>

BizReport | Social Marketing September 13, 2016

Facebook remains a top social media destination for youngsters

Are younger Internet users abandoning Facebook? How often do adults in the UK use social media? The answers, and more, are contained in a new, publicly released, report from digital agency We Are Flint. ... >>

BizReport | Social Marketing September 12, 2016

'Fashion' Instagrammers network's most-engaged segment in Europe

Fashion users are Instagram's most engaged segment in Europe, according to new data from the social network, and many are influenced to purchase by other fashion users. ... >>

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