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BizReport | Social Marketing February 17, 2015

Brands ill-equipped to adequately handle social media chatter

Yet another study reveals that brands are not adequately listening and responding to their social media audiences. According to Brandwatch, a whopping 89% of consumers' comments left on Facebook and Twitter go unanswered.... >>

BizReport | Ecommerce February 10, 2015

Ecommerce Roundup: Mobile analysis and social connection

Some experts believe retailers need to approach the ecommerce holistically and that is where today's round-up begins: social and mobile tools to help retailers connect, and a new launch that may help retailers better understand their customers. ... >>

BizReport | Advertising February 09, 2015

Ad Roundup: Video, social announcements give brands options

Two new releases into the online space underline the importance of both video and social for marketers heading into 2015. Details below:... >>

BizReport | Social Marketing January 30, 2015

Surveys: Why social, mobile might rule the Super Bowl

Social media may do as much for brands during the upcoming Super Bowl as the actual ads on television. That, according to two surveys, because while fans will be watching they will not 'only' watch the game on television. ... >>

BizReport | Advertising January 28, 2015

Brand Keys predicts Super Bowl winners, losers

Wondering if the New England Patriots or the Seattle Seahawks will come out on top in Super Bowl XLIX? Well, we aren't going to posit an answer on that, but one expert is chiming in on who the winners and... >>

BizReport | Advertising January 26, 2015

Top 3 trends to push marketers ahead in 2015

As brands cement their 2015 strategies, one expert is offering up his advice on the trends that could help push brands farther into consumers' consciousness. ... >>

BizReport | Ecommerce January 23, 2015

Kenshoo highlights rise in Facebook ad spend

Research from Kenshoo reveals the significant increase in Facebook ad spend driven by marketers' better understanding of the social networks' cross-channel campaign tools.... >>

BizReport | Social Marketing January 19, 2015

Study: Younger Americans as invested in messaging apps as socnets

Social networks could see a downturn over the next year or so, at least that can be extrapolated from one new report. Researchers with Frank N. Magid Associates find that Facebook is falling out of favor with younger Americans while... >>

BizReport | Email Marketing January 15, 2015

Salesforce: Email still key, social continues to grow

According to the second annual State of Marketing report from Salesforce email is still a crucial part of marketers' strategy to reach consumers, but social is seeing the most growth. Salesforce polled more than 5,000 marketers globally to come to... >>

BizReport | Ecommerce January 12, 2015

Ecommerce Roundup: Social, mobile keys

MarketLive has wrapped up the 2014 holiday season and based on information from their network nearly half of all ecommerce traffic (47%) originated from mobile devices; about one-quarter of ecommerce revenues were attributed to mobile devices. ... >>

BizReport | Advertising January 09, 2015

Expert: Look for native, social ads to skyrocket this year

Look for native and social advertising formats to see significant growth in 2015. That is the word from one expert, who also believes the amount of monetizable ad inventory will go down. Here's what brands and look for in 2015:... >>

BizReport | Social Marketing January 07, 2015

Study: Facebook, Google+ preferred for social login

Over the past eighteen months social networks have morphed from a way consumers share pictures and stay in touch with friends to how they engage with retailers and brands. Yes, the sharing for life information is still key, but more... >>

BizReport | Social Marketing December 26, 2014

Study IDs brands performing best - and worst - in social

We all know by now that it isn't enough to just slap up a social media profile. Brands need to engage, and some are doing better at engagement than others. Engagement Labs identifies the brands who are - and aren't... >>

BizReport | Social Marketing December 19, 2014

Top 3 social trends to watch in 2015

As quickly as mobile and video are changing, the social landscape is also changing - and influencing those sectors of the online space. One expert believes savvy marketers can gain from social media in 2015, if they are prepared.... >>

BizReport | Search Marketing December 16, 2014

Social muscles in as search destination for festive gifts

Amazon and Google may be the preferred websites to use to search for Christmas gifts but, according to new figures released by Searchmetrics, another website is catching up. ... >>

BizReport | Blogs & Content December 10, 2014

Top 3 tips to improve content linking strategy

There are a wealth of portals in the online space purported to help retailers better engage consumers. Some work and some don't, but one expert says linking strategies can be just as important. ... >>

BizReport | Ecommerce November 27, 2014

Studies ID social trends for the holiday season

It's no secret that most Americans will be shopping this weekend, but exactly how they will engage with retailers - online and off - remains a mystery to many brands. AddThis has analyzed Black Friday and Cyber Monday engagements.... >>

BizReport | Social Marketing November 27, 2014

Unruly IDs the most shared videos of 2014

Social media has become more about sharing over the past year, and those shares are helping some brands broaden their organic reach. Marketing tech hub Unruly has identified the most shared social videos of the year, and the findings might... >>

BizReport | Advertising November 06, 2014

Ad Roundup: Video, programmatic and social solutions launch

Three new solutions to the online space are geared toward helping brands better connect through social and video channels or to better control costs through programmatic buying. Here are the details:... >>

BizReport | Social Marketing November 03, 2014

Study: Travel, Politics most-shared content topics

With so many consumers using social networks not just to share pictures of kids but to stay on top of current events, new data out from AddThis could help brands connect better. According to their study of social media in... >>

BizReport | Social Marketing November 02, 2014

Study: Instagram gaining traction with brands

Facebook and Twitter are still the 'big dogs' of social marketing, but new data indicates big brands are quickly taking note of Instagram. The image-based social network showed record growth between Q3 2013 and Q4 2014, according to the report.... >>

BizReport | Social Marketing October 31, 2014

Top tips to capitalize on social apps

Using social media to connect online is the most popular use of smartphone apps today, above entertainment, shopping, news and even games according to some experts. U.S. smartphone users spend 14 hours in social media apps for every hour they... >>

BizReport | Social Marketing October 29, 2014

Top 3 tips to win with social this holiday season

We're still a month away from Thanksgiving, but many retailers and brands are already in the midst of their holiday season campaigning. One expert believes social could be the way more brands connect and engage. Here are Engagor's top 3... >>

BizReport | Social Marketing October 28, 2014

Study: SMB big spenders pushing social media

Small businesses who spend more overall on advertising are pushing a good proportion of their budgets toward social media. That's the takeaway from new data out from BIA/Kelsey, which indicates SMBs who spend over $25,000 per year on advertising will... >>

BizReport | Advertising October 22, 2014

Zendesk: Brand promoters talk less, detractors talk more

Brand promoters and detractors are almost equally as likely interact with brands via social media or websites, but according to new research out from Zendesk brand promoters will talk less than detractors. The data shows promoters are most likely to... >>

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