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BizReport | Advertising July 02, 2019

How SMBs can save marketing budgets

The average SMB spends at least 4% of their revenue on marketing. Yet they don't always know which marketing channel to use when. Given the variety of digital marketing tools available, it's hard to know which marketing products are most... >>

BizReport | Loyalty Marketing June 27, 2019

Study: Trust key to engagement

There is a growing divide between retailers and consumers and the divide is centered on trust and communication. Researchers with Yes Marketing found only 7% of consumers believe brands do not contact them often enough while more than one-third say... >>

BizReport | Advertising June 18, 2019

Expert: Why localized data is a good investment

With the digital space becoming more and more fragmented, it can be hard for brands to engage with consumers. That, according to one expert, is where localized data and advertising comes in, and why brands should invest more time and... >>

BizReport | Social Marketing June 10, 2019

Expert: How social is impacting ecommerce

Marin Software has released their Q1 2019 Benchmarks report, and among the more interesting findings is this: more merchants and retailers are investing in stoppable content for social media. This influx of cash is likely due to consumers' continuing interest... >>

BizReport | Social Marketing June 07, 2019

How to optimize both social media and messaging apps

Both social media and messaging apps are ways to give consumers more and better access to their favorite businesses, but when it comes to strategies, these two entities are quite different. Here's how brands can optimize both social media and... >>

BizReport | Social Marketing June 04, 2019

How to determine if your business needs social media or messaging

Social media and messaging apps have seen quick adoption by consumers and some brands, but in some cases, businesses don't need both dedicated social media teams and messaging apps for customer service. Here's how to determine what your business needs.... >>

BizReport | Ecommerce May 27, 2019

Study: Businesses focused on ecommerce, pushing social for engagement

In a new report, indicators show that more businesses are focused on revenue growth through ecommerce sales, and to get that growth brands are increasing their digital ad spend. Specifically, they're increasing their investment in digital channels. ... >>

BizReport | Social Marketing May 17, 2019

Despite demographic differences, social media users quite similar

According to a new Pew Researcher Center Facebook, YouTube, and Instagram remain the most-used of the social networks. Researchers also found that young adults like Instagram while Facebook's users are trending older. But there are similarities that make social media... >>

BizReport | Social Marketing May 10, 2019

Report: Expect more marketing dollars to head to influencers

Influencer marketing has seen a sharp increase in use over the past 18 months, and brands can expect that to continue. That's a key takeaway from RhythmOne's Influencer Marketing Benchmarks Report. Their data shows that influencer marketing spending increased 2.9x... >>

BizReport | Social Marketing May 09, 2019

Study finds more B2B teams hitting LinkedIn

Social media has been a go-to for many retail and beauty brands for the past five or so years, but one new report finds B2B sales teams are pushing farther into a specific social network: LinkedIn. ... >>

BizReport | Social Marketing May 07, 2019

How to use B2B video to engage in social

Video has become a major force in the digital space, specifically in social. But, not all videos are created equally. Here are three types of B2B video content brands should use to increase their social stature. ... >>

BizReport | Social Marketing April 26, 2019

Study: Social pushing conversions

While it can be said that social media is mainly a downtime activity or straight-up time-waster for many consumers, it should also be said that social is influencing more sales conversions. That is a key takeaway from new Fullscreen, Shareable... >>

BizReport | Social Marketing April 25, 2019

Expert: How brands can make the most of non-social budgets

Earlier this month, Facebook announced changes to how they measure ads. This change will, of course, change how businesses use the social giant as part of their campaigns, and it could change the way consumers interact with ad messages in... >>

BizReport | Internet April 23, 2019

As the web turns 30, what is coming next?

This year the world wide web turns 30, and while the digital space has definitely caught consumers' attention, there are areas of the web that its creators could never have envisioned. We asked a digital expert to weigh in on... >>

BizReport | Social Marketing April 11, 2019

Expert: What Facebook's ad changes mean for brands

Facebook has announced changes to their ad routines. These include relevance score changes along with the addition of three new metrics which brands can use to better target ads within the social platform. What do these changes mean for brands?... >>

BizReport | Social Marketing March 20, 2019

Instagram testing checkout option

A new release from Instagram may change how merchants and brands interact on the social platform. This week, they announced a beta test, using a select group of retailers, for what is called Instagram Checkout. ... >>

BizReport | Social Marketing March 01, 2019

Study: Fraudsters make billions off social cybercrimes

Brands and marketers should take a hard look at the information on their social media accounts. That, according to one new report which notes that fraudsters have made billions of dollars thanks to cryptomining and malware spread through various social... >>

BizReport | Advertising February 22, 2019

Study: Cambridge Analytica scandal still worrisome

For consumers, the fallout from the Facebook/Cambridge Analytica scandal hasn't stopped, and that means brands cannot forget about data privacy, either. In fact, according to one new report finds that most consumers feel brands and marketers are contacting them in... >>

BizReport | Advertising February 21, 2019

Top 3 tips for brands testing dark marketing

Hyper-customized, targeted marketing strategies are changing the way big brands do business online, and tenets from this strategy could be helpful for all businesses. Here are three tips to help develop a strong "dark marketing" strategy. ... >>

BizReport | Advertising February 18, 2019

Brands: How dark marketing can improve engagement

Have you ever noticed that you rarely see social media ads from big brands like Apple or even Google? That is because many big brands have keyed in on targeting, and as such, their ads are shown to only a... >>

BizReport | Advertising February 14, 2019

Expert: How to develop a better omni-channel strategy

For the past five years, marketing experts have been talking more about omni-channel strategies for brands. The problem is that while, in the beginning, simply being on social and content channels may have been enough, it isn't any longer. We... >>

BizReport | Mobile Marketing February 05, 2019

Reports: Mobile is in, mobile pay isn't

Mobile continues to be a driving force for consumers in retail. The problem, according to one report, is that while consumers are increasingly turning to mobile devices to research products and some to finalize purchases, they aren't also jumping on... >>

BizReport | Advertising January 29, 2019

Reports ID what brands need to know about Super Bowl viewers

With Super Bowl LIII only a few days away, commercials are finished and most of the buys are completed. But, there is still work that can be done to capitalize on the big game: using digital ads to increase the... >>

BizReport | Advertising January 23, 2019

How AI, smart cars, social could impact 2019

As the digital space continues to grow and fragment, many marketers are wondering how and where to invest marketing dollars. AI is interesting, but are consumers ready? Social seems to work for some but is it too packed already? We... >>

BizReport | Advertising January 22, 2019

Super Bowl advertisers turning to social to amp up ROI

While there is no doubt the Super Bowl is a big deal in the cultural landscape, it's quickly becoming a big deal for advertisers, too. Over the past 10 years, Super Bowl ad dollars have risen sharply year to year,... >>

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