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BizReport | Ecommerce March 04, 2015

UK brands fail to improve customer service response rates

The latest customer service research from Eptica reveals that brands in the UK are failing to improve their customer service offerings with almost half of questions asked by Twitter, email and web channels going unanswered.... >>

BizReport | Social Marketing March 03, 2015

Videos best for Facebook reach, but don't ditch the photos

It was not too long ago that social media tracking outfit Socialbakers advised that posting photos on Facebook was the way to engage audiences. But now, things have changed, with video being touted as the key driver of engagement. ... >>

BizReport | Trends & Ideas February 26, 2015

Barclays Bank launches Twitter payments

Banks are fighting off competition from digital payment providers such as PayPal by slowly adopting their own digital banking processes. Barclays Bank in the UK has joined with Twitter to become the first in the country to allow payments via... >>

BizReport | Social Marketing February 26, 2015

Twitter responses to customer queries slow and sloppy

Yet more research reveals low, slow and sloppy responses to customer queries made on social media. BDRC Continental's research focuses on responses via Twitter.... >>

BizReport | Social Marketing February 20, 2015

Facebook launches suicide-watch tool

Facebook has announced the launch of tools to provide more support and advice to those struggling with suicidal thoughts on the social network.... >>

BizReport | Social Marketing February 17, 2015

Brands ill-equipped to adequately handle social media chatter

Yet another study reveals that brands are not adequately listening and responding to their social media audiences. According to Brandwatch, a whopping 89% of consumers' comments left on Facebook and Twitter go unanswered.... >>

BizReport | Mobile Marketing February 16, 2015

Rugby fans multi-tasking on mobile during matches

Sports fans are not just focused on the big screen, but many are also glued to a smaller screen, too. According to new research, over half of rugby fans multi-task on a smartphone while watching the game on television and... >>

BizReport | Advertising February 12, 2015

Facebook eyes up cinemagraphs to keep users transfixed on ads

Imagine an ad format that transfixes consumers. An ad format that mesmerizes yet is not intrusive. Imagine no more and take a look for yourself at cinemagraphs, Facebook is. ... >>

BizReport | Advertising February 12, 2015

New Facebook reporting tool aims to improve ad relevance

Are your Facebook ads hitting the mark? Facebook now gives your ads a mark out of ten with the introduction of relevance scores. ... >>

BizReport | Social Marketing February 11, 2015

Negativity towards social media grows in China

Despite more people in China using social media than ever before, the number who have a negative view of such platforms is growing, according to recent research from Kantar.... >>

BizReport | Internet January 28, 2015

Shareholic: Facebook now accounts for 25% of social referrals

Consumer reliance on social media to drive online traffic has increased significantly, according to new data released by content discovery experts Shareholic. ... >>

BizReport | Ecommerce January 23, 2015

Kenshoo highlights rise in Facebook ad spend

Research from Kenshoo reveals the significant increase in Facebook ad spend driven by marketers' better understanding of the social networks' cross-channel campaign tools.... >>

BizReport | Social Marketing January 22, 2015

Facebook dominates social sharing

The latest sharing behavior analysis from ShareThis reveals that Facebook continues to dominate with a whopping 81% of social shares.... >>

BizReport | Social Marketing January 15, 2015

Facebook worms its way into the workplace

Not content with infiltrating your home and mobile life, Facebook now intends to infiltrate your workplace. Trials are currently underway with a select group for a 'Facebook at Work' app. ... >>

BizReport | Social Marketing January 14, 2015

Computers better judge of personality than friends and family

Your Facebook activities can give away a lot more about your personality than you might think. New research reveals it takes very little for a computer to suss out your traits and get to know you better than your own... >>

BizReport | Social Marketing January 09, 2015

WhatsApp monthly userbase outstrips Twitter, Instagram combined

With 30 billion messages every day and 700 million monthly active users, WhatsApp now has a monthly active user base larger than Twitter and Instagram combined.... >>

BizReport | Trends & Ideas January 06, 2015

Telecom companies need to up their customer empathy

An Empathy Index released by Lady Geek, a campaigning agency focusing on improving women's access to technology, shows LinkedIn at the top of the scale and telecom firms near the bottom.... >>

BizReport | Social Marketing December 19, 2014

Top 3 social trends to watch in 2015

As quickly as mobile and video are changing, the social landscape is also changing - and influencing those sectors of the online space. One expert believes savvy marketers can gain from social media in 2015, if they are prepared.... >>

BizReport | Social Marketing December 12, 2014

Ofcom report reveals drop in social media use in several countries

In a survey by Ofcom across nine countries, the UK was found to have the greatest decline in social media use among adults. ... >>

BizReport | Social Marketing December 06, 2014

Boost engagement by sharing travel-related posts on social media

Want to boost social media engagement? Try posting something travel-related because, according to new research from ShareThis, such content generates 40% more click-backs than any other type of share. ... >>

BizReport | Social Marketing December 01, 2014

Report reveals which magazine media brands attract the most social attention

In research aimed at investigating consumer demand for magazine brands across multiple platforms, non-profit trade association The Association of Magazine Media, found that magazine media brands currently attract the most Followers and Likes on Facebook.... >>

BizReport | Social Marketing November 27, 2014

50% of teens bored of Facebook as the social network loses its 'cool' factor

Facebook continues to be the world's largest social network with 1.35 billion active monthly users, but it appears Zuckerberg's baby has reached saturation point as growth slows and other social networks see their popularity soar.... >>

BizReport | Social Marketing October 23, 2014

Does Facebook really pose a threat to YouTube?

Does Facebook pose a threat to YouTube? Research from media analytics firm Socialbakers certainly seems to point in that direction.... >>

BizReport | Advertising October 21, 2014

Internet ad revenues hit landmark high in first half of 2014

Internet ad revenue rose 15% to $23.1 billion during the first half of 2014, a landmark figure according to the latest IAB Internet Advertising Revenue Report.... >>

BizReport | Social Marketing October 15, 2014

Janrain report tracks continuing rise in popularity of social logins

The popularity of social logins continues to grow, according to customer profile management firm Janrain's latest report, with Facebook's market share increasing for the second consecutive quarter.... >>

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