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BizReport | Email Marketing August 19, 2016

Expert: How to better use social, email for customer service

As more consumers turn to social media or email to talk about their good - and bad - experiences with brands, more brands are turning to social and email as a tool to better serve their shoppers. But, are social... >>

BizReport | Social Marketing August 18, 2016

Study: People are annoyed with brands in social

When it comes to how brands are acting in the social space, a majority of consumers are annoyed. That's the takeaway from new Sprout Social data which finds that 60% of consumers are annoyed with how brands conduct themselves in... >>

BizReport | Advertising August 10, 2016

Ad Roundup: Social, calling solutions

In today's advertising roundup, two social marketing solutions, and a new way for brands to engage through the call. ... >>

BizReport | Advertising August 03, 2016

Report: Team broadcast, social for Olympics gold

While most traditional media slots are already filled for the upcoming Olympic games, there are still a few space that businesses can target to become part of the 2016 Olympic story. New data from Mindshare indicates where businesses might find... >>

BizReport | Social Marketing July 26, 2016

Study IDs keys to influencer marketing

When it comes to influencer marketing, honesty is the best quality. That's one takeaway from new Altimeter and TapInfluence data, which indicates that most (71%) of influence marketers cite they're honesty as what brings consumers back to them time after... >>

BizReport | Social Marketing July 26, 2016

UK: Dark Social sharing of Olympics a way to avoid spoilers?

The 2016 Olympics will be a 'sharing-fest' among Brits, according to marketing tech firm RadiumOne, but much of that sharing will take place on dark social.... >>

BizReport | Social Marketing July 20, 2016

Expert: How Facebook Canvas may help online brands

There is a new tool on Facebook, and it could change the way brands interact with their customers by offering more interactivity and increased function. ... >>

BizReport | Ecommerce July 13, 2016

Study: Social media more than connection tool for brands

Social is the place most consumers go to stay connected to friends and family as well as their favorite brands. And, social is the place many brands are going to show a more personal side of their business. There is... >>

BizReport | Research July 11, 2016

Study finds Americans less trusting of news from social media

Most Americans are now getting their news online (81%) according to new data from Pew Research, but it's interesting to note that the most trusted news sources remain traditional media outlets. ... >>

BizReport | Social Marketing July 08, 2016

Study: Social isn't the selling tool some thing

Social may have many benefits for brands, but increasing sales into one of those benefits. That's the takeaway from the new Social Media and Brand Purchase: Quantifying the Effects of Exposures to Earned and Owned Social Media Activities in a... >>

BizReport | Social Marketing July 05, 2016

Brexit aftermath shows users attachment to social media

We are just over a week since the Brits voted to exit the EU, and if one thing is clear it is this: social media is where voters went to crow and to cry about the decision. According to new... >>

BizReport | Social Marketing June 28, 2016

Questionable activity on social media turns consumers away from brands

A new study from the Chartered Institute of Marketing urges marketers to keep their marketing honest as it is revealed that many consumers have unearthed dishonest behavior on social media.... >>

BizReport | Social Marketing June 16, 2016

Study: Movie-watchers engaged by Twitter

While some experts insists the shortened attention span of social network Twitter may not be great for advertisers, one new report suggests highly targeted Twitter-based campaigns may be working, especially in one vertical. ... >>

BizReport | Social Marketing June 03, 2016

Experts: How to better use Instagram and LinkedIn for business

A recent report found that consumers are engaging more with B2B brands through Instagram thank through the business-focused LinkedIn. So, does this mean brands should abandon one for the other? Not necessarily, says one expert. ... >>

BizReport | Social Marketing June 02, 2016

Expert: Why differences between socnets matter

Recently, a report made round citing the difference B2B brands were finding between social networks LinkedIn and Instagram - primarily, that Instagram was a better engager than the business-minded social network. One expert weighs in on the importance, for brands,... >>

BizReport | Social Marketing May 31, 2016

Study: How consumers use social to source news

Social networking has changed from a place for long-distance families to keep in touch to crowdsourcing the launch of a new product to the social-shaming of celebrities. And, according to one new report, getting a daily dose of newsworthy events.... >>

BizReport | Social Marketing May 25, 2016

Survey: SMBs keying into social

In the small business world, television and radio spots may be advertising goals, but social is a rising star. That's the word from a new Magisto survey which found that rather than shelling out tons of ad dollars for traditional... >>

BizReport | Advertising May 17, 2016

Ad Roundup: Solutions aim to give retailers more insight

In today's roundup, micro-influencers, increased target and a payments/reward system are up and running for marketers and brands. ... >>

BizReport | Social Marketing May 09, 2016

Top 3 tips for brands to implement a Facebook topic data strategy

DataSift's partnership with Facebook, for Facebook topic data, allows insights to be drawn from posts, likes, comments and shares from among Facebook's 1.65 billion monthly active users. DataSift's CEO shares tips for creating a better topic data strategy. ... >>

BizReport | Social Marketing May 09, 2016

Quintly: Facebook Reactions use underwhelming

Facebook users finally got some alternatives to the bland "Like" button earlier this year. However, new research shows that, despite the new choices on offer, most are sticking with the old 'thumbs up'. ... >>

BizReport | Blogs & Content May 06, 2016

Survey: Disconnect between brands, consumers about UGC

It turns out, brands and consumers aren't as in sync as many experts have believed when it comes to user generated content. While many brands believe their consumers are ready to share user-generated content (UGC) to win contests, consumers say... >>

BizReport | Social Marketing May 06, 2016

How Facebook topic data is impacting social

Facebook topic data is still a new force in the social space. The data gives brands the ability to look at how consumers are engaging with posts and shares within Facebook, and that data can be rich in targeting options.... >>

BizReport | Social Marketing May 04, 2016

3 trends to watch in social marketing

The push from brands into the social space continues to be strong, but as more businesses enter social it is also becoming harder to be heard. One expert identifies three trends for brands to watch in the social space. ... >>

BizReport | Social Marketing April 28, 2016

How brands can better manage social

One of the earliest strategic marketing partners to Facebook and Twitter, Adaptly participated in the Ads API beta programs for both Pinterest and Instagram in 2015. The company developed API-based marketing products for these betas and now has one of... >>

BizReport | Social Marketing April 21, 2016

Report: Social spend up 86%

The social spend is showing a marked increase over 2015, and it's no wonder: clicks from paid social ads increased 54% from Q1 2015 to Q1 2016. The overall rise is social spending (86% YoY) is credited to the rise... >>

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