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25 result(s) displayed (1 - 25):
As more people become familiar with social media ads - and also begin tuning them out - businesses are pushing to catch up and create a better customer experience with the ads served. But, there can be backlash if brands... >>
Image-sharing social network Pinterest has expanded its reach and is now targeting the travel market by combining Pins with a map.... >>
The Q3 Global Media Intelligence Report from Aggregate Knowledge indicates social platforms are performing well for many brands. According to the report social is performing 58% better than ad exchanges and is delivering 'high quality' customers to brands. ... >>
New data out from NetBase has found that while Millennials are heavy social media users, the social space isn't all that influential when it comes to purchase decisions. According to their report Millennials are most likely to be influences by... >>
Social networks now provide shoppers a great deal of information that wasn't available before. Shoppers now have access to up-to-the-minute content such as offers, sales, photos, videos, and other customers' comments and reviews about the brand and specific products and... >>
Most tools to help in the social space are advertiser-geared, but a new release from LeadSift gives consumers the insights. Called LeadSift Fingerprint, the release 'crawls' consumers' Twitter history to discover how they are using the social space, how to... >>
Privacy and information control are at the forefront of consumers' worries in the social space. But, according to new data out from tyntec and YouGov, about one-third report either their social media account has been hacked or the account of... >>
Small businesses are among the first to rapidly adopt promising new technologies like social media. But new data indicates they may also be harmed by technology - or the lack thereof. ... >>
Two new studies, out from Interakt Digital Communications Group and Lithium Group, find Twitter an increasingly important tool for brands. Social media, specifically Twitter, is an area where brands can go above and beyond for their users by responding to... >>
It's an exciting but stressful time for millions of 18 year olds - heading off to study at University. However, today's students don't just stress about where they will live, how they will pay their bills or if they will... >>
A recent study from Harris Interactive and MyLife shows we are using social networks more now than ever. More than 350 million images are uploaded to Facebook daily while the average Facebook user makes at least 30 posts per month.... >>
According to data from Amplifinity up to 60% of a brand's current customers will advocate on behalf of the brand. The key is knowing how to engage those consumers without alienating them.... >>
U.S. marketers targeting teens on social media should turn their attention from Facebook to Twitter as new research finds more U.S. teens prefer the microblogging platform over Zuckerberg's behemoth.... >>
Don't count out message boards as part of a social strategy. That's the takeaway from a new report by ProBoards. Researchers found most people prefer message boards for 'meaningful discussion' even over popular social networks like Facebook, Twitter and LinkedIn.... >>
Shoppers aren't just making purchase decisions in store aisles, many are checking up on products and brands through social media, review sites and by questioning trusted friends. Many of these 'trusted' sources are online brand advocates. One expert explains how... >>
Campaign analysis has fast become a must-have for online brands. No less important is the ability to create content focused on a brand's message and to deeply engage through social media. Three releases, from Corporate Visions , Engagor and Constant... >>
A trio of new releases may change the way brands look at mobile and social marketing by improving their ability to reach, track and measure engagement across devices. ... >>
As ecommerce has evolved so has the way consumers engage with products. While there is a small number of shoppers who buy any item at any time, many shoppers are using Wish List type organization options. And those wish lists... >>
Millennials may be leading the way in their adoption of mobile and social networking, but in one area, they lag. And that could be a hindrance to brands. According to new data from Campaigner, Millennials are making mobile purchases and... >>
All consumers like to share the deals they've found online with friends and family; many of those conversations take place in the social space. But for one demographic, the social aspect of shopping is growing quickly - and may be... >>
According to recent data from Shoutlet and Social Chorus, the bulk of Millennials 'never click' on Facebook's Sponsored Stories; similar results are found with other ad types. Rather than clicking on traditional ads, this demographic is more apt to seek... >>
Millennials don't consider online advertising to be credible because they don't have to rely on it. With the expansion of social relationships, millennials have a huge network of people at their disposal. Some are truly trusted friends and family, and... >>
The social space is brimming with consumers, many of whom look for ways to engage with their favorite brands. Two new solutions may help brands better measure the impact of their social presence.... >>
Small businesses may know the value of social for reaching local shoppers, but that doesn't mean they have the time to do social 'right'. Because of that, many are looking to outsource social responsibilities. That, according to new data out... >>
The debate about whether hashtags on Faceobok work continues, and the news isn't good. New research from Edgerank suggests that hashtags on Facebook could actually be detrimental to a brand's viral reach and engagement.... >>
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- Commuters highly engaged and active mobile audience for brands, retailers
- We2 to connect NYC's retailers and consumers via 'social WiFi'
- Consumers rate email as most relevant and accurate of all channels
- Research: Silver surfers feel undervalued by retailers
- Global PC sales fall for sixth consecutive quarter
- Releases evaluate content, make file sharing simpler
- Responsys: Mobile pushing conversions
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