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BizReport | Advertising June 12, 2013
Launches push the engagement level for online brands
This week, three solutions are offering up better ways for online brands to engage and re-engage their consumer base - through social networks, through their stomachs and through the right advertising at the right time. Here's how:... >>
BizReport | Advertising June 07, 2013
Facebook reduces complexity, not control, for advertisers
In the guise of 'simplification', Facebook is ditching half of its current 27 ad units and putting in place processes whereby advertisers will be guided to choose which ad formats will help reach their goals.... >>
BizReport | Advertising June 07, 2013
Celtra: Rich media mobile ads perform better on Facebook, Twitter
New research from mobile ad service firm Celtra has found that mobile rich media ads perform far better on mobile social websites than on non-social websites. ... >>
BizReport | Social Marketing June 07, 2013
Socnets give brands insight into summertime wants
What are shoppers engaging with this summer? This kind of data can help a brand better connect, engage and convert. One platform and a new study may point brands in the right direction.... >>
BizReport | Email Marketing June 06, 2013
DMA: Record levels of marketing email sent in H1 2012
Record levels of marketing email were sent in the UK in the first half of 2012, according to the latest figures released by the industry's trade body. ... >>
BizReport | Social Marketing June 06, 2013
Reports: How moms and TV viewers are using mobile
Mobile devices aren't just for game playing any longer. Two new report show how moms and television viewers are engaging with mobile.... >>
BizReport | Social Marketing June 05, 2013
Tableau, DataSift partner for increased social data
Big data hub DataSift is integrating its platform with analytics hub Tableau Software to offer businesses in the social space additional data points from social networks. Through the partnership brands can obtain and use social and business data from internal... >>
BizReport | Advertising June 04, 2013
Kenshoo: Social advertisers get what they pay for
The results of a study from Kenshoo, conducted by Forrester Consulting, reveals that while organic posting is the most popular marketing activity on social networks, paid advertising is the most successful.... >>
BizReport | Social Marketing June 04, 2013
Tool expands online ads to social sphere
There is a new tool in the social space, set up to push digital and television media buys into the social sphere while keeping the brand message clear and engaging only the most interested social consumers. The tool allows brands... >>
BizReport | Social Marketing May 30, 2013
Janrain partners with Amazon for login features
Add another option to the social login space. Today Janrain and Amazon are partnering to allow Amazon users to use their logins on other online retailers' websites. Social login has been shown to increase consumers' sentiment for retailers because they... >>
BizReport | Social Marketing May 30, 2013
Social media industry report reveals podcasting in, daily deals out
The 2013 Social Media Examiner industry report has been released. It reveals that social media continues to be seen as an important marketing activity, although questions remain about effectiveness.... >>
BizReport | Ecommerce May 30, 2013
How local shoppers are completing the buy cycle
When it comes to engaging local shoppers, it isn't enough just to have a website or a physical store location. New data out from Local Market Launch shows how these shoppers are engaging, researching and buying products - which should... >>
BizReport | Advertising May 30, 2013
A rebrand and new marketing toolset from SEOMoz
The week, SEOMoz gets a bit of a facelift with a new name and a new suite of tools set to offer better insights into branded campaigns across the web - including search and social options.... >>
BizReport | Social Marketing May 29, 2013
Ad fatigue affects UK Facebook users
Hot on the heels of research by Pew that U.S. teens are becoming tired of the drama and social obligations of Facebook, new data has been presented by British market research outfit YouGov that shows a drop in the use... >>
BizReport | Research May 29, 2013
Study: Consumers want more corporate responsibility
Although some state that with the increase in cyber connections, we are losing our human connections, one report indicates that an increasing number of consumers are pushing for deeper corporate responsibility on a variety of issues. Especially in the social... >>
BizReport | Mobile Marketing May 27, 2013
Word of mouth key to mobile game discovery
Word of mouth is the number one way mobile gamers learn about and find games they like, according to a new study released by app promotion firm Applifier.... >>
BizReport | Social Marketing May 24, 2013
Unruly: SocNetters buzz about getting buzzed
When it comes to sharing video ad content in the social space, consumers are mostly likely to share alcohol ads. That according to new data out from Unruly which notes that ads from Budweiser, Neft Vodka, Heineken and Carlsberg droved... >>
BizReport | Social Marketing May 23, 2013
New social network to connection non-corp types
A new social network on the scene is setting up shop, hoping to connect non-corporate types to their peers. The network may also be one more way for brands to tap into the social space to engage their consumer segment.... >>
BizReport | Social Marketing May 22, 2013
Engajer integrates with LinkedIn
There's a new video option for businesses in the LinkedIn space; beginning today engajer is integrating with LinkedIn. This will give sales teams and other business professionals another option to use when contacting and engaging with prospects.... >>
BizReport | Advertising May 21, 2013
Social sharing call-to-action in digital ads drives consumer interaction
Marketers who use social sharing and action prompts within advertising successfully drive interaction with their brand on social platforms, according to the findings of a recent study from Burst Media.... >>
BizReport | Social Marketing May 20, 2013
Reports: Social, Cloud offering assist to small businesses
The social space isn't just for students or women any longer. Small businesses are investing more time and energy into their social profiles, meanwhile, another report indicates the cloud is helping more small businesses control spending and time spent at... >>
BizReport | Social Marketing May 16, 2013
Social optimization pushed through Compass Labs addition
This week social marketing platform Compass Labs has pushed out a new addition to their suite of tools, adding real time social optimization capabilities for their clients. Called the Social Advertising Optimizer, the tool manages ad bids in real time... >>
BizReport | Social Marketing May 16, 2013
Survey offers social tact advice
In the land of social media, very little is left to the imagination. Or so it seems. New data out from Queendom finds that there are two camps on the social media front: those who share everything, bluntly and those... >>
BizReport | Social Marketing May 15, 2013
Social video, QR releases freshen up the online space
One media brand is extending their footprint across the globe while another is simplifying how brands create and distribute QR codes. Read on for more details:... >>
BizReport | Loyalty Marketing May 13, 2013
Survey: How to get Moms to engage
Mother's Day has passed but that doesn't mean advertisers need to give up on engaging moms for the next 365 days. New data out from PunchTab offers insight into how brands can do a better job of engaging moms, even... >>
Latest Headlines
- Younger B2B buyers' online purchase behavior ignored by suppliers
- Portrait of an affluent consumer
- U.S.: 41 billion online videos watched in May
- Accenture: Execs have tech, need talent to make sense of data
- Study: More people working on home To-Dos from work
- Study: Mobile users will wait
- SendGrid launches email service
- IAB UK: Fashion retailers perform best in mobile marketing
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