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BizReport | Ecommerce July 29, 2014

Retailers failing to maximize use of social shopping websites

Consumers today are increasingly discovering products via social commerce websites yet, according to new research from Kenshoo and DataPop, very few retailers are posting their products on such websites.... >>

BizReport | Social Marketing July 25, 2014

Forrester: Mobile social users more engaged, share more

A new Forrester study reveals that people that access social networking sites such as Facebook are far more likely to engage with a company's content on that site than desktop users. ... >>

BizReport | Social Marketing July 24, 2014

Shareaholic: Quarter of website traffic driven by Facebook

It's not unusual to see reports that Facebook has reached a plateau or that it's losing younger users hand over fist but, as new research from Shareaholic reveals, it continues to be a dominant force in driving traffic to websites.... >>

BizReport | Social Marketing July 16, 2014

Study: Most Americans learn big news via socnets

Turns out social media is more important - for consumers - than ever. According to one new report a majority of Americans are learning about important news via social networks. They're learning about family news first and foremost but more... >>

BizReport | Social Marketing July 11, 2014

Report: Pinterest, Twitter leading the sharing wars

Social networks are leading to a lot more sharing on the consumer side of things. According to new data out from ShareThis, Pinterest and Twitter are at the top of the sharing heap. According to their data three-quarters of shares... >>

BizReport | Social Marketing July 07, 2014

Study: Execs must take more ownership of social strategy

More consumers are turning to social networks to voice displeasure over customer service, products not working properly or missing shipments, and it is not surprise that many brands have followed consumers' into the social space. But, according to one new... >>

BizReport | Social Marketing July 04, 2014

SocialBakers: Facebooks interactions up, businesses pay attention

There has been a lot of buzz lately about Facebook's marketing practices - post boosting, not showing every post from every page 'liked' by a consumer. Still, the giant social network just keeps growing. New users, more engagement and more... >>

BizReport | Social Marketing June 25, 2014

How the World Cup is impacting brands

According to a new BrandKeys survey finds most US World Cup viewers say they would support brands who advertise or support their favorite soccer teams - even though major league soccer isn't a huge deal in the US. So far... >>

BizReport | Social Marketing June 18, 2014

TrackMaven: Facebook engagement rises after work and at weekends

In order to boost engagement and viewability of Facebook posts, businesses should post outside of work hours or at the weekend, according to new research from TrackMaven.... >>

BizReport | Social Marketing June 16, 2014

How social media is trending the FIFA World Cup

About half of viewers for the 2014 FIFA World Cup will be watching via mobile devices. That's the takeaway from a new survey out from RadiumOne, which also indicates Facebook will beat out Twitter for World Cup fans.... >>

BizReport | Social Marketing June 10, 2014

Neustar: Social pushing brands' reach farther

Neustar has released their Q1 2014 Media Intelligence Report and among the findings - social is helping brands reach more consumers. Specifically those shoppers who aren't served by branded email lists and other channels.... >>

BizReport | Social Marketing June 09, 2014

How social is changing the customer relationship

Social media isn't just offering brands another place to put their weekly special or customer service details. Social media is changing how shoppers engage with their favorite brands. Here's how brands can ensure their relationship is strong.... >>

BizReport | Social Marketing June 05, 2014

Study: Social key for Millennials looking for content

When it comes to finding content, Millennial consumers are most likely to go the social route. That is the takeaway from a new SDL Global study which found 5 in 6 Millennials are connecting with brands via the social space.... >>

BizReport | Social Marketing June 02, 2014

Study: Different socnets mean different updates from consumers

More people log on to social networks each day. But they aren't only logging on to their favorite hangouts or the place their friends hangout. According to on new report the average consumer is using up to six different social... >>

BizReport | Viral Marketing May 23, 2014

Video shares skyrocket within 3 days of launch

Nearly half of all video shares are happening within the first three days of a branded video launch. That according to new data from Unruly, which should video sharing has nearly doubled in the past year. Last year, during the... >>

BizReport | Social Marketing May 23, 2014

Restaurants with a Facebook Page may now display menu

Restaurants with a presence on Facebook can now better represent their offerings and attract customers by displaying perhaps their most important business ingredients on Facebook - their menu.... >>

BizReport | Social Marketing May 23, 2014

LinkedIn reveals buying power of 'Prosumers'

Research from LinkedIn, released this week, reveals that its members are an attractive audience for marketers with more buying power and influence than other social network users. ... >>

BizReport | Social Marketing May 19, 2014

How brands are using social data to engage

According to a recent IBM Global CMO survey about 71% of CMOs around the world don't believe their business is prepared to deal with the explosion of 'big data'. One online platform is helping brands harness and utilize social data... >>

BizReport | Social Marketing May 16, 2014

Are brands making the most of social

The social space is ripe with data - from shoppers favorite brands to what they had for dinner last night. The key is knowing what data is important to the brand and what is not. One expert weighs in on... >>

BizReport | Social Marketing May 15, 2014

Forecast: SocMedia Ad Revs to skyrocket

Look for enhanced targeting to begin pushing more ad dollars into the social space. That is the takeaway from a new forecast from BIA/Kelsey Group, which indicates ad revenues from social media will push past the $18 billion mark over... >>

BizReport | Social Marketing May 15, 2014

Study: Pinners predominantly women, loyal

Pinterest may not garner as many headlines as Facebook or Twitter, but maybe it should. According to new data from RJMetrics Pinterest's user base may be small, but it is loyal - with people using it as much in the... >>

BizReport | Social Marketing May 14, 2014

What shoppers want from social brands

Social media is like speed dating - a lot can go right. And a lot can go wrong between the brand and the shopper. What is the best way to approach those shoppers without being too friendly or too business... >>

BizReport | Social Marketing May 09, 2014

Study: Celebs aren't pushing your products even if they're paid to

Thinking of paying a Hollywood actor, NBA or NFL star to hawk your next product launch? Think again. That is the big takeaway from a new study which indicates that, while many brands like to employ celebrities to 'endorse' their... >>

BizReport | Social Marketing May 08, 2014

6 in 10 marketers have doubled Twitter spend over last two years

New research into the use of Twitter by marketers reveals that spending on the platform is up, as is the expectation of seeing hard business benefits and a return on investment.... >>

BizReport | Social Marketing April 30, 2014

Study: Shared content can increase spending by 10%

We know consumers in the social space like to share funny memes and even sale information. But is there a value to this kind of sharing? Yes, according to the new Return on Sharing Study from Beresford Research and ShareThis.... >>

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