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BizReport | Social Marketing August 05, 2015

LinkedIn opens Social Selling Index tool to all members - what's your score?

Social selling on LinkedIn isn't new, but a tool that enables all the platform's members to measure how well their social selling skills stack up is. ... >>

BizReport | Advertising July 22, 2015

Ad Roundup: Acquisitions and partnerships to give marketers more info

In today's advertising roundup, a trio of announcements regarding partnerships and acquistions that should set up brands with more insight into their customer bases or their infrastructure. ... >>

BizReport | Trends & Ideas July 17, 2015

Twitter, Reddit is where most socially engaged gamers share

Facebook may be the major driver of social sharing but, according to recent research from ShareThis, that's not the case when it comes to gamers' sharing behavior. ... >>

BizReport | Social Marketing July 16, 2015

Top 3 tips for a better social commerce experience

Social commerce could set retailers up for a big boost to revenue, but only if those retailers know how to approach shoppers in the social space. One expert offers his top 3 tips to better engage through social commerce.... >>

BizReport | Advertising July 15, 2015

Ad Roundup: Platforms to personalize content

In today's advertising roundup: a trio of releases setting up publishers and marketers to serve more relevant, personalized ads to consumers. ... >>

BizReport | Social Marketing July 14, 2015

Expert: How social commerce differs from other ecommerce

Social commerce is beginning to pick up steam, but as one expert notes social is a different beast than either e- or m-commerce efforts. Here's what brands need to know: ... >>

BizReport | Social Marketing June 25, 2015

Expert: How to measure social endeavors

Marketing on social media has huge potential to be both extremely targeted and to reach hundreds of thousands, if not millions of people. It can be cost-effective and can be done from anywhere. One expert offers advice on how brands... >>

BizReport | Social Marketing June 23, 2015

Expert: How to use social media to engage

Social media can connect brands directly to their consumers - through customer service, through deals and product launches. One expert offers his top 3 tips to deepen the connection between brands and shoppers. ... >>

BizReport | Social Marketing June 23, 2015

Yesmail: Facebook rules despite slowing growth

Facebook's slowing growth isn't stopping new businesses from signing on to the social networking giant. That is the takeaway from new Yesmail data which indicates 98% of retail brands are now on Facebook even though newcomer Instagram is growing at... >>

BizReport | Social Marketing June 17, 2015

Study: Workers fear social media at work

When it comes to social media Americans and Brits aren't shy about logging on in bed, in the bathroom or even at dinner. But there is one place we aren't logging on to the social space: work. According to new... >>

BizReport | Social Marketing June 12, 2015

Top 3 tips for brands using Facebook Instant Articles

With Facebook holding such a controlling share of social media it is no wonder businesses flock to the social network. But, Facebook can be hard to navigate. There are Pages and Profiles, Events, Sponsored Stories. And the latest - Facebook... >>

BizReport | Social Marketing June 11, 2015

How Facebook's Instant Articles may impact social

Social marketing continues to be a big area of influence for brands, even though some social networks are making it harder for merchants, authors and other brands to use their Pages application successfully. The key, says one expert, is to... >>

BizReport | Social Marketing June 08, 2015

Study: Brands falling flat in social

Most brands these days have a social media presence, but that presence may not be helping the brand. That is the takeaway from a new study out from Northridge Group. According to their findings about one-third of consumers who contact... >>

BizReport | Social Marketing May 21, 2015

Social Roundup: New social ads and a social intranet upgrade

In today's Social Media Roundup, details on a new social advertising option from social media aggregator Hootsuite and upgrades to a social intranet that should increase employee productivity. ... >>

BizReport | Social Marketing May 20, 2015

Manta: Top 3 tips to engage on social media

Small businesses continue to turn to social media to boost their profile despite figures that indicate social media may not be returning the kind of investment most SMBs hope for. That is the takeaway from a new Manta survey which... >>

BizReport | Social Marketing May 13, 2015

Survey finds Pinterest impacts users' buying decisions

A study by Pinterest and MillwardBrown shows that the image-based social network not only helps consumers discover new ideas and products, it also helps them find stuff to buy.... >>

BizReport | Mobile Marketing April 30, 2015

Reports: Sharing, shopping increase on mobile

Two new reports point to the importance of mobile for both social networking and retail shopping. According to the data mobile devices now account for the bulk of social network sharing (65%) and nearly half (41%) of ecommerce visits. ... >>

BizReport | Social Marketing April 28, 2015

Study: Facebook key for ecommerce

A new report out from G/O Digital indicates Facebook may be the key for brands in the online space. According to their research about half of consumers said discounts or incentives that they saw on Facebook influenced them to visit... >>

BizReport | Ecommerce April 22, 2015

Expert: Why omnichannel needs to be a priority

According to experts across online and offline channels, an omnichannel strategy is one of the most important strategies a brand can implement. This new language could push revenue levels. Here is what you need to know about omnichannel. ... >>

BizReport | Social Marketing April 20, 2015

Social Roundup: How brands are engaging in social

Two new reports shed light on how brands are engaging in the social space, and how social networks are changing how shoppers engage with their favorite brands. ... >>

BizReport | Social Marketing April 14, 2015

Expert: What brands need to know about Twitter's update

Twitter has announced plans to change how they interact with businesses and brands using their platform - namely their 'firehose partners'. What does this mean for businesses on the social network?... >>

BizReport | Social Marketing April 10, 2015

Study: Car buyers influenced by social media

Add another product category that is being pushed along by social media: auto buying. According to new data out from Crowdtap most in-market auto buyers are influenced along their path to purchase by social media.... >>

BizReport | Social Marketing April 07, 2015

Studies show baseball's favorites

Major League Baseball's regular season got on underway on Monday, and fans are already makes themselves heard. Two new surveys indicate which teams are leading in social sentiment and in fan loyalty.... >>

BizReport | Social Marketing April 01, 2015

Report: Autofill features on social media improve conversions

It seems that making it simple for customers to fill out survey and order forms is key to conversion. That according to Formstack's new 2015 Form Conversion Report; according to their data using autofill features in these types of forms... >>

BizReport | Social Marketing March 27, 2015

Expert: The most important social metrics for brands

Is it enough for a brand to have a profile on Facebook and to share tips or daily deals? Not so much, at least not any longer. Brands need to cull data, analyze it and use that data to connect.... >>

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