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BizReport | Advertising September 12, 2014

Facebook asks users why they hide newsfeed ads

Ads in Facebook's newsfeed can get annoying and many choose to hide them. Now, Facebook wants a little more detail about why their users choose to hide an ad in an effort to improve targeting.... >>

BizReport | Social Marketing September 10, 2014

CEOs continue to lurk on social media sidelines

Consumers have wholeheartedly embraced social media, but have CEOs? No, according to a new study that reveals very few have a social media presence.... >>

BizReport | Advertising September 05, 2014

YouTube revealed as best social platform for ad conversions

YouTube is the most effective social platform for product launches and influencing customers' purchasing decisions, according to a new study from AOL Platforms.... >>

BizReport | Social Marketing August 29, 2014

Twitter helps agency campaigns take off with Flight School

Twitter is on a mission to ensure marketing and ad agency's campaigns on the platform have the maximum impact on their target audience. ... >>

BizReport | Social Marketing August 27, 2014

Pinterest gives businesses a deeper peek into their Pinners

Registered business users of image-sharing social network Pinterest now have access to analytics allowing them to discover more about the people who engage with them. ... >>

BizReport | Social Marketing August 26, 2014

Facebook aiming to make 'clickbait' headlines history

Facebook has this week begun weeding out posts that use headlines to encourage users to click through to see content without providing information on the type of content the click leads to. ... >>

BizReport | Social Marketing August 13, 2014

Facebook is the go-to social channel for people researching local businesses

Facebook is the go-to social channel for people looking for more information about a local small business, according to new research by G/O Digital.... >>

BizReport | Mobile Marketing August 06, 2014

Potential for spoilers on social media encourages live TV viewing

A study by ratings agency Nielsen reveals that people in the U.S. are increasing using social with television viewing and enjoying television shows more because of it. ... >>

BizReport | Social Marketing August 04, 2014

Companies not taking social customer service seriously

Companies realize that social media is a must-have in today's online, connected environment. But many still are not taking it seriously enough, according to new research from social relationship infrastructure firm Sprinklr and customer experience systems and services company Amdocs.... >>

BizReport | Social Marketing August 04, 2014

How mobile social can help brands

Here in the U.S. alone, 85 percent of consumers are leveraging mobile devices to access social sites. One expert offers insight into how brands can better connect.... >>

BizReport | Ecommerce July 29, 2014

UK businesses failing to consistently and effectively employ social for customer support

While traditional forms of communication continue to play a major role in the customer experience, people now expect to be able to use multiple channels as they switch between devices and locations. However, as a new report from Webhelp UK... >>

BizReport | Social Marketing July 24, 2014

Shareaholic: Quarter of website traffic driven by Facebook

It's not unusual to see reports that Facebook has reached a plateau or that it's losing younger users hand over fist but, as new research from Shareaholic reveals, it continues to be a dominant force in driving traffic to websites.... >>

BizReport | Social Marketing July 21, 2014

Research: Social media users less likely to post positively about their favorite products

Researchers from Universities in Britain, Australia and the U.S. have found that users of social media are less likely to use those websites to post positive opinions about their favorite brands and services. ... >>

BizReport | Ecommerce July 18, 2014

Facebook trials 'Buy' button within advertisers' posts and ads

The social network has announced it is testing a new feature that will enable advertisers to sell products directly through advertising, according to a recent blog post.... >>

BizReport | Social Marketing July 15, 2014

2014 World Cup breaks records on social media

They think it's all over - it is now. And so the FIFA World Cup 2014 comes to an end. As well as having some momentous moments such as Brazil's devastating defeat by Germany and Suarez's jaw action, the sporting... >>

BizReport | Ecommerce July 07, 2014

Pure360: Purchasing behavior unaffected by Internet and social media

New research by digital marketing firm Pure360 suggests that most consumers believe social media and the Internet in general have little to no influence on their purchasing behavior.... >>

BizReport | Ecommerce July 03, 2014

UK retail multichannel customer experience inconsistent

Retailers today have more customer service queries to answer across more channels than ever before yet, according to new research conducted by Eptica, many are failing to deliver.... >>

BizReport | Advertising June 30, 2014

World Cup ad success goes to non-sponsors

As the FIFA World Cup heads towards the final stages, new research reveals that the winners of the most-shared football-related ads are by brands who are sponsors of the event.... >>

BizReport | Social Marketing June 25, 2014

How the World Cup is impacting brands

According to a new BrandKeys survey finds most US World Cup viewers say they would support brands who advertise or support their favorite soccer teams - even though major league soccer isn't a huge deal in the US. So far... >>

BizReport | Social Marketing June 25, 2014

Teens are not fleeing Facebook

That Facebook is being deserted by teens in favor of alternative social networks has long been touted online. However, recent research in the U.S. by Forrester shows that teens remain the dominant demographic on the social network.... >>

BizReport | Social Marketing June 24, 2014

Savvy nonprofits demonstrate top-class social media best practices

Recent research from the Center for Marketing Research at the University of Massachusetts Dartmouth reveals that nearly all of the U.S.'s biggest charities are using social media to drive awareness. ... >>

BizReport | Social Marketing June 24, 2014

Does social media influence purchase decisions?

Companies big and small have turned to social media to target consumers and persuade them to buy or try their products. But does a social media approach work? Gallup's recent survey findings may disappoint some marketers. ... >>

BizReport | Social Marketing June 24, 2014

Facebook tweaks newsfeed video ranking

As more marketers and advertisers play with video formats, Facebook has announced it is giving more weight to them in the newsfeed algorithm. The change will determine what the social network's users see from both their friends and brands. ... >>

BizReport | Social Marketing June 22, 2014

U.K. insurers' digital customer experience left wanting

UK insurance firms need to bring themselves in line with a retailing approach to the customer experience by increasing their engagement with customers via digital and social channels, according to studies by KPMG and Eptica.... >>

BizReport | Social Marketing June 18, 2014

TrackMaven: Facebook engagement rises after work and at weekends

In order to boost engagement and viewability of Facebook posts, businesses should post outside of work hours or at the weekend, according to new research from TrackMaven.... >>

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