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BizReport | Social Marketing July 28, 2016

Travel, hospitality brands below par in social engagement

Travel brands are falling short on social media, according to recent research from Lithium Technologies, with a failure to engage and a focus on just one social network. ... >>

BizReport | Social Marketing July 27, 2016

2016 presidential race increasingly social

The Pew Research Center has released a study into the evolution of presidential candidates' news dissemination and found that this year their social media activity outpaces their websites and emails as a source of news. ... >>

BizReport | Social Marketing July 21, 2016

Social media impacts more people's shopping decisions than TV

A new report from Influence Central reveals the impact on purchase decisions of positive posts and product reviews on social media. ... >>

BizReport | Research July 11, 2016

Study finds Americans less trusting of news from social media

Most Americans are now getting their news online (81%) according to new data from Pew Research, but it's interesting to note that the most trusted news sources remain traditional media outlets. ... >>

BizReport | Social Marketing July 11, 2016

Nissan claims first car sold on social media in Europe

It started out as a hashtag challenge to car dealerships across Europe and ended in the first car purchase using Twitter.... >>

BizReport | Social Marketing June 28, 2016

Questionable activity on social media turns consumers away from brands

A new study from the Chartered Institute of Marketing urges marketers to keep their marketing honest as it is revealed that many consumers have unearthed dishonest behavior on social media.... >>

BizReport | Mobile Marketing June 21, 2016

Criteo study reveals the rise of 'copycart' shopping among UK consumers

A new study reveals the UK is a nation of mobile shoppers driven by social media and social connections as well as convenience and emotional ties to a brand. ... >>

BizReport | Social Marketing June 21, 2016

People quicker to share, than read, news discovered on Twitter

New data from the French National Institute (Inria) and Columbia University suggests that the industry standard for popularity on social media needs to be rethought. ... >>

BizReport | Advertising June 20, 2016

Snapchat to give advertisers info on how their campaigns impact in-store sales

It is a question every marketers wants to know - how is their social media marketing performing in the real world? A new partnership between Oracle Data Cloud and Snapchat is set to answer just that. ... >>

BizReport | Advertising June 20, 2016

Impact of scroll speed on video ad engagement

Video ad tech firm, Teads, has released new eye-tracking insights revealing the importance of scroll time on consumer engagement with advertising. ... >>

BizReport | Social Marketing June 10, 2016

Ad agencies prefer Instagram to Twitter for social media campaigns

Instagram is proving more attractive to advertising agencies than Twitter, according to a new survey from Strata, a unit of Comcast.... >>

BizReport | Trends & Ideas June 08, 2016

Facebook enters eSports arena

Facebook has teamed up with Blizzard Entertainment to enable the social network's users to livestream their online play on the newsfeed at the press of a button. ... >>

BizReport | Social Marketing June 07, 2016

Facebook algorithm change negatively affects media brands

Media companies have been negatively impacted by recent changes to Facebook's algorithm, according to recent research from SocialFlow.... >>

BizReport | Social Marketing June 03, 2016

Social media 'Likes' as rewarding as chocolate among teens

A large number of 'Likes' is as rewarding as winning money or eating chocolate to a teenager, according to new study from the University of California, Los Angeles. ... >>

BizReport | Social Marketing June 03, 2016

Experts: How to better use Instagram and LinkedIn for business

A recent report found that consumers are engaging more with B2B brands through Instagram thank through the business-focused LinkedIn. So, does this mean brands should abandon one for the other? Not necessarily, says one expert. ... >>

BizReport | Mobile Marketing June 02, 2016

UK: Women spend half their Internet time on a smartphone

Women spend more of their Internet time on smartphones than men, according to a new study released by UKOM based on comScore data. ... >>

BizReport | Ecommerce June 02, 2016

Back-to-school shoppers turn to social during discovery process

Digital plays a leading role in the discovery process of back-to-school shoppers and Pinterest is becoming one of the leading online destinations. ... >>

BizReport | Social Marketing May 31, 2016

Study: How consumers use social to source news

Social networking has changed from a place for long-distance families to keep in touch to crowdsourcing the launch of a new product to the social-shaming of celebrities. And, according to one new report, getting a daily dose of newsworthy events.... >>

BizReport | Social Marketing May 17, 2016

Research uncovers the value to brands of influencers on Twitter

It is 'handheld' names, not 'household' names, that are helping to sell products in the 21st century, according to a new joint study from Twitter and analytics firm Annalect, as online influencers prove they have the power to persuade. ... >>

BizReport | Social Marketing May 11, 2016

Brands continue to ignore fans on social media

It is common sense that ignoring customers will cause them to dismiss a brand and head elsewhere yet, according to new data from Sprout Social, that is exactly what many brands are doing on social media. ... >>

BizReport | Social Marketing May 09, 2016

Quintly: Facebook Reactions use underwhelming

Facebook users finally got some alternatives to the bland "Like" button earlier this year. However, new research shows that, despite the new choices on offer, most are sticking with the old 'thumbs up'. ... >>

BizReport | Advertising May 09, 2016

Social is not the place to target younger generations

Brands may want to reconsider targeting younger generations in their social media feeds, according to new research released by customer experience firm Lithium Technologies. ... >>

BizReport | Social Marketing April 29, 2016

Snapchat beats Facebook for daily video views

Snapchat is one of the fastest growing social media platforms today, and new figures reveal that video views on the platform outstrip those on Facebook.... >>

BizReport | Social Marketing April 28, 2016

UK insurers performing well on email, not social, for customer service

Insurers may have a presence on social media, but their inability to answer routine customer queries via this channel is impacting their digital customer experience, according to new research carried out by Eptica. ... >>

BizReport | Social Marketing April 18, 2016

Millennials need you to comment on their vacation photos

When Millennials go on vacation you can be sure they will post photos of their experience to social media. New research from Expedia reveals that it is important to them that those posts generate attention.... >>

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