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BizReport | Social Marketing February 19, 2018

How to update your social marketing creative processes

Social media is now a dominant part of every successful brand's ad mix. We talked to Adaptly president Sean O'Neal to see what marketers need to do to maximize their results. ... >>

BizReport | Social Marketing February 14, 2018

Top 5 tips to improve social customer service

While most companies are on-board in improving social network-based customer service, many continue to approach social customer service in a not fulfilling way. And, while about two-thirds of consumers contacting businesses for customer service are doing so on social media,... >>

BizReport | Social Marketing February 08, 2018

Expert: Influencers key in social campaigns

More ad dollars are headed in to social according to several experts, but the social space is increasingly crowded and hard to navigate for many brands. That, according to one expert is where influencers come in. A good influencer can... >>

BizReport | Advertising February 07, 2018

Expert: Facebook earnings call signals 'golden age' for video

Facebook's latest earnings call has seen stock prices rebound significantly despite it's users spending less time on the social network. According to company information, consumers are spending less time on-site, but ad prices continue to go up, pushing about 43%... >>

BizReport | Advertising January 31, 2018

Reports show AI, social increasingly important for marketers

Artificial Intelligence and Social Networks are pushing marketers' budgets. That's the word from two new reports, which indicate a shift in how marketers are using tech to identify and engage with customers. ... >>

BizReport | Search Marketing January 26, 2018

Expert: Why better understanding of Google, Facebook is key for marketers

Most of consumers' online time is spent with two Internet giants: Google and Facebook. What's more, roughly 60% of the digital ad spent is also spent with these two behemoths. That, according to one expert, is why marketers need a... >>

BizReport | Advertising January 18, 2018

Study finds publishers key to consumer engagement

There is new data out that may push marketers' dollars to publishers' pockets. That is because nearly half (44%) believe that publisher driven content is connecting better with consumers, sometimes even better than brand-created content. ... >>

BizReport | Social Marketing January 15, 2018

Experts weigh in on Facebook's 'no ad' announcement

On Friday, Facebook's Mark Zuckerburg announced a change that has many small and large business owners scratching their heads. The big change? That social networkers will see more content from friends and family and less content from businesses and marketers.... >>

BizReport | Advertising January 09, 2018

Experts weigh in: Why attribution matters more than ever

Connected devices are all over our homes. According to some experts, there are at least 13 connected devices in the average household - tablets, smartphones, smart TVs, gaming systems, etc. With so many touch points, attribution is set to change... >>

BizReport | Social Marketing January 05, 2018

How to build a robust social strategy

Social networks have grown to be an important part of any brand's strategy, for both customer service and for social selling. We spoke to a social marketing expert about how brands can improve their social strategy while ensuring social presence... >>

BizReport | Advertising December 22, 2017

Chatbots, shoppable media key to engagement

Last year, much of the marketing talk was about virtual/augmented reality, and consumers' ability to 'touch' or 'see' products in their homes thanks to digital content. This year, it became clear that while VR is a fun product, most consumers... >>

BizReport | Advertising December 21, 2017

AI to Partnerships, how B2Bers can prep for New Year

From mobile optimization to email subject lines, a new year means a new strategy. We've asked a B2B expert for his opinion on how B2B brands can make the most of 2018. ... >>

BizReport | Social Marketing December 15, 2017

What FB Messenger opening to ads means to marketers

Facebook's recent move to allow direct marketing to consumers through their messaging app surprised many in the digital sector, not the least of whom are the customers themselves. Many wonder what this move means for them, and for advertisers, the... >>

BizReport | Social Marketing December 15, 2017

Millennial brand ambassadors - it takes one to know one

Millennials comprise the largest group of consumers and they are an uncompromising bunch. Engaging with Millennials requires passion, honesty, and social awareness - exactly the qualities that Millennials themselves demonstrate. ... >>

BizReport | Social Marketing December 14, 2017

Marketers should address strategy in maturing influencer economy

The impact of social media influencers on Millennials is significant, outweighing recommendations from family and friends. But, as the influencer economy matures, so influencer marketing strategies must evolve. ... >>

BizReport | Social Marketing December 06, 2017

Top 3 tips to improve social marketing

Whether marketers have a physical store or do all business digitally, social media is an increasingly important want to connect with customers. The problem is that many marketers continue to struggle with the right balance of social content. Here are... >>

BizReport | Advertising November 24, 2017

Marketers: Create seamless, social campaigns

Two new reports out shed light on how more marketers can engage across digital: first, by creating seamless, omni-channel campaigns, and then, by going social. ... >>

BizReport | Advertising November 22, 2017

Reports: Digital ad spend up, here's where budget dollars should go

New data out from Advertiser Perceptions has more marketers investing in digital this holiday season, and they're banking on shoppers being there. ... >>

BizReport | Advertising November 20, 2017

How marketers can engage Millennials

Two new reports are putting the focus on Millennials, and showing marketers how to better engage this demographic. The keys? In some cases, going old-school. ... >>

BizReport | Advertising November 14, 2017

Marketers: Messaging apps key to customer engagement

While more shoppers are, indeed, buying more products online, that doesn't mean a good product listing page is all a marketer needs to connect. Messaging apps are gaining in popularity for both marketers, merchants, and shoppers, as they offer ways... >>

BizReport | Ecommerce November 06, 2017

Marketers: Look for ways to engage online this holiday

As the holiday season approaches, forecasts indicate that marketers and merchants need to make an effort to engage digitally. According to Adobe, the online spend will surpass $107 billion, that's a 13% increase YoY. ... >>

BizReport | Social Marketing October 27, 2017

Expert: How brands are using social now, how to prep for 2018

As we near the holiday shopping season, we're also nearing a brand new year - that means new marketing plans, changing budgets, and new focus. For many brands, social is expected to have a big impact on marketing in 2018.... >>

BizReport | Blogs & Content October 25, 2017

Why content needs to be on non-ecomm sites

While many marketers are building up the content on product pages, new data indicates that this content build-up needs to be in place across the web, specifically on social media, not just on ecommerce or product pages. In fact, most... >>

BizReport | Advertising October 12, 2017

Study: Marketers missing on personalization, strategy

New data out from Zaius indicates marketers are missing the mark in several key areas for consumer engagement. These areas include personalization and segmentation, traditional marketing tools, and omnichannel strategy. ... >>

BizReport | Social Marketing October 06, 2017

What summer travel trends mean for online marketers

Trends in summer travel may have an impact on how online marketers connect with people. Socialbakers had broken out some of the biggest trends through the summer travel season, and chief among this is that self-serve travel options - like... >>

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