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BizReport | Social Marketing April 24, 2014

How to use organic social posts to reach non-fans

Facebook has some unique, compelling and highly effective tools for reaching your existing customers and prospecting new ones. But is it worth the effort to build up Facebook profiles?... >>

BizReport | Ecommerce April 23, 2014

Gigya: Facebook winning for logins

Social login continues to gain ground with consumers who don't want to remember one more password or create one more profile just to buy a pair of socks online. And it will likely surprise no one who is winning: Facebook.... >>

BizReport | Social Marketing April 22, 2014

DMA (UK) poll reveals most 'marketing friendly' social network

A recent poll of social media marketers conducted by the Direct Marketing Association (DMA) has revealed which social platform marketers believe to be the most 'marketing friendly'.... >>

BizReport | Social Marketing April 22, 2014

LinkedIn: 300 million connected, 3 billion to go

Since the end of 2013, LinkedIn has added 23 million more members to its professional social network, bringing its total number of members to a milestone 300 million of which a third are in the U.S.... >>

BizReport | Search Marketing April 22, 2014

Kenshoo: Paid search continues double-digit yearly growth

While paid search continues to account for the lion's share of digital marketing investment, Kenshoo's latest quarterly study shows how social ad spending is increasing at a faster rate year-on-year.... >>

BizReport | Social Marketing April 22, 2014

New platform uses social components to increase engagement

People are spending more time on social networks, but while many businesses are also in the social space they may not be taking full advantage of what social networking has to offer. A new platform, from Fanhub, uses social tools... >>

BizReport | Social Marketing April 21, 2014

Study: Tuesday/Thursday are best days for sharing

Think social media followers share just as many brand offers on Mondays as, say Thursdays? Think again. According to new data out from Extole Tuesdays and Thursdays outrank all other days for sharing, but Monday is still a day retailers... >>

BizReport | Search Marketing April 17, 2014

Marin study reveals the effect of integrating search and social campaigns

New research from Marin Software reveals that not only do search campaigns perform better when managed alongside social campaigns, but consumers that click on both search and social ads are more likely to make a purchase and spend more.... >>

BizReport | Social Marketing April 15, 2014

Brands: Why Facebook ads may not be a cure-all

With so many consumers in the social space brands need to be there, too, right? Yes, and no, according to one expert who says that while a social network presence may be of benefit for many brands, paying for social... >>

BizReport | Social Marketing April 14, 2014

Photos boost social engagement

New data from SocialBakers reveals that, no matter how big or small a brand's following is on Facebook, their best posts are those that include a photo. Similar research by Twitter reveal the same can be said of Tweets.... >>

BizReport | Social Marketing April 14, 2014

Studies: Social pushing engagement

Two new studies may have more brands reaching for the social space in their next campaigns and strategy meetings. According to details from Lithium Technologies, their community-based networks are driving revenue while data out from CRE indicates more consumers are... >>

BizReport | Social Marketing April 10, 2014

33Across: Social sharing spikes on tablets

Social sharing is gaining steam - especially with tablet users. That according to new data out from 33Across which measured social sharing traffic throughout the NCAA Men's Basketball Tournament - March Madness. Their data shows 'tablet actions' - like sharing... >>

BizReport | Social Marketing April 07, 2014

Twitter extends Pinned Tweets to selected high-profile Tweeters

Facebook has long provided Page and Group owners with the ability to 'pin' a post to the top of a newsfeed, and now Twitter is providing such a feature for a select number of high-profile Tweeters... >>

BizReport | Social Marketing April 03, 2014

Vantage Media: How Facebook is changing engagement

According to recent data from the Vantage Media Consumer Engagement Index targeting isn't just about the product any longer. It's about the product, the consumer and getting the timing right. The study also indicates that Facebook is changing not only... >>

BizReport | Social Marketing April 01, 2014

Forrester report highlights why marketers should be using Google Plus

Google Plus isn't as deserted a destination as you might at first think. According to new research from Forrester the social network is actually a more effective marketing environment than Twitter and is a must for marketers.... >>

BizReport | Social Marketing March 26, 2014

Study: UK brands find Twitter ineffective

Brands may like it when customers call them with questions or problems related to their product purchases, but consumers don't like making that call. Data supports that more and more shoppers are turning to websites, email and even social networks... >>

BizReport | Social Marketing March 24, 2014

Survey Says: Brand awareness key to social strategy

The social space still has its growing pains, but savvy marketers are using strategy to get around those painful areas. That according to new data out from a Social Media Marketing University survey which indicates that, because campaign ROI is... >>

BizReport | Social Marketing March 13, 2014

Photos, video enhance Twitter engagement

It has been revealed that 140 words alone are not enough on Twitter. In order to boost engagement you need to add in a little more like a photo, a hashtag or a quote.... >>

BizReport | Viral Marketing March 11, 2014

The most shared video clips depend on region

Video is a very subjective medium - from the Oscars to funny clips uploaded by college or high school students. That fact is underlined by new research which shows the most shared video content is quite different around the globe.... >>

BizReport | Social Marketing March 10, 2014

Report: Social pushing coupon search, use

When it comes to buying new products, even those shoppers are familiar with, the deal is the thing. And shoppers are looking for deals in all the online corners - including social media. That, according to the Valassis Shopper Marketing... >>

BizReport | Social Marketing March 07, 2014

Report: In social the ladies rule the world

In the social media world it is women who are leading the way - both in adoption of technology and in how social media is used to stay connected with friends, work and favorite brands. That's the takeaway from a... >>

BizReport | Advertising March 06, 2014

Ad Roundup: A social network, searching speech and big data analysis

This week platforms are taking what advertisers - and consumers - can do with their platforms to the next level through speech-based search, new social integrations and deeper analytics.... >>

BizReport | Social Marketing March 04, 2014

Top 3 tips to improve professional social media profiles

Pinterest, and Facebook and Twitter, are pushing more people to buy products - especially younger consumers. New data out from Acquity Group indicates one-quarter of Millennials have purchased products because of postings on social networks.... >>

BizReport | Social Marketing March 03, 2014

How Pinterest is pushing social commerce

If Facebook and Twitter are the social networks connecting consumers to their friends, family and favorite brands, newcomer Pinterest is the social network engaging consumers to the conversion point.... >>

BizReport | Social Marketing February 24, 2014

Top 3 tips to improve social commerce

Many experts believe social commerce will come into its own in 2014 as social media consumers mature and begin looking for more than status updates from friends. How can retailers ensure their social media presence is ready for shoppers ready... >>

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