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BizReport | Mobile Marketing September 28, 2015

Report: Retailers expecting mobile, social holiday surge

A new retail-based report is rather disturbing. According to Campaigner's new data brands are expecting a big mobile and social surge over the holiday season - but they aren't preparing for the surge. Researchers found more than one-third (38%) of... >>

BizReport | Social Marketing September 17, 2015

Report: Facebook and in-app ad spending up YoY

AdRoll is reporting the spend per advertiser within Facebook's circle has increased nearly one-third in the past year. On a global scale, AdRoll's numbers show a 31% YoY increase in ad spending through the social network. ... >>

BizReport | Social Marketing September 17, 2015

Brands: How to get people to use your #hashtags

We all have our favorite hashtags, be they for fun or business purposes. Creating a new hashtags and getting people to follow along, though, is tough. Here are our top 4 tips to get people to use and engage with... >>

BizReport | Advertising September 17, 2015

Study: Most SMBs turning to social for advertising

The social space isn't just for sharing pictures of your children or catching up on your 10 year reunion. Advertisers have pushed into the social space, and according to one new report, small businesses are leading part of the charge.... >>

BizReport | Social Marketing September 16, 2015

Top 3 tips for a better social strategy

The social space requires a different kind of approach than other advertising. People there don't necessarily want straight-up ads, they want content, engagement and something special. Here are our top three tips for a better social commerce strategy. ... >>

BizReport | Social Marketing September 14, 2015

Expert: How social is changing ecommerce

Social networking has taken over the world and it just might take over ecommerce. One expert weighs in how the role social plays for retailers and what the future could hold. ... >>

BizReport | Social Marketing September 10, 2015

Kenshoo: Are Instagram Ads worth it?

Instagram has signed on several top tier advertisers and platforms to their new Ads API, and now some early results are coming in from those campaigns. According to Kenshoo data the average cost-per-install is $6.30 while the average click-thru is... >>

BizReport | Social Marketing September 09, 2015

Top 3 tips to engage Millennials via social media

Millennials are arguably the most connected generation - ever. They've grown up with cell phones, email and the Internet and have are among the earliest adopters of new technology - all of which makes them very valuable to brands. One... >>

BizReport | Social Marketing September 07, 2015

Expert: Why brands must do more in social

The social space is becoming more and more important for brands, but it is also becoming more difficult for brands to be heard in the increasingly crowded space. Once expert explains how brands can do more in social. ... >>

BizReport | Advertising September 04, 2015

Ad Roundup: Solutions for mobile, online reach

In today's advertising roundup, a trio of releases that should help brands expand their customer reach through both mobile and social platforms. ... >>

BizReport | Advertising September 01, 2015

Studies ID how Millennials are connecting

Two new reports are shedding more light on the Millennial demographic - specifically how they engage with brands through content and contact, and the divide that continues to separate Millennials from brands. ... >>

BizReport | Social Marketing August 31, 2015

Social Roundup: Rolling out for Instagram

Instagram is rolling out their new ads platform and several mobile platforms have been granted early access. The Instagram Ads API includes software and tools to purchase and manage social media campaigns within the social network. ... >>

BizReport | Social Marketing August 29, 2015

Reports: Brands are winning back to school

Engagement Labs has been following brands in the social space throughout the back to school season, and have some trends to share. According to their research the retail brands winning on Facebook include Abercrombie & Fitch, Hollister and L.L.Bean while... >>

BizReport | Advertising August 27, 2015

Ad Roundup: Releases for social data, site understanding

In today's advertising roundup, a trio of releases that should give brands better insight into their customer bases whether on the web or within social media. ... >>

BizReport | Advertising August 24, 2015

Top 3 tips to win the 2015 holidays

For brands to engage they need consumer trust, and for trust to build brands must be authentic. Some brands choose celebrity endorsements as a trust factor, but one expert notes that most (92%) of consumers believe friend/family recommendations over advertising.... >>

BizReport | Advertising August 24, 2015

Ad Roundup: Tools for social and ecommerce released

Two new releases into the online space should give brands a bit more information as we head into the busy holiday shopping season. AdRoll has integrated with a leading ecommerce platform while a release from Sprout Social may give brands... >>

BizReport | Social Marketing August 21, 2015

Expert: How 2 retailers are winning back to school

In the race to get the most back to school dollars in the registers, retailers Macy's and Kohl's are winning. One expert breaks down what these retailers are doing to beat the competition.... >>

BizReport | Social Marketing August 18, 2015

Top 4 social media tips

For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ page of its endorsement guidelines. Transparency isn't new, but with the updated guidelines it's better to be crystal clear now more than ever when... >>

BizReport | Social Marketing August 10, 2015

Top 3 tips to use social tech to manage documents

Filing cabinets are so 2010, and no one is still using accordion files. But document management is still a challenge for many executives. According to one expert social technology can be a big asset in the management of business documents.... >>

BizReport | Advertising August 06, 2015

Ad Roundup: Social, email releases

In today's advertising roundup, two new solutions that should give brands more insight and access to online consumers. ... >>

BizReport | Social Marketing August 06, 2015

Facebook intros new messaging options for businesses

Facebook is improving communication between businesses and users with the introduction of a 'Send Message' button in ads and the ability to send private messages in response to public comments through Messenger. ... >>

BizReport | Social Marketing August 05, 2015

LinkedIn opens Social Selling Index tool to all members - what's your score?

Social selling on LinkedIn isn't new, but a tool that enables all the platform's members to measure how well their social selling skills stack up is. ... >>

BizReport | Advertising July 22, 2015

Ad Roundup: Acquisitions and partnerships to give marketers more info

In today's advertising roundup, a trio of announcements regarding partnerships and acquistions that should set up brands with more insight into their customer bases or their infrastructure. ... >>

BizReport | Trends & Ideas July 17, 2015

Twitter, Reddit is where most socially engaged gamers share

Facebook may be the major driver of social sharing but, according to recent research from ShareThis, that's not the case when it comes to gamers' sharing behavior. ... >>

BizReport | Social Marketing July 16, 2015

Top 3 tips for a better social commerce experience

Social commerce could set retailers up for a big boost to revenue, but only if those retailers know how to approach shoppers in the social space. One expert offers his top 3 tips to better engage through social commerce.... >>

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