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BizReport | Advertising July 12, 2017

Report: Print, Programmatic ads down, Native up

Advertising, both print and digital, is undergoing another transformation. That's the word from MediaRadar's new Consumer Advertising Report. According to their data both print and programmatic ad spend has declined over the past year. The good news: native ad spending... >>

BizReport | Social Marketing July 07, 2017

How to incorporate chatbots in branded social media

Utilizing chatbots on websites is no longer enough, according to one expert. Social media is where many need to begin pushing more chatbot options, but how can brands use chatbots within the social space? ... >>

BizReport | Social Marketing July 04, 2017

Top 3 reasons to add chatbots to your social media

While most people consider chatbots key for customer support, many brands only have these options within their own websites. But, according to one expert, chatbots should also be used within brands' social media. Here's why. ... >>

BizReport | Advertising June 22, 2017

Ad Roundup: Announcements key in on consumer buying, data

In today's advertising roundup, three new partnerships which should help brands better understand data, which should help them better target and convert shoppers. ... >>

BizReport | Social Marketing June 22, 2017

Top 3 tips to a better social strategy

Facebook, Instagram, Snapchat. Consumers are spending more and more time in social, but it can be difficult for businesses to engage in the social space. Here are three tips to help brands better connect. ... >>

BizReport | Social Marketing June 20, 2017

Trends to watch in social

Live video, original images, user generated graphics. Knowing what to use as a brand in the social space can be difficult. Here are a few trends to watch. ... >>

BizReport | Social Marketing June 15, 2017

Survey: Look for more publishers to add video

With more consumers engaging with video - both on and off social media - more publishers are looking to cash in. That's the word from new Wochit data in which researchers found that three-quarters (75%) of publishers plan to increase... >>

BizReport | Social Marketing June 14, 2017

Expert: What Facebook's side-by-side video feature means

Facebook recently changed how video rolls on the social network with a side-by-side feature. While consumers have shown interest in the new feature, it may not be such a great option for businesses. Here's why.... >>

BizReport | Social Marketing June 06, 2017

Study: 60% watching branded video through social

While catching up with family and friends remains the go-to for many consumers' social media habits, consuming video is a fast-growing segment. In fact, new Animoto data shows that more than half (60%) of consumers are watching branded video via... >>

BizReport | Email Marketing May 26, 2017

Report: Half of consumers say they get too much email

While email remains at the top of the heap where branded communications are concerned, there is a growing fatigue among recipients. According to new Campaigner data nearly half (49%) of consumers surveyed say they receive too many emails from businesses... >>

BizReport | Advertising May 22, 2017

Ad Roundup: Solutions for social, video, and data launched

In today's advertising roundup, releases in the social and video spaces which should help brands better connect with consumers; and a data release that will measure brand interactions. ... >>

BizReport | Social Marketing May 22, 2017

Expert: Why Facebook business pages are important for SMBs

New data out from Manta indicates that more than half of small businesses don't have a small business page on Facebook. Why are they holding back? And should these SMBs re-think the decision to stay off social media? One expert... >>

BizReport | Social Marketing May 18, 2017

Top 3 tips to a better social strategy

We're nearing the midpoint of 2017, that means back-to-school and holiday shopping are just around the corner, and most shoppers will be found in the social space. Here are three tips to beef up brands' social media strategy. ... >>

BizReport | Social Marketing May 16, 2017

Top trends to watch in social

As more businesses tune in to social, it can become harder for them to connect with consumers in the same way. Here are three trends brands should follow to be more effective in the social space. ... >>

BizReport | Social Marketing May 15, 2017

Social media brand personalities need careful crafting

Craft your brand's social personality and content with your audience in mind, warns new research from Social Sprout in which it is revealed that some personality traits crafted by brands turn off consumers. ... >>

BizReport | Social Marketing May 15, 2017

Study: More brands #trademarking

There is a new trend in the social marketing space: the hashtagging trend. According to new data out from CompuMark, there was a 64% (YoY( increase in the number of brands trademarking certain hashtags. ... >>

BizReport | Social Marketing May 10, 2017

Study: Social key for video distribution

Social media has shifted into the top ranking for video distribution. That's a key takeaway from Trusted Media Brands, Inc's new study Social Cracks the Digital Video Code. Researchers found that 68% of marketers now believe social media is the... >>

BizReport | Social Marketing May 04, 2017

What brands need to know about the Instagram influencer platform

Last month, engage:BDR launched IconicReach, an Instagram Influencer geared toward helping brands make better connections on the image-based social network. Through the platform, marketers can find relevant influencers using Instagram, and from there better plan campaigns on the social network.... >>

BizReport | Social Marketing April 28, 2017

What Twitter's roll-out of Periscope ads means for digital brands

Recently, Twitter announced the roll out of pre-roll ads for the Periscope platform. With this move, along with Facebook's launch of live video, and sites like SnapChat and Instagram keying in on the power of video, how can brands better... >>

BizReport | Social Marketing April 26, 2017

Expert: Why B2Bers need social

The Lynkos business network connects more than 2 million businesses around the globe, helping those brands to find not only customers and clients, but partners for the digital space. And, as a Lynkos exec explains, this kind of social networking... >>

BizReport | Social Marketing April 19, 2017

Expert: What social video means for marketers

With Twitter's announcement about pre-roll video ads on the Periscope platform, Facebook's Live Video option, and the 'stories' feature on social network Instagram, as well as SnapChat, many brands are wondering what social video could mean for them. We have... >>

BizReport | Social Marketing April 06, 2017

Expert: How brands can engage with SnapChat

New data out from Toluna breaks down on different demographics are engaging with the SnapChat platform, for example, 31% of US users are talking to friends via the app, but 41% are using it to follow celebrities. Toluna's CEO breaks... >>

BizReport | Social Marketing April 03, 2017

Mobile-First consumers more receptive to brand messaging on social media

New research from digital agency, Fetch, reveals that the more time and frequency with which consumers access social media on a mobile device, the more receptive they become to brand messaging on that channel. ... >>

BizReport | Social Marketing April 03, 2017

Report IDs differences in how people connect on SnapChat

There continues to be a lot of buzz around socnet SnapChat, but while people are talking about it, the social network remains an enigma for many brands. ... >>

BizReport | Social Marketing March 20, 2017

Top 3 tips for a strong SMB social strategy

According to one expert, the time is right for more small businesses to launch, and for more investors to look to the small business space. Here's why. ... >>

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